Martell Media
Inspiring people to be their best and showcase transformations. We document Dan Martell’s life and offer coaching for entrepreneurs.
- Company typePrivate
- Founded2019
- HeadquartersKelowna, Canada
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
What Martell Media does
Martell Media is a media company. Our mission is to inspire people to be the best version of themselves and showcase their transformations to the world. We document the life of Dan Martell—award-winning SaaS founder and best-selling author of ‘Buy Back Your Time’—and offer a coaching program for entrepreneurs, AI-SaaS founders, and the next generation of business leaders. Learn from the best in the world about productivity, business, and entrepreneurship.
Martell Media firmographics
Firmographics- Name
- Martell Media
- Legal name
- Martell Media Inc.
- Website
- https://www.danmartell.com/
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Inspiring people to be their best and showcase transformations. We document Dan Martell’s life and offer coaching for entrepreneurs.
- Ownership category
- akta.pro rank
Martell Media industry classification
Industry- Product category
- Business Coaching Services
- NAICS
- Book Retailers and News Dealers (4592)
- akta.pro primary industry
- Marketing, Branding & Sales Skills (EDAMAHAG)
Keywords
Where Martell Media is headquartered
LocationHeadquarters
- HQ city
- Kelowna
- HQ country
- Canada
- HQ region
- North America
Offices3 records
Markets served
Martell Media business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Technology or R&D, Operations, Others
Revenue model
- Elite Business Coaching Program: Premium coaching program for entrepreneurs featuring weekly trainings, group calls, accountability, and community access. Positioned as advanced coaching for those wanting to 'scale fast and play at the highest level.' Testimonials show clients achieving significant revenue growth within months.
- Book Sales: Sales of published books including 'Buy Back Your Time' (Wall Street Journal bestseller) and 'Software as a Science' for B2B SaaS founders. Books serve as both standalone revenue and lead generation for coaching programs.
- Venture Studio Equity: Martell Ventures takes equity in AI-first ventures it cofounds with operators. Operates as an operator-partner, not just advisor, with equity stakes in companies like Hero (recruiting platform) and others. Target of $25B in enterprise value.
- Speaking Engagements: Keynote speaking at business events and conferences, with a speaking fee map based on geographic regions. Featured at events hosted by Tony Robbins and John Maxwell.
- Content Monetization: Monetization through YouTube ad revenue, sponsored content, and affiliate partnerships driven by the massive social media following of 10M+ combined followers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Buy Back Your Time book - bestselling business book |
| One time/ perpetual license | Pay-as-you-go | Software as a Science - B2B SaaS guide |
| Subscription | Annual | Elite Coaching Program - premium business coaching |
Go-to-market motion4 records
Distribution channels5 records
Marketing channels13 records
Martell Media product offering
Product offeringCore offering
Martell Media sells premium business coaching for entrepreneurs through its Elite Coaching program, featuring weekly trainings, group calls, accountability, and access to a peer community. It also operates Martell Ventures, an AI-first venture studio that cofounds software companies with operators by providing audience distribution, documented growth playbooks, and AI infrastructure. Supporting offerings include published books, a weekly newsletter, a youth mentorship program (Kings Club), and paid keynote speaking engagements.
Product overview
Martell Media operates as a multi-faceted business coaching and venture ecosystem. The core offerings include Elite Coaching (advanced business coaching with elite community access), Martell Ventures (AI-first venture studio co-founding companies with operators), and Kings Club (free youth mentorship). The ecosystem is supported by bestselling books ('Buy Back Your Time' and 'Software as a Science'), The Martell Method newsletter, speaking engagements, and the Martell Legacy Foundation charity. Dan Martell reaches tens of millions monthly across YouTube, Instagram, TikTok, Facebook, and LinkedIn. The company also operates an AI-first infrastructure with internal automation running 23 apps and 26 APIs.
Differentiator
Problem solved
Functional benefit
Brands
- Elite Coaching: Advanced coaching program for entrepreneurs who want to scale fast and play at the highest level
- Martell Legacy Foundation
- Kings Club
- SaaS Academy
- The Martell Method
Quantifiable outcome
- Revenue doubling from $15K to $30K monthly within 3 months
- +8 more outcomes
Companies that use Martell Media
Customer profileNamed customers13 records
Segments5 records
Ideal customer profiles5 records
Martell Media technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability7 records
Feature4 records
Martell Media partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and minor.
- Roddy AwadcoreManaging Partner of Martell Ventures with 20+ years operating experience, built and exited a software company. Runs the venture studio operations including AI infrastructure deployment, playbook documentation, and operator matching for cofounded ventures.
- Third Space CharityminorCharitable partner of Martell Legacy Foundation providing low-barrier counselling for young adults ages 18-29 facing mental health challenges. Foundation funds this organization's work as part of its youth intervention mission.
- Foundry KelownaminorCharitable partner of Martell Legacy Foundation providing free, confidential health and wellness services for youth and families ages 12-24. Foundation supports this organization's early intervention work.
- BGC OkanaganminorCharitable partner of Martell Legacy Foundation providing life-changing programs and relationships for children and youth ages 0-18. Foundation supports this organization's community work.
- Elevation OutdoorsminorCharitable partner of Martell Legacy Foundation providing outdoor experiences that build healthy, active lives for youth ages 12-18. Foundation funds this organization's programming.
Scale indicators12 records
Recent moves6 records
Expansion highlights6 records
Martell Media competitors and assessment
Company assessmentDirect peers
- Tony Robbins (Tony Robbins Results Coaching): Premier business and life coach with massive personal brand, premium coaching programs, bestselling books, and event-driven acquisition. Closely comparable to Dan Martell's Elite coaching model, fee structure, and audience-led growth.
- Grant Cardone (Cardone Training Technologies / 10X): Entrepreneur sales and business scaling coach with 10X brand, large social following, premium training programs, books, and real-estate ventures. Mirrors the Martell model of content-to-coaching-to-equity portfolio plays.
- Alex Hormozi (Acquisition.com): Entrepreneur coach targeting agency owners and operators with high-ticket programs, content-led growth across YouTube and Instagram, and an investment arm in operating companies. Directly competes for the same entrepreneur coaching dollar.
- Russell Brunson (ClickFunnels): Software founder turned educator whose ClickFunnels platform plus coaching programs (Funnel Hacker, Two Comma Club) follow the same software-plus-coaching-plus-content flywheel Dan Martell operates through Martell Ventures.
- Dean Graziosi: Bestselling author, speaker, and entrepreneur educator with Mastermind.com and partnerships with Tony Robbins. Highly comparable personal-brand-driven coaching and live-event business.
- Ramit Sethi (I Will Teach You To Be Rich): Bestselling author and founder of a premium personal finance / business education business with courses, books, and a large digital audience. Comparable in monetizing expertise via courses and content.
- Brendon Burchard (High Performance Institute): High-performance coach and bestselling author with certification programs, premium masterminds, and content-led acquisition. Comparable offer ladder and personal-brand-led growth model.
- Amy Porterfield: Online marketing educator and course creator targeting entrepreneurs with courses, podcast, and a membership community. Comparable in monetizing a content audience through structured educational products.
- Sabri Suby (King Kong): Australian agency founder turned high-ticket business scaling coach, with a sales academy, premium mastermind, and large social following. Closely comparable in targeting entrepreneurs ready to scale.
- Pat Flynn (Smart Passive Income): Entrepreneur educator monetizing through podcast, courses, affiliate programs, and books. Comparable content-to-product funnel and personal brand approach, though at smaller scale.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Martell Media social profiles
Digital presenceMartell Media compliance and trust
Trust signalCompliance3 records
Martell Media financial estimates
Financial estimateRevenue estimate
Valuation estimate
Martell Media leadership team
Management profileNumber of profiles
Profiles2 records
Martell Media subsidiaries and ownership
Company hierarchySubsidiaries1 record
Martell Media funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Martell Media M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Martell Media
What does Martell Media do?
Martell Media sells premium business coaching for entrepreneurs through its Elite Coaching program, featuring weekly trainings, group calls, accountability, and access to a peer community. It also operates Martell Ventures, an AI-first venture studio that cofounds software companies with operators by providing audience distribution, documented growth playbooks, and AI infrastructure. Supporting offerings include published books, a weekly newsletter, a youth mentorship program (Kings Club), and paid keynote speaking engagements.
Is Martell Media a public or private company?
Martell Media is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Martell Media founded?
Martell Media was founded in 2019. It employs 11 to 50 people.
Where is Martell Media based?
Martell Media is headquartered in Kelowna, Canada, in the North America region.
How does Martell Media make money?
Five revenue lines are on record. Elite Business Coaching Program is the primary driver. The others are book Sales, venture Studio Equity, speaking Engagements and content Monetization.
Who are Martell Media's main competitors?
Direct peers on record are Tony Robbins (Tony Robbins Results Coaching), Grant Cardone (Cardone Training Technologies / 10X), Alex Hormozi (Acquisition.com), Russell Brunson (ClickFunnels), Dean Graziosi, Ramit Sethi (I Will Teach You To Be Rich), Brendon Burchard (High Performance Institute), Amy Porterfield, Sabri Suby (King Kong) and Pat Flynn (Smart Passive Income).
Does Martell Media have an API?
No public API is recorded for Martell Media.
What industry is Martell Media in?
Martell Media's product category is Business Coaching Services. Its primary akta.pro industry code is EDAMAHAG, Marketing, Branding & Sales Skills. Its NAICS code is 4592.