What Tammy Taylor Nails does

Tammy Taylor Nails is a privately held, sole-proprietorship professional nail care company founded in 1981 by Tammy Taylor in Santa Ana, California, and operating as of the most recent data through dual e-commerce channels. The retail storefront at tammytaylornails.com serves at-home nail enthusiasts and individual consumers, while a separate professional portal at tammytaylor.pro serves licensed nail technicians, salon owners, and beauty professionals with professional-grade products and bulk purchasing options; a subscription service was added to the retail site in 2024-08 to capture recurring demand.

The company's product portfolio spans Gelegance Gel Polish (230+ colors custom-blended in small daily batches), Soulmates Nail Lacquer, the HEMA-Free System for clients with nail sensitivities, SCULPT Acrylic-Gel Hybrid, Nail Plump base-builder gels in multiple viscosities, Soak Off Gel, Hard Gel, gel extensions (The Weekenders), UV/LED curing lamps, professional brushes and files, polish removers, and adjacent spa offerings under the Peach Spa and AromaSpa sub-brands. The professional-only GELRX system and the newer Liquid Zero line are positioned exclusively for the salon channel. Pricing is unit-based across a $0.99–$219.99 range, with flat-rate US shipping and free shipping over $100.

The business model is a hybrid of direct-to-consumer e-commerce and B2B professional sales, supported by celebrity-driven earned media (Billie Eilish, Kylie Jenner, Kim Kardashian features in British Vogue, Vanity Fair, Teen Vogue, InStyle, Allure, and Pop Sugar) and an education-first content strategy executed through YouTube, TikTok, Instagram, and a Nail Knowledge blog, with founder Tammy Taylor having personally taught over 5,000 classes. Customer concentration is diffuse across individual technicians and at-home users; revenue is not publicly disclosed and the company remains founder-owned with no institutional investors or funding rounds on record.

Name

Tammy Taylor Nails

Legal name

Tammy Taylor Nails

Website

https://tammytaylornails.com

Company type

Private

Founded year

1981

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Professional Nail Care Products

NAICS

Cosmetics, Beauty Supplies, and Perfume Retailers (456120)

SIC

Perfumes, Cosmetics & Other Toilet Preparations (2844)

akta.pro primary industry

Nail Salon Products (Polish, Gel, Acrylic, Supplies) (CRABALAE)

akta.pro secondary industry

Nail Color & Nail Art (Polish, Gel, Dip, Press-ons, Nail Art Color) (CRABACAD)

Keywords

• Professional nail products
• Gel nail polish
• Nail care accessories
• Spa products
• Acrylic nail systems

Headquarters

HQ city

Santa Ana

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Retail Product Sales: Direct-to-consumer sales of professional nail care products including gel polishes, nail lacquers, nail care tools, spa products, and accessories through the company's e-commerce platform. Products range from $0.99 to $219.99 with most items priced between $8.99 and $65.99.
2. Professional/B2B Sales: Sales through the professional portal (tammytaylor.pro) targeting licensed nail technicians and salon owners with professional-grade products and bulk purchasing options.
3. Subscription Service: Recurring subscription service launched on the website offering exclusive savings and direct access to iconic products for regular customers.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

Tammy Taylor Nails manufactures and sells professional nail care products, including gel polishes (Gelegance line with 230+ shades), traditional nail lacquers, HEMA-Free systems for sensitive nails, acrylic-gel hybrids, nail strengthening gels, nail kits, tools (files, brushes, implements), UV/LED curing lamps, spa products (Peach Spa, AromaSpa), and salon safety gear. The company sells directly to consumers through tammytaylornails.com and to licensed nail technicians and salons through a dedicated professional portal at tammytaylor.pro, with products custom-blended in small batches daily in Santa Ana, California.

Product overview

Tammy Taylor Nails is a professional nail care company offering a comprehensive portfolio of nail products and spa services. The core product lines include Gelegance Gel Polish (premium gel nail polish with 230+ colors), Nail Lacquer (traditional polish), and the HEMA-Free System (for sensitive nails). Supporting products include nail care essentials such as Nail Plump (base-build-extend gel), SCULPT Acrylic-Gel Hybrid, The Weekenders (gel extensions), and Soak Off Gel/Hard Gel systems. The company also offers nail enhancement tools (Nail Tips & Extensions, Brushes and Implements, Nail Files in various grits), UV/LED curing lights, and polish removal products. Beyond nail care, Tammy Taylor Nails provides spa products through the Peach Spa Line (hand/foot care) and AromaSpa aromatherapeutic oils, plus sanitization products. The professional division (tammytaylor.pro) offers the GELRX Professional Nail System exclusively for salon professionals. Products are made in the USA and custom-blended in small batches daily.

Differentiator

Problem solved

Functional benefit

Brands

• Gelegance Gel Polish: Professional gel polish product line offering over 230 colors
• Soulmates
• Nail Plump
• SCULPT
• Peach Spa
• AromaSpa
• GelRx
• Liquid Zero

Products and services

• Gelegance Gel Polish Premium gel nail polish line with 230+ shades, custom-blended in small batches daily for rich pigmentation and long-lasting wear. Available to retail consumers and licensed professionals for salon-quality gel manicures.
• Nail Lacquer (including Soulmates) Traditional nail lacquer polish collection offering various finishes and complementary color shades (Soulmates). Priced at $18.99 per bottle.
• Dazzle Rocks / Lazer Chrome / Chunky Glitter / Gel Art Paint Special-effect polish lines including chunky glitter, mirror chrome, and gel-based paint for nail art and detailed designs.
• Nail Kits Comprehensive nail care kits for manicure, pedicure, and gel application services, ranging from Mini Nail Hardener Kit ($21.99) to Deluxe Gel Mani Kit ($219.99).
• Top & Base Coats Base coat and top coat products including the Glass Slipper Top Coat for glass-like shine finish and the Silky Matte Gel Top Coat for no-wipe matte finishes.
• HEMA-Free System Complete nail system (primer bond, base coat, top coat) free of HEMA ingredient, designed for sensitive nails and individuals prone to nail allergies.
• Nail Plump Base-Builder-Xtend gel available in three viscosities for strengthening and lengthening natural nails.
• The Weekenders Gel nail extension kit for temporary nail enhancements designed to last through a weekend.
• SCULPT Acrylic-Gel Hybrid Hybrid product combining acrylic and gel properties for nail sculpting, extensions, and shaping.
• Soak Off Gel Gel polish system that can be removed by soaking without filing damage to the natural nail.
• Hard Gel Hard gel product for nail extensions and sculpting.
• Nail Tips & Extensions False nails and nail extension products for lengthening natural nails.
• Brushes and Implements Professional nail art brushes and tools for detailed nail work.
• Nail Files Professional nail files including Peel 'n Stick files, zebra files, foot files, and buffer blocks in various grits, priced from $3.99 to $23.99.
• Gel & Lacquer Removal Polish removers including acetone, Towelettes, and various scented polish removers.
• UV/LED Curing Lights Curing lights for gel nail products including the Mighty Mini Deluxe UV/LED Lamp at $151.99.
• Nail Tools & Accessories Nail accessories including cuticle nippers ($68.99-$72.99), brush cleaners, manicure bowls, dotting tools, and orangewood sticks ($0.99+).
• Peach Spa Line Spa product line featuring peach-scented hand and foot care including Hydrating Lotion, Cuticle Oil, Sugar Scrub, and Callus treatments.
• Aromatherapeutic Oils Aromatherapy products including massage oils, fragrant oil drops, and reed diffuser oils in scents like Lavender Dreams, Cherry Blossom, and Cotton Candy Swirl.
• Sanitize Products Hand and surface sanitizers including aromatic sanitizers, hand gel sanitize, and glass spray sanitize in various fragrances.
• Hands and Feet Products Hand and foot care products including Love My Pedi spray callus treatment, conditioning cuticle oils, and moisturizing soaks.
• Beauty Gripper & Beauty Sponge Makeup application tools including Beauty Gripper and Beauty Blender sponge for flawless makeup finish.
• Gift Cards Gift cards available in any denomination starting from $10.00.
• Thymolize Nail fungus treatment solution that keeps nails healthy, featured in celebrity nail care routines and recommended in Teen Vogue.
• Barely There Fragrance-Free Sugar Scrub Fragrance-free sugar scrub designed for sensitive skin, part of the Barely There product line.
• GELRX Professional Nail System Professional-grade nail system available exclusively through the pro store (tammytaylor.pro) for licensed salon professionals.
• Silky Matte Gel Top Coat No-wipe matte top gel providing a silky matte finish.

Quantifiable outcome

• 10,000+ verified 5-star customer reviews
• +2 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• OPI: OPI is a leading professional gel polish and nail lacquer brand owned by Wella Company, with the broadest salon distribution and SKU range in the category — directly comparable to Tammy Taylor Nails across gel polish, lacquer, and professional education.
• SNS Nails (Signature Nail Systems): SNS is the leading dip powder nail brand in the professional channel, competing with Tammy Taylor for the same salon/technician buyer and adjacent product formats (dip vs. gel).
• Kiara Sky: Kiara Sky is a professional gel polish and dip powder brand with its own pro portal and subscription-style professional bundles — a comparable dual-channel DTC + B2B peer to Tammy Taylor Nails.
• Light Elegance: Light Elegance is a professional gel, acrylic, and nail art brand distributed through a dedicated pro portal with subscription-style ordering — directly comparable to tammytaylor.pro on B2B go-to-market and product mix.
• CND (Creative Nail Design): CND is a professional nail systems brand (Shellac, Vinylux, Brisa) competing head-to-head with Tammy Taylor in the gel polish and professional education category; part of Revlon's portfolio with deep salon penetration.
• China Glaze: China Glaze is a professional lacquer and gel polish brand with a wide color range — comparable to Tammy Taylor on breadth of shade assortment and salon-channel positioning.
• Gelish: Gelish pioneered the soak-off gel polish category and competes directly with Gelegance on gel polish color range, professional training, and salon distribution.
• Young Nails: Young Nails is a professional acrylic, gel, and nail art brand focused on education-driven salon professionals — directly comparable to Tammy Taylor on pro-channel training and acrylic/gel systems like SCULPT.

Emerging players

• Bio Seaweed Gel: Bio Seaweed Gel is a non-toxic, vegan-friendly gel polish brand positioned around cleaner formulations — overlapping with Tammy Taylor's HEMA-Free positioning and competing for the same allergy-conscious professional and consumer segment.

Broad incumbents

• Essie: Essie is a mass-market nail lacquer brand owned by L'Oréal — a broader incumbent whose nail color assortment and retail distribution dwarf Tammy Taylor's, but overlapping directly on lacquer and gel polish consumers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/user/tammytaylors
• Instagraminstagram.com/tammytaylornails
• TikToktiktok.com/@tammytaylornails
• Xx.com/tammytaylors

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Tammy Taylor Nails