What digitalfarm.ae does

digitalfarm.ae (legal name Digital Farm DMCC) is a UAE-born full-service digital marketing agency founded in 2016 by Thomas Dillon, headquartered in Abu Dhabi with additional offices in Dubai (Jumeirah Lakes Towers) and Riyadh. The agency serves enterprise clients across four primary verticals — UAE government entities, hospitality brands, real estate developers and entertainment venues — with marketing services that span social media management, SEO, website development, creative and branding, strategy, digital media buying, content production, and influencer management through its Farm X sub-brand. Named enterprise engagements include Etihad Arena and the Yasalam Abu Dhabi Grand Prix, alongside undisclosed UAE government accounts.

The agency's service catalogue is built around an in-house 300+ specialist delivery model covering all disciplines end-to-end, supplemented by two proprietary infrastructure layers: the Farm X influencer database cataloguing UAE-based creators across Instagram, TikTok, YouTube and emerging platforms, and the 2022-launched AI Creative Studio that integrates generative AI across text, image and video content workflows. Technology stack for delivery includes WordPress and React for website development and AI-augmented tooling for content production, with no disclosed proprietary AI models or patents in the source data — AI positioning rests on workflow integration rather than foundation model ownership.

Commercially, digitalfarm operates a quote-based, project-specific pricing model with multi-year contracts typical of enterprise engagements, generating revenue through professional service fees, monthly retainers and project-based work. Go-to-market is direct enterprise field sales targeting marquee accounts in UAE and the broader GCC, supported by content marketing, organic SEO, owned social channels and case study publications. The firm is privately held with no disclosed venture funding, parent company or institutional investors, and is led by Founder and Managing Director Thomas Dillon with Head of Digital Ben Seward overseeing technical SEO and digital transformation delivery.

Name

digitalfarm.ae

Legal name

Digital Farm DMCC

Website

https://digitalfarm.ae

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

101–250 employees

Short description

digitalfarm.ae is a UAE-based full-service digital marketing agency founded in 2016, serving government, hospitality, real estate and entertainment enterprises across the UAE and Saudi Arabia through social media, SEO, AI-powered creative, content production and influencer marketing services.

Ownership category

akta.pro rank

Product category

Digital Marketing Services

NAICS

Advertising Agencies (541810), Media Buying Agencies (54183)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Digital Marketing Strategy & Channel Mix Advisory (MPAAAFAF)

Keywords

• Digital marketing agency
• Social media management
• Search engine optimization
• Influencer marketing
• Creative branding services

Headquarters

HQ city

Jumairah

HQ country

United Arab Emirates

HQ region

Middle East

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Digital Marketing Services: Full-service digital marketing agency providing social media management, SEO, website development, creative branding, paid media campaigns, influencer management, and content production. Revenue generated through professional service fees, monthly retainers, and project-based engagements.

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels5 records

Core offering

digitalfarm.ae is a full-service digital marketing agency that plans and executes integrated digital campaigns for enterprise clients. Its offerings combine social media management, SEO (including AI SEO), website development, creative and branding, strategy, digital media buying, content production, and influencer management. A dedicated AI Creative Studio and Farm X influencer division power AI-augmented creative output and UAE-based creator partnerships for clients across government, hospitality, real estate, and entertainment verticals.

Product overview

digitalfarm is a UAE-born full-service digital marketing agency founded in 2016, offering an integrated portfolio of marketing services through a 300+ person team across Abu Dhabi, Dubai, and Riyadh. The agency's core offering combines social media management, SEO (including AI SEO), website development, creative and branding, strategy solutions, digital media planning and buying, content production, and influencer management (via Farm X). A key differentiator is the AI Creative Studio, which integrates artificial intelligence across content creation, design, and campaign optimization, positioning the agency as 'AI-native' rather than just AI-enabled. Services target government, hospitality, real estate, and entertainment sectors throughout the UAE and GCC region.

Differentiator

Problem solved

Functional benefit

Brands

• Farm X: Dedicated influencer management division of digitalfarm, managing communications with UAE-based influencers and content creators from an extensive database, operating across Instagram, TikTok, YouTube, and emerging platforms
• AI Creative Studio

Products and services

• Social Media Management Comprehensive social media management service covering strategy development, content creation, community moderation, performance analytics, trend analysis, user-generated content curation, live event coverage, and proactive community engagement across Instagram, Facebook, LinkedIn, TikTok, and X.
• Search Engine Optimization (SEO) Full SEO service including technical website audits, keyword research and mapping, on-page content optimization, link building campaigns, and monthly performance reporting; offers bilingual Arabic-English optimization for the UAE and GCC markets.
• AI SEO Services AI-powered SEO service leveraging artificial intelligence for keyword research, content optimization, and SEO performance, including Generative Engine Optimisation (GEO) for enterprise clients.
• Website Development Digitally transformative website development delivered by in-house certified developers proficient in WordPress and React, building immersive digital experiences for client brands.
• Creative and Branding Brand personality development and creative services helping clients rediscover and develop their brand identity at any stage of their journey.
• Strategy Solutions Integrated strategy services including market research, competitive analysis, audience profiling, and digital channel planning, with comprehensive marketing roadmaps, 12-month calendars, content frameworks, and measurement dashboards.
• Digital Media Planning and Buying Strategic media placements and campaign optimization services to enhance clients' online presence and target audience reach.
• Content Production Content production for websites, social media accounts, and email marketing campaigns, backed by an in-house content production studio with Arabic and English copywriters and video production capabilities.
• AI Creative Studio AI-enabled creativity services blending human creativity with AI-driven speed and precision; integrates generative AI across text, image, video, and multimodal content workflows for content creation, design, and campaign optimization.
• Farm X Influencer Management digitalfarm's dedicated influencer management division managing communications with UAE-based influencers and content creators through an extensive proprietary database; handles influencer vetting, coordination, and campaign execution across Instagram, TikTok, YouTube, and emerging platforms.

Quantifiable outcome

• 3,900% social media follower growth for Etihad Arena (1,045 to 42,000 followers in 24 months)
• +5 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability6 records

Feature3 records

Partnerships

One partnership is on record.

• Sandra SahicoreGTM or Marketing Partner · 1 January 2022Bilingual influencer (800K+ followers) featured in Yasalam Abu Dhabi Grand Prix 2022 campaign. Partnership delivered 158% increase in impressions, 117% increase in engagement, and 39% increase in concert attendance versus 2021. Sandra served as social media host throughout Abu Dhabi Grand Prix weekend.

Scale indicators8 records

Recent moves6 records

Expansion highlights5 records

Market position

Strengths4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/digitalfarm_ae
• Instagraminstagram.com/digitalfarm.ae
• TikToktiktok.com/@digitalfarm.ae

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about digitalfarm.ae