HBW Advisory Services
HBW Advisory Services LLC is an SEC-registered investment advisory firm managing over $2 billion in client assets through 80+ financial advisors, serving individual investors and families with fiduciary financial planning, investment management, and retirement services.
- Company typePrivate
- Founded2007
- HeadquartersSimi Valley, United States
- Headcount101–250
- GTM typeB2C
- OfferingServices
What HBW Advisory Services does
HBW Advisory Services LLC is an SEC-registered investment advisory firm headquartered in Simi Valley, California, that delivers fiduciary financial advice to individual investors and families. The firm was incorporated in 2007 as a separate legal entity from the broader HBW Insurance & Financial Services Inc. (dba HBW Partners), a family-owned financial services business that has operated since 1991. It manages over $2 billion in client assets under management (AUM) and distributes its services through a network of more than 80 independent financial advisors, each with publicly disclosed Form ADV documents and an advisor search directory on the firm's website.
The firm's core service suite spans financial planning, investment management, retirement planning, family wealth transfer, charitable giving, workplace 401(k) plan design, and tax planning and preparation. HBW emphasizes objective, conflict-free advice under a fiduciary standard, with an investment philosophy that avoids market forecasts and focuses on controllable factors such as saving rates, asset protection, and tax efficiency. Technology infrastructure is delegated to third-party platforms: Schwab provides custodial and trading services, and Axos/Liberty provides the client-facing account portal.
HBW operates a sales-led, subscription-style revenue model, earning recurring advisory fees calculated as a percentage of client AUM. Billing is structured as an annual fee, with specific rate schedules disclosed only to clients through formal advisory agreements. The firm employs between 101 and 250 staff and is family-owned, with no institutional, private equity, or venture capital backing disclosed. Its geographic footprint is domestic (United States) only, and there are no subsidiaries, M&A activity, or non-advisory business lines within the LLC.
HBW Advisory Services firmographics
Firmographics- Name
- HBW Advisory Services
- Legal name
- HBW Advisory Services LLC
- Website
- https://hbwadvisory.com
- Company type
- Private
- Founded year
- 2007
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- HBW Advisory Services LLC is an SEC-registered investment advisory firm managing over $2 billion in client assets through 80+ financial advisors, serving individual investors and families with fiduciary financial planning, investment management, and retirement services.
- Ownership category
- akta.pro rank
HBW Advisory Services industry classification
Industry- Product category
- Investment Advisory Services
- NAICS
- Portfolio Management and Investment Advice (52394)
- SIC
- Investment Advice (6282)
- akta.pro primary industry
- Private Client/High-Net-Worth Advisory (FSAEAAAN)
- akta.pro secondary industries
- Discretionary Portfolio Management (DPM) (FSAAABAC), Advisory Portfolio Management (Non-Discretionary) (FSAAABAD)
Keywords
Where HBW Advisory Services is headquartered
LocationHeadquarters
- HQ city
- Simi Valley
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
HBW Advisory Services business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Others
Revenue model
- Investment Advisory Services: HBW Advisory Services generates revenue through investment advisory fees charged to clients for managing their investment portfolios and providing financial planning services. As a Registered Investment Advisory firm, the company operates on a fiduciary basis, providing objective investment strategies and financial guidance. The firm manages over $2 billion in client assets under management (AUM), with revenue derived from advisory fees based on assets under management.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Advisory services with fee structures based on assets under management |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels3 records
HBW Advisory Services product offering
Product offeringCore offering
HBW Advisory Services is a SEC-registered investment advisory firm that delivers fiduciary financial advisory services to individual investors and families through a network of more than 80 independent financial advisors. Its core offerings include comprehensive financial planning, investment management, retirement planning, family wealth transfer, charitable giving, workplace 401k plan design, and tax planning and preparation, with the firm managing over $2 billion in client assets under management.
Product overview
HBW Advisory Services offers a comprehensive suite of financial advisory services centered around a unified platform approach. The core offerings include Financial Planning (cash-flow analysis, tax strategies), Investment Management (objective strategies without predictions), Retirement Planning (income estimation and expense planning), Family Wealth Transfer (legacy planning), Charitable Giving (trust and fund planning), Workplace 401k (employer plan design), and Tax Planning and Preparation. The company is a SEC-registered investment advisory firm founded in 2007 with over $2 billion in client assets under management.
Differentiator
Problem solved
Functional benefit
Products and services
- Financial Planning
Companies that use HBW Advisory Services
Customer profileSegments1 record
Ideal customer profiles1 record
HBW Advisory Services technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
HBW Advisory Services partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered minor.
- Axos/LibertyminorAxos/Liberty provides an online platform portal for HBW advisors and clients to access their accounts and manage advisory services. HBW Advisory Services offers advisor login through this platform for client account management.
- SchwabminorSchwab provides custodial and platform services for HBW Advisory Services advisors and clients. The company offers advisor login through Schwab's platform for account management purposes.
Scale indicators4 records
Recent moves5 records
Expansion highlights3 records
HBW Advisory Services competitors and assessment
Company assessmentDirect peers
- Mariner Wealth Advisors: Mid-sized independent RIA serving HNW individuals and families with comprehensive financial planning, investment management, and tax services. Directly comparable to HBW in scale, holistic service model, and individual-client focus.
- Commonwealth Financial Network: Large independent RIA and broker-dealer supporting a distributed network of financial advisors serving individual investors. Closely matches HBW's advisor-network distribution model and individual/family client focus.
- Cambridge Investment Research: Independent RIA and broker-dealer firm supporting a large network of financial advisors. Comparable in advisor-network architecture, fee-based advisory model, and individual-investor orientation.
- Cetera Financial Group: Independent broker-dealer and RIA platform serving independent financial advisors and their individual clients. Directly comparable in providing custody, technology, and practice-management support to a distributed advisor base.
- Creative Planning: Large RIA providing comprehensive wealth management, tax, estate, and retirement planning to individuals and families. Highly comparable in integrated service offering, individual-client focus, and AUM scale.
- Kestra Financial: Independent wealth management platform supporting financial advisors with custody, technology, and back-office services. Comparable in advisor-network model and individual-investor client base.
- Private Advisor Group: Independent RIA and broker-dealer supporting financial advisors serving individual and HNW clients. Comparable in advisor-network model, fee-based structure, and individual-investor focus.
Broad incumbents
- LPL Financial: Largest independent broker-dealer in the US, providing custody, technology, and compliance infrastructure to a vast network of financial advisors. Overlaps with HBW as a competitor for advisor talent and a comparable service offering to individual clients.
- Ameriprise Financial: Large diversified financial services firm with a significant financial advisory channel serving individual investors with wealth management, retirement, and tax planning. Comparable in client segment and comprehensive service suite, but at much larger scale.
- Edward Jones: Large US financial services firm focused on individual investors and families, providing investment advisory, retirement, and wealth planning through a branch-based advisor network. Comparable in serving mass-affluent to HNW individuals with holistic planning, though at substantially greater scale.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
HBW Advisory Services financial estimates
Financial estimateRevenue estimate
Valuation estimate
HBW Advisory Services leadership team
Management profileNumber of profiles
HBW Advisory Services funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
HBW Advisory Services M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about HBW Advisory Services
What does HBW Advisory Services do?
HBW Advisory Services is a SEC-registered investment advisory firm that delivers fiduciary financial advisory services to individual investors and families through a network of more than 80 independent financial advisors. Its core offerings include comprehensive financial planning, investment management, retirement planning, family wealth transfer, charitable giving, workplace 401k plan design, and tax planning and preparation, with the firm managing over $2 billion in client assets under management.
Is HBW Advisory Services a public or private company?
HBW Advisory Services is a private company. It is classified as family owned and is currently operating.
When was HBW Advisory Services founded?
HBW Advisory Services was founded in 2007. It employs 101 to 250 people.
Where is HBW Advisory Services based?
HBW Advisory Services is headquartered in Simi Valley, United States, in the North America region.
How does HBW Advisory Services make money?
One revenue line is on record: investment Advisory Services.
Who are HBW Advisory Services's main competitors?
Direct peers on record are Mariner Wealth Advisors, Commonwealth Financial Network, Cambridge Investment Research, Cetera Financial Group, Creative Planning, Kestra Financial and Private Advisor Group. Broad incumbents are LPL Financial, Ameriprise Financial and Edward Jones.
Does HBW Advisory Services have an API?
No public API is recorded for HBW Advisory Services.
What industry is HBW Advisory Services in?
HBW Advisory Services's product category is Investment Advisory Services. Its primary akta.pro industry code is FSAEAAAN, Private Client/High-Net-Worth Advisory, with a secondary code of FSAAABAC, Discretionary Portfolio Management (DPM). Its NAICS code is 52394 and its SIC code is 6282.