ForWhen
ForWhen is an Australian non-profit founded in 2021 that operates a perinatal mental health helpline connecting expecting and new parents to mental health services and care providers. It runs with a small team of 1-10 employees.
- Company typePrivate
- Founded2021
- Headquarters—
- Headcount1–10
- GTM typeB2C
- OfferingServices
What ForWhen does
ForWhen is an Australian non-profit organization founded in 2021 that operates a perinatal mental health helpline connecting expecting and new parents to mental health services and care providers. The service is delivered via a publicly accessible website at forwhenhelpline.org.au and is positioned to address a recognized gap in access to perinatal mental health support across Australia, a clinical area covering depression, anxiety, and related conditions during pregnancy and the postnatal period.
The organization operates at a very small scale, with reported headcount of 1-10 employees and no disclosed office locations, management team details, or partnerships with health systems, hospital networks, or government commissioning bodies. The available source material contains no technical or product documentation beyond a website reference and a brief functional description, indicating that the core product is a phone or web-based helpline performing referral and triage rather than a software platform with proprietary technology.
The business model is consistent with a non-profit service delivery entity, but no revenue mechanics, grant funding, donor base, government contracts, or pricing models are disclosed in the available data. There are no disclosed funding rounds, investors, certifications, or compliance credentials. As a result, while the company's mission and service scope are clear, its financial scale, operating capacity, and forward trajectory cannot be triangulated from the input provided.
ForWhen firmographics
Firmographics- Name
- ForWhen
- Website
- https://forwhenhelpline.org.au
- Company type
- Private
- Founded year
- 2021
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- ForWhen is an Australian non-profit founded in 2021 that operates a perinatal mental health helpline connecting expecting and new parents to mental health services and care providers. It runs with a small team of 1-10 employees.
- Ownership category
- akta.pro rank
ForWhen industry classification
Industry- Product category
- Perinatal Mental Health Helpline
- NAICS
- Social Assistance (624), Other Individual and Family Services (624190)
- SIC
- Services-Social Services (8300)
- akta.pro primary industry
- Family & Parenting Support Services (BPAGAEAC)
Keywords
ForWhen business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations
ForWhen product offering
Product offeringCore offering
ForWhen operates a helpline that connects expecting and new parents to perinatal mental health services and care providers. The organisation functions as a referral and navigation service within the Australian perinatal mental health ecosystem, helping parents access appropriate support resources.
Differentiator
Problem solved
Functional benefit
Products and services
- Perinatal Mental Health Helpline A telephone helpline service that connects expecting and new parents to perinatal mental health services and care providers. The service is designed for individual parents seeking mental health support during pregnancy and the postnatal period.
Companies that use ForWhen
Customer profileIdeal customer profiles1 record
ForWhen technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
ForWhen partnerships and signals
Strategic signalRecent moves2 records
Expansion highlights3 records
ForWhen competitors and assessment
Company assessmentDirect peers
- Gidget Foundation Australia: Australian non-profit providing perinatal mental health support and clinical services to expecting and new parents; directly comparable mission, geography, and target population to ForWhen.
- PANDA (Perinatal Anxiety & Depression Australia): National Australian helpline and support service specifically for parents experiencing perinatal anxiety and depression; closest direct peer in terms of service model, geography, and beneficiary population.
- COPE (Centre of Perinatal Excellence): Australian organization focused on perinatal mental health, providing resources, guidelines, and support pathways for parents and clinicians; directly comparable mission in the same niche.
- Postpartum Support International (PSI): US-based non-profit dedicated to perinatal mental health awareness, support, and provider referral; directly comparable mission and helpline-style service model, but operating in a different geography.
- Mum for Mum (Karitane): Australian peer-support program for new mothers experiencing perinatal distress, run by Karitane; comparable peer-support and referral offering for the same target population.
Broad incumbents
- Beyond Blue: Large Australian mental health organization operating broader anxiety/depression support; overlaps with ForWhen's population but serves a much wider mental health mandate, including a dedicated perinatal program.
- Lifeline Australia: National Australian crisis support helpline; comparable as a phone/digital helpline infrastructure for vulnerable populations, though its scope is general crisis rather than perinatal-specific.
Emerging players
- Blue Knot Foundation (Adults Surviving Child Abuse) Helpline: Australian helpline providing counseling and referrals for trauma-affected adults, including parents; partially overlapping as a referral/care-navigation service but focused on trauma rather than perinatal mental health.
Market position
Strengths3 records
Weaknesses4 records
Competitive moat2 records
Key risks5 records
Key highlights4 records
Customer concentration
ForWhen social profiles
Digital presenceForWhen financial estimates
Financial estimateRevenue estimate
Valuation estimate
ForWhen leadership team
Management profileNumber of profiles
ForWhen funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
ForWhen M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about ForWhen
What does ForWhen do?
ForWhen operates a helpline that connects expecting and new parents to perinatal mental health services and care providers. The organisation functions as a referral and navigation service within the Australian perinatal mental health ecosystem, helping parents access appropriate support resources.
When was ForWhen founded?
ForWhen was founded in 2021. It employs 1 to 10 people.
Who are ForWhen's main competitors?
Direct peers on record are Gidget Foundation Australia, PANDA (Perinatal Anxiety & Depression Australia), COPE (Centre of Perinatal Excellence), Postpartum Support International (PSI) and Mum for Mum (Karitane). Broad incumbents are Beyond Blue and Lifeline Australia. Blue Knot Foundation (Adults Surviving Child Abuse) Helpline is listed as an emerging player.
Does ForWhen have an API?
No public API is recorded for ForWhen.
What industry is ForWhen in?
ForWhen's product category is Perinatal Mental Health Helpline. Its primary akta.pro industry code is BPAGAEAC, Family & Parenting Support Services. Its NAICS code is 624 and its SIC code is 8300.