Sincere Healthcare Group

What Sincere Healthcare Group does

Sincere Healthcare Group (SHG) is a Singapore-headquartered private multi-disciplinary specialist healthcare group founded in 2010, focused on reproductive medicine, fertility treatment, obstetrics and gynaecology, andrology, sexology, and minimally invasive gynaecological surgery. The group operates seven clinical and operational sites — five in Singapore (Sincere Medical Specialist Centre, Sincere Andrology Laboratory, Sincere IVF Center, SMSC – O&G Partners & O&G Partners IVF Centre at Gleneagles Hospital, and SMSC – Andy Tan Clinic for Women), one in Malaysia (Sincere IVF @ Medini at Gleneagles Medini), and one patient liaison office embedded in Tongji Hospital International Medical Services in Shanghai, China — delivering a one-stop continuum of care spanning fertility assessment, IVF/IUI, elective egg freezing, pregnancy care, and robotic-assisted gynaecological surgery.

The group's technical platform is built around advanced assisted reproductive technology (ART) infrastructure: 3rd generation sequencing-based PGT-A for preimplantation genetic testing, time-lapse embryo monitoring with continuous image capture in a dedicated embryology lab, AI-assisted semen analysis delivering results in under one hour, 24/7 cloud-based cryostorage temperature monitoring for embryos/eggs/sperm, and the da Vinci robotic surgical system for gynaecological procedures including hysterectomy, myomectomy, and endometriosis excision. Clinical leadership is anchored by Prof Ng Soon Chye (widely recognized as the "Father of IVF" in Asia following Asia's first successful IVF in 1983) alongside Dr Andy Tan Wei Keat, Dr Lim Min Yu, Dr Jothi Kumar, Dr Julia Tan, and Dr Annapoorna Venkat — senior consultants with academic appointments at NUS, Duke-NUS, SGH, and NUH.

The business operates as a direct-to-consumer, pay-per-service specialist provider. Revenue is generated via specialist consultation fees and packaged procedures priced in Singapore dollars: Natural IVF at S$11,833+GST, Basic IVF at S$12,833+GST, IUI at S$2,510 nett, elective egg freezing at S$12,833 nett, lady wellness screening at S$435 nett, couple fertility screening at S$753 nett, HPV screening at S$266 nett, and antenatal packages from S$1,800 (some MediSave-claimable). The go-to-market is sales-led via online appointment booking, GP/specialist referrals, SEO/content marketing (Sincere Blog, YouTube, Instagram, Facebook, LinkedIn, TikTok), and international patient coordination through the Shanghai liaison office. No revenue, headcount detail, or funding data is publicly disclosed; ownership is implied founder/management-held with Prof Ng as Medical Chairman.

Name

Sincere Healthcare Group

Legal name

Sincere Healthcare Group (S) Pte Ltd

Website

https://sincerehealthcaregroup.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

101–250 employees

Short description

Sincere Healthcare Group is a Singapore-based private multi-disciplinary specialist healthcare group founded in 2010, operating seven clinical sites across Singapore, Malaysia, and a Shanghai liaison office. It delivers fertility treatments, IVF/IUI, egg freezing, OB/GYN, andrology, sexology, and robotic gynaecological surgery to individuals and couples across Southeast Asia and international patients from China.

Ownership category

akta.pro rank

Product category

Reproductive Medicine and Fertility Services

NAICS

Offices of Physicians (except Mental Health Specialists) (621111), Family Planning Centers (621410)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011), Services-Specialty Outpatient Facilities, Nec (8093)

akta.pro primary industry

Fertility, Reproductive Endocrinology & IVF Centers (HLAFAJAD)

akta.pro secondary industry

Women’s & Children’s Surgical Care Centers (HLAFAJAM)

Keywords

• Fertility treatments
• IVF services
• Reproductive medicine
• Gynaecological surgery
• Andrology diagnostics

Headquarters

HQ city

Singapore

HQ country

Singapore

HQ region

Asia

Offices7 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Infrastructure, Marketing or Sales, Supply Chain

Revenue model

1. Specialist Consultations: Consultation fees for obstetricians, gynaecologists, fertility specialists, andrologists, and sexologists across multiple specialties.
2. Fertility Treatments and Procedures: Revenue from IVF, IUI, egg freezing, fertility screening, and assisted reproductive technology procedures. Packages include Natural IVF (S$11,833 + GST), Basic IVF (S$12,833 + GST), IUI (S$2,510 nett), and Elective Egg Freezing (S$12,833 nett).
3. Diagnostic and Screening Services: Lady Wellness Screening (S$435 nett), Couple Fertility Screening ($753 nett), HPV Screening (S$266 nett), Menstrual Irregularities packages (S$165-S$273), Semen Analysis, and other diagnostic tests.
4. Antenatal and Maternity Care: Comprehensive antenatal packages starting from Week 20 of pregnancy for S$1,800, including consultations, ultrasound scans, and foetal monitoring.
5. Surgical Services: Robotic gynaecological surgery, laparoscopic procedures, and minimally invasive surgery for conditions including endometriosis, fibroids, and ovarian cysts.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels8 records

Core offering

Sincere Healthcare Group is a multi-disciplinary specialist healthcare group operating clinical centres that deliver fertility treatments (IVF, IUI, elective egg freezing), obstetrics and gynaecology, andrology and male reproductive health diagnostics, sexology, and minimally invasive (including da Vinci robotic-assisted) gynaecological surgery. Services are delivered through dedicated clinic and laboratory facilities in Singapore and Malaysia with international patient coordination via a Shanghai liaison office.

Product overview

Sincere Healthcare Group operates as an integrated multi-disciplinary healthcare network specializing in men's and women's health, fertility, and reproductive medicine. The portfolio consists of five physical centre locations in Singapore and Malaysia: Sincere Medical Specialist Centre (multi-disciplinary reproductive health hub at Novena), Sincere Andrology Laboratory (dedicated male fertility diagnostics), Sincere IVF Center (IVF/embryology facility with time-lapse monitoring), SMSC – O&G Partners & O&G Partners IVF Centre (Gleneagles Hospital fertility centre), and SMSC – Andy Tan Clinic For Women (women's health/gynaecology). Supporting operations include Sincere IVF @ Medini (Malaysia), Sincere Surgery Centre (colorectal/digestive), and a Shanghai Patient Liaison Office. The group offers nine service packages covering fertility screening, IVF, IUI, egg freezing, pregnancy care, and wellness checks, all supported by advanced laboratory technologies including time-lapse embryo monitoring, AI-assisted semen analysis, PGT-A genetic testing, and 24/7 cryostorage.

Differentiator

Problem solved

Functional benefit

Products and services

• Sincere Medical Specialist Centre
• Sincere Andrology Laboratory
• Sincere IVF Center
• SMSC – O&G Partners and O&G Partners IVF Centre
• SMSC – Andy Tan Clinic For Women
• Sincere IVF @ Medini
• Sincere Surgery Centre
• Sincere Patient Liaison Office, Shanghai
• Natural and Basic IVF Treatment Package
• Intrauterine Insemination (IUI) Package
• Elective Egg Freezing Package
• Couple Fertility Screening Package
• Lady Wellness Screening Package
• HPV Screening Package
• Menstrual Irregularities Gynae Packages
• Antenatal Package

Quantifiable outcome

• Asia's first IVF baby born in May 1983 under Prof. Ng Soon Chye's leadership
• +3 more outcomes

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability4 records

Feature5 records

Partnerships

Three partnerships are on record, tiered core and supporting.

• Landmark Medical CentrecoreStrategic or Co-development Partner · 23 December 2025Strategic integration between Sincere Healthcare Group and Landmark Medical Centre to strengthen cross-border healthcare between Singapore and Johor Bahru, Malaysia. The collaboration aims to improve access, continuity, and coordination of specialized medical services for patients traveling between the two regions.
• Medical (Tongji Hospital International Medical Services)supportingStrategic or Co-development PartnerEstablishment of Sincere Patient Liaison Office within Tongji Hospital International Medical Services in Shanghai, China. The partnership supports and coordinates IVF treatment pathways between China, Singapore, and Malaysia, helping international patients navigate their care journey more smoothly.
• Gleneagles Hospital SingaporecoreStrategic or Co-development PartnerHospital affiliation at Gleneagles Hospital Annexe Block where multiple Sincere Healthcare Group clinics operate including SMSC - O&G Partners, O&G Partners IVF Centre, and Dr Andy Tan Clinic for Women.

Scale indicators2 records

Recent moves9 records

Expansion highlights5 records

Direct peers

• Thomson Medical Group: Singapore-listed hospital and fertility group operating Thomson Fertility Centre and TMC Fertility. Directly comparable in IVF, obstetrics and gynaecology services, with a similarly positioned premium private-clinic model across Singapore and Malaysia.
• Alpha IVF Group: Malaysia-based, ACE Market-listed fertility specialist with advanced PGT-A, time-lapse and embryology capabilities. Competes head-to-head with Sincere IVF @ Medini for cross-border fertility patients in Iskandar Malaysia.
• Virtus Fertility Centre Singapore: Singapore private fertility operator offering IVF, IUI, egg freezing and advanced reproductive technologies. Direct competitor for patients in the Novena/Orchard specialist corridor and a key reference point for the local IVF market.
• Sunfert International: Malaysian fertility group with a strong regional fertility-tourism franchise. Comparable in cross-border IVF positioning, technology adoption, and Southeast Asia patient acquisition strategy.

Broad incumbents

• Raffles Medical Group: Singapore-listed integrated private healthcare provider with Raffles Fertility Centre, plus hospital and GP network. Competes in IVF and women's health as part of a much broader healthcare portfolio, exerting pricing and referral pressure on standalone fertility clinics.
• IHH Healthcare (Mount Elizabeth / Gleneagles): Large regional hospital group operating Mount Elizabeth and Gleneagles — both physically adjacent to Sincere clinics. Provides in-hospital IVF and O&G services that compete directly with Sincere's specialist centres and benefit from hospital-based referral flows.
• KK Women's and Children's Hospital (KKH) IVF Centre: Singapore public tertiary centre running KKIVF. Comparable O&G and reproductive medicine services at subsidised rates, setting the price benchmark for complex cases and providing an alternative for cost-sensitive patients.
• National University Hospital (NUH) Centre for Reproductive Medicine: Public tertiary reproductive medicine unit; many of Sincere's senior clinicians (Prof Ng, Dr Jothi Kumar, Dr Lim Min Yu) were previously heads of division there. Competes for complex cases and serves as a pipeline of senior medical talent.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCMGGeTm5NORaGEb72pzPQBw
• Facebookfacebook.com/sincerehealthcaregroup
• LinkedInlinkedin.com/in/sincere-healthcare-group-3464831b3
• Instagraminstagram.com/sincerehealthcaregroup
• TikToktiktok.com/@sincerehealthcaregroup

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Subsidiaries7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sincere Healthcare Group