What Coach Catalyst does

Coach Catalyst, operated by Catalyst Tech LLC, is a private US-based SaaS company founded in 2015 and headquartered in Fitchburg, Wisconsin. The company sells an all-in-one online coaching platform targeted at independent fitness professionals, nutrition coaches, personal trainers, health coaches, gym and studio owners, dietitians, and lifestyle coaches. The platform consolidates workout programming, nutrition tracking, habit coaching, client communication, progress monitoring, forms, reporting, communities, automated client journeys, and payment processing into a single subscription product, with mobile applications on iOS and Android and a white-label branded app capability for larger operations.

The underlying technology is a cloud-based SaaS platform with a content library of 1,300+ exercises (with animated videos), 30+ pre-built nutrition programs, 30+ habit change programs, and 1,000+ modifiable educational pieces. Differentiated features include Habby AI (an NLP-based coaching assistant), OnboardingGPT (automated onboarding program generation), audio/video messaging, scheduled messaging, and multiple third-party nutrition tracker integrations (MyFitnessPal, Cronometer, MacrosFirst, FatSecret, Nutracheck, Apple Health, Google Fit). Stripe is embedded for payment processing and Zapier for workflow automation; GDPR compliance is supported via an EU representative in Vienna. The platform was visually rebranded in April 2025 toward a high-performance athletic identity.

The business model is pure subscription SaaS priced per coach on tiered client-capacity plans (ranging from approximately $39 to $139 per month, with conflicting schemas across sources), supplemented by a 14-day free trial and a $1/30-day trial offer. Distribution is product-led and self-serve via the company website and mobile app stores, augmented by content marketing, organic social, and SEO comparison pages targeting competitor keywords. The company appears bootstrapped beyond a single early seed round (Madworks Seed Accelerator, September 2016, undisclosed amount), has 1-10 employees, and discloses no revenue figures.

Name

Coach Catalyst

Legal name

Catalyst Tech LLC

Website

https://coachcatalyst.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

1–10 employees

Short description

Coach Catalyst operates an all-in-one SaaS platform that helps independent fitness, nutrition, and health coaches manage clients, deliver workout and nutrition programs, track habits, and process payments via subscription. It serves SMBs including personal trainers, gym owners, and dietitians, with mobile apps and white-label branding.

Ownership category

akta.pro rank

Product category

Fitness Coaching Software

NAICS

Sports and Recreation Instruction (61162)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

General Health Coaching (HSADAGAA)

akta.pro secondary industries

Wellness Program Design & Accountability Coaching (HSADAGAC), Behavior Change & Motivational Coaching (HSADAGAF)

Keywords

• Fitness coaching software
• Client management platform
• Workout builder tools
• Nutrition tracking software
• White-label fitness app

Headquarters

HQ city

Fitchburg

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Subscription SaaS (Per-Client Tiers): Monthly recurring subscription revenue based on tiered client capacity limits. Coaches pay based on the number of clients they manage. Plans range from $39/month (12 clients) to $119/month (100 clients), with higher tiers offering more features including white-label app capabilities. All subscriptions are month-to-month with no long-term commitment required.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels6 records

Core offering

Coach Catalyst provides an all-in-one SaaS client management and coaching platform for personal trainers, online coaches, nutrition coaches, and small fitness studios. The platform lets coaches build and deliver workout programs, run habit and nutrition coaching, message clients, process payments, and publish their own branded (white-label) iOS and Android apps, with AI-assisted features such as OnboardingGPT and Habby to automate onboarding and content generation.

Product overview

Coach Catalyst is an all-in-one online coaching platform designed for fitness professionals. The platform provides a unified system combining core capabilities including the Workout Builder with 1,300+ exercises and animated videos, Nutrition Tracking with multiple app integrations, Habit Coaching with customizable and repeatable habits, Branded App with white-label capabilities, Habby AI for AI-powered assistance, and OnboardingGPT for automated client onboarding. Additional modules cover Forms, Reporting, Marketplace with done-for-you programs (30+ nutrition, 30+ habit change, challenges), Automated Client Journeys, Communities, Communication (audio/video messages, scheduled messaging), Progress Photos, Photo Food Journals, Payments (Stripe integration), Notification Center, Client Education (1,000+ modifiable lessons), and On-demand Resources. The platform offers three pricing tiers: Basic ($49/month), Plus ($99/month), and Organization ($139/month). Target users include Online Coaches, Nutrition Coaches, Health Coaches, Gym Owners, Studio Owners, Personal Trainers, Dietitians, Lifestyle Coaches, and Group Coaching businesses.

Differentiator

Problem solved

Functional benefit

Products and services

• Coach Catalyst Platform

Quantifiable outcome

• 10+ hours saved per week per coach
• +3 more outcomes

Named customers8 records

Segments9 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

AI capability3 records

Feature8 records

Partnerships

Four partnerships are on record, tiered core and minor.

• StripecoreTechnology or IntegrationStripe is the integrated payment gateway for Coach Catalyst, enabling secure payment processing for monthly subscriptions with no additional monthly charge. Supports Visa, Mastercard, and American Express.
• Apple App StorecoreChannel Partner/ Reseller/ DistributoriOS mobile application distribution through Apple App Store reaches iPhone and iPad users within the fitness coaching ecosystem.
• Google Play StorecoreChannel Partner/ Reseller/ DistributorAndroid mobile application distribution through Google Play reaches Android device users for Coach Catalyst platform access.
• Prighter EU Rep GmbHminorOthersEU GDPR compliance representative based in Vienna, Austria, appointed to handle privacy-related rights requests for EU users per GDPR Article 27 requirements.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Trainerize: Direct competitor offering all-in-one personal training software with workout builder, nutrition, habit tracking, and client management. Coach Catalyst explicitly positions its comparison pages against Trainerize and benchmarks 3x faster task completion versus it.
• TrueCoach: Personal trainer software for workout programming, client communication, and progress tracking. TrueCoach targets the same SMB and individual trainer segment as Coach Catalyst and is named explicitly on Coach Catalyst's comparison pages.
• PT Distinction: Online personal training software with workouts, nutrition, and habit tracking tailored for fitness coaches. Directly comparable in feature set and named on Coach Catalyst's competitor comparison page.
• ProCoach: Habit-based coaching platform for fitness, nutrition, and lifestyle coaches. Overlaps with Coach Catalyst's habit coaching and nutrition tracking modules and is listed as a direct comparison peer.

Broad incumbents

• Mindbody: Broad SaaS incumbent for fitness and wellness businesses including scheduling, payments, and client management. Targets many of the same gym/studio owners Coach Catalyst serves but as part of a much wider product portfolio.
• ABC Fitness Solutions: Large platform serving gyms, studios, and personal trainers with management software. The parent of Trainerize and a direct larger-scale competitor to Coach Catalyst in the personal trainer software market.
• ClubReady: Club management software for fitness studios and gyms covering billing, scheduling, and member engagement. Competitor in the gym owner segment and broadly comparable business management functionality.
• WellnessLiving: All-in-one business management platform for fitness and wellness businesses including scheduling, payments, and client apps. Comparable to Coach Catalyst's gym/studio owner value proposition but broader in scope.
• Vagaro: Salon, spa, and fitness business management software with built-in marketing, booking, and branded apps. Overlaps with Coach Catalyst's gym/studio owner segment as a broader SaaS alternative.

Others

• MyFitnessPal: Consumer nutrition tracking app integrated with Coach Catalyst. Not a direct competitor but a key data integration partner whose 200M+ user base provides Coach Catalyst with macro tracking signal.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/coachcatalysthq
• YouTubeyoutube.com/@coachcatalysthq
• Facebookfacebook.com/coachcatalysthq
• LinkedInlinkedin.com/company/coach-catalyst
• Instagraminstagram.com/coachcatalysthq

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Coach Catalyst