Pöyry

What Pöyry does

Pöyry, legally operating as AFRY following a June 2021 rebranding, is an engineering, project management, and consulting firm serving industrial clients across process industries, energy, infrastructure, and life sciences. The firm operates with 18,000 specialists globally and reports a Brazilian regional headquarters in São Paulo, where it holds a leadership position in pulp and paper, mining, chemicals, and biorefining engineering according to local designer rankings, with 77% of revenue derived from engineering projects.

Service offerings span the full project lifecycle: conceptual, basic, and detailed engineering design; EPCM (Engineering, Procurement, Construction and Management); project planning and management; commissioning; environmental and licensing studies; sustainability and carbon consulting; and digital solutions including the Carbon Meter App (a real-time GHG emissions measurement application for pulp and paper), VSE (Virtual System Engineering) for digital project delivery, BIM@Pöyry for collaborative 3D engineering, and a Digital Foundation offering for Industry 4.0 greenfield projects. Named customers include Klabin, Arauco, Aura Minerals, Refinaria de Petróleo Riograndense, Dexco, Ardagh Group, Acelen Renováveis, Biometano Sul, and Grupo Penha.

The business model is professional services, project-based, with pricing determined by scope and delivered through multi-year contracts on time-and-materials, fixed-fee, or percentage-of-project-value bases. Go-to-market relies on direct enterprise and field sales targeting large industrial operators and infrastructure developers, supplemented by industry event participation, strategic technology partnerships (notably SAP PartnerEdge), and ecosystem programs such as Plano Brasil Digital 2030+ and Open Industry Program. Recent strategic moves include the 2024 integration of Brazilian firm Reta Engenharia, the launch of the Carbon Meter App, and expansion into advanced therapy medicinal products (ATMP) engineering via partnerships with CCRM Nordic and Testa Center.

Name

Pöyry

Legal name

AFRY

Website

https://poyry.com.br

Company type

Private

Founded year

1958

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Pöyry (operating as AFRY) is an engineering, project management, and consulting firm delivering design, EPCM, sustainability, and digitalization services to industrial clients across pulp and paper, mining, energy, and life sciences, with 18,000 specialists globally and a Brazilian regional headquarters in São Paulo.

Ownership category

akta.pro rank

Product category

Engineering Consulting Services

NAICS

Engineering Services (541330), Engineering Services (54133), Environmental Consulting Services (541620)

SIC

Services-Engineering, Accounting, Research, Management (8700), Services-Management Consulting Services (8742)

akta.pro primary industry

Construction Management & General Contracting (EPCM, Scheduling, QA/QC, HSE) (EUAMAFAJ)

Keywords

• Engineering consulting services
• Industrial project management
• EPCM services
• Sustainability consulting
• Process industries engineering

Headquarters

HQ city

São Paulo

HQ country

Brazil

HQ region

Latin America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure, Others

Revenue model

1. Engineering Services: Engineering conceptual, basic and detailed design services for industrial projects across pulp and paper, mining, chemicals, energy and other process industries. Revenue is generated through project-based professional services fees, typically billed on time and materials or fixed price basis.
2. EPCM Services: Engineering, Procurement, Construction and Management services where AFRY manages projects on behalf of clients, overseeing contractors and construction execution. Revenue is earned through service fees calculated as percentage of project value or fixed rates.
3. Project Management and Consulting: Project planning, execution management, cost control, commissioning and operational assistance services. Consulting engagements for operational improvement, energy efficiency and sustainability.
4. Environmental and Sustainability Services: Environmental impact assessments, licensing studies, carbon footprint inventories, decarbonization roadmaps and sustainability consulting services for regulatory compliance and ESG reporting.
5. Digital Solutions: Digitalization services including Smart Site implementations, BIM solutions, digital twins and software applications like Carbon Meter for emissions tracking. Value engineering services to quantify digitalization benefits.

Pricing tiers

Go-to-market motion3 records

Distribution channels2 records

Marketing channels6 records

Core offering

AFRY provides engineering, project management, and consulting services enabling energy and industrial transitions. Core offerings span conceptual, basic, and detailed engineering design; EPCM (Engineering, Procurement, Construction, Management); project management and consulting; environmental impact assessments and sustainability services; and digitalization solutions (Carbon Meter App, VSE, Digital Foundation). Services are delivered across process industries (pulp and paper, mining and metals, chemicals), energy, life sciences, and infrastructure sectors.

Product overview

Pöyry (now AFRY) is an engineering, project management, and consulting firm offering integrated services across multiple industry verticals. The company operates as a single unified service offering rather than a modular software product, providing services in engineering (conceptual, basic, and detailed), project management, construction management, commissioning, procurement, environmental studies, sustainability consulting, and digitalization solutions. Key service areas include Pulp and Paper, Mining and Metals, Chemicals and Biorefinery, Life Sciences, Energy (hydraulic, nuclear, geothermal, renewable, thermal, wind, solar, biomass, Power-to-X), Infrastructure (transport, airports, ports, railways, roads), Water and Sanitation, Architecture and Design, and Bioindustry. Digital solutions include the Carbon Meter App for emissions tracking, VSE for engineering project digitalization, and Digital Foundation for greenfield industrial projects. The company positions its services as enabling sustainable transition and industrial digitalization across process industries.

Differentiator

Problem solved

Functional benefit

Products and services

• Carbon Meter App Mobile application for measuring greenhouse gas emissions in real time, designed for the Pulp and Paper sector to facilitate carbon inventory and industrial decarbonization projects.
• VSE (Virtual Studio Engineering) Digitalization solution for industrial engineering projects that enables visualization and collaboration in project development, supporting integrated project delivery and digital twins.
• Digital Foundation for Greenfield Projects Digital infrastructure solution for greenfield industrial projects supporting Industry 4.0 implementation and smart site technologies.
• Sustainability Assessment Service Sustainability evaluation service for engineering projects that assesses environmental and social performance and supports ESG compliance.
• Engineering Design Services Engineering conceptual, basic, and detailed design services for industrial projects across pulp and paper, mining, chemicals, energy, and other process industries, billed on time-and-materials or fixed-price basis.
• EPCM Services Engineering, Procurement, Construction and Management services where AFRY manages projects on behalf of clients, overseeing contractors and construction execution, with revenue earned as percentage of project value or fixed rates.
• Environmental and Sustainability Services Environmental impact assessments, licensing studies, carbon footprint inventories, decarbonization roadmaps, and sustainability consulting services for regulatory compliance and ESG reporting.
• Life Sciences Services Engineering and consulting services for pharmaceutical and biotechnology sectors including advanced therapy (ATMP) manufacturing facilities and bioprocessing innovation.

Quantifiable outcome

• Ranked among top international engineering firms globally according to ENR rankings
• +1 more outcomes

Named customers9 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Nine partnerships are on record, tiered core and minor.

• Reta EngenhariacoreStrategic or Co-development Partner · 1 January 2024AFRY completed the integration of Reta Engenharia, a Brazilian leader in project planning and management services. Reta Engenharia now operates officially under the AFRY brand, strengthening the company's presence in Brazil and the Americas.
• CCRM NordiccoreStrategic or Co-development PartnerPartnership for the Factory of the Future for Advanced Therapy Medicinal Products (ATMP), combining AFRY's engineering expertise with CCRM Nordic's life sciences capabilities.
• Testa CenterminorStrategic or Co-development PartnerCollaboration for bioprocessing innovation and scaling, supporting the development of advanced therapy manufacturing capabilities.
• ABTCPcoreStrategic or Co-development PartnerCooperation for the resumption of Sector Benchmarking in 2025. ABTCP (Associação Brasileira Técnica de Celulose e Papel) partnership for industry knowledge sharing and professional development.
• SAPcoreTechnology or IntegrationAFRY became a partner of the SAP PartnerEdge program, enabling digital transformation services and solutions integration for industrial clients using SAP platforms.
• ABINCminorStrategic or Co-development PartnerPartnership for IoT consolidation in national manufacturing industry. Hosted events on industrial IoT implementation.
• Phoron do BrasilminorStrategic or Co-development PartnerJoint webinar on digital manufacturing impacts, combining AFRY's engineering expertise with Phoron's digital manufacturing knowledge.
• Open Industry ProgramcoreStrategic or Co-development PartnerAFRY participates in the Open Industry Program focused on sustainability and operational efficiency through open industrial ecosystem collaboration.
• Plano Brasil Digital 2030+coreStrategic or Co-development PartnerAFRY joined the Brazil Digital Plan 2030+, supporting national digital transformation initiatives and contributing to industrial digitalization efforts.

Scale indicators5 records

Recent moves7 records

Expansion highlights6 records

Market position

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/poyry-brasil

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pöyry