Yamagin Capital

What Yamagin Capital does

Yamagin Capital Corporation (やまぎんキャピタル株式会社) is a wholly-owned subsidiary of The Yamagata Bank, Ltd. (株式会社山形銀行), a regional Japanese bank established in 1895 and headquartered in Yamagata City. Within the Yamagata Bank group, Yamagin Capital provides investment and capital services including investment banking and venture capital functions, complementing six other group subsidiaries spanning guarantee services, leasing, card services, IT systems, business support, and regional co-creation partnerships. The parent group operates a multi-channel banking platform serving individual retail customers and corporate clients across Yamagata Prefecture and the Sendai area of Miyagi Prefecture.

The broader group's service portfolio encompasses deposits, mortgages (including Flat 35 and customizable rate options), personal and corporate loans, investment trusts, insurance products (including iDeCo pension plans), foreign exchange, M&A advisory, and prefectural government-backed financing programs. Digital channels include the Yamagin Netbank internet platform, the E-Branch smartphone application, electronic contract services, and an online consultation platform. The group has established open banking API integrations with multiple fintech partners including Moneytree, freee, Money Forward, Yayoi, Sorimachi, SBI Business Solutions, and Emerda to support account aggregation and accounting software integration. Distribution is anchored by a full-service branch network supplemented by 8 Consulting Plazas and 10 Mortgage Plazas.

Revenue is generated through traditional banking interest spreads, transaction and service fees (transfers, FX, account maintenance), and commissions from investment product sales (investment trusts, insurance, public bonds, iDeCo). Customer acquisition combines face-to-face branch advisory, seasonal promotional campaigns, and lifecycle-stage-targeted digital content. The parent bank recently published its 21st long-term management plan 'Pro-Act' covering FY2024-FY2025 and is investing in a new headquarters facility, while operating temporarily from an alternate Yamagata City location.

Name

Yamagin Capital

Legal name

株式会社山形銀行

Website

https://yamagatabank.co.jp

Company type

Private

Founded year

1895

Operating status

Operating

Short description

Yamagin Capital is a wholly-owned subsidiary of The Yamagata Bank, a 130-year-old regional Japanese bank, providing investment banking and capital services to retail and corporate clients across Yamagata and Miyagi Prefectures.

Ownership category

akta.pro rank

Headquarters

HQ city

Yamagata

HQ country

Japan

HQ region

Asia

Offices9 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Interest Income: Traditional banking revenue from interest spreads on loans, mortgages, and other credit products
2. Fee-based Income: Service fees from account management, wire transfers, foreign exchange transactions, investment products, and consulting services
3. Investment Product Sales: Commissions and fees from sales of investment trusts, insurance products, public bonds, and iDeCo pension accounts

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels4 records

Core offering

Yamagin Capital operates as part of the Yamagata Bank group providing capital, investment, and advisory services. The broader group delivers full-service regional banking including deposit accounts, mortgage and consumer loans, investment trusts, insurance, iDeCo pensions, M&A advisory, business succession consulting, foreign exchange, electronic contracts, and digital banking via the Yamagin Netbank platform and the E-Branch mobile app.

Product overview

Yamagata Bank provides comprehensive banking services through a multi-channel platform consisting of physical branch network, digital banking channels, and mobile applications. The core product lineup includes personal and corporate deposit/loan services, investment and insurance products, and specialized services such as M&A advisory and business succession consulting. Digital services are centered around the E-Branch smartphone app and netbank platforms for both retail and corporate customers, while payment services include QR code payments and Pay-easy integration. The bank offers specialized mortgage products (customizable interest rate options and Flat 35), retirement planning products (iDeCo), and comprehensive corporate banking services including the netEB platform, foreign exchange services, and Yamagata Prefecture system financing programs.

Differentiator

Problem solved

Functional benefit

Products and services

• Yamagin App "E-Branch" (やまぎんアプリ「E-Branch」)
• Yamagin Netbank (〈やまぎん〉ネットバンク)
• Yamagata Bank Net EB (山形銀行ネットEB)
• Yamagin PayB / QR Code Payment Service (やまぎんPayB・QRコード決済サービス)
• Yamagin Point Club (やまぎんポイントくらぶ)
• Yamagata Bank Loan Products (山形銀行ローン商品群)
• Interest Rate Selection Mortgage "Order Made" (金利選択型住宅ローン「オーダーメイド」)
• Long-term Fixed Rate Mortgage "Flat 35" (長期固定型住宅ローン「フラット35」)
• iDeCo Individual Defined Contribution Pension (iDeCo 個人型確定拠出年金)
• Yamagata Bank Debit Cards (山形銀行VISA/Mastercard Debit Cards)
• Yamagata Bank JCB Card Service (山形銀行クレジットカードサービス)
• Yamagin M&A Advisory (やまぎんM&A最新情報)
• Electronic Contract Service (電子契約サービス)
• Yamagin Foreign Exchange Web Service (やまぎん 外為WEBサービス)
• Yamagata Prefecture System Financing (山形県制度融資)

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration16 records

Feature3 records

Partnerships

Six partnerships are on record, tiered core.

• Yamagin Guarantee Service Co., Ltd. (山銀保証サービス株式会社)coreOthersGroup company providing guarantee services for loans and credit facilities.
• Yamagin Lease Co., Ltd. (山銀リース株式会社)coreOthersGroup company providing leasing services for equipment and assets.
• Yamagin Card Service Co., Ltd. (やまぎんカードサービス株式会社)coreOthersGroup company handling credit card and card services.
• Yamagin System Service Co., Ltd. (山銀システムサービス株式会社)coreOthersGroup company providing IT and system services.
• TRY Partners Corporation (TRYパートナーズ株式会社)coreOthersGroup company involved in business support services.
• Yamagata Kyoso Partners Corporation (やまがた協創パートナーズ株式会社)coreOthersGroup company for regional co-creation and partnership initiatives.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Hokuto Bank: Regional bank serving Hokkaido with similar regional banking focus, deposit/loan products, and an emphasis on local economic development.
• Shonai Bank: Regional bank serving the Shonai region of Yamagata Prefecture. Directly competes for deposits, loans, and SME relationships within the same prefecture as Yamagata Bank.
• Tochigi Bank: Regional bank serving Tochigi Prefecture with comparable retail and SME banking services, internet banking platform, and regional economic development focus.
• Joyo Bank: Regional bank serving Ibaraki Prefecture with similar characteristics: branch-based distribution, digital banking, SME lending, and M&A advisory for local succession planning.
• Musashino Bank: Regional bank serving Saitama Prefecture with a similar mix of deposits, mortgages, investment products, and consulting services targeting retail and SME customers.
• Tohoku Bank: Regional bank serving Aomori Prefecture in the Tohoku region. Comparable business model focused on retail and SME customers with multi-channel banking delivery.
• 77 Bank (Shichijushichi Bank): One of Japan's largest regional banks, headquartered in Miyagi Prefecture (Sendai). Closest comparable regional bank to Yamagata Bank given the overlapping Tohoku geography, similar customer segments, and comparable branch-based plus digital banking model.
• Daito Bank: Regional bank headquartered in Koriyama, Fukushima Prefecture, serving the Tohoku region with a similar branch-and-digital banking model and SME focus.

Emerging players

• Rakuten Bank: Japan's leading digital-only challenger bank offering internet banking, deposits, loans, and payments. Competes for the same digitally-active retail customers as Yamagata Bank's E-Branch and Netbank users but lacks physical distribution.

Broad incumbents

• Mitsubishi UFJ Financial Group (MUFG): Japan's largest megabank, offering comprehensive commercial banking, investment banking, and asset management services that broadly overlap with Yamagata Bank's offerings, but at national/global scale with much broader product breadth.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

Compliance9 records

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments1 record

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Yamagin Capital