Sellar

Name

Sellar

Legal name

Sellar Design & Development Limited

Website

https://sellar.com

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Commercial Real Estate Development

NAICS

Lessors of Real Estate (5311)

SIC

Real Estate Dealers (For Their Own Account) (6532)

akta.pro primary industry

Real Estate Investment Management (Acquisitions & Dispositions) (BPAJAMAK)

Keywords

• Mixed-use property development
• Real estate asset management
• Transport hub regeneration
• Commercial office leasing
• Urban regeneration investment

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Property Development: Development and sale/lease of commercial, residential, hospitality, and mixed-use real estate projects. Revenue generated from selling or leasing completed developments to occupiers and investors.
2. Asset Management: Ongoing asset management services for owned and partner developments including commercialisation, brand partnerships, serviced offices, flexible workspaces, and property management.
3. Investment Strategy: Working in partnership with investors on the lifecycle of investing to achieve their objectives, including acquisition, transaction management, and value creation.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Sellar is a London-based design-led real estate developer, investor and asset manager that develops, owns and manages complex mixed-use urban regeneration projects, primarily above major transport hubs. The firm delivers commercial offices, retail, hospitality, residential and student accommodation schemes, and provides asset management and investment advisory services across the full property lifecycle including acquisition, design, construction, leasing and ongoing asset management.

Product overview

Sellar is a design-led real estate developer, investor, and asset manager specializing in innovative mixed-use projects across London. The company's portfolio comprises landmark developments including The Shard (iconic mixed-use skyscraper), Paddington Square (transport-integrated mixed-use), Liverpool Street Station (transport hub transformation), and various workspace and residential developments. Sellar's product offerings are physical real estate assets—commercial offices, hotels, retail spaces, residential units, and student accommodation—not software products. The company offers services across the property lifecycle including investment strategy, acquisition, design, planning, construction, marketing, leasing, and asset management.

Differentiator

Problem solved

Functional benefit

Products and services

• The Shard A 95-storey mixed-use skyscraper in London featuring offices, restaurants, retail, the five-star Shangri-La Hotel, luxury residences and public viewing galleries at 240m height, completed in 2012. Designed for enterprise occupiers, hotel guests, residents and visitors.
• Paddington Square A major mixed-use development at Paddington featuring 14 floors of office space (350,000 sq ft), 80,000 sq ft of retail and dining, a new Bakerloo line station entrance and 1.35 acres of public realm, developed for enterprise office occupiers, retailers and diners.
• Liverpool Street Station A £1.5 billion urban transformation project delivering a world-class accessible transport hub with offices, hotel, retail, public gardens and a City Lido, designed for rail passengers, office occupiers, hotel guests and the wider public.
• King's Place A 444-bed student housing development with 308 studios and 136 en-suite cluster beds, plus 8 affordable homes for key workers and flexible office/retail space, designed for university students in London.
• Grand Union House A 70,000 sq ft adaptive reuse office development in Camden with mixed mode ventilation, gardens and BREEAM Outstanding accreditation aspiration, designed for enterprise office occupiers prioritising sustainability.
• News Building A 430,000 sq ft commercial building on London's Southbank providing 17 floors of workspace and one of London's largest commercial roof terraces, designed as a headquarters building for media and other large enterprise occupiers.
• Bermondsey Yards A 170,000 sq ft workspace and retail campus with historic 19th-century warehouse restoration, targeting BREEAM Outstanding and WELL Platinum certification, designed for enterprise office occupiers and retailers.
• Seal House A 212,000 sq ft riverside development in the City featuring wellness-focused workspace, a public rooftop garden and retail, designed for enterprise occupiers prioritising employee wellbeing.
• Canada Water Dockside A 1,536,825 sq ft mixed-use masterplan delivering a new town centre with workspace, retail, a health centre and public spaces, designed for enterprise occupiers, retailers and the local community.
• Porter's Edge A 410,000 sq ft mixed-use development in Canada Water featuring 234 private rental homes, a flagship Decathlon retail store and extensive public realm overlooking Canada Water Dock.
• Asset Management Services Ongoing asset management services across Sellar's owned and partner developments, covering commercialisation, brand partnerships, serviced offices, flexible workspaces and property management, for institutional investors and JV partners.
• Investment Strategy Services Real estate investment advisory covering acquisition, transaction management and value creation across the investment lifecycle, delivered in partnership with institutional investors and JV partners.

Quantifiable outcome

• Carbon emissions 60% less than comparable office buildings at News Building
• +3 more outcomes

Named customers9 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

17 partnerships are on record, tiered core and minor.

• Art-Invest Real EstatecoreStrategic or Co-development PartnerPartnership with Art-Invest for Canada Water Dockside masterplan development. Working together with Southwark and local stakeholders to create an environment where local business can thrive and new global brands will be drawn to the area.
• MTR UKcoreStrategic or Co-development PartnerStrategic partnership with MTR UK for the £1.5bn Liverpool Street station transformation. MTR is a leading global operator of sustainable rail transport services including the Elizabeth line, contributing expertise in rail-related property projects.
• Network RailcoreStrategic or Co-development PartnerPartnership with Network Rail for the £1.5bn Liverpool Street station regeneration. Network Rail is delivering £450 million of station improvements as part of the project to transform the station into a world-class, accessible transport hub.
• Notting Hill Genesis Housing AssociationcoreStrategic or Co-development PartnerPartnership with Notting Hill Genesis Housing Association for Porter's Edge development, delivering 234 private homes for rent along with commercial and community spaces.
• Southwark Homes LimitedminorStrategic or Co-development PartnerPartnership with Southwark Homes Limited for King's Place student accommodation development with 444 beds, 308 studios, 136 en-suite cluster beds, and eight affordable homes.
• Renzo Piano Building WorkshopcoreTechnology or IntegrationLong-term architectural partnership with Renzo Piano Building Workshop for multiple landmark projects including The Shard, News Building, and Paddington Square. Renzo Piano designed The Shard and was inspired by the spires of London churches and masts of tall ships.
• Herzog & de MeuroncoreTechnology or IntegrationPartnership with Pritzker Prize-winning architectural practice Herzog & de Meuron for the Liverpool Street station £1.5bn regeneration project.
• 6A ArchitectscoreTechnology or IntegrationPartnership with 6A Architects for Grand Union House redesign in Camden, focusing on sustainable, low-carbon workspace development with adaptive reuse of existing building.
• Maccreanor Lavington ArchitectscoreTechnology or IntegrationPartnership with Maccreanor Lavington for Porter's Edge development, delivering the award-winning mixed-use scheme that reinvented the big-box retail model for a dense town-centre setting.
• Studio RHE and John Robertson ArchitectscoreTechnology or IntegrationCollaboration with Studio RHE and John Robertson Architects for Bermondsey Yards campus design, aiming to invigorate the neighbourhood and restore a historic 19th Century Warehouse.
• Eric Parry ArchitectscoreTechnology or IntegrationPartnership with Eric Parry Architects for Seal House development, transforming the City's riverside with wellness-focused workspace and new public roof garden.
• JLL and Knight FrankminorChannel Partner/ Reseller/ DistributorJLL and Knight Frank acted as advisors to Great Western Developments Ltd for Paddington Square development.
• Cushman & WakefieldminorChannel Partner/ Reseller/ DistributorCushman & Wakefield acted for DS Smith Plc and Kingfisher Plc for Paddington Square office lettings.
• Edward Charles & PartnersminorChannel Partner/ Reseller/ DistributorEdward Charles & Partners acted for Capital Group for Paddington Square office lease.
• DP9 and SavillsminorImplementation/ SI/ Consulting PartnerDP9 acted as planning consultant and Savills advised on funding for King's Place development.
• LacunaminorStrategic or Co-development PartnerLondon-based curatorial agency Lacuna led the Paddington Square public art programme in partnership with Sellar, selecting internationally renowned artists for first London permanent public works.
• The ShowroomminorStrategic or Co-development PartnerPublic contemporary art space based near Paddington Square, partnering on the public art programme including collaborative murals at Tanner Lane.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Derwent London: London-centric REIT focused on design-led office refurbishment and development in West End and Tech Belt. Comparable design-quality positioning, London-only operating model, and BREEAM-focused sustainability credentials analogous to Sellar's office portfolio.
• Quintain: Developer behind Wembley Park masterplan with 85+ acres of mixed-use regeneration across residential, retail, office and student accommodation. Comparable mixed-use regeneration expertise, JV-driven capital model, and asset management layered over masterplan delivery similar to Sellar.
• Canary Wharf Group: Developer and long-term owner of Canary Wharf estate with 128 acres of mixed-use office, retail, and residential. Comparable landmark London development scale, institutional occupier focus, and transport-adjacent urban regeneration model similar to Sellar's transport-hub strategy.
• Helical plc: London-focused real estate developer and investment company specializing in design-led office repositioning and mixed-use schemes. Direct comparable in scale of £300-500M market cap, sub-50 employees, and Central London asset selection similar to Sellar's Seal House and Bermondsey Yards.
• Ballymore Group: Privately-held London-focused mixed-use developer active across residential, commercial, and masterplan schemes (e.g., Goodsyard, Royal Wharf). Closely comparable to Sellar in scale, geographic focus on East/Central London, design-led approach, and JV-driven capital model.
• Great Portland Estates: Pure-play London office REIT (West End / Midtown) with development pipeline focused on design-quality, ESG-certified workspace. Overlaps with Sellar's office-led strategy, sustainability differentiation, and tenant-quality positioning across Central London.
• Stanhope: Long-established London developer known for complex regeneration schemes including Kings Cross Transport-hub redevelopment with Argent. Direct comparable in transport-hub regeneration expertise, complex mixed-use delivery, and long-cycle London mixed-use development similar to Sellar.

Broad incumbents

• Lendlease: Global developer with established London presence through Elephant & Castle regeneration and Stratford developments. Comparable large-scale mixed-use and transport-adjacent regeneration capabilities but operates a global portfolio substantially broader than Sellar's London-only focus.
• British Land: FTSE 100 REIT focused on campuses and mixed-use urban regeneration at Broadgate, King's Cross partnership with Argent, and Paddington. Larger incumbent targeting the same London occupier pool and regenerative transport-hub investment thesis as Sellar, though at greater scale.
• Land Securities: FTSE 100 REIT with substantial London office and mixed-use portfolio plus shopping centre assets. Larger incumbent competing for the same Central London occupiers and transport-adjacent development sites as Sellar, though operating across broader UK retail and office portfolios.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/sellar-london/?originalSubdomain=uk
• Instagraminstagram.com/sellarplaces

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sellar