Staats
Staats (E.G. Staats & Co., Inc.) is a privately held Iowa-based manufacturer and e-commerce retailer of custom award ribbons, rosettes, banners, plaques, trophies, and acrylic recognition products, serving fairs, livestock shows, pageants, and agricultural businesses nationwide since 1898.
- Company typePrivate
- Founded1898
- HeadquartersMount Pleasant, United States
- Headcount11–50
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What Staats does
Staats (E.G. Staats & Co., Inc.) is a privately held American manufacturer and direct-to-consumer retailer of custom award and recognition products, founded in 1898 and headquartered at 608 N. Iris St., Mount Pleasant, Iowa. The company produces and sells ribbons, rosettes, banners and animal sashes, plaques, trophies, medals and neck ribbons, acrylic and crystal awards, pageant sashes and tiaras, name badges, lapel pins, event apparel, vinyl backdrops, and a range of specialty recognition and gift items. It also operates a separate promotional products storefront (staats.espwebsite.com) offering branded apparel, drinkware, bags, technology items, and trade show merchandise. Staats primarily serves county and state fairs, livestock shows, horse shows, dog shows, and pageants, alongside agricultural businesses and other companies across the United States needing branded recognition and promotional items.
Production is in-house and made-to-order, using laser engraving and branding, foil stamping, flock lettering, and full-color digital printing across substrates that include satin, leatherette, faux leather, duck canvas, wool felt, vinyl, acrylic, and western floral fabrics. Standard lead time is 2–3 weeks after artwork approval, with rush services available at additional cost. Volume-tiered unit pricing is used across the catalog, custom logo die fees are often waived for orders above $500–$1,000, and proof charges apply to smaller orders.
The go-to-market is primarily e-commerce via staatsawards.com, supported by a toll-free phone line (1-800-553-1853) and a dedicated order email ([email protected]), with national shipping across the United States. Marketing is amplified through Facebook, X, YouTube, LinkedIn, and a WordPress blog. The firm employs 11–50 people, has no disclosed parent company, no funding rounds, and no acquisition history; all named customer references in the source data are SMB or individual buyers, indicating a distributed, low-concentration customer base.
Staats firmographics
Firmographics- Name
- Staats
- Legal name
- E.G. Staats & Co., Inc.
- Website
- https://staatsawards.com
- Company type
- Private
- Founded year
- 1898
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Staats (E.G. Staats & Co., Inc.) is a privately held Iowa-based manufacturer and e-commerce retailer of custom award ribbons, rosettes, banners, plaques, trophies, and acrylic recognition products, serving fairs, livestock shows, pageants, and agricultural businesses nationwide since 1898.
- Ownership category
- akta.pro rank
Staats industry classification
Industry- Product category
- Awards and Recognition Products
- NAICS
- Gift, Novelty, and Souvenir Retailers (45942), Office Supplies, Stationery, and Gift Retailers (4594)
- SIC
- Coating, Engraving & Allied Services (3470), Costume Jewelry & Novelties (3960)
- akta.pro primary industry
- Sports, Concert & Venue Gift Shops (CRALAJAH)
- akta.pro secondary industries
- Promotional Products & Branded Merchandise Retail (CRALAJAM), Trade Show Giveaways & Event Premiums (BPAFAMAG)
Keywords
Where Staats is headquartered
LocationHeadquarters
- HQ city
- Mount Pleasant
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Staats business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Operations, Supply Chain, Personnel, Marketing or Sales, Infrastructure, Others
Revenue model
- Awards and Recognition Products: One-time transaction sales of physical award and recognition products including ribbons, rosettes, banners, trophies, medals, plaques, acrylic awards, and specialty items. Volume-based pricing with tiered discounts for larger orders. Standard production time of 2-3 weeks after artwork approval.
- Custom Branding and Promotional Products: Custom imprinted apparel and promotional products with company logos including hats, bags, tumblers, and advertising specialties.
- Rush Order Services: Expedited production services available for urgent orders with additional fees
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | 18 x 24 Faux Leather Overlay Banner - Tiered by quantity |
| Unit Pricing | Pay-as-you-go | Snap Back Trucker Hat - Volume pricing |
| Unit Pricing | Pay-as-you-go | #62 Rosette - Quantity discounts |
| Unit Pricing | Pay-as-you-go | 2" x 8" V-Top Ribbon - High-volume pricing |
| Unit Pricing | Pay-as-you-go | 9 x 12 Satin Banner - Volume discounts |
| Other | Pay-as-you-go | Proof charges for smaller orders |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
Staats product offering
Product offeringCore offering
Staats (E.G. Staats & Co., Inc.) manufactures and sells custom award and recognition products including ribbons, rosettes, banners, animal sashes, plaques, trophies, medals, acrylic and crystal awards, name badges, pageant sashes, lapel pins, and backdrops. The company operates two storefronts: a main awards storefront (staatsawards.com) targeting fairs, festivals, livestock shows, horse shows, and pageants, and a separate promotional products storefront for branded apparel, drinkware, bags, and advertising specialties. All products are customizable through laser engraving, foil stamping, flock lettering, and full-color digital printing.
Product overview
Staats is a B2B e-commerce awards and recognition company that has operated since 1898. The product portfolio centers on customizable ribbons, rosettes, banners, plaques, trophies, medals, acrylic/crystal awards, and specialty recognition items for fairs, livestock shows, horse shows, pageants, and other special events. The offerings span multiple banner materials (satin, leatherette, faux leather, duck canvas, felt, vinyl, western floral), various ribbon styles (V-Top, satin, faux leather), rosettes in multiple sizes, and animal sashes. A separate promotional products storefront extends the portfolio to branded merchandise including apparel, drinkware, bags, and technology items. The core offering is made-to-order custom items with personalization options including laser engraving, foil stamping, and full-color printing.
Differentiator
Problem solved
Functional benefit
Products and services
- Ribbons Custom award ribbons available in various styles including V-Top, satin, faux leather, and pinked finishes in multiple sizes, primarily used by fair organizers, event hosts, and competition organizers for participant recognition.
- Rosettes Award rosette ribbons with customizable colors and imprints, featuring various streamer configurations and sizes, used at livestock shows, horse shows, dog shows, and similar competitive events.
- Banners & Animal Sashes Award banners in multiple materials including satin, leatherette, faux leather, duck canvas, felt, vinyl, and western floral designs, plus animal sashes for livestock shows, designed for outdoor durability at fairs and competitive events.
- Plaques Engraved plaques in economy and premium options including walnut, sublimated tile cutting board, and laser engraved varieties, used for recognition at fairs, corporate events, and special occasions.
- Trophies Award trophies for various events and competitions, offered to event organizers and recognition programs for competitive achievement.
- Medals & Neck Ribbons Award medals with customizable neck ribbons including wine bottle neck ribbons, used at competitions, races, fairs, and special events for winner recognition.
- Acrylic & Crystal Awards Premium acrylic and crystal recognition awards used for corporate recognition, retirement gifts, and high-end competitive event awards.
- Identification Name Badges Custom identification name badges for events and organizations, used for staff, participant, and event credentialing purposes.
- Pageant Sashes & Tiaras Pageant-specific sashes and tiaras for pageants and similar events, intended for pageant organizers and contestants.
- Custom Engraved Plates
Companies that use Staats
Customer profileNamed customers5 records
Segments2 records
Ideal customer profiles2 records
Staats technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Staats partnerships and signals
Strategic signalScale indicators2 records
Expansion highlights5 records
Staats competitors and assessment
Company assessmentDirect peers
- Crown Trophy: Crown Trophy is the largest franchise network of custom awards, trophies, plaques, and recognition products in North America, directly competing with Staats across custom trophies, plaques, and engraved awards for fairs, sports, and corporate events.
Broad incumbents
- Jostens: Jostens is a heritage recognition and achievement brand (class rings, yearbooks, graduation regalia) that has expanded into awards and recognition products for schools, athletics, and corporate customers, operating at significantly greater scale than Staats with broader product breadth.
- 4imprint: 4imprint is one of the largest North American distributors of promotional products (apparel, drinkware, bags, tech items) and directly overlaps with Staats's branded-merchandise storefront at substantially greater scale and a much broader catalog.
- HALO Branded Solutions: HALO is a top-tier global promotional products distributor with extensive recognition and awards categories that compete with Staats's promotional products storefront for corporate and event-branded merchandise spend.
- National Pen: National Pen is a large writing-instrument and promotional products manufacturer/supplier (now part of Cimpress) that overlaps with Staats's imprinted pens, apparel, and advertising specialty categories at meaningfully larger scale.
- Quality Logo Products: Quality Logo Products is a sizable online promotional products distributor carrying apparel, drinkware, and event giveaways; it competes head-to-head with Staats's branded-merchandise storefront for SMB and event-based promotional spend.
- BAMKO: BAMKO is a global promotional products and merchandise distributor serving enterprise clients; it is comparable to Staats on the branded-merchandise side and substantially broader in customer reach and product range.
- Koozie Group: Koozie Group (formerly Discount Mugs) is a large North American promotional products supplier specializing in drinkware, bags, and event giveaways, competing in the same branded merchandise and trade-show premium categories that Staats serves.
- PCNA (Polyconcept): PCNA is a leading multi-brand promotional products distributor offering apparel, bags, drinkware, and recognition items; it overlaps with Staats's promotional storefront and operates with materially larger infrastructure and supplier relationships.
- Pinnacle Promotional Products: Pinnacle Promotional Products is a national promotional products distributor offering corporate apparel, recognition programs, and event merchandise, competing with Staats on enterprise-branded merchandise contracts.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
Staats social profiles
Digital presenceStaats financial estimates
Financial estimateRevenue estimate
Valuation estimate
Staats leadership team
Management profileNumber of profiles
Staats funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Staats M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Staats
What does Staats do?
Staats (E.G. Staats & Co., Inc.) manufactures and sells custom award and recognition products including ribbons, rosettes, banners, animal sashes, plaques, trophies, medals, acrylic and crystal awards, name badges, pageant sashes, lapel pins, and backdrops. The company operates two storefronts: a main awards storefront (staatsawards.com) targeting fairs, festivals, livestock shows, horse shows, and pageants, and a separate promotional products storefront for branded apparel, drinkware, bags, and advertising specialties. All products are customizable through laser engraving, foil stamping, flock lettering, and full-color digital printing.
Is Staats a public or private company?
Staats is a private company. It is classified as family owned and is currently operating.
When was Staats founded?
Staats was founded in 1898. It employs 11 to 50 people.
Where is Staats based?
Staats is headquartered in Mount Pleasant, United States, in the North America region.
How does Staats make money?
Three revenue lines are on record. Awards and Recognition Products are the primary driver. The others are custom Branding and Promotional Products and rush Order Services.
Who are Staats's main competitors?
Crown Trophy is listed as a direct peer. Broad incumbents are Jostens, 4imprint, HALO Branded Solutions, National Pen, Quality Logo Products, BAMKO, Koozie Group, PCNA (Polyconcept) and Pinnacle Promotional Products.
Does Staats have an API?
No public API is recorded for Staats.
What industry is Staats in?
Staats's product category is Awards and Recognition Products. Its primary akta.pro industry code is CRALAJAH, Sports, Concert & Venue Gift Shops, with a secondary code of CRALAJAM, Promotional Products & Branded Merchandise Retail. Its NAICS code is 45942 and its SIC code is 3470.