Pooltrackr

What Pooltrackr does

Pooltrackr is a cloud-based vertical SaaS platform built for the pool and spa service industry, headquartered in Surry Hills, Australia (Pooltrackr Pty Ltd, ACN 613 848 221). Founded in 2016 by experienced pool technicians, the company unifies customer and pool database management, water testing with chemical dosage calculation, job scheduling with GPS route optimization, technician mobile applications on iOS and Android, point-of-sale, invoicing, payment processing, inventory management, and accounting integrations (Xero, Lightspeed) into a single synchronized system. The platform integrates natively with major water-testing hardware including Palintest 9/25, Spin Touch, Xpress Flex, and LaMotte devices, and supports payment processing through Stripe and Windcave under the Pooltrackr Payments module.

The business operates a product-led growth motion with a 30-day free trial and three published monthly subscription tiers — Lab at $49/month (retail water testing), Field at $66/month (service business), and Pro at $115/month (combined shop and field operations) — plus custom enterprise pricing. In parallel, Pooltrackr generates significant distribution leverage through white-label OEM partnerships with BioGuard, Poolwerx, Reece, and a strategic partnership with Fluidra, a global pool and wellness equipment company with €2,184 million in 2025 sales. The company currently serves customers in Australia and New Zealand, with announced US market entry for 2025, and reports 2M+ pools under management and 7M water tests processed through the platform.

The customer base spans pool service businesses and independents, pool retail shops, and multi-location pool franchise operations, with named customers including BioGuard, Poolwerx, Fluidra, Reece, Clark Rubber, Pool & Spa Warehouse, Jim's Pool Care, Leisure Pools, Pool Pro, IQ, and Klorman. The company operates with a small team of 1–10 employees, has not disclosed external funding, and has not published revenue figures.

Name

Pooltrackr

Legal name

Pooltrackr Pty Ltd (ACN 613 848 221)

Website

https://pooltrackr.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

1–10 employees

Short description

Pooltrackr is a cloud-based vertical SaaS platform that unifies water testing, field service management, point-of-sale, payments, and accounting for pool service businesses, retailers, and franchises across Australia and New Zealand.

Ownership category

akta.pro rank

Product category

Pool service management software

NAICS

Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518)

akta.pro primary industry

Water Testing & Chemical Balancing (HSAIALAB)

akta.pro secondary industry

Routine Pool Cleaning (Skimming, Vacuuming, Brushing) (HSAIALAA)

Keywords

• Pool service software
• Field service management
• Water testing automation
• Franchise management software
• Pool industry SaaS

Headquarters

HQ city

Surry Hills

HQ country

Australia

HQ region

Oceania

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations

Revenue model

1. Subscription Revenue: Monthly subscription fees charged across three pricing tiers (Lab, Field, Pro) plus enterprise pricing. Customers pay monthly after a 30-day free trial.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels4 records

Core offering

Pooltrackr is a cloud-based pool and spa management SaaS platform that unifies customer and pool database, in-store and in-field water testing with chemical dosage calculator, job scheduling with GPS route optimization, mobile field technician app, point-of-sale, invoicing and batch billing, payment processing, inventory management, and accounting integrations into a single system. It is offered in Australia and New Zealand (with planned US launch in 2025) on a monthly subscription basis (Lab $49/mo, Field $66/mo, Pro $115/mo, Enterprise custom) and is also deployed as a white-label engine behind the pool management platforms of major franchises including BioGuard, Poolwerx, and Reece.

Product overview

Pooltrackr is a cloud-based pool and spa management SaaS platform offered primarily in Australia and New Zealand with planned expansion to the USA. The core platform unifies customer/pool database management, water testing with chemical dosing recommendations, field service scheduling with GPS route optimization, technician mobile app, point-of-sale, invoicing/billing, payment processing, inventory management, and marketing automation. The product portfolio consists of the Core Platform supplemented by specialized modules: Pooltrackr Payments (integrated payment processing via Stripe and Windcave), Pooltrackr for Franchises (white-label multi-location management), Pooltrackr for Independents (single-shop business management), and the Pooltrackr Mobile/Tech App (field operations). The platform is sold across four named pricing tiers — Lab ($49/month, water testing focus), Field ($66/month, service business focus), Pro ($115/month, shop plus service team), and Enterprise (custom pricing with white-label branding) — and integrates natively with Xero (accounting), Lightspeed (POS), Stripe (payments), and water testing hardware (Palintest 9, Palintest 25, Spin Touch, Xpress Flex).

Differentiator

Problem solved

Functional benefit

Products and services

• Pooltrackr (Core Platform) End-to-end cloud-based pool and spa management SaaS platform that unifies a customer and pool master database, in-store and in-field water testing with chemical calculator, job scheduling with GPS route optimization, technician mobile app, point-of-sale, invoicing and batch billing, payment processing, inventory management, accounting sync, and marketing automation. Built for pool service businesses, pool retail shops, and pool franchises in Australia and New Zealand with planned US availability in 2025.
• Pooltrackr Payments Integrated payment processing offering for Pooltrackr that enables flexible payment collection at every stage of the service lifecycle, including upfront deposits, in-field card payments through the technician mobile app, stored-card charging for recurring customers, invoice pay links sent by SMS/email, and integrated payment terminals via Windcave. Pool service businesses and franchises use it to take payments in-field, online, and at the counter without a separate merchant account.
• Pooltrackr for Franchises White-label franchise edition of the Pooltrackr platform that provides multi-location pool franchise operators with complete financial oversight across franchise locations, automated marketing, warehouse and inventory integration, group-level analytics, and consistent branded communications and processes. Partners rebrand the platform under their own name and collaborate with Pooltrackr on customised integrations to suit their products and business processes.
• Pooltrackr for Independents Edition of the Pooltrackr platform designed for independent pool shops and small pool servicing operators, providing job management, staff scheduling, customer and pool records, water testing with chemical calculator, point-of-sale, accounting, and marketing tools in a single integrated system, used by independents via the Field and Pro subscription tiers.

Quantifiable outcome

• 2M+ pools under management
• +1 more outcomes

Named customers11 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Feature6 records

Partnerships

Ten partnerships are on record, tiered core and flagship.

• XerocoreTechnology or IntegrationXero is the integrated accounting partner for Pooltrackr. When invoices are created in Pooltrackr, they are immediately sent to Xero with all line items assigned to linked contacts and sales accounts. The integration automates accounting and financial reporting.
• LightspeedcoreTechnology or IntegrationLightspeed is the integrated point-of-sale (POS) partner. Contacts, invoices, and products sync between Pooltrackr and Lightspeed, eliminating double entry. Products read from Lightspeed automatically reflect in-field.
• StripecoreTechnology or IntegrationStripe is the payment processing partner for Pooltrackr Payments, enabling credit card payments, in-field payments through the app, stored card payments for regular customers, and invoice payment links.
• PalintestcoreTechnology or IntegrationPalintest water testing devices (Palintest 9, Palintest 25) sync wirelessly with Pooltrackr for in-field water testing, enabling technicians to capture test results directly in the system.
• SpinLab/SpinTouchcoreTechnology or IntegrationSpinLab and SpinTouch water testing devices sync directly with Pooltrackr for both in-store and in-field water testing with automatic chemical dosage recommendations.
• Xpress FlexcoreTechnology or IntegrationXpress Flex water testing device integrates with Pooltrackr for in-store water testing with device sync and chemical calculations.
• BioGuardflagshipOEM/ Whitelabel/ Licensing PartnerBioGuard is a major white-label partner that uses Pooltrackr as the engine behind their pool management solution. Their logo appears on Pooltrackr's customer page.
• PoolwerxflagshipOEM/ Whitelabel/ Licensing PartnerPoolwerx is a major franchise partner using Pooltrackr as their white-label pool management solution. They are featured prominently on Pooltrackr's customer page.
• ReeceflagshipOEM/ Whitelabel/ Licensing PartnerReece is a white-label partner using Pooltrackr as their pool management solution engine. Reece is a major plumbing and pool supplies retailer.
• FluidracoreStrategic or Co-development PartnerFluidra, a global leader in pool and wellness equipment with 2025 sales of €2,184 million, is a partner of Pooltrackr. Their logo appears on Pooltrackr's customer page.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Market position

Competitive moat4 records

Key highlights6 records

Customer concentration

• Xx.com/pooltrackr

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pooltrackr