Redwood Empire
Redwood Empire is a family-owned wholesale lumber distributor, founded in 1971, that processes and distributes California Redwood and complementary building materials (Douglas Fir, Cedar, Plywood, Treated lumber, Ipe decking) to hundreds of authorized dealers nationwide from facilities in Morgan Hill, Carlsbad, and Cloverdale, California.
- Company typePrivate
- Founded1971
- HeadquartersMorgan Hill, United States
- Headcount101–250
- GTM typeB2B
- OfferingHardware or Manufacturing
What Redwood Empire does
Redwood Empire is a wholesale distributor and processor of lumber and building materials, founded in 1971 as a family business and now operating as a division of Pacific States Industries, Inc. The company's core offering is sustainably harvested California Redwood sold in proprietary grades (Construction Heart, B Grade), complemented by a full line of building materials including Douglas Fir, Plywood, Cedar, Treated lumber, Pine, and Ipe decking. Operations are anchored by three California sites: a wholesale distribution yard and headquarters in Morgan Hill (Northern California), a regional sales office in Carlsbad (Southern California), and a sawmill in Cloverdale that provides vertical integration on the Redwood product line.
The company serves a B2B wholesale customer base of lumber dealers, building supply companies, contractors, and downstream homeowners, reaching end markets through a nationwide network of hundreds of authorized dealers accessible via an online dealer locator. Revenue is generated through hardware sales of lumber and building materials at wholesale to its dealer channel; pricing is not publicly disclosed and is handled via direct sales contact. There is no direct-to-consumer e-commerce channel — all distribution flows through authorized dealers.
Distribution is the central operating capability: Redwood Empire positions itself as a reliable, flexible specialty supplier differentiated by its 50+ year brand history, sustainable sourcing narrative, and product-grade expertise documented in downloadable technical brochures. General Manager Sean Burch leads the business. The company is privately held and family-owned, with no public funding events, M&A activity, or technology partnerships disclosed in the available data.
Redwood Empire firmographics
Firmographics- Name
- Redwood Empire
- Legal name
- Redwood Empire, a Division of Pacific States Industries, Inc.
- Website
- https://buyredwood.com
- Company type
- Private
- Founded year
- 1971
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Redwood Empire is a family-owned wholesale lumber distributor, founded in 1971, that processes and distributes California Redwood and complementary building materials (Douglas Fir, Cedar, Plywood, Treated lumber, Ipe decking) to hundreds of authorized dealers nationwide from facilities in Morgan Hill, Carlsbad, and Cloverdale, California.
- Ownership category
- akta.pro rank
Where Redwood Empire is headquartered
LocationHeadquarters
- HQ city
- Morgan Hill
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
Redwood Empire business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure
Revenue model
- Lumber and Building Materials Distribution: Redwood Empire generates revenue through wholesale distribution of Redwood lumber and related building materials to dealers and building supply companies across the nation. The company offers a full line of lumber products including Redwood, Douglas Fir, Plywood, Cedar, Treated lumber, Pine, and Ipe decking. As a wholesale distributor, they sell to authorized dealers who then serve end customers including contractors, architects, and homeowners.
Go-to-market motion1 record
Distribution channels4 records
Marketing channels5 records
Redwood Empire product offering
Product offeringCore offering
Redwood Empire is a wholesale distributor of California Redwood lumber and complementary building materials (Douglas Fir, Plywood, Cedar, Treated lumber, Pine, Ipe decking, and other hardwoods/softwoods). The company sources, processes at its Cloverdale sawmill, and distributes these products through a nationwide network of authorized dealers and building supply companies, primarily serving outdoor living construction needs such as decks, fences, gazebos, and landscaping.
Product overview
Redwood Empire is a wholesale lumber distributor offering a comprehensive portfolio of building materials, primarily focused on sustainably harvested California Redwood. The core product line includes Redwood lumber in various grades (Construction Heart, B Grade) alongside complementary products including Treated Lumber, Panel Products (Plywood), Hardwoods, and Softwoods (Douglas Fir, Cedar, Pine). The company also distributes specialty products such as Ipe' Brazilian hardwood decking. All products are distributed through a nationwide network of authorized dealers and lumber yards. The company operates sawmill facilities in Cloverdale, California and maintains wholesale distribution yards in Morgan Hill (Northern California) and Carlsbad (Southern California).
Differentiator
Problem solved
Functional benefit
Products and services
- California Redwood Lumber California Redwood lumber sold in proprietary grades including Construction Heart (suitable for outdoor use, contains knots) and B Grade, used for decks, fences, gazebos, trellises, gates, and outdoor living spaces. Sold through authorized dealers to contractors, builders, and homeowners.
- Treated Lumber Pressure-treated lumber products for outdoor applications requiring enhanced durability and resistance to decay and insects.
- Panel Products (Plywood) Plywood and other engineered wood panel products for construction, sheathing, and finish work applications.
- Hardwoods Various hardwood lumber products for specialty construction and woodworking applications.
- Softwoods (Douglas Fir, Cedar, Pine) Softwood lumber products including Douglas Fir (structural framing and beams), Cedar (naturally decay-resistant for decking, fencing, siding), and Pine (versatile construction and woodworking).
- Ipe Decking Brazilian hardwood decking material known for exceptional durability and natural resistance to decay; complements Redwood Empire's outdoor decking product line.
Quantifiable outcome
- Natural Redwood deck remains relatively cool in the hottest of weather
Companies that use Redwood Empire
Customer profileNamed customers4 records
Segments4 records
Ideal customer profiles3 records
Redwood Empire technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Redwood Empire partnerships and signals
Strategic signalScale indicators3 records
Recent moves4 records
Expansion highlights4 records
Redwood Empire competitors and assessment
Company assessmentDirect peers
- Humboldt Redwood Company: Owns and manages approximately 440,000 acres of redwood timberland and produces Redwood lumber through its own sawmills, competing directly with Redwood Empire in the premium California Redwood market.
- Mendocino Forest Products: California-based manufacturer and distributor of Redwood and other lumber products, directly comparable to Redwood Empire in product mix, California coastal sourcing, and dealer-based wholesale distribution.
Broad incumbents
- Sierra Pacific Industries: Major California-based vertically integrated forest products company that owns timberlands, operates sawmills, and manufactures a wide range of lumber, millwork, windows, and doors. Overlaps with Redwood Empire in lumber distribution but operates at substantially larger scale.
Peers
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Redwood Empire social profiles
Digital presenceRedwood Empire financial estimates
Financial estimateRevenue estimate
Valuation estimate
Redwood Empire leadership team
Management profileNumber of profiles
Profiles1 record
Redwood Empire funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Redwood Empire M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Redwood Empire
What does Redwood Empire do?
Redwood Empire is a wholesale distributor of California Redwood lumber and complementary building materials (Douglas Fir, Plywood, Cedar, Treated lumber, Pine, Ipe decking, and other hardwoods/softwoods). The company sources, processes at its Cloverdale sawmill, and distributes these products through a nationwide network of authorized dealers and building supply companies, primarily serving outdoor living construction needs such as decks, fences, gazebos, and landscaping.
Is Redwood Empire a public or private company?
Redwood Empire is a private company. It is classified as family owned and is currently operating.
When was Redwood Empire founded?
Redwood Empire was founded in 1971. It employs 101 to 250 people.
Where is Redwood Empire based?
Redwood Empire is headquartered in Morgan Hill, United States, in the North America region.
How does Redwood Empire make money?
One revenue line is on record: lumber and Building Materials Distribution.
Who are Redwood Empire's main competitors?
Direct peers on record are Humboldt Redwood Company and Mendocino Forest Products. Sierra Pacific Industries is listed as a broad incumbent. UFP Industries (Universal Forest Products) is listed as a peer.
Does Redwood Empire have an API?
No public API is recorded for Redwood Empire.