DLA Ignites
DLA Ignites is a UK-based management consultancy that delivers social media business transformation programmes — covering sales, HR, marketing, and customer service — to mid-market and enterprise clients globally through an associate and partner delivery network.
- Company typePrivate
- Founded2016
- HeadquartersLondon, United Kingdom
- Headcount11–50
- GTM typeB2B
- OfferingServices
DLA Ignites firmographics
Firmographics- Name
- DLA Ignites
- Legal name
- Digital Leadership Associates Ltd
- Website
- https://dlaignite.com
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- DLA Ignites is a UK-based management consultancy that delivers social media business transformation programmes — covering sales, HR, marketing, and customer service — to mid-market and enterprise clients globally through an associate and partner delivery network.
- Ownership category
- akta.pro rank
Where DLA Ignites is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices4 records
Markets served
DLA Ignites business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Others
Revenue model
- HR Consulting Services: HR consulting packages offered at three tiers: Starter Package ($2399), Upgraded Package ($3299), and Full Package ($4999)
- Social Selling Training Programme: 12-week social selling programme with classroom lessons, mentoring, and hands-on practical experience using 70:20:10 principle
- Sales Navigator Consulting: Implementation and optimization consulting for LinkedIn Sales Navigator, including account setup, team training, and ROI measurement
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | One time/ perpetual license | Starter Package - Basic HR Reach at $2399 |
| Subscription | One time/ perpetual license | Upgraded Package - Advanced HR Reach at $3299 |
| Subscription | One time/ perpetual license | Full Package - Full HR Excellence at $4999 |
Go-to-market motion3 records
Distribution channels2 records
Marketing channels4 records
DLA Ignites product offering
Product offeringCore offering
DLA Ignites is a management consultancy that designs and delivers social media business transformation programmes for enterprise and mid-market clients. Its offerings include a 12-week Social Selling Programme, a 6-month ISP-endorsed Social Selling & Influence Certification, Social HR, Social Marketing, Social Customer Service, Social Employee Advocacy, Social Media Research, Social Media Managed Services, and Sales Navigator implementation. Programmes combine classroom training, mentoring, and hands-on practice using the 70:20:10 principle.
Product overview
DLA Ignites (Digital Leadership Associates) is a management consultancy specializing in holistic business transformation through social media. Their offering consists of multiple transformation programmes covering Sales, HR, Marketing, and organizational-wide social strategy, delivered through a combination of classroom training, mentoring, and hands-on practical experience using the 70:20:10 principle. Key products include the Social Selling Programme (12-week), Social Selling & Influence Certification (6-month, ISP-endorsed), DLA Sales Navigator Programme, and specialized services for Employee Advocacy, Customer Service, and Social Media Research. They operate through an associate and partner network model rather than a traditional software platform.
Differentiator
Problem solved
Functional benefit
Products and services
- Social Selling Programme A 12-week transformation programme for sales teams covering social selling techniques, personal brand building, network growth, and inbound lead generation via LinkedIn and Sales Navigator. Designed for B2B sales organizations seeking pipeline growth.
- Social Selling & Influence Certification A 6-month educational and practical training programme with written examination and practical assessment, endorsed by the Institute of Sales Professionals (ISP). Targeted at individuals and organizations seeking certified sales effectiveness improvement.
- DLA Sales Navigator Programme Training and implementation programme for LinkedIn Sales Navigator covering account setup, Team Link Extend optimization, saved searches, and CRM integration. For organizations seeking to maximize Sales Navigator ROI; documented ROI ranges from 5:1 to 33:1.
- Social HR Programme Transformation programme covering the entire employee lifecycle including candidate sourcing, onboarding, management, and alumni relations empowered by social media. Designed for HR departments seeking to improve recruitment and retention.
- Social Marketing Programme Programme helping marketing departments embrace social media, measure effectiveness, and drive outperformance through content creation, publishing, influencer marketing, and social advertising. Targeted at marketing leaders.
- Social Media Strategy Strategic programme that identifies organizational vision for social media, aligns stakeholders, and uncovers barriers to achieving transformation goals across all departments.
- Social Customer Service Programme helping businesses implement social call centre capabilities, listen to customer problems online, and provide customer service through social media channels.
- Social Employee Advocacy Programme to activate and empower staff to become brand advocates through their personal social networks, potentially reaching hundreds of thousands of contacts.
- Social Media Research Social listening and market research services using social media to track conversations, identify trends, sentiment, and shifts in behavior for competitive intelligence.
- Social Media Managed Services Outsourced social media management including article writing, benchmarking, monthly management, staff coaching, and complete turn-key social media outsourcing.
- Resourcing and Talent Services Recruitment and talent management services using social media to find candidates, educate them about the business, and retain relationships through the employee lifecycle.
Quantifiable outcome
- Each salesperson using social selling techniques can expect to generate at least one additional opportunity per week
- +4 more outcomes
Companies that use DLA Ignites
Customer profileNamed customers6 records
Segments5 records
Ideal customer profiles2 records
DLA Ignites technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
DLA Ignites partnerships and signals
Strategic signalScale indicators5 records
Recent moves6 records
Expansion highlights5 records
DLA Ignites competitors and assessment
Company assessmentBroad incumbents
- Hootsuite: Established social media management platform with training, education, and certification programs. Competes in adjacent social media education space with much greater scale and broader enterprise reach than DLAignite.
- Richardson: Global sales training and performance improvement company. Operates in the same B2B sales-enablement category as DLAignite but with broader curriculum, larger delivery footprint, and longer enterprise relationships.
- Salesforce: CRM platform with significant sales enablement, social selling, and training offerings embedded in its ecosystem. Represents a platform-level competitor that can bundle social-selling enablement into enterprise software contracts.
- RAIN Group: Global sales training company delivering customized sales programs and consulting. Comparable as a B2B sales training and transformation consultancy competing for similar enterprise training budgets.
- LinkedIn Sales Solutions: Provider of LinkedIn Sales Navigator and adjacent enablement content. DLAignite builds its core methodology on top of Sales Navigator, making LinkedIn both a partner and a potential competitor as it expands native training.
Direct peers
- JBarrows: Sales training company offering programs on prospecting, social selling, and sales productivity. Directly comparable as a sales-skills training and enablement provider to similar B2B buyer personas.
- Sales for Society: Social selling training and advisory firm focused on helping B2B sales teams leverage LinkedIn. Directly comparable to DLAignite's Social Selling Programme and target customer (sales leaders in mid-market and enterprise).
- Pavilion: Private membership community and learning platform for sales, marketing, and customer success leaders. Overlaps with DLAignite's certification and community-driven learning model targeting sales leaders.
- Leadtail: B2B social media advisory and training firm specializing in helping companies build social selling programs. Competes with DLAignite in social selling transformation consulting for B2B sales organizations.
Others
- Gartner: Research and advisory firm covering sales, marketing, and HR transformation. Not a direct competitor but addresses the same enterprise buyers and shapes their buying criteria for transformation consulting services like DLAignite's.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
DLA Ignites social profiles
Digital presenceDLA Ignites financial estimates
Financial estimateRevenue estimate
Valuation estimate
DLA Ignites leadership team
Management profileNumber of profiles
Profiles4 records
DLA Ignites funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
DLA Ignites M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about DLA Ignites
What does DLA Ignites do?
DLA Ignites is a management consultancy that designs and delivers social media business transformation programmes for enterprise and mid-market clients. Its offerings include a 12-week Social Selling Programme, a 6-month ISP-endorsed Social Selling & Influence Certification, Social HR, Social Marketing, Social Customer Service, Social Employee Advocacy, Social Media Research, Social Media Managed Services, and Sales Navigator implementation. Programmes combine classroom training, mentoring, and hands-on practice using the 70:20:10 principle.
Is DLA Ignites a public or private company?
DLA Ignites is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was DLA Ignites founded?
DLA Ignites was founded in 2016. It employs 11 to 50 people.
Where is DLA Ignites based?
DLA Ignites is headquartered in London, United Kingdom, in the Europe region.
How does DLA Ignites make money?
Three revenue lines are on record. HR Consulting Services are the primary driver. The others are social Selling Training Programme and sales Navigator Consulting.
Who are DLA Ignites's main competitors?
Broad incumbents on record are Hootsuite, Richardson, Salesforce, RAIN Group and LinkedIn Sales Solutions. Direct peers are JBarrows, Sales for Society, Pavilion and Leadtail. Gartner is listed as an others.
Does DLA Ignites have an API?
No public API is recorded for DLA Ignites.