Dogs 'n Tiger

What Dogs 'n Tiger does

Dogs 'n Tiger is a pet food platform intended to provide animal-friendly food. They offer the finest ingredients, delicious recipes, no artificial additives or flavors, no grain, and no sugar. In addition to a lot of meat, the food contains everything to give their four-legged friend a balanced and species-appropriate diet.

Name

Dogs 'n Tiger

Legal name

dogs'n tiger

Website

https://dogs-tiger.de/

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

1–10 employees

Short description

Dogs 'n Tiger is a manufacturer of animal foods and snacks.

Ownership category

akta.pro rank

Product category

Premium Pet Food

NAICS

Dog and Cat Food Manufacturing (311111)

SIC

Food And Kindred Products (2000)

akta.pro primary industry

Dry Kibble (Dog & Cat) (CRADAFAA)

akta.pro secondary industries

Pet Treats & Chews (AFADAFAF), Pet Food & Treats Distribution (CRAOAKAA)

Keywords

• Premium pet food
• Dog wet food
• Cat dry food
• Freeze-dried pet treats
• Pet food subscription

Headquarters

HQ city

Hamburg

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Marketing or Sales, Operations, Personnel, Technology or R&D

Revenue model

1. Direct E-commerce Sales: Online sales through own e-commerce platform (dogs-tiger.de) with direct-to-consumer model. Subscription 'SparAbo' provides 15% recurring discount with flexible delivery intervals.
2. Retail Distribution: Products sold through physical retail partners including dm, Fressnapf, Spar, and ZooRoyal stores.
3. Marketplace Sales: Products distributed through online marketplaces Amazon and Zooplus.

Pricing tiers

Go-to-market motion1 record

Distribution channels7 records

Marketing channels6 records

Core offering

Dogs 'n Tiger manufactures and sells premium grain-free, sugar-free wet food, dry food, snacks, and trial packages for dogs and cats, with high meat content (53-67% for dogs, 70% for cats) and recipes co-developed by veterinarian Dr. Karin Schlotterbeck. Products are sold direct-to-consumer via the company's own e-commerce platform with a subscription service (SparAbo offering 15% recurring discount), through physical retail partners (dm, Fressnapf, Spar, ZooRoyal), and via online marketplaces (Amazon, Zooplus) in the DACH region.

Product overview

Dogs 'n Tiger is a German premium pet food company founded by designer Guido Maria Kretschmer and developed with veterinarian Dr. Karin Schlotterbeck. The company offers a comprehensive portfolio of grain-free, sugar-free wet and dry pet foods for dogs and cats, including specialty lines for puppies/kittens, adults, and seniors. The dog product line includes core wet food varieties (Mahlzeit!, Abendbrot, Gaumenfreude, Guadn!, Sonntagsjäger, Gaudi, Proviant, Glücksbringer), premium dry foods (Federchen for puppies, Mümmelmann, Waldläufer for adults), single-serve wet food bowls (Abendbrot Schale, Sonntagsjäger Schale, Proviant Schale, Glücksbringer Schale), trial packages (Dogs - Probier mal! Leckermäulchen, Dogs - Probier mal! Knusperkerlchen, Willkommen! Welpen), and dog snacks. The cat product line includes wet food varieties (Naschkatze, Genuss, Meer!, Köstlich, Schmaus, Nesthäkchen, Glückskind), multipacks (Herzlich Multibox, Frohsinn Multibox, Freigeist Multibox, Allerliebst Multibox), dry foods (Schlemmermäulchen, Küchenjäger, Flitzpiepe), freeze-dried snacks (Mmmh mmmh), protein snacks (Yummi | Lachs, Yummi | Huhn), and trial packages (Tiger - Probier mal! Nimmersatt). All products share a unified brand positioning centered on natural ingredients, high meat content, veterinary formulation, and no artificial additives. The portfolio is complemented by a subscription service (SparAbo) and a loyalty program.

Differentiator

Problem solved

Functional benefit

Products and services

• Adult Dog Wet Food (Canned) Premium grain-free, sugar-free adult dog wet food range with 53-67% meat content, including monoprotein and multi-protein recipes developed with veterinary expertise. Pack sizes 400g and 800g cans. Targeted at adult dog owners seeking natural, high-protein nutrition.
• Adult Dog Wet Food (Single-Serve Bowls) Premium 150g single-serve wet food bowls for adult dogs with high meat content (53-67%), grain-free and without added sugar. Targeted at adult dog owners seeking convenient single-portion meals.
• Premium Dog Dry Food Premium dry food for adult dogs and puppies in 2kg bags, with high fresh meat content and added functional ingredients such as joint complex, omega fatty acids, and herbal mixes. Targeted at dog owners seeking complete dry nutrition with named protein sources.
• Puppy/Junior Dog Food (Wet) Premium puppy wet food recipes formulated for growth from 8 weeks of age, including monoprotein and grain-free options. Targeted at owners of puppies and young dogs needing age-appropriate nutrition.
• Dog Trial and Welcome Packages Multi-flavor trial packs and a puppy welcome package that bundle assorted wet food, dry food, and treats for sampling or as a starter kit. Targeted at new customers and new puppy owners.
• Adult Cat Wet Food Premium grain-free adult cat wet food with 70% meat content, including monoprotein and multi-protein recipes developed with veterinary expertise. Pack sizes 200g cans. Targeted at cat owners seeking natural, high-protein nutrition.
• Cat Wet Food Multipacks Curated multi-pack boxes of adult cat wet food with 70% meat content in varied recipes, enabling variety and volume savings. Targeted at cat owners seeking assortment and value.
• Premium Cat Dry Food Premium dry food for cats in 1.5kg bags, with senior and kitten specific recipes. Targeted at cat owners seeking age-appropriate dry nutrition.
• Freeze-Dried Pet Snacks Premium 99% pure freeze-dried filet meat snacks (chicken and duck) for cats and dogs, produced via freeze-drying technology that preserves vitamins, taste, color, and aroma.
• Prebiotic Protein Strips Adult prebiotic protein strips made from beef, lamb, or chicken for dogs, positioned as training treats or snacks that support digestive health.
• Premium Protein Snacks Premium protein snacks for adult cats made from salmon or chicken filet, supplied as single-protein treats.
• Cat Trial Package Multi-flavor wet food trial package for cats, enabling sampling of the cat food range. Targeted at new cat owners and as a gift.
• SparAbo Subscription Service Direct-to-consumer subscription service (SparAbo) providing 15% recurring discount on Dogs 'n Tiger products with flexible delivery intervals of 2-8 weeks and free shipping above €44.90 within Germany.
• Tierisch Treu Loyalty Program Customer loyalty program (Tierisch Treu) that issues 'Tatzen' (paws) points on purchases, redeemable for rewards on the Dogs 'n Tiger e-commerce platform.

Quantifiable outcome

• 98% of cats eat the food with enthusiasm (Futtertester)
• +4 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration11 records

Feature3 records

Partnerships

Nine partnerships are on record, tiered core and minor.

• Guido Maria KretschmercoreGTM or Marketing PartnerCelebrity fashion designer and TV personality serves as brand ambassador. Co-branded products and marketing materials featuring his name. Shares his vision of perfection for pet nutrition. Key face of 'GUIDO X DOGS'N TIGER' campaign.
• Dr. Karin SchlotterbeckcoreStrategic or Co-development PartnerVeterinarian with over 25 years experience in small animal medicine and nutrition. Collaborates on recipe development, ingredient selection, composition, and portion recommendations. Ensures scientific foundation and health benefits of all products. Works from Hamburg as veterinary expert.
• DHL GoGreenminorOthersClimate-friendly shipping partner. DHL GoGreen shipping ensures carbon-neutral delivery within Germany. Orders delivered in 1-3 business days.
• dm-drogerie marktminorChannel Partner/ Reseller/ DistributorGerman health and drugstore chain. Physical retail distribution channel for Dogs'n Tiger products in German market.
• FressnapfminorChannel Partner/ Reseller/ DistributorMajor German pet specialty retail chain. Physical retail distribution for pet food products across Germany.
• SparminorChannel Partner/ Reseller/ DistributorGerman grocery retailer. Retail distribution channel for Dogs'n Tiger products.
• ZooRoyalminorChannel Partner/ Reseller/ DistributorGerman online pet supplies retailer. Distribution channel for Dogs'n Tiger products.
• AmazonminorChannel Partner/ Reseller/ DistributorMajor online marketplace. E-commerce distribution channel for Dogs'n Tiger products.
• ZooplusminorChannel Partner/ Reseller/ DistributorEuropean pet supplies online retailer and marketplace. E-commerce distribution for Dogs'n Tiger products.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Happy Dog: German family-owned manufacturer of premium natural dry and wet food for dogs and cats, distributed through German specialty retail including Fressnapf. Directly comparable in category (dog & cat premium food), geography (Germany), and natural-ingredient positioning.
• Josera: German premium pet food manufacturer (dog and cat) with strong presence in German specialty and grocery retail. Comparable as a domestic premium brand operating across both DTC and retail channels.
• Terra Canis: Munich-based premium natural/raw pet food brand for dogs and cats. Comparable as a German premium/natural positioning competitor with a strong digital and specialty retail presence.
• Wolfsblut (Wildcraft Petfood): German premium pet food brand with high-meat, grain-free recipes positioned similarly to Dogs 'n Tiger. Comparable in target customer (premium-conscious owners), formulation philosophy, and channel mix (DTC + specialty retail).
• MAC's Petfood: German premium pet food brand with cold-pressed dry food and wet food for dogs and cats. Comparable in premium positioning, single-country (DACH) focus, and DTC plus retail distribution model.
• Christopherus: German natural pet food brand with holistic, cold-pressed recipes. Comparable as a domestic natural/premium competitor targeting health-conscious pet owners.

Broad incumbents

• Real Nature (Fressnapf private label): Largest German pet specialty retailer and its private-label brand Real Nature. Comparable as a primary retail partner and direct competitive threat via cheaper premium private-label offering on the same shelf.
• Zooplus: Leading European online pet supplies retailer and marketplace. Comparable as both a distribution channel (Dogs 'n Tiger sells on Zooplus) and a competitive threat through its private-label and multi-brand assortment.
• Acana / Orijen (Champion Petfoods): Globally distributed premium dog and cat food brand focused on high-meat, biologically appropriate recipes. Comparable in high-meat, grain-free formulation philosophy and premium price tier, though operating at much larger scale and broader geographic reach.

Emerging players

• Lily's Kitchen: UK-based premium natural pet food brand (now part of Nestlé Purina). Comparable in premium natural positioning, DTC subscription heritage, and celebrity/brand-driven marketing — a useful cross-market benchmark for premium D2C pet food economics.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/Dogsntiger
• LinkedInlinkedin.com/company/the-dude-food-company-gmbh

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds2 records

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Dogs 'n Tiger