Super Butcher

Name

Super Butcher

Website

https://superbutcher.com.au

Company type

Private

Founded year

2008

Headcount range

251–500 employees

Short description

Super Butcher is an Australian private retail company, founded in 2008 and headquartered in Eagle Farm, Queensland, that sells meat, meat products, sauces, pet food, and groceries to consumer customers through specialty retail channels.

Ownership category

akta.pro rank

Product category

Specialty Meat Retail

NAICS

Meat Retailers (445240), All Other Specialty Food Retailers (445298)

akta.pro primary industry

Butcher Shops & Meat Markets (CRAHAHAB)

akta.pro secondary industry

Charcuterie & Cured Meats Specialty Stores (CRAHAGAE)

Keywords

• Meat retail
• Butcher shop
• Specialty meats
• Premium meat products
• Grocery retail

Headquarters

HQ city

Eagle Farm

HQ country

Australia

HQ region

Oceania

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations

Core offering

Super Butcher is a retail firm that sells meat, meat products, sauces, pet food, and groceries. It operates as a specialty butcher retailer headquartered in Eagle Farm, Australia, serving consumers through physical retail locations and an online store.

Differentiator

Problem solved

Functional benefit

Products and services

• Meat and Meat Products Retail sale of fresh meat and processed meat products offered to individual consumers for at-home consumption.
• Sauces Retail sale of sauces and condiments sold alongside meat and grocery offerings for consumer use.
• Pet Food Retail sale of pet food products for household pet owners shopping at the store.
• Groceries Retail sale of grocery items complementary to the company's core meat and specialty food offerings.

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Direct peers

• Hudson Meats: Australian specialty butcher chain operating multi-site retail stores across Sydney. Directly comparable as a multi-store specialty meat retailer serving similar Australian consumers with a similar premium-butcher proposition.
• Victor Churchill: Heritage Melbourne-based premium butcher with retail and wholesale operations. Comparable as a specialty meat retailer focused on premium cuts, dry-aging, and curated product range in the Australian market.
• Feather & Bone: Sydney specialty butcher and whole-animal butcher with retail and wholesale channels. Comparable as a craft-focused Australian meat retailer with strong provenance and supply-chain narratives.
• Barossa Fine Foods: South Australian producer-retailer of smallgoods, charcuterie, and fresh meats with a national retail and foodservice presence. Comparable as an Australian specialty meat business combining retail with value-added meat products.

Broad incumbents

• Harris Farm Markets: Australian family-owned specialty grocer with a strong fresh meat program across 30+ stores. Comparable as a multi-site Australian fresh-food retailer that competes for the same premium-protein shopper.
• Woolworths: Australia's largest supermarket chain, with a significant fresh meat counter and private-label fresh meat program. Competes directly with Super Butcher for everyday protein spend and sets the price umbrella in the category.
• Coles: Second-largest Australian supermarket chain with extensive fresh meat offerings and a flagship Coles Finest premium range. Direct competitive overlap on the meat shopping trip and a structural price benchmark.
• ALDI Australia: German-headquartered discounter with a major Australian footprint and an expanding fresh meat range. Comparable as a price-anchored competitor compressing the specialty-butcher premium on commodity cuts.

Emerging players

• Thomas Farms: Australian vertically integrated lamb and beef producer with a direct-to-consumer online butcher offering. Comparable as a meat retail proposition reaching Australian consumers, with a digital-first model that competes for incremental basket share.
• Marley Spoon: Australian meal-kit subscription service including a HelloFresh brand, with significant protein content per box. Competes for the same protein-purchasing occasions with strong digital convenience and subscription economics.

Market position

Customer concentration

• Xx.com/SuperButcher

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Super Butcher