Orthoplus Bone And Joint Center

What Orthoplus Bone And Joint Center does

Orthoplus Bone And Joint Center operates as NMC Orthoplus, a multi-specialty outpatient clinic located on the second floor of the Al Fardan Exchange Building in Al Ain, United Arab Emirates. Originally established in June 2017 as Orthoplus Clinic with a focus on orthopaedics and sports medicine, the facility has expanded to deliver services across at least eight specialties, including general medicine, family medicine, urology, neurosurgery, dentistry, physiotherapy and pain management, and physical rehabilitation. The clinic is staffed by 12+ doctors and operates on a direct-to-consumer basis, serving individual patients and families in Al Ain through walk-ins and scheduled consultations rather than functioning as a referral-only specialty institution.

The facility is owned and operated by NMC Healthcare, the UAE's largest private healthcare network. NMC Healthcare (formerly NMC Health PLC) was historically listed on the London Stock Exchange before entering administration in 2020 amid financial and governance controversies, with restructuring completed through Abu Dhabi Global Market (ADGM) proceedings in March 2022. Orthoplus Bone And Joint Center leverages the parent's brand equity (50+ years of UAE healthcare operations), centralized appointment booking infrastructure (booking.nmc.ae), digital presence across NMC websites and social channels, and corporate procurement scale. The clinic generates revenue through professional services fees for consultations, diagnostics, procedures, and treatments across its multi-specialty portfolio, with pay-as-you-go billing and no publicly disclosed pricing.

The customer base is horizontally distributed across general healthcare consumers in Al Ain, with primary use cases spanning orthopaedic treatments, sports injury management, general health consultations, and specialist referrals. There is no product diversification outside of in-person healthcare delivery, no proprietary technology platform beyond NMC's shared booking system, and no disclosed AI-driven clinical or operational capabilities. The single-location footprint limits geographic reach and creates dependency on local patient volume and insurer mix, which are not disclosed in available materials.

Name

Orthoplus Bone And Joint Center

Legal name

NMC Healthcare

Website

https://orthoplusalain.com

Company type

Public

Founded year

2017

Operating status

Operating

Headcount range

1–10 employees

Short description

Orthoplus Bone And Joint Center operates as NMC Orthoplus, a multi-specialty outpatient clinic in Al Ain, UAE, providing orthopaedic, sports medicine, neurosurgery, dental, and rehabilitation services across 8+ specialties under the NMC Healthcare network.

Ownership category

akta.pro rank

Product category

Orthopaedic and Multi-Specialty Healthcare Services

NAICS

Offices of Physicians (62111), Offices of Physical, Occupational and Speech Therapists, and Audiologists (62134), Ambulatory Health Care Services (621)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011), Services-Specialty Outpatient Facilities, Nec (8093)

akta.pro primary industry

Orthopedic Surgery (Operative Orthopedics) (HLAKALAC)

akta.pro secondary industry

Orthotics & Bracing (AFO/KAFO, Spinal, Soft Goods Supports) (HLAHAMAC)

Keywords

• Orthopaedic care
• Sports medicine
• Multi-specialty clinic
• Joint and bone treatment
• Rehabilitation services

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D, Others

Revenue model

1. Healthcare Services Revenue: Revenue generated from medical consultations, diagnostic services, treatments, and procedures across multiple specialties including orthopaedics, sports medicine, neurology, urology, dentistry, and rehabilitation services.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

Orthoplus Bone And Joint Center (NMC Orthoplus) is a multi-specialty healthcare facility in Al Ain, UAE, delivering specialised orthopaedic and sports medicine care along with general medicine, family medicine, urology, neurosurgery, dental, physiotherapy and pain management, and rehabilitation services. The clinic operates with 12+ doctors across 8+ specialties, offering patients integrated in-person consultations, diagnostics and treatments under one roof.

Product overview

NMC Orthoplus Al Ain is a multi-specialty healthcare facility that operates as a single unified healthcare center. Originally established as Orthoplus Clinic in June 2017 with a focus on orthopaedics and sports medicine, it has expanded to offer comprehensive multi-specialty services including general medicine, family medicine, urology, neurosurgery, dental, rehabilitation, and physiotherapy. The facility features 12+ doctors across 8+ specialties, providing integrated care where patients can access multiple specialties within one location.

Differentiator

Problem solved

Functional benefit

Brands

• NMC Healthcare: Parent healthcare group operating multiple hospitals and clinics across UAE including NMC Royal Hospital, NMC Specialty Hospital, and various medical centers.

Products and services

• Orthopaedics
• Sports Medicine
• Physiotherapy and Pain Management
• Neurology
• Urology and Andrology
• Dentistry
• Family Medicine
• General Medicine
• Primary Care

Named customers1 record

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• NMC Healthcare (Parent Company)coreOthersNMC Orthoplus is owned and operated by NMC Healthcare, a comprehensive healthcare provider network in the UAE with over 50 years of excellence in healthcare services.

Scale indicators3 records

Recent moves4 records

Expansion highlights3 records

Direct peers

• Medcare Orthopaedics & Spine Hospital: A specialty orthopedics and spine hospital within the Aster DM Healthcare network in the UAE. Directly comparable to Orthoplus as a multi-specialty orthopedic and sports medicine provider serving similar patient segments in the Gulf.
• Burjeel Hospital (VPS Healthcare): VPS Healthcare's flagship tertiary hospital with a strong orthopedics, sports medicine, and neurosurgery offering across the UAE. Comparable to Orthoplus in specialty mix and outpatient orthopedic services.
• Saudi German Hospital UAE: A multi-specialty private hospital group in the UAE with orthopedics, neurosurgery, and rehabilitation services. Comparable to Orthoplus in its breadth of specialties and target outpatient segments.
• Aster Clinic / Aster Ortho: An outpatient clinic network under Aster DM Healthcare offering orthopedics and multi-specialty services across the UAE. Comparable to Orthoplus as a clinic-format specialty provider serving similar customers.

Broad incumbents

• Mediclinic Middle East: A large private hospital group with orthopedic and multi-specialty outpatient services across the UAE, including Al Ain. A broader incumbent whose orthopedic offering competes for the same patient pool as Orthoplus.
• Emirates Healthcare Group (NMC rival facilities): A UAE hospital and clinic chain operating multi-specialty outpatient facilities including orthopedics. Comparable as a broad incumbent offering overlapping specialty coverage.
• Cleveland Clinic Abu Dhabi: A world-class specialty hospital in Abu Dhabi with orthopedic and neurosurgery programs that draw patients from across the emirate, including Al Ain. Acts as a premium benchmark and competing destination for complex orthopedic cases.

Regional players

• Al Ain Hospital (SEHA): The main public hospital in Al Ain operated by SEHA, providing general and specialty care including orthopedics. A direct geographic competitor for orthopedic and multi-specialty cases in the same city as Orthoplus.
• Tawam Hospital (SEHA): A leading public tertiary hospital in Al Ain with established orthopedic and surgical services. Competes for the same Al Ain patient base and referral flows as Orthoplus.

Emerging players

• King's College Hospital London – Dubai: A UK-branded specialty hospital in the UAE with strong orthopedics, sports medicine, and rehabilitation services. Comparable as a premium specialty provider targeting similar patient demographics seeking high-quality orthopedic care.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• Xtwitter.com/nmc_healthcare
• Facebookfacebook.com/nmchealthcare
• LinkedInlinkedin.com/company/orthoplusboneandjointcenter

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Orthoplus Bone And Joint Center