AMIK

What AMIK does

AMIK Inc. (legal name: Anishinabek Consultants Inc.) is a privately held, 100% Indigenous-owned company headquartered in Headingley, Manitoba, on Swan Lake First Nation territory. Founded in 2006 by E.J. Fontaine and Eva Wilson-Fontaine, AMIK operates Canada's original Indigenous job board — an online portal connecting over 20,000 registered Indigenous job seekers with hundreds of Canadian employers across industries including rail, airlines, banking, insurance, aerospace, healthcare, construction, mining, and government.

The core product is a self-serve digital marketplace at jobs.amik.ca where employers pay transaction-based fees to post jobs ($140 CAD for two weeks, $245 CAD for four weeks, with tiered bulk discounts up to 15%), supplemented by E-blast advertising ($550 CAD to 20,000+ subscribers) and newsletter ad placements ($135 CAD). Beyond the job board, AMIK delivers enterprise professional services directly: customizable Indigenous recruitment and retention solutions, Cultural Awareness Training, the proprietary Smart Work Ethics (SWE) soft-skills curriculum, AMIK Workshops spanning topics from financial wellness to wilderness survival, and 2-week Workplace Readiness Programs. Customer logos include CN Rail, Air Canada, Boeing, Bank of Montreal, Canada Life, Wawanesa Insurance, Shoppers Drug Mart, PCL Construction, and Indigenous Services Canada.

AMIK generates revenue via a hybrid model combining low-friction, pay-as-you-go job posting fees with higher-touch, direct-sales enterprise training engagements. The go-to-market is sales-led, relying on accumulated partnership networks (RRC Polytech, CAHRD, ANISH Corporation, Manitoba Metis Federation), community events and career fairs, social media, and a bi-weekly email newsletter. The company added a charitable extension, the Akiing Onji Foundation, in 2021 to preserve Indigenous languages and culture. AMIK remains a small operation (1–10 employees) with no disclosed external funding, positioning it as a mission-driven, community-rooted niche player rather than a venture-scaled business.

Name

AMIK

Legal name

Anishinabek Consultants Inc.

Website

https://amik.ca

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

1–10 employees

Short description

AMIK (Anishinabek Consultants Inc.) operates Canada's original Indigenous job board, connecting 20,000+ Indigenous job seekers with hundreds of Canadian employers and delivering Cultural Awareness Training, Smart Work Ethics curriculum, and recruitment services.

Ownership category

akta.pro rank

Product category

Indigenous Workforce Engagement Services

NAICS

Employment Placement Agencies (561311), Apprenticeship Training (611513)

SIC

Services-Employment Agencies (7361)

akta.pro primary industry

Internship/Apprenticeship Matching & Work-Based Learning Platforms (EDAFAMAL)

akta.pro secondary industries

Minority, Indigenous & Disability Rights (BPADAGAH), State/Provincial Labor, Employment Standards & Workforce Development Administration (BPAIABAN)

Keywords

• Indigenous job board
• Workforce recruitment services
• Cultural awareness training
• Indigenous employment platform
• Job placement services

Headquarters

HQ city

Winnipeg

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Job Posting Fees: Fees charged to employers for posting job listings on the AMIK platform. Individual job postings range from $140 for 2 weeks to $245 for 4 weeks. Bulk pricing available with discounts up to 15% for 15 postings.
2. E-blast and Newsletter Advertising: Email marketing services reaching AMIK's subscriber base. E-blast (mass email to 20,000+ subscribers) costs $550 CAD, while newsletter submissions cost $135 CAD.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

AMIK operates an Indigenous job board platform that connects over 20,000 Indigenous job seekers with Canadian employers. The company provides recruitment and retention services, cultural awareness training for employers, the Smart Work Ethics soft-skills curriculum, and a suite of workshops designed to bridge Indigenous talent with Canadian workforce demand.

Product overview

AMIK operates as a job board and workforce engagement platform combining a digital marketplace with professional services. The core Indigenous Job Board serves as the central platform, complemented by Recruitment & Retention Services, Cultural Awareness Training, Smart Work Ethics (SWE) program, and AMIK Workshops covering business development, financial wellness, and soft skills. The platform also offers a free resume builder for members. All services are delivered through respectful collaboration with Indigenous communities and are designed to connect Canada's Indigenous workforce with employers while promoting socio-economic participation.

Differentiator

Problem solved

Functional benefit

Products and services

• Indigenous Job Board Canada's original Indigenous job board platform connecting Indigenous job seekers with Canadian employers, offering job posting search, resume storage, application tracking, job alerts, and access to a bi-weekly newsletter.
• Recruitment and Retention Services

Named customers22 records

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

15 partnerships are on record, tiered core and minor.

• Assiniboine Credit UnioncoreStrategic or Co-development Partner · 5 September 2017Ongoing partnership for Indigenous recruitment and hiring. AMIK hosts Meet & Greet events connecting job seekers with career opportunities at the credit union. Includes cultural sensitivity training delivery to staff and executive team.
• Women Building FuturescoreStrategic or Co-development Partner · 20 June 2017Partnership developed while promoting CN Rail's Aboriginal Career Day in Edmonton. Organizations collaborate on Indigenous engagement and hiring events in Alberta.
• CN RailcoreStrategic or Co-development Partner · 1 January 2006Long-standing partnership for Indigenous recruitment including Aboriginal Career Days in Western Canada. AMIK promotes CN Rail job opportunities and recruits conductors and other positions for CN across the country.
• Great West LifecoreStrategic or Co-development PartnerContinued partnership for meeting Indigenous job seekers and facilitating employment placements in the insurance and financial services sector.
• PCL ConstructioncoreStrategic or Co-development PartnerPartnership for recruiting Indigenous workers for construction projects and building diverse workforce in the construction industry.
• Air CanadaminorStrategic or Co-development PartnerPartnership for Indigenous workforce recruitment in the airline and aviation sector.
• Johnston GroupcoreStrategic or Co-development PartnerPartnership for Indigenous recruitment in the insurance and benefits sector.
• Credit Counselling SocietyminorGTM or Marketing PartnerContent partnership providing financial literacy articles through AMIK's Money Chat series, helping Indigenous community members with money management topics.
• RRC PolytechminorStrategic or Co-development PartnerPartnership with Red River College Polytech for Indigenous workforce development and training initiatives.
• CAHRDminorStrategic or Co-development PartnerPartnership with Centre for Aboriginal Human Resource Development for Indigenous employment and training programs.
• Dakota Ojibway Child and Family ServicesminorStrategic or Co-development PartnerPartnership supporting employment opportunities and career development for Indigenous communities in Manitoba.
• Manitoba First Nations Education Resource Centre Inc.minorStrategic or Co-development PartnerPartnership supporting education and employment resources for Manitoba First Nations communities.
• Defence Construction CanadaminorStrategic or Co-development PartnerPartnership supporting Indigenous recruitment and workforce development for defense-related construction projects.
• ANISH CorporationcoreStrategic or Co-development PartnerAMIK co-founder Eva Wilson-Fontaine serves as Team Leader for ANISH Corp. Joint delivery of cultural awareness sessions and workshops, including events at Cedar Lake Ranch. ANISH Corp. provides cultural support services for survivors of the Indian Residential School system.
• Manitoba Metis FederationminorStrategic or Co-development PartnerPartnership for hosting pop-up career fairs connecting Métis job seekers with employment opportunities.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Job Bank (Government of Canada): Government-run free job board with national reach. Competes with AMIK on price (free vs. $140+ CAD) and breadth, but lacks Indigenous-specific cultural training, retention services, and community trust.
• LinkedIn (Canada): Global professional network with significant Canadian employer adoption. Represents competitive pressure on AMIK's employer recruitment value proposition through broader talent pools and employer brand tools.
• Indeed Canada: Largest generalist job platform in Canada with massive free reach. Competes with AMIK for employer job posting spend but lacks Indigenous specialization, cultural training, and community authenticity.

Direct peers

• Indigenous Link: Indigenous-focused recruitment, job board, and HR services firm in the US, directly comparable to AMIK in mission and offering. Both serve as talent marketplaces connecting Indigenous job seekers with employers seeking cultural alignment.
• First Nations Careers: Online Indigenous-focused job board operating in Australia/New Zealand, comparable to AMIK as a niche employment marketplace serving First Nations job seekers and culturally-aware employers.
• IndigenousWorks: Canadian Aboriginal Human Resource Council initiative that supports Indigenous workforce development and connects employers with Indigenous talent, overlapping with AMIK's recruitment and training services.
• Aboriginal Job Board: Canadian Indigenous-focused employment platform competing directly with AMIK for job seeker registrations and employer job postings in the same niche.

Emerging players

• Women Building Futures: Canadian organization delivering trades training and employment placement for under-represented groups; AMIK partners with WBF. Comparable as a workforce-readiness/training provider that connects cohorts to employers.
• CharityVillage: Canadian niche job board serving the nonprofit and charity sector with a subscription model. Comparable as a specialized, community-focused employment platform with a similar transaction-fee monetization approach to AMIK's job postings.

Others

• Manitoba Construction Sector Council: Manitoba-focused construction workforce development organization. AMIK originated from a Winnipeg Construction Association Training Project; both address Indigenous inclusion in construction trades hiring.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/amik_ca
• Facebookfacebook.com/profile.php
• LinkedInlinkedin.com/company/anishinabek-consultants-inc.
• Instagraminstagram.com/amik_ca

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about AMIK