What Tonello does

Tonello S.r.l. is an Italian private limited company founded in 1981 and headquartered in Sarcedo, Vicenza, that manufactures industrial machinery and proprietary process technologies for garment treatment and fabric finishing, with a primary focus on denim mills, industrial laundries, and fashion brands. Its product portfolio spans five machine categories — laser systems (THE Laser 2.0, The Laser LAB, The Laser TM, The Laser DUAL), dyeing machines (G1 series), washing machines (G1 series plus Evolution 3), finishing equipment (O-Zone, BOHEMIA, Spraying and Brushing Booth, SCRATCH), and industrial dryers and ovens (TD series plus OVEN) — complemented by a layer of patented process modules including Wake (plant-based organic dyeing), DyeMate (automated indigo dyeing), OBleach (ozone bleaching), NoStone (stone-wash alternative), EGO (combined ozonation), UP (water-saving recirculation), CORE 2.0 (nebulization), Metro (digital consumption tracking), and Mago Site Manager (remote assistance). These technologies are integrated through the All-in-One System platform and the Laundry (R)evolution sustainability concept, with all retrofittable to Tonello's installed base.

The business operates a direct enterprise sales motion targeting denim mills and laundries globally, supplemented by trade show presence at Kingpins Amsterdam and Kingpins New York, a multi-language website (Italian, English, Spanish), and an online machine Configurator for customized system design. Revenue is generated primarily through capital hardware sales of machines and technology components, plus professional services via Mago Site Manager remote support. Co-development partnerships with major denim mills (Candiani Denim, Cone Denim, Rajby Textiles) and brands (Endrime, Denim House) anchor its R&D pipeline and reference customer base. Pricing is quote-based and not publicly disclosed. Ownership remains private and family-controlled, with no venture capital or private equity involvement evidenced.

The company's competitive positioning rests on a portfolio of registered process patents, 40+ years of domain specialization, and an integrated technology ecosystem that supports upgrade paths for existing customers. Strategic emphasis is on sustainability outcomes (53% water savings via UP, chemical elimination via OBleach and Wake, pumice elimination via NoStone) and on digital tools (Metro, Mago Site Manager) that layer recurring software/service value onto the hardware installed base. The Inspiring creative area, launched in 2017, extends Tonello's reach into brand-level co-creation and artistic experimentation, supporting both marketing visibility and product innovation.

Name

Tonello

Legal name

Tonello S.r.l.

Website

https://tonello.com

Company type

Private

Founded year

1981

Operating status

Operating

Headcount range

51–100 employees

Short description

Tonello is an Italian industrial machinery manufacturer founded in 1981 that produces patented finishing equipment — lasers, washing machines, dyeing systems, and proprietary process modules like Wake, OBleach, and NoStone — for global denim mills, industrial laundries, and fashion brands.

Ownership category

akta.pro rank

Product category

Industrial textile finishing machinery

NAICS

Commercial and Service Industry Machinery Manufacturing (33331), Textile and Fabric Finishing and Fabric Coating Mills (3133)

SIC

General Industrial Machinery & Equipment (3560), Printing Trades Machinery & Equipment (3555)

akta.pro primary industry

Denim & Garment Wet Processing (Stone Wash/Acid Wash/Distressing) (IMAOACAI)

akta.pro secondary industries

Washing, Rinsing & After-Treatments (Soaping/Neutralizing/Enzyme Wash) (IMAOACAH), Coating & Finishing Chemicals Application (Resins/Softening/Water-Repellent/FR/Antimicrobial) (IMAOACAD)

Keywords

• Industrial textile machinery
• Garment finishing equipment
• Denim washing machines
• Laser finishing systems
• Sustainable dyeing technology

Headquarters

HQ city

Sarcedo

HQ country

Italy

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Industrial Machinery Sales: Sale of industrial textile finishing machines including washing machines, dyeing machines, laser systems, ozone cabinets, dryers, and ovens. Machines are configurable and customizable for specific customer requirements.
2. Technology Components and Upgrades: Sale of proprietary technology components and upgrade kits (e.g., NoStone kits, UP systems, Core systems) that can be retrofitted to existing machines.
3. Remote Support and Maintenance Services: Mago Site Manager remote assistance service providing technical support, maintenance, diagnostics, and software updates for installed machines.

Go-to-market motion2 records

Distribution channels2 records

Marketing channels4 records

Core offering

Tonello designs, manufactures, and sells industrial machinery and proprietary technologies for the garment treatment and fabric finishing industry. Its product portfolio spans laser finishing systems, washing machines, dyeing machines, dryers, ovens, and a suite of patented process technologies (Wake, DyeMate, OBleach, NoStone, EGO, UP, CORE 2.0) that enable chemical-free, water-efficient finishing for denim and apparel manufacturers. Custom-configured machines, retrofit technology kits, and remote support services are sold directly to enterprise customers worldwide.

Product overview

Tonello is an Italian company (established 1981, based in Sarcedo VI) manufacturing machines and technologies for garment treatment and fabric finishing. The product portfolio centers on five machine categories: Lasers (The Laser LAB, THE Laser 2.0, The Laser TM, The Laser DUAL), Dyeing machines (G1 LAB, G1 HD, G1 LD-LD3, G1 LD3/MD3, G1 HD3), Washing machines (G1 HW, G1 LW-LW3, G1 LW3/MW3, G1 HW3, Evolution 3), Finishing technologies (O-Zone, BOHEMIA, Spraying and Brushing Booth, SCRATCH), and Dryers/Ovens (TD 50/100/150/250-330/400-500-600, OVEN). These are complemented by proprietary components and systems including DyeMate (patented indigo dyeing), Wake (100% organic plant-based dyeing), NoStone® (stone-wash alternative), OBleach (ozone bleaching), EGO (ozonation), CORE 2.0 (nebulization), UP (water-saving), Metro (digital consumption tracking), Mago Site Manager (remote assistance), the All-in-One System (integrated platform), and Laundry (R)evolution (sustainability concept). The portfolio is unified through the Inspiring creative area platform for collaboration between artists, designers, and brands.

Differentiator

Problem solved

Functional benefit

Brands

• THE Laser: Laser technology product line for garment finishing, includes THE Laser LAB, THE Laser 2.0, The Laser TM, The Laser DUAL
• O-Zone
• EGO
• Wake
• DyeMate
• Metro
• Mago Site Manager
• NoStone
• OBleach
• UP
• Evolution 3
• Core
• All-in-One System
• Laundry (R)evolution

Products and services

• THE Laser 2.0 Laser finishing machine for sampling and production-scale denim and garment finishing, delivering intricate details, high-resolution graphics and extraordinary textures with retrofittable components. Designed for denim mills, industrial laundries, and apparel manufacturers.
• The Laser LAB Laser system designed for shops and labs, enabling intricate details, high-resolution graphics and textures on garments for sampling and small-batch creative work.
• The Laser TM Laser technology product line entry for garment finishing and treatment applications.
• The Laser DUAL Dual-laser technology for garment finishing and treatment, providing expanded capacity or effect coverage on a single machine platform.
• G1 HD High-density industrial dyeing machine for garment processing, used together with DyeMate and Wake technologies for automated indigo and natural dyeing.
• G1 LAB Laboratory-scale dyeing machine for sampling and testing of dye recipes and processes prior to full-scale production.
• G1 LD-LD3 Industrial dyeing machine in light-density configuration (LD and LD3 variants) for garment processing.
• G1 LD3/MD3 Medium to large-scale industrial dyeing machine for garment processing with Dyemate- or Wake-ready configuration.
• G1 HD3 Third-generation high-density industrial dyeing machine for high-volume garment processing.
• Evolution 3 Latest generation of Tonello industrial washing machines featuring high-performance motors, high-efficiency belts, tropicalized electronic boards, AISI 316L stainless-steel internals, low bath ratios (3:1/2:1), and upgradeable design for denim mills and industrial laundries.
• G1 HW Industrial hot-wash washing machine for denim garment processing.
• G1 LW-LW3 Industrial light-wash washing machine for denim garment processing.
• G1 LW3/MW3 Medium-scale industrial washing machine for denim and garment processing.
• G1 HW3 Third-generation industrial hot-wash washing machine for high-volume denim processing.
• O-Zone Static cabinet using only ozone to achieve unique, customizable aesthetic effects including localized decolorizations and bleaching through an innovative, sustainable, chlorine-free process. Used by denim mills and brand creative teams.
• BOHEMIA Industrial finishing technology for garment treatment, deployed as part of Tonello's finishing portfolio for denim and apparel manufacturers.
• Spraying and Brushing Booth Industrial booth for spraying and brushing effects on garments during finishing operations.
• SCRATCH Industrial finishing technology for scratch-effect garment treatment within Tonello's finishing portfolio.
• TD 50 Industrial dryer with 50 kg capacity for small to mid-scale garment processing operations.
• TD 100 Industrial dryer with 100 kg capacity for mid-scale garment processing operations.
• TD 150 Industrial dryer with 150 kg capacity for mid to large garment processing operations.
• TD 250/330 Industrial dryer for larger-scale garment processing with 250-330 kg capacity.
• TD 400/500/600 Industrial dryer line with 400-600 kg capacity for high-volume garment processing operations.
• OVEN Industrial oven for garment processing used in finishing operations.
• Wake Patented 100% organic and eco-sustainable dyeing system using only plants and vegetable waste (flowers, berries, peels, roots) as coloring materials, enabling natural dyeing for denim and apparel manufacturers without chemical additives.
• DyeMate Patented technology that automates traditional indigo garment dyeing processes, making them automatic, repeatable, efficient, and sustainable; also suitable for VAT and sulfur dyes. Designed for installation on Tonello dyeing machines.
• OBleach Patented ozone-based bleaching process that eliminates chlorine and permanganate, delivering authentic, contrasted, and reproducible bleaching effects at room temperature while respecting garment fibers and the environment.
• NoStone Reusable, patent-protected stone-wash alternative eliminating the need for pumice stone, retrofittable on existing Tonello washing machines with an easy-lock function for quick installation and removal.
• EGO (Enhanced Garment Ozonation) Patented system combining three ozone technologies (ozone in water, ozone in air, and OBleach) in a single integrated garment finishing solution.
• UP (Ultra Performance) Continuous water flow and recirculation system achieving 53% water savings versus traditional washing (20 liters instead of 42 per kg of clothing) and a 2:1 bath ratio, with automation for repeatability and operator safety.
• CORE 2.0 Nebulization technology offering significant water savings and up to 80% savings on chemical products, with integrated software that automatically applies dyes and products across processing phases.
• Metro Digital platform that measures real-time water, energy, and chemical product consumption, enables centralized management of all Tonello machines, and produces environmental passports with tamper-proof data.
• Mago Site Manager Remote assistance service that creates a dedicated secure WiFi network at the customer facility for diagnostics, technical support, preventive maintenance, firmware updates, and training without on-site travel.
• All-in-One System Integrated finishing system combining multiple Tonello technologies (EGO, NoStone, UP, CORE, O-Zone, OBleach, Wake, THE Laser) in a unified machine configuration for denim and garment finishing.
• Inspiring Creative Area Creative area platform (launched 2017) combining art and technology — physical space and online platform — where brands, designers, and artists collaborate with Tonello on experiments, capsule collections, training, and brainstorming around new finishing effects.

Quantifiable outcome

• 53% water savings with UP system (20 liters instead of 42 per kg of clothing)
• +2 more outcomes

Named customers6 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature12 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• Candiani DenimcoreStrategic or Co-development PartnerCollaborative development of O-Zone ozone technology. Candiani Denim, known as 'The Greenest Mill in the Blue World', worked with Tonello as R&D partner in the birth, development, and refinement of O-Zone technology for new washing and decolorization effects.
• Rajby TextilescoreStrategic or Co-development PartnerCollaboration on The Botanicals collection (using Wake organic dyeing) and R-Type Vintage Set collection for developing garments inspired by authentic vintage using low-impact processes.
• Cone DenimcoreStrategic or Co-development PartnerCollaboration on Urban Flora capsule collection using Wake organic dyeing technology, premiered at Kingpins New York. Also collaborated on One Denim collection.
• EndrimecoreStrategic or Co-development PartnerCollaboration on R-Type Vintage Set and The Botanicals collection for sustainable denim finishing development.
• Denim HouseminorStrategic or Co-development PartnerCollaboration on MSP Collection representing Sustainable Innovation efforts in the denim manufacturing industry.
• The Kingpins ShowcoreGTM or Marketing PartnerCo-design partnership on One Denim Collection, demonstrating variety achievable with single fabric using latest finishing technologies. Kingpins serves as platform for showcasing Tonello technologies.
• Indigo Art MuseumminorGTM or Marketing PartnerKingpins Amsterdam exhibition partnership highlighting artists working with indigo, part of creative collaborations across the denim supply chain.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Jeanologia: Spanish technology company specializing in sustainable garment finishing — laser, ozone (G2) and waterless systems — for denim and apparel. Closest direct competitor to Tonello, operating in the same denim wet-processing and ozone/laser finishing categories globally.
• Macsa ID: Industrial laser marking and coding company with a strong textile/garment finishing business (including denim distressing). Competes head-to-head with Tonello's THE Laser 2.0 line on laser-based garment finishing.
• Biancalani: Italian manufacturer of textile finishing machinery, including washing, drying and softening equipment for denim and knit fabrics. Comparable Made-in-Italy industrial textile machinery peer serving similar European denim mills.
• Thies Textilmaschinen: German manufacturer of textile dyeing and finishing machinery (jet dyeing machines, yarn dyeing systems) serving apparel and technical textile customers. Comparable to Tonello's G1 dyeing and Evolution 3 washing platforms.
• Fong's Industries: Hong Kong-listed textile dyeing and finishing machinery manufacturer (including the Then and Atyc heritage brands) with global installations in yarn, fabric and garment dyeing. Comparable scale and scope to Tonello's dyeing and finishing platform.

Emerging players

• SEI Laser: Italian laser systems manufacturer with CO2 and fiber laser solutions for industrial marking, coding and material processing, including textile and leather applications. Overlaps with Tonello's laser finishing product line.

Broad incumbents

• Jensen Group: Belgium/Switzerland-headquartered broad-line industrial laundry machinery group serving commercial laundries, dry cleaners and textile care service operators. Overlaps with Tonello's industrial laundry customer segment at a broader portfolio scale.
• Durst Group: Italian industrial digital printing and production technology provider with growing apparel/textile finishing applications. Adjacent incumbent with overlapping Italian manufacturing DNA and sustainability-led positioning.
• Kornit Digital: Israel-based digital textile printing technology company serving on-demand apparel production. Adjacent in digital/sustainable apparel manufacturing workflows; competes indirectly for the 'future of garment finishing' narrative.
• Monforts (A. Monforts Textilmaschinen): German manufacturer of textile finishing ranges (stenters, coating lines) used across apparel, technical textiles and denim finishing. Adjacent incumbent in the broader textile finishing machinery category that overlaps with Tonello's finishing technologies.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/tonellosrl
• YouTubeyoutube.com/channel/UChvY3BnOUDv3VplQNublYeA
• Facebookfacebook.com/tonellosrl
• LinkedInlinkedin.com/company/tonello-srl
• Instagraminstagram.com/tonellosrl

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Tonello