Caraday Healthcare

What Caraday Healthcare does

Caraday Healthcare is a Texas-based, privately held operator of 22 skilled nursing and rehabilitation communities concentrated in three markets: Austin, San Antonio, and San Angelo. The company delivers post-acute short-term rehabilitation, long-term skilled nursing care, memory care, and respite care to patients transitioning from hospital discharge as well as residents requiring chronic care. Revenue is generated primarily through Medicare Part A skilled nursing reimbursement, supplemented by private insurance and Medicaid, with payer mix reflecting the structural economics of the U.S. SNF industry rather than a differentiated commercial strategy.

Caraday's technology infrastructure is built on a standardized enterprise stack applied across all 22 facilities: PointClickCare as the electronic health record, Paylocity for HR and payroll, and Microsoft Office 365/Teams as the backbone of its proprietary "Caraday Virtual Care" telehealth platform, which connects clinicians to residents in every community. The company has invested in specialty memory care programming across multiple facilities, including an all-female memory care unit at Hearthstone, and has cultivated referral partnerships with six anchor health systems — Baylor Scott & White, St. David's, Seton, Shannon Medical, Methodist Northeast, and Northeast Baptist — to anchor hospital discharge flow. Third-party validations include Newsweek America's Best Nursing Homes (Trinity Care Center), the McKnight's Excellence in Technology Gold Award (Hearthstone), and VA Preferred Community status (Regency House).

The company is led by CEO Robert Choi, with an operator-heavy executive team that includes Greg Moore (former TRISUN executive who scaled the platform from 17 to 34 centers), Dr. Maryann Choi as Chief Medical Officer, Steve Wood bringing 15 years of long-term and post-acute care lending and investing experience, and Brianna Braden as SVP of HR overseeing all 22 locations. No M&A activity, funding rounds, IPOs, or leadership transitions beyond the assembled operating team are disclosed in the available data.

Name

Caraday Healthcare

Legal name

Caraday Healthcare, LLC

Website

https://caradayhealth.com

Company type

Private

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Caraday Healthcare is a Texas-based, privately held operator of 22 skilled nursing and rehabilitation communities across Austin, San Antonio, and San Angelo, serving post-acute, long-term, memory care, and respite patients reimbursed primarily through Medicare, Medicaid, and private insurance.

Ownership category

akta.pro rank

Headquarters

HQ city

San Marcos

HQ country

United States

HQ region

North America

Offices8 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Skilled Nursing Facility (SNF) Services: Revenue from skilled nursing care services billed primarily through Medicare Part A for short-term post-acute rehabilitation stays and long-term care. Services include physical, occupational, speech, and wellness therapy; complex disease management; wound care; and memory care. Also accepts private insurance and Medicaid.
2. Respite Care Services: Short-term temporary care stays billed on a per-stay basis for caregivers needing breaks. Same quality skilled care as resident care offered to respite guests.
3. Memory Care Services: Specialized secured memory care units at select communities providing dementia/Alzheimer's care with cognitive-based activity programs and 24-hour skilled nursing.
4. Telemedicine / Virtual Care: Free telehealth platform (Caraday Virtual Care) provided to residents at no direct charge; facilitates ongoing care delivery and reduces need for physical transport to specialist appointments.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Caraday Healthcare operates a network of 22 skilled nursing and rehabilitation communities across three Texas markets (Austin, San Angelo, San Antonio), providing short-term post-acute rehabilitation, long-term skilled nursing care, specialized memory care, and respite care. The company also operates the Caraday Virtual Care telehealth platform, built on Microsoft Teams, to enable virtual consultations across all communities.

Product overview

Caraday Healthcare operates a network of seven skilled nursing and rehabilitation centers across Texas (Austin, Cedar Park, Round Rock, San Antonio, and San Angelo areas), offering short-term rehabilitation, long-term skilled nursing care, and specialized memory care services. The company is one of the only long-term post-acute care systems led by a Chief Medical Officer who is a nationally recognized geriatrician. The portfolio includes Hearthstone, Sagebrook, Stonebridge, Trinity Care Center, Windcrest, Wurzbach, and Regency House facilities, all supported by the Caraday Virtual Care telemedicine platform enabling virtual consultations with physicians, specialists, therapists, and social workers.

Differentiator

Problem solved

Functional benefit

Brands

• Hearthstone Nursing & Rehabilitation: Skilled nursing and rehabilitation center in Round Rock, TX with memory care services
• Sagebrook Nursing & Rehabilitation
• Stonebridge Health Rehab
• Trinity Care Center
• Windcrest Nursing & Rehabilitation
• Wurzbach Nursing & Rehabilitation
• Regency House

Products and services

• Hearthstone Nursing & Rehabilitation Skilled nursing and rehabilitation facility in Round Rock, TX specializing in high-acuity short-term patients and long-term care, with a secured all-female Memory Care unit. Winner of McKnight's Excellence in Technology Gold Award (KISS category).
• Sagebrook Nursing & Rehabilitation Skilled nursing center in Cedar Park, TX with one of the highest return-to-home rates for short-term rehabilitation and individualized care plans.
• Stonebridge Health Rehab Skilled nursing home in Austin's Hill Country offering private rooms, therapeutic rehabilitation, restorative services, and a secured co-ed Memory Care unit.
• Trinity Care Center Newsweek-recognized skilled nursing home in Round Rock, TX providing short-term rehabilitation, long-term care, an expanding Memory Care program, and private rooms. The only nursing home in greater Austin named to America's Best Nursing Homes by Newsweek.
• Windcrest Nursing & Rehabilitation Skilled nursing facility in San Antonio, TX near three major hospitals providing short-term rehabilitation, long-term care, memory care with WanderGuard System, and hospice/palliative care.
• Wurzbach Nursing & Rehabilitation Skilled nursing home along San Antonio's medical corridor providing personalized care, a comprehensive memory care program, and medication management.
• Regency House Skilled nursing and rehabilitation community in San Angelo, TX near medical centers providing individualized short-term rehabilitation and long-term skilled nursing care. Designated a Veterans Affairs Preferred Community.
• Caraday Virtual Care (Telemedicine) Free, secure telehealth service deployed at all Caraday communities using Microsoft Teams, with mobile telehealth stations and online scheduling portal enabling virtual consults with physicians, specialists, therapists, and social workers.

Quantifiable outcome

• One of the highest return-to-home rates for short-term rehabilitation at Sagebrook
• +1 more outcomes

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Eight partnerships are on record, tiered core and supporting.

• Baylor Scott & White HealthcoreStrategic or Co-development PartnerBaylor Scott & White Health serves as the anchor health system for Caraday communities in the Austin market. The partnership drives hospital discharge referrals to Caraday skilled nursing facilities for post-acute care.
• St. David's HealthCarecoreStrategic or Co-development PartnerSt. David's HealthCare anchors the Austin medical community for Caraday, providing hospital-based referrals for post-acute skilled nursing and rehabilitation services.
• Seton Healthcare Family of HospitalscoreStrategic or Co-development PartnerSeton Healthcare Family anchors part of the Austin medical community served by Caraday, contributing to referral pipeline for skilled nursing admissions.
• Shannon Medical CentercoreStrategic or Co-development PartnerShannon Medical Center anchors the San Angelo medical community served by Caraday's Regency House facility. Partnership drives post-acute care referrals.
• Methodist Hospital NortheastcoreStrategic or Co-development PartnerMethodist Hospital Northeast anchors the San Antonio medical community for Caraday, generating referrals for skilled nursing and rehabilitation services.
• Northeast Baptist HospitalcoreStrategic or Co-development PartnerNortheast Baptist Hospital anchors the San Antonio medical community for Caraday, contributing to hospital discharge referrals for post-acute care.
• Microsoft (Office 365, Teams)coreTechnology or IntegrationCaraday Virtual Care telehealth platform is built on Microsoft Office 365 Platform for Healthcare Providers, leveraging Microsoft Teams for secure, scalable video consultations with residents. The system is rapidly deployable and utilized globally in healthcare settings.
• PaylocitysupportingTechnology or IntegrationPaylocity HR and payroll platform used for Caraday's team member management. Recruiting links on careers page direct to Paylocity recruiting portal for job applications.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Sava Senior Care: Multi-state operator of skilled nursing and rehabilitation facilities. Directly comparable to Caraday as a SNF operator with similar referral-driven GTM; Caraday President Greg Moore previously served as Regional VP of Operations at Sava.
• Touchstone Communities: Texas-based operator of skilled nursing, rehabilitation, and memory care communities. Directly comparable regional SNF competitor; Caraday VP of Facilities Doug Bray previously held a Senior Director role at Touchstone, indicating direct operational overlap in the Texas SNF market.
• TRISUN Healthcare: Operator of skilled nursing and assisted living centers in Texas, where Greg Moore served as President and grew the portfolio from 17 to 34 facilities. Directly comparable SNF/ALF operator with overlapping Texas geography and service mix.
• PACS Group: Post-acute and skilled nursing operator with a multi-state footprint. Closely comparable as a SNF-focused platform pursuing geographic and referral-network expansion; provides a public-market benchmark for Caraday's business model.
• The Ensign Group: National operator of skilled nursing and assisted living facilities with a cluster-based operating model. Comparable as a SNF-led platform emphasizing clinical quality, operational autonomy at the facility level, and post-acute referral relationships.

Broad incumbents

• Genesis HealthCare: One of the largest U.S. operators of skilled nursing facilities and senior living communities. Comparable as a large-scale, multi-state SNF platform, though significantly larger and more geographically diversified than Caraday.
• National HealthCare Corporation: Operates skilled nursing and assisted living facilities, plus home health and hospice, primarily in the Southeast. Comparable as an integrated post-acute provider with SNF at its core; broader geographic footprint than Caraday.
• HCR ManorCare (ProMedica): Major national SNF/rehab operator now operating under ProMedica. Comparable as a large-scale post-acute care platform; Caraday VP of Clinical Services Paul Gerharter held senior management at HCR-ManorCare, indicating operational lineage.

Regional players

• Regency Integrated Health Services: Texas-based operator of skilled nursing, rehabilitation, and assisted living facilities. Comparable Texas SNF peer with similar service mix, payor mix, and hospital referral dynamics in overlapping or adjacent Texas metros.
• Harden Healthcare: Texas-based long-term and post-acute care provider (acquired by Gentiva). Highly comparable predecessor organization; multiple Caraday executives (Robert Choi, Dr. Maryann Choi, Steve Wood, Brianna Braden) previously held senior roles at Harden.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Subsidiaries7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Caraday Healthcare