MISE Footwear

What MISE Footwear does

MISE is the new benchmark in culinary footwear, with its sophisticated design and focus on the needs of its customers.

Name

MISE Footwear

Legal name

MISE

Website

https://www.misefootwear.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

1–10 employees

Short description

MISE is the new benchmark in culinary footwear, with its sophisticated design and focus on the needs of its customers.

Ownership category

akta.pro rank

Product category

Performance Footwear

NAICS

Shoe Retailers (458210), Footwear Manufacturing (3162)

SIC

Retail-Shoe Stores (5661), Footwear, (No Rubber) (3140)

akta.pro primary industry

Performance Footwear (Running, Training, Court) (CRAAAEAI)

akta.pro secondary industry

Sustainable & Eco-Friendly Footwear (CRAAACAH)

Keywords

• Culinary footwear
• Kitchen shoes
• Slip-resistant work shoes
• Hospitality footwear
• Professional chef shoes

Headquarters

HQ city

Portland

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Marketing or Sales, Personnel, Operations, Technology or R&D

Revenue model

1. Direct Product Sales: One-time purchase model for footwear, insoles, and accessories. Products include shoes ($75-$150), bundles ($85-$190), insoles ($25-$60), hats ($40), and digital gift cards ($25-$250). No subscription or recurring revenue streams identified.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels7 records

Core offering

MISE Footwear designs, manufactures, and sells performance kitchen shoes built for culinary professionals (chefs, line cooks, servers, and hospitality workers). The product line centers on four shoe models (Standard 2, Relaxed 2, All Day, Chelsea) featuring slip-resistant TPU outsoles, custom vegetable-tanned leather or vegan EVA shells, and a removable modular insole system. Sales occur exclusively through the DTC e-commerce site at misefootwear.com, with supporting accessories (replacement insoles, hats) and bundle packages.

Product overview

MISE Footwear is a culinary footwear brand offering a modular shoe system designed for hospitality and culinary professionals. The core product line includes four main styles: The Standard 2 (D-width athletic fit performance shoe), The Relaxed 2 (wide EE-width fit with collapsible heels), The All Day (vegan, allergen-conscious option), and The Chelsea (waterproof boot with sneaker agility). All shoes feature removable modular insoles for easy cleaning and extended wear, and are offered with bundle options that include extra insoles at discounted prices. The company also offers headwear accessories (The Dad Cap, The Run Hat) and digital gift cards. Several legacy/OG styles (The Standard OG, The Relaxed) are available in the Archive sale at up to 60% off as they approach end of production. Made in Mexico with four generations of craftsmanship.

Differentiator

Problem solved

Functional benefit

Products and services

• The Standard 2 MISE's original performance kitchen shoe featuring D-width athletic fit, vegetable-tanned full-grain leather (2.0-2.2mm), refined internal bootie, TPU slip-resistant outsoles exceeding ASTM F3445-21 and ISO 20347 SRA standards, and modular removable insoles for all-day comfort. Targeted at culinary professionals spending long shifts on hard kitchen floors.
• The Relaxed 2 Wide-fit (EE-width) non-slip performance kitchen shoe with responsive EVA rebound insoles, EE-width platform for higher-volume feet and all-day swelling, collapsible heels for versatility, and TPU slip-resistant outsoles. Designed for culinary professionals who need extra room during long shifts.
• The All Day Vegan, allergen-conscious (animal-, latex-, and neoprene-free) kitchen shoe with sugarcane-based EVA shells, breathable mesh insoles, dual-density cushioning, wide EE-width fit, and slip-resistant rubber outsoles exceeding ASTM F3445 standards. Aimed at culinary professionals with allergen sensitivities or vegan preferences.
• The Chelsea Waterproof boot combining sneaker agility with boot stability, featuring full-grain nubuck leather, dual webbing loops for easy on/off, BLOOM algae-based EVA insoles, all-terrain TPU lug outsoles exceeding ASTM F3445 standards, and wide EE-width fit. For culinary workers needing waterproof, boot-style footwear.
• The Dad Cap Classic 6-panel hat for chefs made from breathable recycled polyester with mesh panels for ventilation. Sold as a headwear accessory complementing MISE's footwear line.
• The Run Hat Performance 5-panel cap for chefs made from moisture-wicking, fast-drying recycled polyester with laser-perforated side panels, adjustable webbing, and buckle closure. Designed for kitchen heat and outdoor use by culinary professionals.
• MISE Digital Gift Card Digital gift cards available in denominations from $25 to $250, allowing recipients to choose their preferred MISE footwear and accessories.

Quantifiable outcome

• Outsoles exceed ASTM F3445-21 and ISO 20347 SRA slip-resistance standards
• +2 more outcomes

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature5 records

Partnerships

Two partnerships are on record, tiered minor.

• Southern Smoke FoundationminorOthersMISE donates 1% of every sale directly to Southern Smoke Foundation, a nonprofit supporting hospitality workers. This partnership aligns with MISE's community-first approach and commitment to supporting culinary professionals.
• GOVX IDminorGTM or Marketing PartnerGOVX ID verification service enabling discount pricing for Military, First Responders, Medical Workers, and Teachers. This partnership expands MISE's customer base through professional discount programs.

Scale indicators3 records

Recent moves2 records

Expansion highlights5 records

Direct peers

• Dansko: Dansko is the most direct comparable: a professional footwear brand whose flagship clogs and shoes are a default purchase for chefs, nurses, and food-service workers. MISE targets the same back-of-house buyer with athletic-styled slip-resistant shoes, so they compete head-to-head for the same culinary professional.
• Crocs Professional: Crocs operates a dedicated Professional line sold into food service, healthcare, and hospitality. Its slip-resistant, easy-to-clean footwear competes for the same culinary buyers MISE targets, with much larger distribution and brand recognition.
• Skechers Work: Skechers' Work category includes slip-resistant styles marketed to food-service and healthcare workers at value price points. It competes with MISE on the same buyer occasion (long shifts, wet/oily floors) but with vastly broader retail and marketing reach.
• KEEN Utility: KEEN Utility makes slip-resistant, protective work footwear for food service, hospitality, and industrial workers. Its PTC, PTC II, and Mesa lines directly overlap MISE's buyer profile and product attributes (oil-resistant outsoles, all-day comfort).
• Red Wing Shoes: Red Wing's work and service-industry footwear, including kitchen and hospitality-oriented boots, competes with MISE's Chelsea and similar protective styles. It brings heritage manufacturing credibility analogous to MISE's Made-in-Mexico story.

Broad incumbents

• Birkenstock Professional: Birkenstock Professional sells slip-resistant, footbed-based shoes into food service and healthcare as part of a much larger global footwear brand. It overlaps with MISE on ergonomic, all-day-comfort positioning but competes from a far broader portfolio.
• On Holding: On is a performance athletic brand whose athletic-tuned cushioning, EVA foam innovation, and premium DTC model parallel MISE's "athletic shoe for kitchens" positioning and materials approach, even though On does not focus on occupational buyers.
• Hoka (Deckers Outdoor): Hoka's maximalist cushioning and athletic-performance positioning directly inform MISE's "athletic DNA for kitchen shifts" narrative. While Hoka does not specialize in occupational footwear, its foam and fit approach is a directional benchmark for MISE's product team.
• New Balance Numeric / New Balance Work: New Balance sells work and occupational footwear at retail scale and shares MISE's emphasis on athletic fit and removable insoles. It competes for the same active food-service worker on price, distribution, and brand familiarity.
• Dr. Martens Service Industries: Dr. Martens sells slip-resistant service-industry boots into hospitality and food service as part of a broader lifestyle brand. It is comparable to MISE on protective work-boot form factors (analogous to The Chelsea) and on brand-led DTC storytelling.

Market position

Strengths3 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@misefootwear
• Facebookfacebook.com/MISEfootwear
• Instagraminstagram.com/misefootwear
• LinkedInlinkedin.com/company/misefootwear

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MISE Footwear