West View Healthy Living

What West View Healthy Living does

West View Healthy Living is a Christian-based non-profit continuing care retirement community (CCRC) operating on a single campus in Wooster, Ohio. The organization traces its origins to 1880, when the Church of the Brethren first planted seeds for a home for the aged; property was purchased in 1955, operations began in 1956, and the current campus opened in January 1962 as West View Manor. The organization subsequently expanded through nursing care additions in 1966 and 1971, independent-living cottages in 1983, a 1996–1998 facility renovation, and the 2003 groundbreaking of Town Square — a 50,000-square-foot assisted living community with a dedicated Alzheimer's and dementia neighborhood. It rebranded to West View Healthy Living to better represent the full continuum of care and to address Baby Boomer expectations.

The organization delivers a five-level continuum of senior care: Independent Living, Assisted Living, Long Term Care, Memory Care (Carrington), and Transitional Care & Rehab, supported by in-patient and outpatient physical, occupational, and speech therapy. A separate Wellness Center offers fitness, aquatic, and group-exercise programming and is paired with The Connection at Wooster, a community-facing senior wellness and activity destination. The Wellness Center also hosts four third-party wellness partners — Neural Connections (neurofeedback), Stair Steps to Wellness (massage), Align & Thrive with Amy (health coaching), and Bright Living Therapy (counseling) — forming a co-located ancillary services cluster. There is no proprietary technology platform; service delivery is grounded in on-site clinical and hospitality operations with standard digital marketing channels.

Revenue is generated primarily through recurring monthly resident fees across the five care levels (a subscription-like recurring model), supplemented by Wellness Center memberships, fee-for-service therapy, and philanthropic contributions through the West View Mission Fund, Chaplaincy Fund, Dream On program, Employee Education Fund, and Benevolent Care Endowment, plus grants such as the $50,000 Wayne County Community Foundation award supporting the Carrington renovation. Pricing is quote-based and not publicly disclosed. The go-to-market motion is sales-led and direct-to-consumer, combining on-campus tours, phone inquiries, a website tour-scheduling form, social media (Facebook, Instagram, LinkedIn), an email newsletter, community events, and an annual golf outing fundraiser. Governance rests with a Board of Directors chaired by Eric Fenton, and executive leadership is headed by President/CEO Bonnie Hall alongside CFO Molly Farley and VP of Operations Dan Jech.

Name

West View Healthy Living

Legal name

West View Healthy Living

Website

https://wvhl.healthcare

Company type

Private

Founded year

1962

Operating status

Operating

Headcount range

251–500 employees

Short description

West View Healthy Living is a Christian-based non-profit continuing care retirement community in Wooster, Ohio, offering a full continuum of senior care — Independent Living, Assisted Living, Long Term Care, Memory Care, and Transitional Care & Rehab — supplemented by outpatient therapy, a Wellness Center, and on-site wellness partners.

Ownership category

akta.pro rank

Product category

Continuing Care Retirement Community (CCRC) / Senior Living Services

NAICS

Continuing Care Retirement Communities and Assisted Living Facilities for the Elderly (6233), Continuing Care Retirement Communities (623311), Assisted Living Facilities for the Elderly (623312)

SIC

Services-Nursing & Personal Care Facilities (8050), Services-Skilled Nursing Care Facilities (8051)

akta.pro primary industry

Assisted Living with Memory Care (Mixed Campus) (HLADABAB)

akta.pro secondary industries

Independent Living with Supportive Services (Light ADL/IADL Support) (HLADAAAE), Independent Living Community Ancillary Services (Dining/Transportation/Wellness Programs) (HLADAAAI), Healthy Aging & Longevity Lifestyle Coaching (HSADAGAK)

Keywords

• Senior living services
• Assisted living care
• Memory care services
• Continuing care community
• Skilled nursing care

Headquarters

HQ city

Wooster

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Senior Living Services: Revenue from resident fees across Independent Living, Assisted Living, Long Term Care, and Memory Care communities. Monthly fees cover housing, care services, dining, and amenities.
2. Wellness Center Memberships: Fitness and aquatics center memberships offering gym, pool, classes, and equipment orientation to community members. Membership includes access to all facilities and group fitness programming.
3. Therapy Services: In-patient and outpatient physical, occupational, and speech therapy services. Revenue from therapy treatments and rehabilitation programs for residents and community members.
4. Donations and Fundraising: Non-profit fundraising through West View Mission Fund, Chaplaincy Fund, Dream On program, Employee Education Fund, and Benevolent Care Endowment. Also receives grants such as the $50,000 Wayne County Community Foundation grant for Carrington Renovation.

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels7 records

Core offering

West View Healthy Living is a Christian-based non-profit continuing care senior community that provides five levels of living options (Independent Living, Assisted Living, Long Term Care, Memory Care, and Transitional Care & Rehab) on a single Wooster, Ohio campus, supported by on-site outpatient and inpatient physical, occupational, and speech therapy, a fitness and aquatics Wellness Center, and a community activity hub. Revenue is generated from recurring resident fees, therapy service fees, wellness center memberships, and donations/grants.

Product overview

West View Healthy Living operates a multi-faceted senior care and wellness organization offering five distinct living options (Independent Living, Assisted Living, Long Term Care, Memory Care, and Transitional Care) across its campus in Wooster, Ohio. The portfolio includes in-patient and outpatient therapy services (physical, occupational, and speech therapy), a Wellness Center with fitness and aquatic facilities, and The Connection at Wooster. These services are integrated to provide a complete continuum of care from independent living through skilled nursing and rehabilitation.

Differentiator

Problem solved

Functional benefit

Products and services

• Independent Living Maintenance-free apartment and cottage homes for active seniors offering housekeeping, dining, activities, wellness programs, transportation, and 24/7 security on the West View campus.
• Assisted Living Personalized care and support services for seniors needing help with daily living activities, including bathing, dressing, medication management, dining, and 24/7 staffing in a nurturing environment.
• Long Term Care Comprehensive around-the-clock skilled nursing care with 24/7 medical support, medication management, wound care, and specialized treatments for seniors requiring continuous clinical assistance.
• Memory Care Specialized secure memory care community for individuals with Alzheimer's disease and dementia, featuring personalized care plans, structured daily routines, and therapeutic activities in the Carrington neighborhood.
• In-Patient Therapy and Rehab (Transitional Care) Comprehensive in-patient rehabilitation program offering physical therapy, occupational therapy, and speech therapy to help patients regain strength, mobility, and independence after hospitalization, illness, injury, or surgery.
• Outpatient Therapy Outpatient rehabilitation services providing physical, occupational, and speech therapy on a scheduled basis for patients recovering from injuries or managing chronic conditions.
• West View Wellness Center Fitness and aquatics facility offering gym, pool, fitness classes (including SilverSneakers programs, yoga, Zumba, bootcamp), equipment orientation, and an embedded ecosystem of four wellness partners for adults and community members.
• The Connection at Wooster Senior wellness and activity center providing fitness classes, social activities, and wellness programs for community members in the Wooster area.

Segments6 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered core.

• Neural Connections, LLCcoreStrategic or Co-development PartnerNeurofeedback therapy provider led by Beverly Miller, RN, specializing in evidence-based, non-invasive techniques to help individuals improve focus, regulate emotions, and enhance overall brain function. Operates at the West View Wellness Center.
• Stair Steps to Wellness, LLCcoreStrategic or Co-development PartnerTherapeutic massage and bodywork services provider led by Jamilyn Gilmore, LMT, offering services that promote relaxation, reduce pain, and support physical and emotional well-being. Operates at the West View Wellness Center.
• Align & Thrive with Amy, LLCcoreStrategic or Co-development PartnerFunctional Medicine Certified Health Coach Amy Howman provides personalized wellness coaching focused on nutrition, lifestyle balance, and long-term vitality. Helps clients align habits with health goals. Operates at the West View Wellness Center.
• Bright Living Therapy, LLCcoreStrategic or Co-development PartnerProfessional counseling services for individuals, couples, and families led by Renee Bright, Morgan Stair, and Dawn Wenger. Provides compassionate mental health support helping clients navigate life's challenges and pursue personal growth. Operates at the West View Wellness Center.

Scale indicators4 records

Recent moves13 records

Expansion highlights6 records

Direct peers

• Acts Retirement-Life Communities: Faith-based non-profit CCRC operator with multiple campuses across the Mid-Atlantic and Southeast. Directly comparable to West View in mission, non-profit structure, and continuum-of-care model.
• Life Care Services (LCS): Leading CCRC management company operating continuing care retirement communities nationwide. Directly comparable in CCRC service model and full continuum of care.
• Erickson Senior Living: Large CCRC operator with a campus-based model offering independent living, assisted living, memory care, and skilled nursing. Closely aligned with West View's full continuum, multi-care-level campus.
• Presbyterian Senior Living: Faith-affiliated non-profit provider of independent living, assisted living, memory care, and skilled nursing across Pennsylvania and New York. Highly comparable in faith-based non-profit CCRC model.
• Five Star Senior Living: National senior living operator offering independent living, assisted living, and memory care services. Comparable multi-service senior living platform, though for-profit versus West View's non-profit status.
• Lutheran Senior Services: Faith-based non-profit senior living provider offering independent living, assisted living, memory care, and skilled nursing. Highly comparable in faith-based non-profit structure and continuum-of-care model.

Broad incumbents

• Brookdale Senior Living: Largest senior living operator in the United States with a broad portfolio of independent living, assisted living, and memory care communities. Operates at a much larger scale than West View and serves as a major competitive threat if it expands into Ohio secondary markets.
• Atria Senior Living: Major national senior living operator with a focus on independent living and assisted living. A broader incumbent offering comparable services but at greater scale and geographic reach.
• Sunrise Senior Living: Established assisted living and memory care operator with a national footprint. Comparable assisted living and memory care offerings from a larger, broader incumbent platform.
• National HealthCare Corporation: Operator of skilled nursing facilities and assisted living communities across the U.S. Comparable in skilled nursing and long-term care operations, though primarily a for-profit public company.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/westviewhealthyliving
• LinkedInlinkedin.com/company/west-view-healthy-living
• Instagraminstagram.com/westviewhl

Revenue estimate

Valuation estimate

Number of profiles

Profiles24 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about West View Healthy Living