Nutrition Warehouse

What Nutrition Warehouse does

Nutrition Warehouse is an Australian-headquartered omnichannel sports nutrition retailer that sells supplements, protein powders, pre-workouts, fat burners, amino acids, vitamins, and adjacent health and lifestyle products to consumers across Australia and New Zealand. The company operates an e-commerce storefront built on Shopify, supported by a physical retail store network accessible via a store locator, with Click & Collect and SameDaySupps same-day delivery fulfillment options. Its catalog spans more than 100 third-party brands, including Optimum Nutrition, EHP Labs, Applied Nutrition, Anabolix Nutrition, Genetix Nutrition, Rule 1 Proteins, bRaw, and Nexus Sports Nutrition, with category depth across protein formats (whey, isolate, plant-based, casein, collagen), creatine, pre-workouts, fat burners, RTD beverages, weight management, and emerging segments like Gamer Supps, Activewear, and Healthy Pantry.

Name

Nutrition Warehouse

Website

https://nutritionwarehouse.com.au

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

251–500 employees

Short description

Nutrition Warehouse is an Australian omnichannel sports nutrition retailer selling 100+ supplement brands via Shopify e-commerce, physical retail stores, Click & Collect, and SameDaySupps delivery to fitness, weight management, wellness, and gaming consumers across Australia and New Zealand.

Ownership category

akta.pro rank

Product category

Sports Nutrition Retail

NAICS

Food (Health) Supplement Retailers (456191), Sporting Goods Retailers (45911)

SIC

Sporting & Athletic Goods, Nec (3949)

akta.pro primary industry

Health Food & Supplement Stores (CRAHAEAC)

akta.pro secondary industries

Sporting Goods, Outdoor & Fitness Marketplaces (CRAFABAI), Sporting Goods & Outdoor Inventory-led Online Retailers (CRAFADAJ)

Keywords

• Sports nutrition retail
• Protein powder supplements
• Pre-workout formulas
• Fat burner supplements
• Vitamin health supplements

Headquarters

HQ city

Upper Coomera

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Retail Product Sales: Revenue generated from direct sales of sports nutrition supplements, protein powders, vitamins, and fitness accessories to consumers through e-commerce and physical retail stores.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels3 records

Core offering

Nutrition Warehouse is an Australian omnichannel retailer that sells sports nutrition and health supplements from over 100 third-party brands, including protein powders, pre-workouts, fat burners, amino acids, creatine, weight gainers, vitamins, and ready-to-drink beverages. Customers can purchase products online through the Shopify-based storefront or at physical retail stores across Australia, with options for Click & Collect and Same Day Supps delivery. The retailer also offers curated bundles, activewear, gym accessories, gamer supplements, and educational content via the Fit Talk blog.

Product overview

Nutrition Warehouse is an Australian sports nutrition e-commerce retailer offering a comprehensive portfolio of supplements across multiple categories. The platform provides access to over 100 third-party brands including Optimum Nutrition, Genetix Nutrition, Rule 1 Proteins, Anabolix Nutrition, EHP Labs, Applied Nutrition, bRaw, and Nexus Sports Nutrition. Product offerings include protein supplements (whey protein powder, whey isolate, plant-based protein, casein, collagen), pre-workout formulas, fat burners, amino acids and BCAAs, creatine, weight gainers, vitamins and health supplements, and ready-to-drink (RTD) beverages. The platform serves fitness enthusiasts, athletes, and health-conscious consumers through online ordering with delivery and click-and-collect options.

Differentiator

Problem solved

Functional benefit

Products and services

• Gold Standard 100% Whey by Optimum Nutrition Premium whey protein powder supporting muscle recovery and growth with multiple flavor options and sizes, sold through the Optimum Nutrition brand.
• Gold Standard 100% Isolate by Optimum Nutrition High-purity whey isolate protein with minimal fat and carbs, designed for lean muscle support.
• Serious Mass by Optimum Nutrition High-calorie weight gainer formula with protein, carbohydrates, and vitamins for bulking and muscle mass gains.
• Lean Whey by Genetix Nutrition Lean protein formula supporting muscle definition with multiple limited edition flavors.
• R1 Protein WPI by Rule 1 Proteins Whey protein isolate with high purity and fast absorption for post-workout recovery.
• Ultimate Plant Protein by bRaw Vegan plant protein blend with multiple flavor options for muscle recovery without dairy.
• Freak3d Pre-Workout by Anabolix Nutrition High-stim pre-workout formula designed for energy, focus, and performance enhancement during training.
• ABE (All Black Everything) by Applied Nutrition Premium pre-workout complex with energy, pumps, and focus ingredients for intense training sessions.
• Gold Standard Pre Workout by Optimum Nutrition Pre-workout formula with caffeine, amino acids, and performance ingredients for energy and focus.
• Per4m 2.0 by Nexus Sports Nutrition Updated pre-workout formula with enhanced energy and performance matrix for serious athletes.
• OxyShred by EHP Labs Thermogenic fat burner with energy support and metabolic activation ingredients for weight management.
• Ripp3d Fat Burner by Anabolix Nutrition Advanced thermogenic fat burner with energy and appetite support for weight management.
• Essential Amin.o. Energy by Optimum Nutrition Essential amino acid formula with B-vitamins for energy and muscle support during workouts.
• 100% Pure BCAA by Genetix Nutrition Essentials Pure branched-chain amino acid formula supporting muscle recovery and reducing exercise fatigue.
• Micronized Creatine Powder by Optimum Nutrition Micronized creatine monohydrate for strength, power, and muscle volume support.
• Freak3d Energy RTD by Anabolix Nutrition Ready-to-drink energy supplement in various flavors for pre-workout energy support.
• Stacks & Bundles Curated multi-product supplement bundles and stacks combining complementary products for training goals, sold under the Stacks & Bundles collection.
• Activewear & Gym Clothing Workout apparel and gym clothing sold alongside supplements within the Activewear & Gym Clothing category.
• Gym Accessories Gym accessories including shakers, bags, and training aids sold under the Gym Accessories category.
• Gamer Supplements Energy, focus, and nootropic supplements targeted at the gaming community, sold under the Gamer Supps category.
• Drinks (RTDs) Ready-to-drink beverages including protein waters, energy drinks, and functional beverages sold under the Drinks (RTDs) category.
• Same Day Supps Delivery Same-day delivery service for urgent supplement needs in select Australian areas, operated as part of the Nutrition Warehouse omnichannel offering.

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Mr Supplement: One of Nutrition Warehouse's closest Australian competitors — a multi-brand online sports nutrition retailer offering protein, pre-workout, fat burners and vitamins with similar brand portfolio and target audience of gym-goers and bodybuilders.
• Aussie Supps: Australian online supplement retailer carrying overlapping brands (Optimum Nutrition, EHP Labs, Muscle Nation) and competing directly on price, range and fulfillment speed in the same fitness enthusiast and bodybuilding segment.
• Supplement Mart: Australian sports nutrition retailer with comparable multi-brand assortment (Optimum Nutrition, BSN, Musashi) and similar positioning toward gym-goers, bodybuilders and athletes seeking protein, pre-workout and recovery products.
• Bodybuilding.com: Long-established online sports nutrition and supplement retailer targeting bodybuilders and fitness enthusiasts. Comparable on product categories, target audience and content-driven merchandising, although it operates primarily in the US market.

Emerging players

• BodyScience (BSc): Australian sports nutrition brand that also operates its own direct retail channels and is stocked by Nutrition Warehouse. Comparable as a vertically integrated competitor building its own brand-led DTC presence alongside third-party distribution.
• Muscle Nation: Australian-born sports nutrition brand that has aggressively built direct-to-consumer e-commerce, posing a disintermediation threat to multi-brand retailers like Nutrition Warehouse that stock its products.

Broad incumbents

• GNC: Global specialty health and wellness retailer with broad sports nutrition, vitamin and supplement assortment. Comparable as a larger incumbent operating in the same product categories with both physical and digital retail, although NW is regionally focused.
• The Vitamin Shoppe: US-based specialty retailer of vitamins, supplements and sports nutrition with physical stores plus e-commerce — a directly comparable omnichannel specialist retailer serving similar fitness and wellness use cases.
• iHerb: Large global online-only supplement and sports nutrition retailer with deep assortment and international shipping. Comparable on assortment breadth and online customer experience, though it competes primarily through price and SKU depth rather than physical retail.
• Holland & Barrett: UK-headquartered health and wellness retailer with extensive physical store network and growing online presence. Comparable as a multi-category supplement and sports nutrition specialist serving health-conscious consumers with omnichannel fulfillment.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/nutritionwareho
• Facebookfacebook.com/nutritionwarehouse
• LinkedInlinkedin.com/company/nutrition-warehouse

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Nutrition Warehouse