What Wüstenrot Gruppe does

Wüstenrot Gruppe is an Austrian allfinanz financial services provider headquartered in Salzburg, founded in 1925 as Bausparkasse Wüstenrot AG. The group operates as a privately held cooperative under Wüstenrot Wohnungswirtschaft reg. Gen.m.b.H. and combines three core licensed entities — Bausparkasse Wüstenrot AG (building society), Wüstenrot Versicherungs-AG (insurance), and Wüstenrot Bank AG (digital banking, founded 2023) — plus Wüstenrot Technology GmbH as a shared-services IT entity. It serves over 1 million individual Austrian consumers and families with banking (giro, savings, fixed-term deposits), building society savings (Bausparen) and Bauspardarlehen, mortgage and home-improvement loans, and a full insurance product range spanning life, property, vehicle, accident, health, and legal protection.

Name

Wüstenrot Gruppe

Legal name

Wüstenrot Gruppe (Bausparkasse Wüstenrot AG, Wüstenrot Versicherungs-AG, Wüstenrot Bank AG)

Website

https://wuestenrot.at

Company type

Private

Founded year

1925

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Wüstenrot Gruppe is Austria's cooperative allfinanz provider, offering banking, building society savings, mortgage lending, and insurance products through its 2023-founded Wüstenrot Bank AG, Bausparkasse, and Versicherung entities to over one million Austrian consumers.

Ownership category

akta.pro rank

Headquarters

HQ city

Salzburg

HQ country

Austria

HQ region

Europe

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales, Supply Chain

Revenue model

1. Banking Services: Revenue from giro accounts, credit cards, payment processing, and digital banking services. Includes account maintenance fees and transaction fees.
2. Savings and Deposits: Interest spread revenue from savings accounts, fixed-term deposits, and building society (Bausparen) products.
3. Lending Products: Revenue from mortgage loans, home improvement loans (Wohnfühlkredit), and building society loans (Bauspardarlehen) through interest income.
4. Insurance Products: Revenue from property and casualty insurance (home, auto, legal protection, accident) and life insurance products including morgen&mehr, MehrWert, and Sofortpension.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Wüstenrot Gruppe is an Austrian allfinanz provider that combines a building society (Bausparkasse), an insurance company, and a digital retail bank under one brand. It sells current accounts, savings and fixed-term deposits, mortgage and building society loans, property/casualty and life insurance products, health and legal protection insurance, and retirement planning products to Austrian consumers through branches, advisors, and a mobile app. The group's deposit-taking and lending activities are regulated by FMA and OeNB.

Product overview

Wüstenrot Gruppe is an Austrian allfinanz (comprehensive financial services) provider that combines three core divisions under one brand: Bausparkasse (building society/savings), Versicherung (insurance), and Bank (digital banking). Founded in 1925, the company offers an integrated product portfolio spanning banking products (current accounts, savings accounts, fixed deposits), credit/financing products (real estate loans, building society loans, debt consolidation), insurance products (vehicle, home, life, health, legal protection, accident), and long-term retirement planning. The digital platform is anchored by the Wüstenrot App, which provides unified access to all products. Banking services support Apple Pay and Google Pay for contactless mobile payments. The 2023 launch of Wüstenrot Bank AG completed the allfinanz model, enabling the group to serve over 1 million customers with integrated financial planning across saving, financing, insuring, and provision (Vorsorge).

Differentiator

Problem solved

Functional benefit

Products and services

• Girokonto ZERO Digital current account with free account maintenance when a monthly minimum deposit of €500 is received, offering online account opening, free bank card, Apple Pay and Google Pay support, and instant transfer capabilities. Targeted at Austrian individual consumers.
• Girokonto LIFE Current account designed for daily banking transactions with bundled services and personal advisory support for Austrian consumers.
• Jugendkonto FIRST Youth account for individuals aged 14-19 years with no account maintenance fees and a €20 starting credit, offered as an entry-level banking product for Austrian teenagers.
• Kidskonto START Children's account for kids from age 7 to learn banking basics, with a bank card for cash withdrawal and contactless payments, targeted at Austrian minors and their parents.
• Studentenkonto Current account targeted at Austrian university students, listed within the Girokonto/Accounts section of Wüstenrot's banking offerings.
• VZKG Zahlungskonto Basic payment account compliant with the Austrian Payment Accounts Act (Zahlungskontengesetz / VZKG) providing basic banking services including SEPA payments for Austrian consumers.
• Kreditkarten (Credit Cards) Credit cards offered alongside Wüstenrot current accounts for Austrian consumers, supporting contactless payments including Click to Pay.
• Sparkonto FLEX Flexible savings account with no minimum deposit requirement, no account maintenance fees, and 24/7 access to saved funds, offered to Austrian retail savers.
• Festgeldkonto FIX Fixed-term deposit account offering guaranteed interest rates with terms starting from 12 months (2.40% p.a. for the 12-month term as of 2026), available for Austrian consumers opening accounts online.
• Wohnkredit / Wohnfühlkredit Real estate financing loan for home purchases, construction, renovation, and conversion projects, with personal advisory support throughout the financing process and flexible repayment options, targeted at Austrian homeowners.
• Bauspardarlehen Building society loan providing capital for housing construction and renovation, based on the traditional Austrian Bausparen savings model with state-supported savings premiums.
• Umschuldung (Debt Consolidation/Refinancing) Debt consolidation and refinancing service allowing Austrian customers to transfer existing loans to Wüstenrot for potentially better conditions.
• Flexibles Bausparen Flexible building society savings product with attractive starting interest rate for the first 12 months and KESt-free state savings bonus (Bausparprämie), targeted at Austrian consumers building home savings.
• Flexibles Jugendbausparen Youth-focused building society savings product for individuals under 26 with special conditions for faster achievement of savings goals.
• BONUSBausparen Building society savings product with bonus incentive structure for disciplined savers, offered to Austrian consumers seeking state-supported home savings.
• Haus & Heim Versicherung Home and property insurance covering residential buildings and household contents against damage and liability risks, targeted at Austrian homeowners and tenants.
• Kfz-Versicherung (Haftpflicht, Kasko, Rechtsschutz, Unfall) Vehicle insurance package including liability, comprehensive (full/partial casco), legal protection, and accident coverage with mobility assistance services, targeted at Austrian vehicle owners.
• morgen&mehr Vorsorge (Lebensversicherung) Life insurance product with selectable investment strategies (classic, dynamic, or personal blend) for long-term wealth building and retirement planning, targeted at Austrian consumers.
• MehrWert Vorsorge Value-added life insurance product combining investment and savings components for Austrian consumers planning long-term provision.
• Fixkosten-Versicherung

Named customers1 record

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature5 records

Partnerships

Four partnerships are on record, tiered minor.

• Stiftung KindertraumminorOthersSocial sponsorship partnership supporting children facing social hardship situations. Part of Wüstenrot's broader corporate social responsibility initiative.
• Österreichische KrebshilfeminorOthersSocial sponsorship partnership supporting cancer patients and their families. Part of Wüstenrot's commitment to societal causes and corporate social responsibility.
• Günther MatzingerminorOthersSports sponsorship of Paralympic athlete Günther Matzinger, who won double gold at Paralympic Games 2012 and competed in Tokyo. Part of Wüstenrot's long-term elite sports sponsorship program.
• #10TageGegenPhishing / Phishen Impossible CoalitionminorOthersCybersecurity awareness coalition including Federal Ministry of Interior, Federal Criminal Police Office, Austrian Post, A1 Telekom Austria, Austrian banks, Watchlist Internet, and PSA Payment Services Austria GmbH. Wüstenrot participates as a financial services provider supporting fraud prevention education.

Scale indicators5 records

Recent moves11 records

Expansion highlights6 records

Direct peers

• UNIQA Insurance Group AG: Leading Austrian insurance carrier offering life, health, P&C, and accident insurance to Austrian consumers. Directly comparable to Wüstenrot Versicherungs-AG across insurance product categories and Austrian customer base.
• BAWAG Group AG: Austrian retail bank serving consumers and SMEs across Austria with current accounts, savings, lending, and digital banking. Direct peer to Wüstenrot Bank AG's retail banking proposition in the same Austrian market.
• start:bausparkasse: Austrian building society (part of Raiffeisen Bausparkasse) offering Bausparen savings and home financing to Austrian consumers. Direct peer to Wüstenrot's Bausparkasse division in the same niche product category.
• Vienna Insurance Group (VIG): Major Austrian-headquartered insurance carrier operating across CEE with full P&C and life insurance portfolios. Direct competitor to Wüstenrot Versicherungs-AG in Austrian insurance markets despite broader geographic footprint.
• s Bausparkasse: Austrian building society owned by Erste Group, offering Bausparen savings and Bauspardarlehen products to Austrian consumers. Direct competitor to Wüstenrot's Bausparkasse arm in the same niche, with overlapping customer base and product set.

Broad incumbents

• Helvetia Insurance Austria: Austrian arm of Swiss Helvetia Group, offering life and P&C insurance products to Austrian consumers. Comparable broad incumbent in Austrian insurance markets, competing with Wüstenrot's insurance offerings.
• Erste Group Bank AG: One of the largest banking groups in Central and Eastern Europe, headquartered in Vienna. Provides retail banking, savings, and mortgage products across Austria, with materially larger scale than Wüstenrot Bank AG and parent of s Bausparkasse.
• Generali Insurance Austria: Austrian subsidiary of Generali Group offering life and P&C insurance to Austrian consumers. Established incumbent in Austrian insurance, directly overlapping with Wüstenrot Versicherungs-AG's product portfolio.
• Allianz Austria: Austrian arm of Allianz Group, one of the largest insurance carriers in Austria across life, health, and P&C. Established broad incumbent competing with Wüstenrot Versicherungs-AG across insurance lines with materially greater scale.
• Raiffeisen Bank International AG: Major Austrian-headquartered universal bank serving retail and corporate customers across CEE. Overlaps with Wüstenrot's retail banking and home financing business and is parent of start:bausparkasse.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/Wuestenrot.Gruppe/?locale=de_DE
• LinkedInlinkedin.com/company/1370568
• Instagraminstagram.com/wuestenrot_gruppe/?hl=de
• Xx.com/wuestenrotat

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Wüstenrot Gruppe