16W Marketing
16W Marketing, LLC is a privately held, Rutherford, NJ-based talent representation agency representing approximately 13 high-profile sports broadcast personalities since 2000, providing career management, contract negotiation, and image protection services on a commission basis.
- Company typePrivate
- Founded2000
- HeadquartersRutherford, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
16W Marketing firmographics
Firmographics- Name
- 16W Marketing
- Legal name
- 16W Marketing, LLC
- Website
- https://16wmktg.com
- Company type
- Private
- Founded year
- 2000
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- 16W Marketing, LLC is a privately held, Rutherford, NJ-based talent representation agency representing approximately 13 high-profile sports broadcast personalities since 2000, providing career management, contract negotiation, and image protection services on a commission basis.
- Ownership category
- akta.pro rank
16W Marketing industry classification
Industry- Product category
- Talent Representation Services
- NAICS
- Agents and Managers for Artists, Athletes, Entertainers, and Other Public Figures (711410)
- SIC
- Services-Advertising (7310)
- akta.pro primary industry
- Athlete & Talent Representation (Agents, Managers) (MPAKAKAA)
- akta.pro secondary industries
- Athlete & Team Sponsorship Deals (Official Partners, Jersey/Kit Sponsors) (MPAKALAA), Sponsorship & Sports Experiential Marketing (MPAAAGAE)
Keywords
Where 16W Marketing is headquartered
LocationHeadquarters
- HQ city
- Rutherford
- HQ country
- United States
- HQ region
- North America
Markets served
16W Marketing business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales
16W Marketing product offering
Product offeringCore offering
16W Marketing represents sports broadcasting talent, providing strategic career development, contract negotiation, image protection, and income-generating concept development for former professional athletes working in television and broadcast media. The firm focuses on placing clients in high-profile broadcast positions and supporting their personal causes and charitable work.
Differentiator
Problem solved
Functional benefit
Products and services
- Talent Representation Services Representation and career management services for sports broadcasting talent, including negotiation for high-profile broadcast positions, image protection, strategic career development, and the creation of income-generating concepts on behalf of clients.
Companies that use 16W Marketing
Customer profileNamed customers13 records
Segments1 record
Ideal customer profiles1 record
16W Marketing technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
16W Marketing partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core and minor.
- Steve RosnercorePartner at 16W Marketing, LLC working on behalf of talent representation.
- Frank VuonominorPartner (Emeritus) at 16W Marketing, LLC. Listed as Emeritus status indicating former active partner.
Scale indicators2 records
16W Marketing competitors and assessment
Company assessmentDirect peers
- Excel Sports Management: Boutique sports talent representation and marketing agency representing broadcasters, athletes, and coaches. Directly comparable to 16W in its focus on individual talent representation across sports media, with similar client-roster-driven business model.
- Wasserman: Major sports marketing and talent representation agency representing broadcasters and athletes across football, baseball, and basketball. Closest scaled analog to 16W's broadcast-talent roster focus, particularly around on-air personalities and former athletes.
- Octagon: Global sports marketing agency with a substantial talent representation practice covering broadcasters, athletes, and Olympic talent. Directly competes for the same on-camera and endorsement mandates 16W pursues.
- Independent Sports & Entertainment (ISE): Mid-sized talent representation and management firm representing broadcasters and former athletes. Closely comparable in size and client profile to 16W, competing for similar broadcast representation mandates.
- BDA Sports Management: Sports talent agency focused on representing athletes and broadcasters for endorsements, broadcasting contracts, and career management. Directly comparable boutique agency competing for the same client profile 16W serves.
- REP 1 Sports: Sports talent agency representing athletes and broadcasters for media, endorsements, and brand partnerships. Direct competitor in the broadcast talent representation space with a similar client roster approach.
Broad incumbents
- Creative Artists Agency (CAA): Mega-agency with a sports division representing broadcasters, athletes, and coaches at scale. Comparable as a talent representation competitor for high-profile sports media clients, though CAA's offering spans entertainment more broadly.
- Endeavor (WME): Global talent and entertainment conglomerate (parent of WME) with a sizable sports representation arm. Overlaps with 16W in representing athletes transitioning into broadcasting and endorsements, though at vastly greater scale.
Emerging players
- Roc Nation Sports: Sports management arm of Roc Nation representing elite athletes across multiple sports and increasingly broadcasters. Competes for the same endorsement and broadcast placement opportunities 16W pursues, particularly with younger talent.
- MVP Talent Group: Talent representation firm focused on sports broadcasters and athletes seeking endorsement and on-air opportunities. Comparable boutique agency competing in the same broadcast talent segment as 16W.
Market position
Customer concentration
16W Marketing financial estimates
Financial estimateRevenue estimate
Valuation estimate
16W Marketing leadership team
Management profileNumber of profiles
Profiles2 records
16W Marketing funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
16W Marketing M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about 16W Marketing
What does 16W Marketing do?
16W Marketing represents sports broadcasting talent, providing strategic career development, contract negotiation, image protection, and income-generating concept development for former professional athletes working in television and broadcast media. The firm focuses on placing clients in high-profile broadcast positions and supporting their personal causes and charitable work.
Is 16W Marketing a public or private company?
16W Marketing is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was 16W Marketing founded?
16W Marketing was founded in 2000. It employs 11 to 50 people.
Where is 16W Marketing based?
16W Marketing is headquartered in Rutherford, United States, in the North America region.
Who are 16W Marketing's main competitors?
Direct peers on record are Excel Sports Management, Wasserman, Octagon, Independent Sports & Entertainment (ISE), BDA Sports Management and REP 1 Sports. Broad incumbents are Creative Artists Agency (CAA) and Endeavor (WME). Emerging players are Roc Nation Sports and MVP Talent Group.
Does 16W Marketing have an API?
No public API is recorded for 16W Marketing.
What industry is 16W Marketing in?
16W Marketing's product category is Talent Representation Services. Its primary akta.pro industry code is MPAKAKAA, Athlete & Talent Representation (Agents, Managers), with a secondary code of MPAKALAA, Athlete & Team Sponsorship Deals (Official Partners, Jersey/Kit Sponsors). Its NAICS code is 711410 and its SIC code is 7310.