California Burrito Co

What California Burrito Co does

California Burrito Co is a single-location, privately held Mexican restaurant operating at Shop F42, Ormiston Town Center, 240 Ormiston Road, Flat Bush, Auckland, New Zealand. The business serves walk-in dine-in customers in an undercover outdoor seating area and takeout customers, with online ordering for pickup and delivery facilitated through the third-party Tabin platform. Its menu is a focused line-up of burritos, burrito bowls, quesadillas (soft and crispy-shell tacos), taco salad bowls, and nachos, all built on a standard base of rice, corn, sour cream, pico de gallo, lettuce, and blended Mexican cheese, with customizable proteins, beans, and vegetarian/vegan options.

The company makes money through one-time, transaction-based food and beverage sales — a standard QSR/restaurant revenue model with no disclosed pricing, subscriptions, licensing, or wholesale channels. There is no proprietary technology: operations are based on traditional made-to-order food preparation, supported only by a WordPress website, a Google Business Profile, and the Tabin online ordering integration. Customer acquisition is driven by walk-in shopping-mall traffic, Google Maps search visibility, and word-of-mouth, evidenced by a 4.5-star average across 195 Google reviews (Feb 2025).

The target customer is local Flat Bush/Ormiston residents, families, and food lovers seeking fresh, made-to-order Mexican food in a suburb with limited competing Mexican options. The business is independently owned with no disclosed parent company, investors, franchise network, management team, or expansion pipeline, making it a small, geographically-concentrated retail operator rather than a multi-unit or scalable chain.

Name

California Burrito Co

Legal name

California Burrito

Website

https://californiaburrito.co.nz

Company type

Private

Operating status

Operating

Short description

California Burrito Co is a single-location, independently owned Mexican restaurant in Ormiston Town Center, Flat Bush, Auckland, serving dine-in, takeout, and online-order customers a focused menu of burritos, bowls, quesadillas, tacos, and nachos.

Ownership category

akta.pro rank

Product category

Mexican Restaurant / Quick-Service Casual Dining

NAICS

Limited-Service Restaurants (722513), Restaurants and Other Eating Places (72251)

SIC

Retail-Eating Places (5812), Retail-Eating & Drinking Places (5810)

akta.pro primary industry

Mexican & Tex-Mex Fast Casual (THAFABAC)

akta.pro secondary industry

Mexican/Latin QSR (Tacos, Burritos, Bowls) (THAFAAAE)

Keywords

• Mexican restaurant
• Burrito takeaway
• Fresh made-to-order food
• Casual dining
• Online food ordering

Headquarters

HQ city

Buenos Aires

HQ country

Argentina

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Food and Beverage Sales: One-time transaction-based revenue from sale of Mexican food items including burritos, tacos, quesadillas, nachos, and taco salad bowls. Customers order in-person at the restaurant or through online ordering platform Tabin.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

California Burrito Co is a single-location Mexican restaurant at Ormiston Town Center in Flat Bush, Auckland, New Zealand, serving fresh, made-to-order burritos, burrito bowls, quesadillas, tacos, taco salad bowls, and nachos with customizable fillings and vegetarian/vegan options. Customers order in-store for dine-in or takeout, or through the Tabin online ordering platform for pickup and delivery.

Product overview

California Burrito Co operates as a single-location Mexican restaurant offering a focused menu of freshly prepared burritos, burrito bowls, quesadillas, tacos, taco salad bowls, and nachos. The menu features authentic Mexican cuisine with fresh California-inspired ingredients. All burrito options come with a standard base of rice, corn, sour cream, pico de gallo, lettuce, and blended Mexican cheese, with customizable protein and bean choices. The restaurant also accommodates vegetarian and vegan dietary preferences.

Differentiator

Problem solved

Functional benefit

Products and services

• Burritos
• Burrito Bowls
• Quesadillas
• Tacos (Soft / Crispy Shell)
• Taco Salad Bowl
• Nachos

Quantifiable outcome

• 195 customer reviews with 4.5 star average rating indicating consistent quality and customer satisfaction

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves4 records

Expansion highlights2 records

Direct peers

• Guzman y Gomez: Australian-origin Mexican fast-casual chain that has expanded into New Zealand. Closely comparable to California Burrito Co in menu (burritos, bowls, tacos), made-to-order fresh positioning, counter-service model, and target customer of suburban diners seeking Mexican food.
• Mad Mex: Australian fast-casual Mexican chain serving burritos, tacos, nachos and bowls in a counter-service format. Directly comparable product offering and operating model, though primarily Australian rather than New Zealand.
• Zambrero: Australian fast-casual Mexican chain offering burritos, bowls, tacos and nachos with a focus on fresh, made-to-order ingredients. Highly comparable menu and service format, competing for the same health-conscious, flavour-seeking customer.
• Salsa Mexican Grill: Australian fresh-Mexican fast-casual chain serving burritos, tacos, salads and nachos in a counter-service format. Comparable cuisine, format and customer segment to California Burrito Co.

Broad incumbents

• Taco Bell: Global mass-market Mexican QSR with a presence in New Zealand. Comparable cuisine and customer demographic but operates as a much larger incumbent with greater marketing reach, contrasting with California Burrito Co's independent single-store positioning.

Regional players

• BurgerFuel: New Zealand-founded gourmet burger fast-casual chain with mall and high-street locations. Comparable limited-service suburban dining format and customer demographic, though different cuisine category.
• Pita Pit: New Zealand-based fast-casual chain serving made-to-order wraps, bowls and salads in a counter-service format. Comparable operating model and customer occasion (lunch/dinner takeaway or dine-in) despite a Mediterranean rather than Mexican menu focus.

Others

• Habit Burger Grill: US fast-casual chain that has expanded into the New Zealand market. Comparable counter-service fast-casual format and suburban location strategy relevant as a reference point for NZ fast-casual unit economics, though operating in a different cuisine category.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/CaliforniaBurritoCompany

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about California Burrito Co