What Rabbit Track Pictures does

Rabbit Track Pictures is a London-based film and television production company founded in autumn 2019 by BAFTA-nominated actor James Norton and former Black Bear Pictures Head of TV Kitty Kaletsky. The company develops original and adapted material across multiple genres, including action thrillers, comedic horrors, and female-led genre-bending dramas, and packages projects with high-profile talent — Norton stars in approximately half of its productions. It serves a small roster of major institutional buyers, primarily the BBC, ITV, CBS Studios, Netflix, Prime Video, and HBO Max, typically as a minority co-producer alongside larger partners such as StudioCanal Baby and Night Train Media. The company operates on a project-based, one-time-license revenue model in which production budgets are financed through broadcaster commissions, co-production partners, and international pre-sales, with no subscription or recurring-revenue stream.

Rabbit Track's core technology is traditional film and TV production methodology combined with a curatorial development approach, rather than a proprietary software or platform. Its production slate to date includes the feature films 'Freegard' (2021), 'Rogue Agent' (Netflix UK, 2022), and the announced 'Foxfinder' (2026 shoot in Bavaria), plus the television dramas 'Playing Nice' (ITV/StudioCanal Baby) and the period epic 'King & Conqueror' (CBS Studios/BBC, sold to Prime Video U.S. and HBO Max). Distribution is handled primarily through Banijay Rights under a first-look agreement. In June 2023, Banijay UK acquired a minority stake through its £50M Growth Fund, making Rabbit Track a subsidiary of the Banijay UK group. The company has 1–10 employees based in London, with key additions including Director of Development Louisa FitzGerald (joined early 2024) and Development Executive Mae Jackson.

Name

Rabbit Track Pictures

Legal name

Rabbit Track Pictures

Website

https://rabbittrackpictures.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

1–10 employees

Short description

London-based film and TV production company founded in 2019 by actor James Norton and executive Kitty Kaletsky, producing premium thrillers and dramas for major broadcasters and streamers including BBC, ITV, CBS Studios, Netflix, and Prime Video.

Ownership category

akta.pro rank

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. TV and Film Production: The company produces original and adapted TV and film content across genres including thrillers, comedic horrors, and female-led dramas. Revenue is generated through production deals with broadcasters, studios, and streaming platforms, as well as co-production arrangements and international distribution rights sales.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Rabbit Track Pictures is a London-based film and TV production company that develops, packages, and produces original and adapted content across genres including action-packed thrillers, comedic horrors, and female-led genre-bending dramas. The company partners with major broadcasters, streaming platforms, and studios for production financing and distribution, with co-founder James Norton starring in approximately half of the productions.

Product overview

Rabbit Track Pictures is a London-based film and TV production company founded in autumn 2019 by actor James Norton and executive Kitty Kaletsky. The company operates as a production studio building a slate of diverse projects based on original and adapted materials, spanning action-packed thrillers, comedic horrors, and female-led genre-bending dramas. Productions include Foxfinder (psychological thriller), King & Conqueror (period drama for BBC/CBS Studios), Playing Nice (ITV/StudioCanal drama), Rogue Agent (Netflix release), and Freegard (UK thriller). The company bridges Hollywood and European cinema, with Banijay UK holding an investment stake through its Growth Fund and Banijay Rights handling first-look distribution.

Differentiator

Problem solved

Functional benefit

Products and services

• Foxfinder A psychological thriller film based on Dawn King's play, directed by Aoife McArdle and starring Tessa Thompson, Owen Cooper, and Ebon Moss-Bachrach. Produced for theatrical and streaming distribution via co-production with Elation Pictures, Komplizen Film, and Trimafilm.
• King & Conqueror A period drama series co-produced with CBS Studios and BBC, starring James Norton and Nikolaj Coster-Waldau with additional cast including Clémence Poésy, Emily Beecham, Luther Ford, and Joseph Mawle. Sold to Prime Video U.S. and HBO Max internationally.
• Playing Nice A drama series based on a baby swap premise, co-produced with StudioCanal Baby for ITV, starring James Norton.
• Rogue Agent A thriller film released on Netflix UK, produced by Rabbit Track Pictures as one of its early feature productions.
• Freegard A UK thriller film starring Sarah Goldberg, Jimmy Akingbola, James Norton, and Gemma Arterton, produced in partnership with Herbert Kloiber's Night Train Media.

Quantifiable outcome

• James Norton will star in approximately half of Rabbit Track's productions

Named customers7 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

14 partnerships are on record, tiered core, major and minor.

• Banijay RightscoreChannel Partner/ Reseller/ DistributorFirst look agreement with Banijay Rights for international distribution of produced content.
• Elation PicturesmajorStrategic or Co-development PartnerElation Pictures is co-producing 'Foxfinder' psychological thriller film alongside Rabbit Track Pictures.
• Komplizen FilmminorStrategic or Co-development PartnerGerman production company co-producing 'Foxfinder' as a co-producer alongside Rabbit Track Pictures and Elation Pictures.
• TrimafilmminorStrategic or Co-development PartnerProduction company co-producing 'Foxfinder' as a co-producer.
• CornerstonemajorChannel Partner/ Reseller/ DistributorCornerstone will handle international sales and distribution for 'Foxfinder' psychological thriller film.
• Logical Pictures GroupmajorChannel Partner/ Reseller/ DistributorLogical Pictures Group will handle international sales and distribution for 'Foxfinder' psychological thriller film.
• WME IndependentmajorChannel Partner/ Reseller/ DistributorWME Independent is representing U.S. rights for 'Foxfinder' psychological thriller film.
• CBS StudiosmajorStrategic or Co-development PartnerCBS Studios is co-producing 'King & Conqueror' drama series with BBC, featuring James Norton and Nikolaj Coster-Waldau.
• BBC DramamajorChannel Partner/ Reseller/ DistributorBBC Drama is co-producing 'King & Conqueror' period drama with CBS Studios and has co-commissioned 'Half Man' with HBO.
• Night Train MediamajorStrategic or Co-development PartnerHerbert Kloiber's Night Train Media boarded 'Freegard' UK thriller starring James Norton and Gemma Arterton, rounding out production ahead of shoot.
• Prime Video U.S.majorChannel Partner/ Reseller/ DistributorPrime Video U.S. acquired 'King & Conqueror' period epic for U.S. distribution along with scores of international buyers including HBO Max.
• HBO MaxmajorChannel Partner/ Reseller/ DistributorHBO Max acquired 'King & Conqueror' as one of the international buyers for the period epic drama.
• ITVmajorChannel Partner/ Reseller/ DistributorITV partnered with Rabbit Track Pictures and StudioCanal Baby for 'Playing Nice' series starring James Norton.
• StudioCanal BabymajorStrategic or Co-development PartnerStudioCanal Baby is co-producing 'Playing Nice' series with ITV and Rabbit Track Pictures.

Scale indicators2 records

Recent moves6 records

Expansion highlights6 records

Market position

Competitive moat3 records

Key risks5 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/rabbittrackpictures
• LinkedInlinkedin.com/company/rabbit-track-pictures

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rabbit Track Pictures