Levi's Stadium

What Levi's Stadium does

Levi's Stadium is a multi-purpose outdoor sports and entertainment venue located in Santa Clara, California, with a 65,000-spectator capacity. Opened in 2014, it operates as the home field for the San Francisco 49ers and as a host venue for marquee events including Super Bowl 50, Super Bowl LX, and matches during the 2026 FIFA World Cup. The venue is owned by the Santa Clara Stadium Authority (SCSA), a public agency of the City of Santa Clara, and operated as a public-private partnership with the 49ers as the primary tenant; naming rights are held by Levi Strauss & Co.

The venue's core technical infrastructure includes the first large-scale Wi-Fi 7 deployment in a stadium setting with approximately 1,500 access points, two on-site data centers capable of handling 35-40 terabytes of data per event (up from 300 GB at the 2012 Super Bowl), and the NFL's largest 4K video boards. An AI-powered cybersecurity command center with anomaly detection capabilities was deployed to secure network operations during major events. Cisco serves as the Official Technology Partner, and the venue holds LEED Gold certification from the U.S. Green Building Council (achieved 2014) for sustainability features including solar generation, LED lighting, natural ventilation, and rooftop gardens.

Levi's Stadium generates revenue through ticket sales (Super Bowl LX tickets ranged from approximately $6,085 to $57,834), broadcasting rights licensed to networks including NBC and streaming platforms Peacock and DAZN, advertising inventory sold during major events (Super Bowl LX advertising cost $7M-$8M per 30-second spot), and sponsorship partnerships. The venue serves three primary customer segments: Sports Fans and Event Attendees, Sports Teams and Leagues (notably the NFL and San Francisco 49ers), and Broadcasters and Advertisers seeking high-visibility media placements.

Name

Levi's Stadium

Website

https://levisstadium.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

251–500 employees

Short description

Levi's Stadium is a multi-purpose 65,000-seat sports and entertainment venue in Santa Clara, California, serving as the home of the San Francisco 49ers and a host site for marquee events including the Super Bowl and FIFA World Cup 2026.

Ownership category

akta.pro rank

Product category

Sports and Entertainment Venue

NAICS

Spectator Sports (7112), Promoters of Performing Arts, Sports, and Similar Events with Facilities (71131)

SIC

Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Professional & Major League Stadiums (MPAKAEAA)

akta.pro secondary industries

Arena & Stadium Operations (Large-Capacity Venues) (MPAGALAA), Venue & Facility Sponsorship (Naming Rights, Venue Partners) (MPAKALAC), Sports Event Production & Broadcast Operations (In-venue, Jumbotron, live feed) (MPAGAMAI), Sports Events & Match Tickets (THAJAFAE)

Keywords

• Sports venue hosting
• Event ticketing services
• Stadium facility management
• Broadcast licensing
• Premium hospitality

Headquarters

HQ city

Santa Clara

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Operations, Infrastructure, Personnel, Marketing or Sales, Others

Revenue model

1. Event Ticket Sales: Revenue generated from ticket sales for sporting events, concerts, and special events held at the stadium. Super Bowl LX tickets ranged from approximately $6,085 to $57,834.
2. Broadcasting Rights: Revenue from broadcasting partnerships for major events. Super Bowl LX was broadcast on NBC and streamed on Peacock and DAZN.
3. Advertising Revenue: Revenue from advertising during broadcast events. Advertising during Super Bowl LX cost between $7 million and $8 million for a 30-second spot.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels2 records

Core offering

Levi's Stadium is an outdoor multi-purpose sports and entertainment venue in Santa Clara, California, serving as the home stadium for the San Francisco 49ers and hosting major events including Super Bowl LX and FIFA World Cup 2026 matches. The venue provides event hosting services supported by advanced technology infrastructure including Wi-Fi 7 connectivity, the world's largest 4K video boards, on-site data centers, and an AI-powered cybersecurity command center. Revenue is generated through ticket sales, broadcast rights, advertising, and sponsorships (notably the Levi Strauss & Co. naming rights deal).

Product overview

Levi's Stadium operates as a multi-purpose sports and entertainment venue offering event hosting services with integrated technology infrastructure. The stadium's core offerings include event facilities for football, soccer, and concerts, supported by advanced Wi-Fi 7 connectivity infrastructure, large-scale 4K video display systems, and on-site data center capabilities. The venue serves as a host location for major sporting events including the NFL Super Bowl and FIFA World Cup matches.

Differentiator

Problem solved

Functional benefit

Products and services

• Sports and Entertainment Event Hosting
• Premium Major Event Hosting

Quantifiable outcome

• Handles 35-40 terabytes of data traffic from 65,000 spectators during major events
• +2 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability1 record

Feature5 records

Partnerships

Three partnerships are on record, tiered core.

• U.S. Green Building Council (USGBC)coreStrategic or Co-development Partner · 8 June 2026USGBC administered the LEED certification process for Levi's Stadium, achieving LEED Gold certification in 2014. The partnership established the stadium as a leader in sustainable venue operations in North America.
• FIFAcoreStrategic or Co-development Partner · 6 June 2026FIFA encouraged the LEED certification process for stadiums hosting the 2026 FIFA World Cup, with thirteen of the sixteen stadiums achieving LEED certification. Levi's Stadium serves as a model for sustainable sports venue operations.
• CiscocoreTechnology or Integration · 8 February 2026Cisco serves as the Official Technology Partner of the NFL and Levi's Stadium, providing networking and security infrastructure for Super Bowl LX including the first large-scale Wi-Fi 7 technology implementation. The stadium's new Cisco data center handles unprecedented data demands of 35 to 40 terabytes, powering the world's largest 4K video boards and integrated security operations.

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• AT&T Stadium: Home of the Dallas Cowboys, one of the largest NFL venues with high-end technology and premium hospitality offerings. Comparable in event-hosting scale and revenue per event.
• State Farm Stadium: Home of the Arizona Cardinals and a 2026 FIFA World Cup venue. Comparable in NFL tenancy, major-event hosting (Super Bowls), and retractable-roof operations.
• Allegiant Stadium: Las Vegas Raiders home stadium, recent build (2020) comparable to Levi's in technology stack and modern amenities. Both compete for marquee events including Super Bowl and FIFA World Cup 2026.
• Mercedes-Benz Stadium: Atlanta Falcons and Atlanta United home, known for technology leadership and sustainability features (LEED Platinum). Direct comparable in tech-forward venue operations and multi-sport/event hosting.
• SoFi Stadium: NFL-grade multi-purpose stadium in Inglewood, CA, home to the LA Rams and LA Chargers. Closest comparable to Levi's Stadium in scale, technology investment, and marquee-event profile (Super Bowl LVI, 2028 Olympics).
• MetLife Stadium: NFL stadium shared by the NY Giants and Jets, comparable 80,000+ capacity and major-event pedigree (Super Bowl XLVIII, 2026 FIFA World Cup venue). Directly comparable in tenant and event profile to Levi's.
• Hard Rock Stadium: Miami Dolphins home stadium and 2026 FIFA World Cup host venue with strong marquee-event track record (Super Bowls, Miami Open tennis). Comparable in event-hosting density and premium positioning.
• Lincoln Financial Field: Philadelphia Eagles home stadium with comparable capacity (~70,000) and 2026 FIFA World Cup venue status. Comparable NFL-only tenant profile and large-scale event operations.
• NRG Stadium: Houston Texans home and 2026 FIFA World Cup venue. Comparable NFL tenancy, retractable roof, and mixed-use event hosting profile to Levi's Stadium.

Broad incumbents

• ASM Global: Largest venue management company globally, operating hundreds of stadiums, arenas, and convention centers. Comparable as an incumbent venue operator with broad event-hosting capabilities, though it does not own or specialize in any single NFL-grade stadium.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/levisstadium
• Facebookfacebook.com/levisstadium
• LinkedInlinkedin.com/company/3666369

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Levi's Stadium