What Visualitics does

Visualitics is an Italian Business Intelligence and Data Visualization services firm operating as the Business Unit of Var Group Data Science, legally constituted as DATA SCIENCE SRL with a registered office in Empoli (Florence). The company specializes in implementing, reselling, and supporting Tableau (since becoming a Tableau Reseller Partner in 2017) and Microsoft Power BI platforms for mid-to-large Italian enterprises. Its core technology stack wraps around these partner BI platforms with proprietary consulting methodologies (including a four-phase Tableau Cloud migration framework), a dedicated corporate training portal (LearnToViz), and custom tools development for client-specific analytics needs. Headcount is reported in the 11-50 range across three Italian offices (Empoli, Turin, Bologna).

The company serves customers primarily in Italy with notable enterprise engagements spanning retail/GDO (Coop Alleanza 3.0, with 800+ Tableau users and 50 production reports), media (Sky Italia), pharmaceuticals (Roche), consumer appliances (Whirlpool), luxury/e-commerce (Yoox Net-a-Porter), digital marketplaces (Facile.it), printing/manufacturing (Pixarprinting), coffee/F&B (Kimbo), and financial advisory (Prometeia). Cumulative client count exceeds 300 with reported 89% retention. Revenue streams include professional services (consulting, custom tools development), training services (instructor-led courses priced per session), managed services (support and maintenance), and software licensing (Tableau reseller subscriptions).

The go-to-market motion is enterprise field sales leveraging Var Group's relationships, supplemented by content marketing (extensive blog on BI topics, case studies, white papers) and event participation. Geographic scope is domestic Italy, with training delivered in Italian, English, and Spanish. The firm has actively expanded its service offerings around AI-driven BI capabilities including Tableau Next, Tableau Agent, Tableau Semantics, Power BI Copilot, and a published Agentic Analytics methodology introduced in 2024.

Name

Visualitics

Legal name

DATA SCIENCE SRL

Website

https://visualitics.it

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

11–50 employees

Short description

Visualitics is an Italian Business Intelligence consulting firm and Tableau Reseller Partner operating as a Business Unit of Var Group Data Science, serving mid-to-large Italian enterprises with Tableau and Power BI implementation, training, and migration services.

Ownership category

akta.pro rank

Product category

Business Intelligence Consulting & Data Visualization Services

NAICS

Management Consulting Services (54161), Graphic Design Services (541430)

SIC

Services-Management Consulting Services (8742), Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Business Intelligence, Reporting & Visualization Services (BPAEAHAD)

akta.pro secondary industries

Data, Analytics & AI Consulting (BPAHAEAF), Business Process & Digital Transformation Consulting (BPAEAAAD), Self-Service BI & Data Visualization (HDAEAMAA), Data Storytelling & Collaborative Analytics (HDAEAMAJ)

Keywords

• Business intelligence consulting
• Data visualization services
• Tableau implementation
• Power bi consulting
• Corporate BI training

Headquarters

HQ city

Turin

HQ country

Italy

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Consulting & Professional Services: Strategic consulting engagements for BI transformation, data visualization, and analytics. Includes assessment, implementation, and ongoing advisory services.
2. Corporate Training Services: Instructor-led training courses on Tableau, Power BI, DAX, Data Storytelling, and Visual Analytics. Delivered in-person or online with certification and self-assessment. Training is priced per course/session.
3. Custom Tools Development: Development of bespoke BI tools and extensions, including Tableau extensions and custom connectors, tailored to client-specific requirements.
4. Support & Maintenance: Ongoing support and maintenance services for deployed BI solutions, providing continuous monitoring, troubleshooting, and periodic needs reassessment.
5. Tableau Reseller & Licensing: As a Tableau Reseller Partner since 2017, resells Tableau licenses (Desktop, Server, Cloud, Tableau+) to enterprise clients.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Visualitics is a Business Intelligence and Data Visualization consulting firm operating as the Data Science business unit of Var Group in Italy. The company delivers end-to-end BI services centered on Tableau (as an authorized Reseller Partner since 2017) and Microsoft Power BI, including strategic consulting, platform implementation and migration, corporate training, custom tool development, and ongoing support. Its portfolio targets Italian mid-market and enterprise clients seeking to replace fragmented Excel-based reporting with modern, governed, data-driven decision-making platforms.

Product overview

Visualitics is a Business Intelligence and Data Visualization company, part of Var Group Data Science, offering a comprehensive portfolio of BI solutions centered on two major platforms: Tableau (including Tableau Software, Tableau AI/Pulse/Agent, and Tableau Next) and Microsoft Power BI. The company operates as a Tableau Reseller Partner since 2017. Beyond software resale, the service offering encompasses consulting for strategic BI transformation, corporate training programs (covering Tableau Desktop, Tableau Prep, Tableau Server Administration, Visual Analytics, Power BI, Data Storytelling, and DAX), custom tools development, support and maintenance, community building, and specialized dashboard design. The portfolio is complemented by educational resources including white papers on Agentic Analytics. The company also works with technology partners Snowflake (cloud data warehouse), Fivetran (data integration with 180+ connectors), and Alteryx (data blending) to deliver comprehensive BI solutions.

Differentiator

Problem solved

Functional benefit

Brands

• LearnToViz: The learning portal used by Visualitics for training course materials, exercise files, and community interaction.

Products and services

• Tableau Software (Reseller & Implementation) Authorized resale, implementation, and support of Tableau products (Desktop, Server, Cloud, Tableau+, AI/Pulse/Agent) for Italian enterprises. Includes licensing, cloud migration, and AI-driven analytics enablement.
• Power BI Business Intelligence Solutions End-to-end Microsoft Power BI services including semantic model design, DAX development, thin report architectures, data storytelling, and AI-assisted Quick Measures with Copilot integration. Supports Power BI Desktop and Power BI Service workflows.
• Consulenza (BI Consulting) Strategic and technical consulting for data visualization and BI projects, including assessment, objective definition, architecture planning, implementation guidance, and BI transformation advisory for Italian enterprises.
• Corporate BI Training (LearnToViz) Corporate training programs covering Tableau Desktop (Fundamentals, Intermediate, Advanced), Tableau Prep, Tableau Server Administration, Visual Analytics & Dashboard Design, Power BI (Base, Intermediate), Data Storytelling, and DAX Fundamentals. Delivered in Italian, English, and Spanish, in-person or online via the LearnToViz platform with certification and self-assessment.
• Sviluppo Custom Tools (Custom BI Tools Development) Custom tool development leveraging the Tableau platform to build tailored BI solutions, extensions, and custom connectors to meet specific business and analytical requirements of enterprise clients.
• Supporto e Manutenzione (BI Support and Maintenance) Ongoing support and maintenance services for deployed BI solutions, including continuous monitoring, troubleshooting, and periodic reassessment of client analytics needs.
• Dashboard Design Services Specialized dashboard design services focused on creating effective, user-centered data visualizations following design thinking methodology, including low-fidelity mockups, high-fidelity mockups, interactive prototypes, typography, color, and UX best practices for data-driven decision-making.
• Tableau Cloud Migration Services Structured 4-phase methodology for migrating enterprise clients from Tableau Server to Tableau Cloud, including content migration, security configuration, and optimization on Salesforce Hyperforce infrastructure.

Quantifiable outcome

• 25% reduction in analysis time
• +3 more outcomes

Named customers9 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

AI capability11 records

Feature6 records

Partnerships

One partnership is on record.

• Tableau (Salesforce)coreTechnology or Integration · 1 January 2017Tableau Reseller Partner since 2017. Visualitics resells, implements, and supports the full Tableau portfolio including Tableau Desktop, Tableau Server, Tableau Cloud, Tableau+, and AI features (Tableau Agent, Tableau Semantics, Tableau Pulse). The partnership is the company's primary technology focus alongside Power BI.

Scale indicators8 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• SQLBI: Italy-based consulting and training firm specializing in Microsoft Power BI, DAX, and data modeling. Closest direct competitor — same geography, same BI services overlap, same training-led GTM, though Power BI-first rather than Tableau-first.
• The Information Lab: UK/EMEA Tableau Platinum Partner offering BI consulting, training, and Alteryx services. Closely comparable business model (Tableau reseller + consulting + training) serving enterprise customers in Europe.
• SolidQ: Global BI/data consulting firm with strong Microsoft data platform expertise, including Power BI, SQL Server, and Azure. Comparable mid-market/enterprise BI services portfolio with a similar training-led offering.
• Overit: Italian consulting firm with a dedicated Data & Analytics practice offering BI, data integration, and advanced analytics. Domestic peer competing for the same Italian enterprise BI budget.
• Quantyca: Italian consulting firm focused on data analytics, BI, and modern data stack implementations. Similar Italian enterprise focus and competing for the same Tableau/Power BI transformation mandates.
• Data Meaning: BI and analytics consulting firm with deep Tableau and Alteryx expertise offering consulting, training, and managed services. Closely mirrors Visualitics' Tableau-centric service mix and enterprise customer profile.

Broad incumbents

• Reply: Large Italian-listed digital services group with a Data & Analytics practice spanning BI, data engineering, and AI. Competes for larger Italian enterprise BI transformations and has materially broader capabilities and brand.
• Engineering Group: Major Italian IT services conglomerate with a Data Analytics practice covering BI, data management, and AI consulting. Broader-portfolio incumbent competing for the same large Italian enterprise clients.
• Capgemini Invent: Global consulting arm of Capgemini with a large data/analytics practice. Competes for large Italian enterprise BI and data transformation mandates with broader geographic and capability reach.
• Accenture Data & AI: Global consulting giant with a leading data and analytics practice. Competes for the largest Italian enterprise BI and Tableau/Power BI transformation deals at the top end of the market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/visualitics_it
• Facebookfacebook.com/visualitics.tableau
• LinkedInlinkedin.com/company/about

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Visualitics