Hoover & Strong

What Hoover & Strong does

Hoover & Strong is a privately held, family-owned wholesale manufacturer and refiner of precious metals serving the jewelry industry since 1912. Headquartered in North Chesterfield, Virginia, the company operates an integrated production chain spanning precious metals refining, mill products (casting grain, alloy, sheet, wire, tubing, solder, coins, and bullion), findings, wedding and bridal bands, finished jewelry, contract casting, and a diamond and gemstone catalog of more than 8,000 stones. It also operates a diamond services unit that includes lab-grown diamond screening, stone setting, stone removal, and a stone purchasing service.

The firm's go-to-market is a B2B wholesale model: customers must hold a valid state or city jewelry business license, apply through a sales associate, and log in to access account pricing and online quick order. The company does not sell to the public; consumer demand is routed through its Harmony Jeweler partner network. Revenue is generated through one-time product sales, volume discounts tied to annual purchase commitments on contract casting, and transaction-based refining fees paid out on scrap volumes. Refining services for gold and silver scrap are offered free of charge with free shipping and industry-leading payouts, with 48-hour settlements and up to 99% gold recovery.

Hoover & Strong's market positioning is built on a sustainability narrative layered over its century-old manufacturing base. The Harmony brand covers 100% SCS-certified recycled precious metals (gold, silver, platinum, palladium), and the company also offers Fairmined certified artisanal metals sourced from small-scale mining organizations. Diamond and gemstone offerings include certified conflict-free mined, lab-grown, and recycled stones. The company is led by CEO George Hoover, employs over 100 people, and is sustained by four generations of Hoover family leadership.

Name

Hoover & Strong

Legal name

Hoover & Strong, Inc.

Website

https://hooverandstrong.com

Company type

Private

Founded year

1912

Operating status

Operating

Headcount range

101–250 employees

Short description

Hoover & Strong is a family-owned wholesale manufacturer and refiner of precious metals, founded in 1912, serving licensed jewelry trade customers with mill products, findings, finished jewelry, diamonds, casting, and refining services.

Ownership category

akta.pro rank

Product category

Jewelry Manufacturing and Precious Metals Refining

NAICS

Jewelry, Watch, Precious Stone, and Precious Metal Merchant Wholesalers (42394), Jewelry and Silverware Manufacturing (33991)

SIC

Wholesale-Jewelry, Watches, Precious Stones & Metals (5094), Jewelry, Precious Metal (3911)

akta.pro primary industry

Fine Jewelry Wholesale & Trading (CRAKAAAL)

akta.pro secondary industry

Bridal & Engagement Jewelry Manufacturing (CRAKAIAC)

Keywords

• Wholesale jewelry manufacturing
• Precious metals refining
• Recycled gold silver
• Jewelry findings supplies
• Diamonds gemstones wholesale

Headquarters

HQ city

Chesterfield

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Mill Products Sales: Sale of casting grain, casting alloy, flat sheet, wire, tubing, solder, coins and bullion. Products are made from recycled Harmony metals or Fairmined artisanal metals.
2. Findings Sales: Sale of jewelry findings including shanks, settings, earrings, pendants, chain components. Available in white, yellow, and pink metal colors.
3. Bands and Bridal Jewelry: Wedding bands, anniversary bands, eternity bands, engagement rings, solitaire settings. Includes stone setting services and laser engraving.
4. Finished Jewelry: Signet rings, finished diamond jewelry, bracelets, men's fashion rings sold as finished goods.
5. Diamonds and Gemstones: Sale of certified conflict-free mined diamonds, lab-grown diamonds, and recycled stones. Also offers gemstones including sapphires, rhodolites, garnets, tsavorites, aquamarines, tourmalines, and emeralds. Searchable inventory of over 8,000 diamonds.
6. Contract Casting: Quality castings manufactured with 100% recycled Harmony casting grains. Offers volume discounts with annual purchase commitments and quick turnaround times.
7. Precious Metals Refining: FREE refining services for gold and silver scrap with FREE shipping. Industry leading payouts. Services include stone removal and sweep refining. Also offers refining for dentists and private individuals.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

Hoover & Strong manufactures and sells wholesale jewelry products including mill products (casting grain, alloys, sheet, wire, tubing, solder), findings, wedding and anniversary bands, bridal jewelry, finished jewelry, diamonds and gemstones, and offers contract casting and precious metals refining services to licensed jewelry trade customers. Operations include an in-house refinery producing the Harmony brand of 100% recycled precious metals.

Product overview

Hoover & Strong is a wholesale jewelry manufacturer and precious metal refiner serving the jewelry industry since 1912. The company operates as both a manufacturer and refiner, offering a comprehensive product portfolio organized around its core offerings: (1) Mill Products - raw materials like casting grain, alloy, sheet, and wire; (2) Findings - component parts like shanks, settings, and earrings; (3) Bands and Bridal Jewelry - wedding bands and engagement rings; (4) Finished Jewelry - pre-made pieces including signet rings and diamond jewelry; (5) Diamonds and Gemstones - over 8,000 searchable diamonds plus Harmony gemstones; (6) Contract Casting - custom casting services; and (7) Refining Services - precious metal recycling and refining. The company emphasizes sustainability through its Harmony Recycled Precious Metals brand (100% recycled, SCS-certified) and Harmony Artisanal Metals (Fairmined certified). Products are manufactured in the USA at the company's Richmond, Virginia facility.

Differentiator

Problem solved

Functional benefit

Brands

• Harmony: Harmony Recycled Precious Metals - 100% recycled precious metals brand including gold, silver, platinum and palladium, audited annually by SCS Global Services.
• Harmony Gemstones
• Harmony Recycled Mill Products

Products and services

• Mill Products Wholesale mill products for jewelry manufacturing including casting grain, casting alloy, flat sheet, wire, tubing, solder, and coins/bullion, available in Harmony 100% recycled metals or Fairmined artisanal metals. Targeted at licensed jewelry trade customers.
• Findings Jewelry findings and component parts including shanks, settings, earrings, pendants, chain components, and earring/pendant components in white, yellow, and pink metal colors, sold wholesale to jewelry manufacturers.
• Bands Wholesale wedding bands and anniversary bands in channel, prong, eternity, partway, and diamond wedding band styles, available in white, yellow, pink, and multi-color metals with optional laser engraving and finish/milgrain options.
• Bridal Jewelry Wholesale bridal jewelry including solitaire settings, engagement rings, and a Build-A-Ring custom configurator in white, yellow, and red metals with various styles such as half round, cathedral, knife edge, trellis, and sidestone options.
• Finished Jewelry Pre-made finished wholesale jewelry including signet rings, finished diamond jewelry, bracelets, and men's fashion rings in white, yellow, and red metals.
• Diamonds and Gemstones Wholesale searchable inventory of over 8,000 certified conflict-free mined diamonds, lab-grown diamonds, melee diamonds, and Harmony gemstones including sapphires, rhodolites, garnets, tsavorites, aquamarines, tourmalines, and emeralds.
• Contract Casting Custom casting service for jewelry manufacturers producing quality castings using 100% recycled Harmony casting grains, with volume discounts on annual purchase commitments, quick turnaround times, and free technical consultation.
• Refining Services Precious metal refining services for gold, silver, platinum, palladium, iridium, and ruthenium scrap, with free refining, free shipping, industry-leading payouts, and 48-hour settlements. Includes specialized refining for dentists and private individuals and stone removal and sweep processing.
• Harmony Recycled Precious Metals The Harmony sub-brand of eco-friendly 100% recycled precious metals (gold, silver, platinum, palladium) audited annually by SCS Global Services, available across the company's mill product and jewelry lines.
• Harmony Artisanal Metals Fairmined certified artisanal metals sourced from responsible small-scale mining organizations, providing a socially responsible alternative to mined precious metals for wholesale jewelry manufacturing.

Quantifiable outcome

• Gold refining up to 99% recovery
• +2 more outcomes

Named customers2 records

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Three partnerships are on record, tiered core.

• SCS Global ServicescoreOthersIndependent third-party certifier that audits Hoover & Strong's use of 100% recycled metals annually. Confirms that Harmony recycled precious metal products are manufactured using 100% recycled precious metals. Issues annual certificates for gold, silver, platinum, and palladium.
• FairminedcoreOthersFairmined is a certification system for artisanal gold from responsible small-scale mining organizations. Hoover & Strong offers Fairmined certified artisanal metals as an alternative to recycled metals, positively impacting thousands of small-scale miners and families.
• Harmony Jewelers (Partner Network)coreChannel Partner/ Reseller/ DistributorNetwork of jewelry retailers who purchase and resell Hoover & Strong products. If consumers see something on the Hoover & Strong website they like, they can purchase through Harmony jewelry partners.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Ross-Simons: Ross-Simons is a large multichannel jewelry retailer carrying finished fine and fashion jewelry. While it operates downstream of Hoover & Strong (retail rather than B2B wholesale/manufacturing), it is comparable as a consumer-facing jewelry brand sourcing from similar U.S. precious-metals supply chains.

Direct peers

• C. Hafner GmbH + Co. KG: C. Hafner is a German precious-metals refiner and manufacturer specializing in recycled gold, silver, platinum, and palladium products. It is a direct competitor in certified recycled precious-metal mill products and refining services for the jewelry trade.
• United Precious Metals Refining Corporation: United Precious Metals Refining offers refining and assaying of gold, silver, platinum, and palladium scrap for jewelers, dentists, and industrial customers. It directly competes with Hoover & Strong's refining and mill-product feedstock pipeline.
• NTR Metals (a part of MKS PAMP GROUP): NTR Metals provides precious-metals refining, trading, and bullion products to jewelers, pawnbrokers, and refiners in North America. It competes directly with Hoover & Strong's refining services and bullion/coin sales to trade customers.
• Legor Group: Legor Group is an Italian precious-metals alloy manufacturer producing casting grain, plating solutions, and recycled-metal lines (including 100% recycled gold) for the jewelry industry. It competes with Hoover & Strong's Harmony recycled-metals franchise and contract casting.
• Stuller, Inc. Stuller is the largest U.S. B2B jewelry manufacturer and wholesaler, offering findings, mountings, bridal, finished jewelry, diamonds, and metals to the trade. It directly overlaps with Hoover & Strong's mill products, findings, bands, bridal, and finished jewelry lines, serving the same licensed-jeweler customer base.
• Pease & Curren: Pease & Curren is a precious metals refiner serving jewelers, pawnbrokers, and the dental trade. It overlaps directly with Hoover & Strong's refining services, including scrap gold/silver refining and refining payouts to the same trade-customer segments.
• David H. Fell & Company, Inc. David H. Fell & Company manufactures precious metal mill products (sheet, wire, tubing, solder, casting grain) and findings for the jewelry industry. It is a direct B2B competitor to Hoover & Strong's mill products and findings lines serving licensed jewelers.
• Rio Grande (Rio Jewelry Supply): Rio Grande is a major B2B supplier of jewelry-making materials including precious metals, findings, gemstones, and tools. It directly competes with Hoover & Strong across mill products, findings, casting services, and gemstones sold to working jewelers and manufacturers.

Others

• Jewelers of America: Jewelers of America is the leading U.S. trade association representing the retail jewelry industry. It is comparable as the trade ecosystem in which Hoover & Strong's licensed-jeweler customers operate, shaping demand, ethics standards, and marketing channels relevant to wholesale suppliers.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/profile.php?id=100049211145163
• Xx.com/hooverandstrong

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hoover & Strong