What Stratagem does

Stratagem is a French B2B manufacturer of custom-made laminated (stratifié) and compact kitchen countertops, backsplashes, and special shapes, founded in 1987 in Bozouls, Aveyron, and operating from a ~10,000 m² production site with approximately 90 employees. The company's product range spans Compact 10mm, Compact 20/29/38mm, Stratifié 20/29/39mm, backsplashes, and custom Formes Spéciales produced in a dedicated carpentry workshop for non-industrialized shapes. Production relies on specialized machining centers, finishing lines, ABS edge-banding, post-forming, and a catalog of 100+ decorative designs across stone, wood, materials, and solid colors, with two strategic product platforms added since 2022: the exclusive Capsule M Italian-inspired collection (Nuvola, Bernini, Siena) and the Twin 20mm three-layer compact countertop, the latter winning the TOP OF DESIGN 2025 Jury Prize.

The company serves exclusively professional kitchen installers (cuisinistes) in France through a direct B2B sales model with no e-commerce or consumer channel. Pricing is quote-based, processed through a dedicated commercial team and an internal ADV (Assistance à la Vente) function that handles feasibility studies, order intake, and delivery coordination. Stratagem does not publish pricing online; all sales originate via website contact form or phone. The customer base is fragmented across the French residential kitchen fit-out market, with no individual anchor accounts disclosed.

In July 2022, Spanish industrial group Alvic (a manufacturer and distributor of high-quality panels and components for kitchen and bathroom interiors) acquired Stratagem at a €16M revenue / 90-employee scale, leaving Stratagem's brand, team, and operating approach intact. Since the acquisition, Alvic has invested in new machining centers, packaging, shipping, and IT modernization. The company was previously led by Stéphane Thounens (2011–2022), who grew revenue from €9.5M to €16M, and is now led by Jérôme Cabaret as Directeur Général, with Grégory Somerlinck as Responsable Région France Nord.

Name

Stratagem

Legal name

STRATAGEM

Website

https://stratagem.fr

Company type

Private

Founded year

1987

Operating status

Operating

Headcount range

51–100 employees

Short description

Stratagem is a French B2B manufacturer of custom laminated and compact kitchen countertops, backsplashes, and special shapes for professional kitchen installers (cuisinistes). Founded in 1987 and acquired by Spain's Alvic Group in 2022, it operates a 10,000 m² Bozouls plant with ~90 staff.

Ownership category

akta.pro rank

Product category

Custom Kitchen Countertop Manufacturing

NAICS

Wood Kitchen Cabinet and Countertop Manufacturing (33711)

SIC

Lumber & Wood Products (No Furniture) (2400)

akta.pro primary industry

Kitchen Countertops & Backsplash Installation (HSAPAAAC)

akta.pro secondary industry

Countertop Fabrication & Installation (Stone/Quartz/Solid Surface) (HSAPAIAE)

Keywords

• Custom kitchen countertops
• Laminated worktops
• Compact countertops
• Kitchen backsplashes
• Countertop manufacturing

Headquarters

HQ city

Bozouls

HQ country

France

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Operations, Supply Chain, Technology or R&D, Infrastructure, Marketing or Sales

Revenue model

1. Custom Countertop Manufacturing: Stratagem manufactures custom-made laminated and compact kitchen countertops, backsplashes, and special shapes to order for professional kitchen installers (cuisinistes) across France. Orders are custom-cut and finished per customer specifications. Revenue is generated through one-time project-based orders as the primary stream.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels5 records

Core offering

Stratagem manufactures custom-made laminated (stratifié) and compact kitchen countertops, backsplashes, and special shapes for professional kitchen installers (cuisinistes) in France. Production covers multiple thicknesses (10mm to 39mm) and 100+ decorative finishes including stone, wood, materials, and solid colors, plus exclusive capsule collections. All products are made-to-order at the company's Bozouls (Aveyron) production site using specialized machining centers and a dedicated carpentry workshop for complex custom forms.

Product overview

Stratagem is a manufacturer of custom kitchen countertops founded in 1987, based in Bozouls, Aveyron, France. The company produces laminated and compact countertops in various thicknesses (10mm, 20mm, 29mm, 38mm, 39mm) along with backsplashes and custom special shapes. The product portfolio includes stone-effect (Pierre), wood-effect (Bois), structured wood (Bois Structurés), materials (Matières), and solid color (Unis) decorative finishes, plus an exclusive Capsule M line featuring Italian-inspired onyx and marble designs. Key products include the Twin (20mm compact with innovative three-layer structure) and the exclusive Capsule M collection (Nuvola, Bernini, Siena). The company operates a joinery workshop for special shapes and offers a 2026 catalog of decorative finishes.

Differentiator

Problem solved

Functional benefit

Brands

• Capsule M: Exclusive capsule collection of Italian-inspired designs in laminate and compact, featuring realistic stone effects like onyx. Includes Nuvola 01, Nuvola 02, Nuvola 03, Bernini, and Siena designs.
• Twin
• Strata LAB

Products and services

• Twin New generation 20mm compact countertop featuring an innovative three-layer structure combining 4mm compact surface, 12mm moisture-resistant particle board core, and 4mm compact back. Designed for professional kitchen installers (cuisinistes) serving residential kitchen fit-out projects, offering high-end aesthetics, heat and shock resistance, and competitive pricing.
• Capsule M (Nuvola 01, Nuvola 02, Nuvola 03, Bernini, Siena)

Named customers1 record

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators4 records

Recent moves8 records

Expansion highlights6 records

Direct peers

• Trespa: Dutch manufacturer of compact laminates and HPL panels widely used for kitchen worktops, façades, and interior surfaces. Directly comparable to Stratagem at the material level (compact laminate countertops) with similar performance characteristics for kitchen installation applications.

Broad incumbents

• Polyrey (Wilsonart): French-based manufacturer of high-pressure laminate (HPL/compact) panels for kitchens, bathrooms, and interiors. Comparable to Stratagem in HPL/compact laminate substrate expertise with deep French market presence, though focused upstream on panel production rather than finished custom countertops.
• EGGER: Austrian family-owned manufacturer of wood-based panels including laminates used in kitchen countertops. Comparable to Stratagem through laminated worktop offerings and broad European B2B distribution, but operating at much larger scale and across multiple product categories.
• DuPont Corian: DuPont's solid surface brand providing seamless kitchen countertops and integrated sinks as an alternative to HPL/compact laminate. Competes with Stratagem's undermount-sink-integrated compact worktops in premium kitchen renovation projects across Europe.
• Cosentino: Spanish global manufacturer of quartz (Silestone), sintered stone (Dekton), and natural stone surfaces for kitchens. Competes with Stratagem in the premium kitchen countertop segment where designers/specifiers weigh compact laminate against quartz and ultra-compact surfaces.
• Kronospan: One of the world's largest producers of wood-based panels including particleboard and laminated surfaces used in kitchen furniture and countertops. Comparable to Stratagem through laminated and particleboard-based kitchen components, though at industrial mass-market scale.
• Pfleiderer: German manufacturer of engineered wood panels and decorative surfaces (Duropal HPL, compact laminates). Comparable to Stratagem through HPL/compact laminate kitchen surfaces, though serving broader furniture and construction markets at significantly larger scale.
• Caesarstone: Israeli-headquartered global manufacturer of quartz and porcelain surfaces for kitchen countertops. Competes with Stratagem for the same mid-to-premium kitchen renovation projects where end consumers choose between quartz and compact laminate worktops.

Emerging players

• Laminam: Italian producer of large-format ceramic slabs for kitchen countertops, façades, and interiors. Closely comparable to Stratagem at the premium 'natural aesthetic slab' positioning of Twin and Capsule M capsules, serving European kitchen specifiers.
• Neolith: Spanish manufacturer of sintered stone large-format slabs marketed as a premium lightweight alternative to stone and compact laminate for kitchen countertops. Competes with Stratagem in the high-end countertop segment.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Stratagem