ALLIED CYCLE WORKS
Allied Cycle Works (HIA VELO, LLC) is a US premium carbon fiber bicycle manufacturer selling ECHO all-road, ABLE gravel, BC40 XC, and FITZ trail bikes direct-to-consumer and through dealers, with final assembly and custom painting in Arkansas and Asian-sourced carbon layup.
- Company typePrivate
- Founded2016
- HeadquartersRogers, United States
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What ALLIED CYCLE WORKS does
Allied Cycle Works (legal entity HIA VELO, LLC) is a US-based premium carbon fiber bicycle manufacturer founded in 2016 and headquartered in Rogers, Arkansas, with design, engineering, prototyping, testing, painting, and final assembly conducted at the ALLIED Technology Center in Bentonville. The company sells four core model lines — the ECHO all-road, ABLE gravel, BC40 XC race, and FITZ trail bikes — built around proprietary carbon frames (790g to 2,495g depending on model) and complemented by in-house engineered components such as the ST03 multi-position stem and the DUET bar/stem system. Carbon layup and molding are outsourced to Asian factories, while domestic operations retain quality control and customization capabilities.
The company operates a build-to-order direct-to-consumer model through its Shopify-powered e-commerce site (with Affirm financing and international shipping to Canada, the UK, and Australia) alongside an authorized dealer network and phone-based inside sales. Pricing spans $5,250-$12,905 for complete builds and $3,450-$4,500 for framesets, with a $750+ custom paint option that supports a meaningful high-margin services revenue stream. Allied is privately held under RZC Investments, the PE firm of Walmart heirs Tom and Steuart Walton, and is a sibling brand to Rapha Cycling Club and Wahoo Fitness within that portfolio. The brand's go-to-market leans on professional athlete endorsements — most prominently 2018 UCI World Champion Kate Courtney, who set the 2025 Leadville 100 women's course record aboard the BC40 — combined with a content-driven Stories blog and a secondary-market Outlet program for previous-season and demo bikes.
ALLIED CYCLE WORKS firmographics
Firmographics- Name
- ALLIED CYCLE WORKS
- Legal name
- HIA VELO, LLC
- Website
- https://alliedcycleworks.com
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Allied Cycle Works (HIA VELO, LLC) is a US premium carbon fiber bicycle manufacturer selling ECHO all-road, ABLE gravel, BC40 XC, and FITZ trail bikes direct-to-consumer and through dealers, with final assembly and custom painting in Arkansas and Asian-sourced carbon layup.
- Ownership category
- akta.pro rank
ALLIED CYCLE WORKS industry classification
Industry- Product category
- Premium Carbon Fiber Bicycles
- NAICS
- Motorcycle, Bicycle, and Parts Manufacturing (336991)
- SIC
- Motorcycles, Bicycles & Parts (3751)
- akta.pro primary industry
- Bike Parts & Components Retail (CRAMAHAB)
- akta.pro secondary industry
- Frames, Chassis & Structural Components Manufacturing (IMACAOAG)
Keywords
Where ALLIED CYCLE WORKS is headquartered
LocationHeadquarters
- HQ city
- Rogers
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
ALLIED CYCLE WORKS business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Bicycle Sales: Allied Cycle Works generates revenue primarily from direct sales of complete carbon fiber bicycles. Customers purchase bikes through the website with various build configurations, ranging from entry-level builds to top-tier professional setups.
- Frameset Sales: Sale of bare framesets for customers who want to build their own custom bike or replace existing frames. Framesets are available for all models (ABLE, ECHO, BC40, FITZ).
- Parts and Accessories: Sale of replacement parts (derailleur hangers, chain guides, seatpost wedges), accessories (water bottles, bottle cages), and proprietary components (DUET bar/stem, HB10 handlebar, ST03 stem).
- Custom Paint Services: Optional custom paint finishing service starting at $750, allowing customers to create unique color schemes including gradient fades, spatter constellations, multi-colored logos, and Harlequin finish.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | ECHO Road Bike - SRAM Red XPLR AXS |
| One time/ perpetual license | Pay-as-you-go | ECHO Road Bike - SRAM Force XPLR AXS |
| One time/ perpetual license | Pay-as-you-go | ECHO Road Bike - SRAM Rival XPLR AXS |
| One time/ perpetual license | Pay-as-you-go | ECHO Frameset |
| One time/ perpetual license | Pay-as-you-go | ABLE Gravel Bike - SRAM Red XPLR AXS |
| One time/ perpetual license | Pay-as-you-go | ABLE Gravel Bike - SRAM Force XPLR AXS |
| One time/ perpetual license | Pay-as-you-go | ABLE Gravel Bike - SRAM Rival AXS Mullet |
| One time/ perpetual license | Pay-as-you-go | ABLE Frameset |
| One time/ perpetual license | Pay-as-you-go | BC40 Mountain Bike - SRAM XX SL Eagle Transmission |
| One time/ perpetual license | Pay-as-you-go | BC40 Mountain Bike - Shimano XTR M9200 Di2 |
| One time/ perpetual license | Pay-as-you-go | BC40 Mountain Bike - SRAM GX Eagle AXS |
| One time/ perpetual license | Pay-as-you-go | BC40 Frameset |
| One time/ perpetual license | Pay-as-you-go | FITZ Trail Bike - SRAM XX SL Eagle Transmission |
| One time/ perpetual license | Pay-as-you-go | FITZ Trail Bike - SRAM XO Transmission |
| One time/ perpetual license | Pay-as-you-go | FITZ Trail Bike - SRAM GX Eagle AXS |
| One time/ perpetual license | Pay-as-you-go | FITZ Frameset |
| One time/ perpetual license | Pay-as-you-go | Outlet Bikes |
| Other | Pay-as-you-go | Custom Paint Option |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels5 records
ALLIED CYCLE WORKS product offering
Product offeringCore offering
Allied Cycle Works designs, engineers, and sells premium American-made carbon fiber bicycles under four models—ECHO (all-road), ABLE (gravel), BC40 (XC race), and FITZ (trail)—with build-to-order configuration, custom paint services, and proprietary cockpit components. Final assembly, painting, prototyping, and engineering occur at the company's Arkansas facilities, while carbon layup is performed at Asian factories. Complete builds range from approximately $6,000 to $12,905, with framesets offered from $3,450 to $4,500.
Product overview
Allied Cycle Works is a direct-to-consumer American bicycle manufacturer offering four distinct carbon fiber bike models: ECHO (all-road), ABLE (gravel), BC40 (XC race), and FITZ (trail). The company operates a build-to-order model with frame weights ranging from 790g (ECHO) to 2495g (FITZ), and complete build prices from approximately $5,250 to $12,905. All frames feature custom paint options applied in-house at their Arkansas facility, while carbon layup is outsourced to Asian factories with final quality control, painting, and assembly remaining domestic. The product lineup is supported by proprietary components including the DUET cockpit system and ST03 adjustable stem, plus an accessory/gear line. Bikes are sold direct-to-consumer and through dealers, backed by a lifetime frame warranty.
Differentiator
Problem solved
Functional benefit
Products and services
- ECHO All-Road Bike High-performance carbon all-road bicycle designed for speed and versatility across varied road surfaces, sold direct-to-consumer and through authorized dealers with build configurations from entry to top-tier SRAM Red XX SL.
- ABLE Gravel Bike Premium carbon gravel-race bicycle built for off-road drop-bar performance with maximum tire clearance and race-oriented geometry, available in complete builds and frameset configurations.
- ALLIED DUET MTB Bar/Stem System Proprietary lightweight mountain bike handlebar and stem cockpit system sold as a combined aftermarket upgrade, designed in-house by Allied Cycle Works.
- ALLIED HB10 All-Road Handlebar Proprietary carbon handlebar designed for all-road bicycles and sold as an aftermarket component for $200.
- ALLIED Outlet Program Discounted secondary market program selling inspected previous-season demo, showroom, photo, and blemished Allied complete bikes at reduced prices with standard warranty coverage.
Quantifiable outcome
- Leadville 100 women's course record: 6:48:55
- +1 more outcomes
Companies that use ALLIED CYCLE WORKS
Customer profileNamed customers4 records
Segments4 records
Ideal customer profiles1 record
ALLIED CYCLE WORKS technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
ALLIED CYCLE WORKS partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core and minor.
- Kate CourtneycoreKate Courtney, 2018 UCI Mountain Bike Elite Women's XCO World Champion and Olympian, joined Allied Cycle Works as a professional rider for the 2025 season. She competes aboard BC40 and ECHO bikes at World Cup events while representing her She Sends Racing program.
- She Sends RacingminorMountain bike racing program founded by Kate Courtney that supports women and girls in mountain biking through the She Sends Foundation. Allied bikes support the program.
Scale indicators1 record
Recent moves6 records
Expansion highlights5 records
ALLIED CYCLE WORKS competitors and assessment
Company assessmentBroad incumbents
- Trek Bicycle: One of the largest global bicycle manufacturers with extensive road, gravel, mountain, and endurance lineups (Domane, Checkpoint, Top Fuel, Procaliber). Overlaps with Allied's entire product range and competes across the same premium price band, but with vastly broader scale, dealer network, and marketing.
- Specialized Bicycle Components: Global premium bike maker with direct competitors in every Allied category (Roubaix, Diverge, Epic, Stumpjumper). Competes on the same premium carbon fiber, race-proven pitch and has a comparable DTC plus dealer model, but at substantially larger scale.
- Cannondale: Large US-rooted premium bike maker (Synapse, Topstone, Scalpel) with broad road, gravel, and mountain lineups. Comparable to Allied's premium positioning but with substantially larger scale and dealer footprint.
Direct peers
- Cervélo: Premium carbon road and gravel brand (Caledonia, Áspero, R5) with a strong race-proven heritage. Directly comparable to Allied's ECHO all-road and ABLE gravel positioning, with similar high-end pricing and built-to-order configurations.
- Factor Bikes: UK-based premium carbon bike maker (Ostro VAM, Mono, Lando) with strong race pedigree and DTC sales. Closely comparable to Allied's premium road/gravel positioning, direct-to-consumer model, and reliance on pro-athlete validation.
- Pivot Cycles: US-based premium carbon mountain bike maker (Mach 4, Phoenix, Trailcat) with similar in-house design plus Asian manufacturing model. Directly comparable to Allied's BC40 and FITZ mountain bike lineup at overlapping price points.
- Santa Cruz Bicycles: Premium carbon mountain bike brand (Heckler, Megatower, Tallboy) with strong North American brand loyalty and direct-to-consumer sales. Competes with Allied's BC40 and FITZ in the XC, trail, and enduro segments.
- Yeti Cycles: US premium carbon MTB brand (SB120, SB135, SB160) with race-proven lineup and direct-to-consumer sales. Comparable to Allied's BC40 and FITZ in XC/trail performance positioning and ASP.
- Ibis Cycles: Boutique US premium carbon mountain bike maker (Ripmo, Exie, Hakkalügi) competing in similar XC and trail categories to Allied. Closely comparable small-batch, premium-priced, design-led brand.
Others
- Rapha Cycling Club: Premium cycling apparel and digital club owned by the same RZC Investments portfolio as Allied Cycle Works. Not a product competitor but a strategic sibling — joint customers, co-marketing, and sport-equity upside within the same family of brands.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
ALLIED CYCLE WORKS financial estimates
Financial estimateRevenue estimate
Valuation estimate
ALLIED CYCLE WORKS leadership team
Management profileNumber of profiles
Profiles1 record
ALLIED CYCLE WORKS funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
ALLIED CYCLE WORKS M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about ALLIED CYCLE WORKS
What does ALLIED CYCLE WORKS do?
Allied Cycle Works designs, engineers, and sells premium American-made carbon fiber bicycles under four models—ECHO (all-road), ABLE (gravel), BC40 (XC race), and FITZ (trail)—with build-to-order configuration, custom paint services, and proprietary cockpit components. Final assembly, painting, prototyping, and engineering occur at the company's Arkansas facilities, while carbon layup is performed at Asian factories. Complete builds range from approximately $6,000 to $12,905, with framesets offered from $3,450 to $4,500.
Is ALLIED CYCLE WORKS a public or private company?
ALLIED CYCLE WORKS is a private company. It is classified as private equity controlled and is currently operating.
When was ALLIED CYCLE WORKS founded?
ALLIED CYCLE WORKS was founded in 2016. It employs 11 to 50 people.
Where is ALLIED CYCLE WORKS based?
ALLIED CYCLE WORKS is headquartered in Rogers, United States, in the North America region.
How does ALLIED CYCLE WORKS make money?
Four revenue lines are on record. Bicycle Sales are the primary driver. The others are frameset Sales, parts and Accessories and custom Paint Services.
Who are ALLIED CYCLE WORKS's main competitors?
Broad incumbents on record are Trek Bicycle, Specialized Bicycle Components and Cannondale. Direct peers are Cervélo, Factor Bikes, Pivot Cycles, Santa Cruz Bicycles, Yeti Cycles and Ibis Cycles. Rapha Cycling Club is listed as an others.
Does ALLIED CYCLE WORKS have an API?
No public API is recorded for ALLIED CYCLE WORKS.
What industry is ALLIED CYCLE WORKS in?
ALLIED CYCLE WORKS's product category is Premium Carbon Fiber Bicycles. Its primary akta.pro industry code is CRAMAHAB, Bike Parts & Components Retail, with a secondary code of IMACAOAG, Frames, Chassis & Structural Components Manufacturing. Its NAICS code is 336991 and its SIC code is 3751.