Levi's Stadium
Levi's Stadium is a multi-purpose 65,000-seat sports and entertainment venue in Santa Clara, California, serving as the home of the San Francisco 49ers and a host site for marquee events including the Super Bowl and FIFA World Cup 2026.
- Company typePrivate
- Founded2014
- HeadquartersSanta Clara, United States
- Headcount251–500
- GTM typeB2B and B2C
- OfferingServices
What Levi's Stadium does
Levi's Stadium is a multi-purpose outdoor sports and entertainment venue located in Santa Clara, California, with a 65,000-spectator capacity. Opened in 2014, it operates as the home field for the San Francisco 49ers and as a host venue for marquee events including Super Bowl 50, Super Bowl LX, and matches during the 2026 FIFA World Cup. The venue is owned by the Santa Clara Stadium Authority (SCSA), a public agency of the City of Santa Clara, and operated as a public-private partnership with the 49ers as the primary tenant; naming rights are held by Levi Strauss & Co.
The venue's core technical infrastructure includes the first large-scale Wi-Fi 7 deployment in a stadium setting with approximately 1,500 access points, two on-site data centers capable of handling 35-40 terabytes of data per event (up from 300 GB at the 2012 Super Bowl), and the NFL's largest 4K video boards. An AI-powered cybersecurity command center with anomaly detection capabilities was deployed to secure network operations during major events. Cisco serves as the Official Technology Partner, and the venue holds LEED Gold certification from the U.S. Green Building Council (achieved 2014) for sustainability features including solar generation, LED lighting, natural ventilation, and rooftop gardens.
Levi's Stadium generates revenue through ticket sales (Super Bowl LX tickets ranged from approximately $6,085 to $57,834), broadcasting rights licensed to networks including NBC and streaming platforms Peacock and DAZN, advertising inventory sold during major events (Super Bowl LX advertising cost $7M-$8M per 30-second spot), and sponsorship partnerships. The venue serves three primary customer segments: Sports Fans and Event Attendees, Sports Teams and Leagues (notably the NFL and San Francisco 49ers), and Broadcasters and Advertisers seeking high-visibility media placements.
Levi's Stadium firmographics
Firmographics- Name
- Levi's Stadium
- Website
- https://levisstadium.com
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- Levi's Stadium is a multi-purpose 65,000-seat sports and entertainment venue in Santa Clara, California, serving as the home of the San Francisco 49ers and a host site for marquee events including the Super Bowl and FIFA World Cup 2026.
- Ownership category
- akta.pro rank
Levi's Stadium industry classification
Industry- Product category
- Sports and Entertainment Venue
- NAICS
- Spectator Sports (7112), Promoters of Performing Arts, Sports, and Similar Events with Facilities (71131)
- SIC
- Services-Miscellaneous Amusement & Recreation (7990)
- akta.pro primary industry
- Professional & Major League Stadiums (MPAKAEAA)
- akta.pro secondary industries
- Arena & Stadium Operations (Large-Capacity Venues) (MPAGALAA), Venue & Facility Sponsorship (Naming Rights, Venue Partners) (MPAKALAC), Sports Event Production & Broadcast Operations (In-venue, Jumbotron, live feed) (MPAGAMAI), Sports Events & Match Tickets (THAJAFAE)
Keywords
Where Levi's Stadium is headquartered
LocationHeadquarters
- HQ city
- Santa Clara
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Levi's Stadium business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Operations, Infrastructure, Personnel, Marketing or Sales, Others
Revenue model
- Event Ticket Sales: Revenue generated from ticket sales for sporting events, concerts, and special events held at the stadium. Super Bowl LX tickets ranged from approximately $6,085 to $57,834.
- Broadcasting Rights: Revenue from broadcasting partnerships for major events. Super Bowl LX was broadcast on NBC and streamed on Peacock and DAZN.
- Advertising Revenue: Revenue from advertising during broadcast events. Advertising during Super Bowl LX cost between $7 million and $8 million for a 30-second spot.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Super Bowl LX ticket prices ranged from budget to premium seating options |
| Transaction based/ take rate | Pay-as-you-go | Super Bowl LX broadcast advertising rates |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels2 records
Levi's Stadium product offering
Product offeringCore offering
Levi's Stadium is an outdoor multi-purpose sports and entertainment venue in Santa Clara, California, serving as the home stadium for the San Francisco 49ers and hosting major events including Super Bowl LX and FIFA World Cup 2026 matches. The venue provides event hosting services supported by advanced technology infrastructure including Wi-Fi 7 connectivity, the world's largest 4K video boards, on-site data centers, and an AI-powered cybersecurity command center. Revenue is generated through ticket sales, broadcast rights, advertising, and sponsorships (notably the Levi Strauss & Co. naming rights deal).
Product overview
Levi's Stadium operates as a multi-purpose sports and entertainment venue offering event hosting services with integrated technology infrastructure. The stadium's core offerings include event facilities for football, soccer, and concerts, supported by advanced Wi-Fi 7 connectivity infrastructure, large-scale 4K video display systems, and on-site data center capabilities. The venue serves as a host location for major sporting events including the NFL Super Bowl and FIFA World Cup matches.
Differentiator
Problem solved
Functional benefit
Products and services
- Sports and Entertainment Event Hosting
- Premium Major Event Hosting
Quantifiable outcome
- Handles 35-40 terabytes of data traffic from 65,000 spectators during major events
- +2 more outcomes
Companies that use Levi's Stadium
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles3 records
Levi's Stadium technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability1 record
Feature5 records
Levi's Stadium partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core.
- U.S. Green Building Council (USGBC)coreUSGBC administered the LEED certification process for Levi's Stadium, achieving LEED Gold certification in 2014. The partnership established the stadium as a leader in sustainable venue operations in North America.
- FIFAcoreFIFA encouraged the LEED certification process for stadiums hosting the 2026 FIFA World Cup, with thirteen of the sixteen stadiums achieving LEED certification. Levi's Stadium serves as a model for sustainable sports venue operations.
- CiscocoreCisco serves as the Official Technology Partner of the NFL and Levi's Stadium, providing networking and security infrastructure for Super Bowl LX including the first large-scale Wi-Fi 7 technology implementation. The stadium's new Cisco data center handles unprecedented data demands of 35 to 40 terabytes, powering the world's largest 4K video boards and integrated security operations.
Scale indicators4 records
Recent moves6 records
Expansion highlights4 records
Levi's Stadium competitors and assessment
Company assessmentDirect peers
- AT&T Stadium: Home of the Dallas Cowboys, one of the largest NFL venues with high-end technology and premium hospitality offerings. Comparable in event-hosting scale and revenue per event.
- State Farm Stadium: Home of the Arizona Cardinals and a 2026 FIFA World Cup venue. Comparable in NFL tenancy, major-event hosting (Super Bowls), and retractable-roof operations.
- Allegiant Stadium: Las Vegas Raiders home stadium, recent build (2020) comparable to Levi's in technology stack and modern amenities. Both compete for marquee events including Super Bowl and FIFA World Cup 2026.
- Mercedes-Benz Stadium: Atlanta Falcons and Atlanta United home, known for technology leadership and sustainability features (LEED Platinum). Direct comparable in tech-forward venue operations and multi-sport/event hosting.
- SoFi Stadium: NFL-grade multi-purpose stadium in Inglewood, CA, home to the LA Rams and LA Chargers. Closest comparable to Levi's Stadium in scale, technology investment, and marquee-event profile (Super Bowl LVI, 2028 Olympics).
- MetLife Stadium: NFL stadium shared by the NY Giants and Jets, comparable 80,000+ capacity and major-event pedigree (Super Bowl XLVIII, 2026 FIFA World Cup venue). Directly comparable in tenant and event profile to Levi's.
- Hard Rock Stadium: Miami Dolphins home stadium and 2026 FIFA World Cup host venue with strong marquee-event track record (Super Bowls, Miami Open tennis). Comparable in event-hosting density and premium positioning.
- Lincoln Financial Field: Philadelphia Eagles home stadium with comparable capacity (~70,000) and 2026 FIFA World Cup venue status. Comparable NFL-only tenant profile and large-scale event operations.
- NRG Stadium: Houston Texans home and 2026 FIFA World Cup venue. Comparable NFL tenancy, retractable roof, and mixed-use event hosting profile to Levi's Stadium.
Broad incumbents
- ASM Global: Largest venue management company globally, operating hundreds of stadiums, arenas, and convention centers. Comparable as an incumbent venue operator with broad event-hosting capabilities, though it does not own or specialize in any single NFL-grade stadium.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Levi's Stadium social profiles
Digital presenceLevi's Stadium compliance and trust
Trust signalCompliance1 record
Levi's Stadium financial estimates
Financial estimateRevenue estimate
Valuation estimate
Levi's Stadium leadership team
Management profileNumber of profiles
Levi's Stadium funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Levi's Stadium M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Levi's Stadium
What does Levi's Stadium do?
Levi's Stadium is an outdoor multi-purpose sports and entertainment venue in Santa Clara, California, serving as the home stadium for the San Francisco 49ers and hosting major events including Super Bowl LX and FIFA World Cup 2026 matches. The venue provides event hosting services supported by advanced technology infrastructure including Wi-Fi 7 connectivity, the world's largest 4K video boards, on-site data centers, and an AI-powered cybersecurity command center. Revenue is generated through ticket sales, broadcast rights, advertising, and sponsorships (notably the Levi Strauss & Co. naming rights deal).
Is Levi's Stadium a public or private company?
Levi's Stadium is a private company. It is classified as state government owned and is currently operating.
When was Levi's Stadium founded?
Levi's Stadium was founded in 2014. It employs 251 to 500 people.
Where is Levi's Stadium based?
Levi's Stadium is headquartered in Santa Clara, United States, in the North America region.
How does Levi's Stadium make money?
Three revenue lines are on record. Event Ticket Sales are the primary driver. The others are broadcasting Rights and advertising Revenue.
Who are Levi's Stadium's main competitors?
Direct peers on record are AT&T Stadium, State Farm Stadium, Allegiant Stadium, Mercedes-Benz Stadium, SoFi Stadium, MetLife Stadium, Hard Rock Stadium, Lincoln Financial Field and NRG Stadium. ASM Global is listed as a broad incumbent.
Does Levi's Stadium have an API?
No public API is recorded for Levi's Stadium.
What industry is Levi's Stadium in?
Levi's Stadium's product category is Sports and Entertainment Venue. Its primary akta.pro industry code is MPAKAEAA, Professional & Major League Stadiums, with a secondary code of MPAGALAA, Arena & Stadium Operations (Large-Capacity Venues). Its NAICS code is 7112 and its SIC code is 7990.