reRubber
reRubber is a California-based, closed-loop tire recycler that converts 100% scrap tires into crumb rubber products, soil amendments, rubberized coatings, and Drill & Fill soil aeration services for parks, sports fields, synthetic turf, and automotive markets.
- Company typePrivate
- Founded2008
- HeadquartersOntario, United States
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
What reRubber does
reRubber, LLC is a California-based, privately held tire recycling company that converts 100% recycled scrap tires into crumb rubber products and downstream Tire Derived Products (TDP). Founded in 2008 by JD Wang (CEO and President), the company operates as a closed-loop recycler, taking tires from waste generators via a registered tire hauler network, processing them at a California facility operating under CA Tire Recycling Permit TPID# 1544413, and selling upcycled products back to the same generators and adjacent markets. Its portfolio spans commodity crumb rubber (6-14 mesh and 10-30 mesh grades), specialized soil amendment and top dressing products, Drill & Fill soil aeration services, eco-friendly tire sealant, and rubberized coatings for automotive, infrastructure, and green building applications under sub-brands reInvented and R3 Living.
The company's core technology centers on mechanical crumb rubber processing with application-specific mesh sizing and a proprietary Drill & Fill soil aeration process (drilling 8-inch deep, 1.25-inch wide holes filled with sand and crumb rubber), which is reported to increase water infiltration up to 300% and triple root mass in turf applications. Revenue is generated through one-time product sales across multiple SKUs and professional services revenue from Drill & Fill deployments, primarily targeting parks departments, sports facilities, synthetic turf installers, tire waste generators, and automotive applications. Go-to-market is blended: direct-to-consumer sales via website and phone (909.786.2811) for product purchases, combined with sales-led enterprise outreach to municipalities and sports field operators. Operations are confined to California, headcount is 11-50 employees, no institutional funding rounds or M&A activity have been disclosed, and the company remains independently owned under its LLC structure.
reRubber firmographics
Firmographics- Name
- reRubber
- Legal name
- reRubber, LLC
- Website
- https://rerubber.com
- Company type
- Private
- Founded year
- 2008
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- reRubber is a California-based, closed-loop tire recycler that converts 100% scrap tires into crumb rubber products, soil amendments, rubberized coatings, and Drill & Fill soil aeration services for parks, sports fields, synthetic turf, and automotive markets.
- Ownership category
- akta.pro rank
reRubber industry classification
Industry- Product category
- Tire Recycling & Crumb Rubber Manufacturing
- NAICS
- Materials Recovery Facilities (562920), Recyclable Material Merchant Wholesalers (423930), Tire Manufacturing (32621)
- SIC
- Fabricated Rubber Products, Nec (3060), Refuse Systems (4953)
- akta.pro primary industry
- Rubber Recycling (Crumb Rubber, Devulcanization) (IMANAMAE)
- akta.pro secondary industries
- Material Reuse & Upcycling Services (Non-recycling Transformation) (EUAIANAJ), Special Waste Transfer (Tires, Mattresses, Appliances) (BPALABAG), Tire Recycling, Disposal & Sustainability Services (TLAKADAI), Reclaimed Rubber & Devulcanized Rubber Compounding (IMANAJAK)
Keywords
Where reRubber is headquartered
LocationHeadquarters
- HQ city
- Ontario
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
reRubber business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D
Revenue model
- Crumb Rubber Sales: Sale of crumb rubber in various mesh sizes (6-14 mesh, 10-30 mesh) for molded goods, landscaping products, playground surfacing, synthetic turf infill, and other applications.
- Tire Sealant Products: Sale of eco-friendly tire sealant products to consumers and automotive applications.
- Drill & Fill Services: Service-based revenue from Drill & Fill soil aeration services for parks and sports fields, using proprietary process with recycled crumb rubber.
- Rubberized Coatings: Sale of automotive, infrastructure, and green building coatings products.
- Top Dressing Products: Sale of crumb rubber for grass field top dressing applications.
Go-to-market motion2 records
Distribution channels1 record
Marketing channels5 records
reRubber product offering
Product offeringCore offering
reRubber is a tire recycling and upcycling company that converts 100% recycled scrap tires into graded crumb rubber products (6-14 mesh and 10-30 mesh) used as feedstock for synthetic turf infill, molded rubber goods, playground surfacing, landscaping, and molded rubber products. Building on this base material, the company sells Tire Derived Products (TDP) including tire sealant, rubberized coatings for automotive, infrastructure, and green-building uses, soil amendment, and top-dressing products, and it operates a proprietary Drill & Fill soil aeration service for parks and sports fields. The business runs as a closed-loop recycler, taking tires from waste generators and selling upcycled products back to them.
Product overview
reRubber is a tire recycling company that transforms scrap tires into higher-value products through upcycling. The company operates a closed-loop recycling model, diverting tires from landfills and selling new products back to waste generators. The core product line includes various grades of Crumb Rubber (6-14 mesh and 10-30 mesh) derived from 100% recycled scrap tires, which serve as the foundation for their Tire Derived Products (TDP) portfolio. This includes eco-friendly Tire Sealant, high-tech Rubberized Coatings (Automotive, Infrastructure, and Green Building), and Soil Amendment products. The company also offers specialized application services like Drill and Fill (soil aeration using crumb rubber) and Top Dressing for turf protection. The portfolio spans industrial applications (molded goods, playground surfacing, landscaping), sports turf (synthetic turf infill, top dressing, soil aeration), and protective coatings across automotive, infrastructure, and green building sectors.
Differentiator
Problem solved
Functional benefit
Brands
- reInvented: Advanced rubber technology product line including automotive coatings and tire sealant
- R3 Living
Products and services
- 10-30 Mesh Crumb Rubber Fine-mesh recycled tire crumb rubber in 10-30 mesh size used as infill in synthetic turf, in molded rubber goods, as top dressing for live turf, and in various industrial applications. Sold to synthetic turf manufacturers, molded-goods producers, and landscaping buyers.
- 6-14 Mesh Crumb Rubber Medium-coarse recycled tire crumb rubber in 6-14 mesh size used in molded goods, landscaping products, playground surfacing, and traffic cone bases. Sold to manufacturers, landscapers, and playground surfacing companies.
- Top Dressing Specially sized crumb rubber product designed to protect grass crowns by cushioning impact before damage occurs; applied by broadcasting over turf like sand and, unlike sand, does not break down or harm grass health. Used by sports field and parks operators.
- Drill & Fill Soil Aeration Service Service-based soil aeration offering in which 8-inch deep, 1.25-inch wide holes are drilled into compacted soil and filled with a mixture of sand and recycled crumb rubber. Sold to parks departments, sports facilities, and athletic field operators to combat compaction, increase water infiltration up to 300%, triple root mass, and cut watering needs up to 50%.
- reRubber Tire Sealant Eco-friendly tire sealant product made from recycled tire materials, part of the Tire Derived Products (TDP) line and the reInvented sub-brand. Sold to consumers and automotive aftermarket buyers for tire maintenance.
- Automotive Coatings High-tech rubberized coating product for automotive applications, part of the reInvented product line. Sold to automotive aftermarket buyers and consumers seeking sustainable vehicle protection.
- Infrastructure Coatings Rubberized coating product designed for infrastructure applications such as protective surfacing and construction uses. Sold to construction and infrastructure buyers.
- Green Building Coatings Rubberized coating product designed for green-building applications, positioned as part of sustainable construction solutions. Sold to green-building contractors and sustainable construction buyers.
- Soil Amendment Specialized soil amendment product made from recycled tire crumb rubber, designed to improve soil health and turf durability for parks, sports fields, and agricultural or landscaping buyers.
Quantifiable outcome
- Water infiltration increases by up to 300%
- +2 more outcomes
Companies that use reRubber
Customer profileNamed customers1 record
Segments4 records
Ideal customer profiles4 records
reRubber technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
reRubber partnerships and signals
Strategic signalScale indicators2 records
Recent moves6 records
Expansion highlights4 records
reRubber competitors and assessment
Company assessmentDirect peers
- Liberty Tire Recycling: Largest tire recycler in North America, collecting and processing scrap tires into crumb rubber, rubber mulch, and other tire-derived products. Directly comparable as both companies source scrap tires from waste generators and produce crumb rubber for similar end markets including sports surfaces and molded goods.
- Lehigh Technologies: Produces micronized rubber powder from end-of-life tires for tire manufacturing, coatings, and industrial applications. Comparable business model of upcycling scrap tires into higher-value materials, with overlap in the rubberized coatings and industrial end markets reRubber serves.
- GENAN: European tire recycler producing crumb rubber and rubber powder from scrap tires for sports surfaces, playgrounds, and industrial applications. Directly comparable as a tire recycler with similar end-product portfolio, though primarily serving European markets.
- Rubber-Cal: Manufacturer and distributor of rubber products including recycled rubber mats, flooring, and crumb rubber. Comparable as a recycler-to-product company serving industrial, commercial, and consumer markets with tire-derived products.
- Entech Inc. Producer of recycled rubber products including crumb rubber for sports fields, playgrounds, and landscaping. Comparable as a smaller-scale crumb rubber manufacturer targeting sports turf and similar applications as reRubber.
- Scrap Tire Recovery: US-based scrap tire processor producing crumb rubber and rubber mulch products. Comparable regional tire recycler with similar feedstock sourcing and end-product portfolio for landscaping and sports surface applications.
- Rubber Granulators Inc. Producer of crumb rubber and rubber granules from recycled tires for molded products, sports surfaces, and industrial applications. Comparable as a focused tire recycling and crumb rubber producer with similar product mix.
Broad incumbents
- Tarkett Sports: Major sports surfacing company offering synthetic turf systems and running tracks, sometimes incorporating recycled rubber infill. Overlaps with reRubber in serving parks and sports facilities, but is a much larger full-system installer rather than a focused upcycler.
- FieldTurf (Tarkett subsidiary): Leading synthetic turf manufacturer that uses crumb rubber infill in many of its systems. Comparable as a major buyer and processor of recycled tire crumb rubber, though operating at significantly larger scale across full turf systems.
- Continental (Tire Recycling Division): Major global tire manufacturer with circular economy initiatives including devulcanization and tire-derived rubber. Overlaps with reRubber's recycling mission and material output, but operates at vastly larger scale as a diversified tire OEM.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
reRubber social profiles
Digital presencereRubber financial estimates
Financial estimateRevenue estimate
Valuation estimate
reRubber leadership team
Management profileNumber of profiles
Profiles1 record
reRubber funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
reRubber M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about reRubber
What does reRubber do?
reRubber is a tire recycling and upcycling company that converts 100% recycled scrap tires into graded crumb rubber products (6-14 mesh and 10-30 mesh) used as feedstock for synthetic turf infill, molded rubber goods, playground surfacing, landscaping, and molded rubber products. Building on this base material, the company sells Tire Derived Products (TDP) including tire sealant, rubberized coatings for automotive, infrastructure, and green-building uses, soil amendment, and top-dressing products, and it operates a proprietary Drill & Fill soil aeration service for parks and sports fields. The business runs as a closed-loop recycler, taking tires from waste generators and selling upcycled products back to them.
Is reRubber a public or private company?
reRubber is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was reRubber founded?
reRubber was founded in 2008. It employs 11 to 50 people.
Where is reRubber based?
reRubber is headquartered in Ontario, United States, in the North America region.
How does reRubber make money?
Five revenue lines are on record. Crumb Rubber Sales are the primary driver. The others are tire Sealant Products, drill & Fill Services, rubberized Coatings and top Dressing Products.
Who are reRubber's main competitors?
Direct peers on record are Liberty Tire Recycling, Lehigh Technologies, GENAN, Rubber-Cal, Entech Inc., Scrap Tire Recovery and Rubber Granulators Inc.. Broad incumbents are Tarkett Sports, FieldTurf (Tarkett subsidiary) and Continental (Tire Recycling Division).
Does reRubber have an API?
No public API is recorded for reRubber.
What industry is reRubber in?
reRubber's product category is Tire Recycling & Crumb Rubber Manufacturing. Its primary akta.pro industry code is IMANAMAE, Rubber Recycling (Crumb Rubber, Devulcanization), with a secondary code of EUAIANAJ, Material Reuse & Upcycling Services (Non-recycling Transformation). Its NAICS code is 562920 and its SIC code is 3060.