What krakakoa does

Krakakoa (legal entity PT Aneka Coklat Kakoa) is an Indonesian farmer-to-bar chocolate company founded in 2013 by Sabrina Mustopo in Lampung, Sumatra, and now headquartered in Jakarta with a flagship store and cafe in Seminyak, Bali. The company sources organically-grown cacao beans directly from approximately 1,000 smallholder farmers across Lampung, West Sulawesi, South Sumatra, and Bali, paying up to IDR 60,000/kg (above Fairtrade minimum) and running an 8-16 week training program in partnership with SwissContact covering organic farming, fermentation, disease management, and conservation. Beans are fermented up to 7 days, sun-dried ~7 days, roasted, refined up to 48 hours, tempered, and hand-wrapped in-house.

The product portfolio spans three core series (Arenga bars with Sulawesi palm sugar, Single Origin bars from Saludengen/Sulawesi, Jembrana/Bali, and Sedayu/Sumatra, and flavored bars in coffee, cinnamon, ginger, chilli, and sea salt & pepper), chocolate snacks (Blinkies, Chocolate Bark with bread pairings, Gourmet Nibs), drinking chocolate, professional couverture and buttons for B2B baking, gift sets and corporate hampers (including BOSF orangutan-conservation collabs), and an experiential line comprising a Chocolate Making Class (Rp 350,000), Make Your Own Chocolate (from Rp 99,000), and The Sacred Chocolate ceremonial tasting. Pricing runs from Rp 26,640 for entry snacks to Rp 621,600 per kg for professional 100% dark couverture.

Revenue is generated through a hybrid go-to-market: a Shopify-powered DTC site (krakakoa.com), Tokopedia and Shopee marketplace presence, 50+ Indonesian retail outlets across Java and Bali, Horeca distribution to hotels/restaurants/cafes, customized corporate gifting via direct sales, international specialty retail in Belgium, Netherlands, Germany, Czech Republic, and Singapore (Naiise, WH Smith, RedMart), and workshop/experiential revenue at the Bali flagship. The company received seed funding from ANGIN and LGT Venture Philanthropy in 2016, was the first Indonesian chocolate maker to win medals at the UK Academy of Chocolate Awards in 2017, and remains a privately-held, founder-led operator.

Name

krakakoa

Legal name

PT Aneka Coklat Kakoa

Website

https://krakakoa.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

11–50 employees

Short description

Krakakoa is an Indonesian farmer-to-bar chocolate company that sources organic cacao from ~1,000 trained smallholder farmers and sells premium single-origin bars, baking couverture, gift sets, and experiential workshops via DTC e-commerce, marketplaces, Indonesian retail, Horeca, corporate gifting, and five-country European and Singapore distribution.

Ownership category

akta.pro rank

Headquarters

HQ city

Mampangprapatan

HQ country

Indonesia

HQ region

Asia

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Others

Revenue model

1. Chocolate Bars and Snacks: Direct-to-consumer sale of chocolate bars, snacks, and drinking chocolate through the Krakakoa e-commerce store and retail outlets. Includes Arenga series, Single Origin bars, and Flavored bars across dark, dark milk, and milk chocolate categories.
2. B2B Baking Products: Wholesale and B2B sale of baking chocolate products including couverture chocolate blocks (1kg) and chocolate buttons in various cacao percentages (42%, 60%, 70%, 100%) for professional bakers, chocolatiers, and Horeca sector.
3. Chocolate Experiences and Workshops: Revenue from chocolate making classes (Rp 350,000 per person) and Make Your Own Chocolate experiences (from Rp 99,000), conducted at the Krakakoa Flagship Store in Bali. Also includes The Sacred Chocolate ceremonial tasting experience.
4. Corporate Gifting: Customized corporate gift boxes and packaging solutions for business clients, including bespoke Hardcase Gift Boxes starting at Rp 375,000 and pre-configured gift sets. Catalogue available for corporate customization requests.

Pricing tiers

Go-to-market motion3 records

Distribution channels7 records

Marketing channels6 records

Core offering

Krakakoa is an Indonesian farmer-to-bar chocolate company that produces premium single-origin chocolate bars, snacks, drinking chocolate, and professional baking products from organically-grown cocoa beans sourced directly from smallholder farmers. The company controls the full supply chain — from farmer training and fermentation through roasting, grinding, refining, and tempering — and sells through its own e-commerce site, marketplaces, retail outlets, and a Bali flagship store that also hosts chocolate-making workshops and experiential offerings.

Product overview

Krakakoa is an Indonesian farmer-to-bar chocolate company offering a diverse portfolio of premium chocolate products and experiential offerings. The core product line includes chocolate bars in three main series: Arenga Bars (5 variants from 45-100% cocoa featuring Arenga palm sugar from Sulawesi), Single Origin Bars (sourced from Sulawesi, Bali, and Sumatra), and Flavoured Bars (coffee, cinnamon, ginger, chilli, and sea salt & pepper). The chocolate snack collection features Blinkies, Chocolate Bark (with bread pairings like focaccia, baguette, and seed & grain), and Gourmet Nibs. Drinking chocolate options include 75% single origin, mocha, and salted caramel variants. Professional baking products encompass Chocolate Buttons and Couverture Blocks in various cocoa percentages. Bundling options include curated bundles and gift sets (flavoured, Arenga series, Jakarta/Bali themed). Corporate offerings feature customizable hardcase gift boxes. The company also operates experiential tourism through chocolate making classes (Rp 350,000 workshop) and Make Your Own Chocolate experiences (from Rp 99,000) at their Bali Flagship store, plus The Sacred Chocolate ceremonial tasting. Seasonal products include Eid hampers. All products source organically-grown cacao beans from smallholder farmers across Indonesia.

Differentiator

Problem solved

Functional benefit

Products and services

• Arenga Series Chocolate Bars

Quantifiable outcome

• 1,000 farmers trained across Lampung and West Sulawesi, with 250 in active livelihood programs selling cocoa at premium prices
• +2 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature3 records

Partnerships

Two partnerships are on record, tiered core and flagship.

• SwissContactcoreStrategic or Co-development PartnerKrakakoa partnered with SwissContact (a Swiss development organization) to provide comprehensive training programs for approximately 1,000 cocoa farmers in Lampung, Sumatra and West Sulawesi. The training covers organic farming techniques, disease management, fermentation processes, and conservation practices. Farmers also receive tools and ongoing support from trainers.
• Borneo Orangutan Survival Foundation (BOSF/Yayasan BOS)flagshipOthersKrakakoa collaborated with BOSF (Yayasan Penyelamatan Orangutan Borneo) to create a limited edition gift box containing 5 Arenga series chocolates. Proceeds from sales are donated to BOSF to support orangutan conservation efforts in Borneo and protect their natural habitat from extinction.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Tony's Chocolonely: Dutch premium chocolate brand built on a mission-driven, ethically-sourced bean-to-bar model paying farmers above-market premiums — directly comparable to Krakakoa's farmer-to-bar impact positioning.
• Divine Chocolate: Fairtrade-certified premium chocolate company sourcing directly from farmer cooperatives in West Africa. Comparable to Krakakoa in farmer-direct sourcing model and premium ethical positioning.
• Askinosie Chocolate: US-based bean-to-bar craft chocolate maker with direct farmer trade relationships and single-origin sourcing. Closely comparable to Krakakoa's single-origin and farmer-direct model.
• Dandelion Chocolate: San Francisco craft chocolate maker offering single-origin bars, in-store chocolate-making classes, and direct-trade sourcing — overlaps with Krakakoa on craft single-origin bars and experiential flagship retail.
• Mast Brothers Chocolate: US craft bean-to-bar chocolate maker known for storytelling, single-origin sourcing, and premium positioning — directly comparable on craft single-origin narrative and brand-led positioning.
• Vosges Haut-Chocolat: US premium chocolate brand with exotic-flavor bars and experiential retail — overlaps with Krakakoa on premium flavor experimentation and elevated gifting positioning.

Broad incumbents

• Valrhona: Global premium French couverture and baking chocolate supplier to professional pastry chefs — direct overlap with Krakakoa's Horeca and professional baking products channel.
• Cacao Barry (Barry Callebaut): Global professional chocolate and couverture brand serving bakers and chocolatiers — comparable to Krakakoa's professional baking products line but at vastly larger scale and global reach.
• Hotel Chocolat: UK premium chocolate company operating own retail stores, subscriptions, and hotels — comparable on premium positioning, owned-retail experience, and multi-channel consumer model.

Emerging players

• Pod Chocolate: Singapore-based premium bean-to-bar chocolate brand focused on Southeast Asian single-origin cacao — emerging regional player with directly comparable sourcing geography and Asian premium chocolate positioning.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/krakakoa
• Instagraminstagram.com/krakakoa.cafe
• LinkedInlinkedin.com/company/krakakoa

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds2 records

Investors4 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about krakakoa