In Revenue Capital
- Company typePrivate
- Founded2023
- HeadquartersScottsdale, United States
- Headcount1–10
- GTM typeB2B
- OfferingServices
In Revenue Capital firmographics
Firmographics- Name
- In Revenue Capital
- Legal name
- In Revenue Capital
- Website
- https://inrevenue.com
- Company type
- Private
- Founded year
- 2023
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
In Revenue Capital industry classification
Industry- Product category
- Venture Capital / Seed-Stage Investing
- NAICS
- All Other Financial Investment Activities (52399), Funds, Trusts, and Other Financial Vehicles (525)
- SIC
- Investment Advice (6282)
- akta.pro primary industry
- Early-Stage Venture Capital (Series A/B) (FSANAAAB)
- akta.pro secondary industries
- Technology & Software Growth Equity (FSANACAA), Late-Stage Venture Capital (Series C+) (FSANAAAC)
Keywords
Where In Revenue Capital is headquartered
LocationHeadquarters
- HQ city
- Scottsdale
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
In Revenue Capital business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Others
Revenue model
- Venture Capital / Carry: In Revenue Capital generates returns through equity ownership in early-stage B2B SaaS startups. The firm's revenue is derived from carried interest (carry) on fund returns, realized upon successful exits of portfolio companies. Their model is value-add focused, pairing capital with operator expertise to accelerate go-to-market fit and drive 3x+ YoY top-line growth in portfolio companies.
Go-to-market motion1 record
Distribution channels3 records
Marketing channels7 records
In Revenue Capital product offering
Product offeringCore offering
In Revenue Capital is a venture capital firm that invests Seed Stage equity ($1–3MM) in early-stage B2B Vertical SaaS startups and pairs the capital with hands-on go-to-market (GTM) operator support. The firm's 'Operator-Immersive Capital' model deploys a curated Operating Partner Network of 300+ GTM specialists in Sales, Marketing, RevOps, and Partnerships to help portfolio companies achieve product-market fit and 3x+ YoY top-line growth. It also monetizes its GTM expertise separately through GTM Lab advisory services, a national bestselling book, and a podcast.
Product overview
In Revenue Capital is a value-add venture capital firm offering Operator-Immersive Capital for early-stage B2B Vertical SaaS startups. Rather than a traditional SaaS product platform, the firm provides GTM (Go-to-Market) expertise coupled with seed-stage venture capital investment. The firm offers services including GTM Lab advisory (monthly consulting, frameworks, content, community access), an Operating Partner Network of 100+ GTM experts, and educational content through The Cheat Code Podcast and insights articles. The firm also published 'The Go-to-Market Cheat Code' as a national bestseller. The portfolio comprises 9 active B2B SaaS companies across various stages (Seed to Series A) including Helia Care, Preczn, Nurture Boss, Grazzy, Rivia Health, Peerlogic, Pitstop, along with exited companies Statera and Rising Cloud.
Differentiator
Problem solved
Functional benefit
Brands
- GTM Lab: Advisory service providing access to In Revenue's team of expert operators for consulting on go-to-market strategy, sales, marketing, partnerships, and revenue operations.
- Operating Partner Network (OPN)
- The Cheat Code Podcast
Products and services
- GTM Lab Advisory Paid advisory service offering founders and B2B SaaS leaders monthly consulting sessions with In Revenue Capital's expert operators, plus access to frameworks, templates, and a community of GTM practitioners. Covers executive coaching, product and pricing strategy, marketing and demand generation, partner-led growth, sales consulting, RevOps, hiring support, and relationship matchmaking.
- Operating Partner Network (OPN) A curated ecosystem of 300+ GTM leaders, tacticians, and specialists providing bespoke expertise in Sales, GTM, Marketing, RevOps, and Partnerships for portfolio companies of In Revenue Capital.
- The Go-to-Market Cheat Code (Book) National bestselling book on go-to-market strategy and B2B SaaS growth authored by the In Revenue Capital team; available for retail purchase.
- The Cheat Code Podcast Podcast series (Season 5 titled 'Cheat Code & Friends') featuring pragmatic B2B leaders discussing GTM strategies, partnerships, sales, marketing, and growth tactics. Distributed on YouTube, Spotify, Apple Podcasts, and Amazon Music.
Quantifiable outcome
- Minimum 3x YoY top-line growth achieved by portfolio companies through operator-immersive GTM support
- +6 more outcomes
Companies that use In Revenue Capital
Customer profileSegments2 records
Ideal customer profiles3 records
In Revenue Capital technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
In Revenue Capital partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Operating Partner Network (OPN)core ecosystemThe Operating Partner Network (OPN) is a curated ecosystem of 300+ GTM experts across Sales, Marketing, RevOps, and Partnerships, built over 20+ years. The OPN provides In Revenue Capital portfolio companies with access to experienced operators for bespoke consulting, coaching, and execution support. Operators in the network include former executives from companies such as Salesforce, HubSpot, Tealium, Drift, Terminus, Salesloft, and others.
Scale indicators11 records
Recent moves6 records
Expansion highlights6 records
In Revenue Capital competitors and assessment
Company assessmentDirect peers
- Costanoa Ventures: Early-stage venture firm focused on B2B SaaS and enterprise software with strong operator involvement. Highly comparable to In Revenue Capital given similar stage focus and operator-led value-add thesis, though Costanoa is more established.
- Uncorrelated Ventures: Early-stage fund investing in B2B SaaS, infrastructure, and deep tech with deep operator engagement from a network of repeat founders. Directly comparable niche, stage, and operator-immersive model.
- Founder Collective: Seed-stage venture firm founded and operated by entrepreneurs, targeting B2B SaaS and vertical software. Comparable founder-led model and seed-stage vertical SaaS focus, with a longer track record.
- Tech Square Ventures: Atlanta-based seed-stage B2B SaaS and technology investor. Directly comparable due to co-investment relationship with In Revenue Capital on Pitstop and similar B2B SaaS seed-stage thesis.
- Noro-Moseley Partners: Atlanta-based growth-stage venture firm focused on B2B SaaS and healthcare technology. Directly comparable via co-investment on EAIGLE; serves a later stage but shares the B2B SaaS domain and geography.
- Habanero Ventures: Early-stage technology investor co-investing alongside In Revenue Capital in Helia Care. Comparable seed-stage B2B SaaS thesis and geographic overlap.
Broad incumbents
- Bessemer Venture Partners: Long-established venture firm with one of the deepest B2B SaaS franchises globally. Comparable sector focus but operates at much larger scale, broader stages, and a more institutional LP base than In Revenue Capital.
- Insight Partners: Large-scale B2B SaaS and software investor with operating value-add through its Insight Onsite team. Comparable vertical and operator-immersive themes but at growth and later stages with far greater AUM.
- OpenView Partners: B2B SaaS-focused expansion-stage firm publishing the widely-cited SaaS benchmarks. Comparable domain expertise and operator content approach, though focused on expansion-stage rather than seed.
Regional players
- Forerunner Ventures: Consumer-focused early-stage firm with deep operator network and playbook-driven value-add. Comparable operator-immersive thesis but addresses consumer rather than B2B vertical SaaS, making it an adjacent comparable for the operating model.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks7 records
Key highlights7 records
Customer concentration
In Revenue Capital social profiles
Digital presenceIn Revenue Capital financial estimates
Financial estimateRevenue estimate
Valuation estimate
In Revenue Capital leadership team
Management profileNumber of profiles
Profiles3 records
In Revenue Capital funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
In Revenue Capital M&A and investment
M&A and investmentM&A
Investments8 records
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about In Revenue Capital
What does In Revenue Capital do?
In Revenue Capital is a venture capital firm that invests Seed Stage equity ($1–3MM) in early-stage B2B Vertical SaaS startups and pairs the capital with hands-on go-to-market (GTM) operator support. The firm's 'Operator-Immersive Capital' model deploys a curated Operating Partner Network of 300+ GTM specialists in Sales, Marketing, RevOps, and Partnerships to help portfolio companies achieve product-market fit and 3x+ YoY top-line growth. It also monetizes its GTM expertise separately through GTM Lab advisory services, a national bestselling book, and a podcast.
Is In Revenue Capital a public or private company?
In Revenue Capital is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was In Revenue Capital founded?
In Revenue Capital was founded in 2023. It employs 1 to 10 people.
Where is In Revenue Capital based?
In Revenue Capital is headquartered in Scottsdale, United States, in the North America region.
How does In Revenue Capital make money?
One revenue line is on record: venture Capital / Carry.
Who are In Revenue Capital's main competitors?
Direct peers on record are Costanoa Ventures, Uncorrelated Ventures, Founder Collective, Tech Square Ventures, Noro-Moseley Partners and Habanero Ventures. Broad incumbents are Bessemer Venture Partners, Insight Partners and OpenView Partners. Forerunner Ventures is listed as a regional player.
Does In Revenue Capital have an API?
No public API is recorded for In Revenue Capital.
What industry is In Revenue Capital in?
In Revenue Capital's product category is Venture Capital / Seed-Stage Investing. Its primary akta.pro industry code is FSANAAAB, Early-Stage Venture Capital (Series A/B), with a secondary code of FSANACAA, Technology & Software Growth Equity. Its NAICS code is 52399 and its SIC code is 6282.