A Matter of Health

What A Matter of Health does

A Matter of Health operates a regional health-focused supermarket under the DBA "AmatterOfHealth Supermarket," based in Nanuet, United States. The company sells groceries, dairy products, produce, beverages, vitamins, supplements, and beauty items through its physical storefront and an online ordering platform hosted at online.amatterofhealth.net. Its core product is the A Matter of Health Online Supermarket, which allows customers to shop digitally and choose between same-day pickup at store locations or same-day doorstep delivery, subject to a daily order cutoff time. The platform includes a store locator that uses customer address and zip code to determine nearest store and delivery eligibility, an account management system, a favorite-list and reorder feature, and a loyalty card program that serves as the primary mechanism for collecting customer purchase data and delivering targeted promotions.

The business runs on a direct-to-consumer transaction-based revenue model: customers pay at point of sale for groceries and health-adjacent products, with a stated minimum purchase threshold of $15.00 to redeem free coupons. Distribution is multi-channel and regional in scope, combining an owned e-commerce storefront, local same-day delivery, and physical store pickup. Marketing relies on a homepage specials section, an email newsletter subscription that also acts as a waitlist for geographic expansion, and organic social media presence on Facebook, Twitter, Instagram, and Foursquare. Customer segmentation is horizontal, targeting health-conscious individual consumers seeking convenience, same-day fulfillment, and access to specialty wellness and organic items beyond what a conventional grocer offers. The company is privately held with Heddy Tabet identified as founder/owner; no external funding rounds, investors, partnerships, or M&A activity are disclosed in the available source material.

Name

A Matter of Health

Legal name

A Matter of Health

Website

https://online.amatterofhealth.net

Company type

Private

Operating status

Operating

Short description

A Matter of Health operates a regional health-focused supermarket in Nanuet, US, selling groceries, produce, vitamins, and beauty products through in-store and online ordering with same-day pickup and local delivery. It serves health-conscious individual consumers via a loyalty-card-enabled direct-to-consumer e-commerce platform.

Ownership category

akta.pro rank

Headquarters

HQ city

Nanuet

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Grocery Retail Sales: Direct retail sales of groceries, produce, vitamins, and beauty products through online ordering platform. Revenue generated from customer purchases with options for same-day pickup or delivery. Transaction-based revenue model where customers pay for products at point of sale.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

Operates an online supermarket (AmatterOfHealth) that enables customers to shop for groceries, produce, vitamins, supplements, and beauty products via a web-based storefront. Customers can place orders online and choose between same-day home delivery (subject to delivery-area availability) or in-store pickup at physical supermarket locations, with optional loyalty card and coupon-based promotions.

Product overview

A Matter of Health operates a single, unified online grocery delivery platform rather than a modular product architecture. The core offering is the A Matter of Health Online Supermarket, which provides customers with the ability to order fresh groceries online with same-day pickup or delivery options. The service includes a loyalty card program for customer tracking and benefits. Product categories encompass dry goods, produce, refrigerated and frozen items, vitamins and beauty products, and supplements. The platform also features a special orders capability for certain products.

Differentiator

Problem solved

Functional benefit

Products and services

• AmatterOfHealth Online Supermarket
• Loyalty Card Program Customer loyalty program that provides members a card to use during shopping, enabling tracking of purchases and access to membership-related benefits at the supermarket.
• Same-Day Delivery Service Delivery fulfillment service that brings online grocery orders to customers' doorsteps the same day they are placed, with availability checked by customer address.
• In-Store Pickup Order-fulfillment option that allows customers who place orders online to pick up their groceries at the physical supermarket store.
• Manufacturer Coupons Coupon-acceptance program allowing customers to apply manufacturer coupons to their online grocery orders, subject to the stated minimum purchase requirement.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves1 record

Expansion highlights3 records

Direct peers

• FreshDirect: FreshDirect is a direct-to-consumer online grocer offering same-day and next-day delivery of fresh groceries, produce, and specialty items to households in select U.S. regions. It directly competes with A Matter of Health's online grocery, pickup, and delivery model, and shares the regional-delivery-radius structure tied to fulfillment centers.
• Instacart: Instacart is the largest online grocery delivery platform in the U.S., connecting shoppers to a wide range of supermarket and specialty grocery retailers with same-day delivery. It competes with A Matter of Health for the same health-conscious online grocery customer and overlaps on assortment, delivery, and pickup.
• Peapod: Peapod was an early online grocery delivery service operating regional fulfillment centers in the U.S. Northeast and Midwest. It is comparable to A Matter of Health in offering scheduled grocery delivery with regional zip-code-based service and supermarket-style assortment, including health and specialty items.

Broad incumbents

• Walmart Grocery: Walmart's grocery business (in-store and online pickup/delivery) is a national omnichannel grocery incumbent with massive scale, low prices, and a rapidly expanding organic and health assortment. It competes with A Matter of Health for value-conscious and increasingly health-conscious shoppers in any overlapping geographies.
• Whole Foods Market: Whole Foods Market is a national natural and organic foods retailer (owned by Amazon) with strong overlap on the health-focused assortment (vitamins, supplements, organic groceries) that differentiates A Matter of Health. It also offers online ordering and delivery via Amazon, raising the competitive bar in the health-and-wellness niche.
• Amazon Fresh: Amazon Fresh is Amazon's online grocery delivery and pickup service offering same-day slots, broad assortment, and Prime-member subsidies. It competes head-on with A Matter of Health for online grocery basket share in overlapping geographies and brings substantially greater logistics scale.
• Stop & Shop: Stop & Shop is a major Northeastern U.S. grocery chain offering Peapod-powered online ordering, curbside pickup, and home delivery. It competes with A Matter of Health in the same Nanuet-area geography but operates many more stores and a substantially larger digital grocery infrastructure.
• ShopRite: ShopRite is a large Northeast U.S. supermarket cooperative with a strong store presence in New York and New Jersey (including near Nanuet). It offers online ordering, curbside pickup, and home delivery of groceries, directly competing with A Matter of Health for the same regional customer base but at significantly greater scale.

Regional players

• Fairway Market: Fairway Market is a New York-area specialty grocer known for produce, gourmet, organic, and health-focused assortments. It overlaps with A Matter of Health on the health-and-specialty positioning and serves a similar Northeast metropolitan customer, although at a larger multi-store scale.
• Key Food Markets: Key Food is a cooperative of independent family-owned supermarkets concentrated in the New York City metropolitan area, similar in size and ownership profile to A Matter of Health. Comparable on independent-grocer scale, neighborhood positioning, and per-store online ordering offerings.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks5 records

Key highlights5 records

Customer concentration

• Xx.com/amatterofhealth
• Facebookfacebook.com/AMatterofHealth
• LinkedInlinkedin.com/company/matter-of-health-inc

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about A Matter of Health