Split Rock

What Split Rock does

Split Rock is a four-season family resort and indoor waterpark destination located in Lake Harmony, Pennsylvania, within the Pocono Mountains region. The property operates under the legal entity SCHUSA LLC, is branded as Split Rock Resort by Bel Air Collection (with Bel Air Collection as parent/strategic operator and Highgate Hotels as third-party management company), and was originally established around 1949. Core offerings are centered on Town Center hotel rooms and suites (1-bedroom, 2-bedroom, junior, VIP, and accessible configurations), the H2Oooohh! Indoor Waterpark (Pennsylvania's first, featuring a flowrider, tube slides, wave pool, and splash zones), on-site dining at Tabacchi and the Rock Bar, and an extensive activity portfolio including bowling, arcade, mini golf, sport courts, beach, lake recreation, and the BelAir Moments programming run by the Heartbeat Team.

The business model is a multi-revenue-stream hospitality operation: room accommodations and waterpark admissions are the primary unit-priced revenue drivers, supplemented by mandatory per-night resort fees ($28.50 standard / $23 timeshare), food and beverage, weddings and events with dedicated sales staff, corporate and school group bookings, recreation fees, pet fees, and day passes ($50 adult / $25 child). Distribution is primarily direct-to-consumer via the proprietary bookings.splitrockhotel.com engine and phone reservations, supplemented by a travel agent portal, walk-in waterpark and day-pass sales, and the BelAir Owners Circle timeshare exchange network linking the property to international destinations. Customer segments are diversified across families, wedding parties, corporate groups, school/youth groups, cottage owners, timeshare members, and day visitors, with no disclosed enterprise anchor concentration.

Name

Split Rock

Legal name

Split Rock Hotel

Website

https://splitrockhotel.com

Company type

Private

Founded year

1949

Operating status

Operating

Headcount range

101–250 employees

Short description

Split Rock is a four-season family resort and indoor waterpark destination in Lake Harmony, Pennsylvania, operated under the Bel Air Collection brand and managed by Highgate Hotels. It serves families, wedding parties, corporate groups, school groups, cottage owners, and timeshare members through lodging, waterpark admissions, dining, events, and memberships.

Ownership category

akta.pro rank

Product category

Resort and Water Park Hospitality

NAICS

Hotels (except Casino Hotels) and Motels (72111), Traveler Accommodation (7211), Accommodation (721)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Hotels & Motels (7011), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Resort/Hotel-Integrated Parks (On-Property Theme/Water Parks) (THAJAEAF)

akta.pro secondary industries

Resort & Hotel Water Parks (On-Property Guest-Access Parks) (THAAABAC), Water Parks (Outdoor/Indoor, Wave Pools & Slides) (THAJAEAB), Mountain & Adventure All-Inclusive Resorts (THAGAKAH)

Keywords

• Family resort hospitality
• Indoor waterpark attractions
• Poconos mountain lodging
• Wedding event venues
• Vacation ownership exchange

Headquarters

HQ city

Lake Harmony

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain, Technology or R&D

Revenue model

1. Room Accommodations: The resort generates primary revenue from hotel room and suite rentals at the Town Center location. Room types include 1-bedroom suites, 2-bedroom suites, junior suites, and VIP suites with varying amenities and sizes.
2. Water Park Admissions: The H2Oooohh! Indoor Waterpark is open to the public and generates revenue through ticket sales at differentiated pricing based on height (over/under 42 inches) and observer tickets.
3. Food & Beverage: Multiple dining venues including Tabacchi (food court/pizzeria), Rock Bar lounge, Water Park food service, and wedding/event catering. Revenue from food and beverage sales during guest stays and day visitors.
4. Cottage Owner Memberships: Annual membership programs for cottage owners in the Lake Harmony community offering access to beach, pool, fitness center, tennis courts, boat slips, and other amenities. Membership tiers include Full ($1,000), Fitness ($500), Boat Slip ($1,200), Launch Sticker ($100), Kayak Rack ($75).
5. Weddings & Events: Revenue from wedding ceremonies, receptions, rehearsal dinners, and special event bookings. Includes venue rental, catering, and wedding planning services.
6. Group & Meeting Bookings: Corporate retreats, school groups, family reunions, birthday parties, and other group events with customized packages and activity coordination.
7. Day Passes: Daily guest passes for non-staying visitors to access resort amenities including pools, fitness center, activities, and beach. Priced at $50 for adults and $25 for children with 20% discount for homeowners and timeshare members.
8. Recreation Activities: Additional revenue from bowling ($6-$8 per person), arcade games, mini golf, movie theater, laser tag, and rental equipment (kayaks, canoes from Yeti Watersports).
9. Resort Fee: Mandatory per-room per-night resort fee of $28.50 (standard) or $23 (timeshare owners) covering WiFi, beach access, activities, entertainment, fitness center, and various sports facilities.
10. Pet Fees: One-time allergy cleaning fee of $210 for pet stays in designated pet-friendly rooms.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels6 records

Core offering

Split Rock Hotel & Water Park operates a four-season family resort in the Pocono Mountains of Pennsylvania, selling hotel rooms and suites in the Town Center building, daily admissions to the H2Oooohh! Indoor Waterpark (open to the public), on-site food and beverage, full-service weddings and group/corporate events, cottage owner annual memberships, BelAir Owners Circle vacation ownership/exchange, and recreation activities. It combines lodging, an indoor waterpark, multiple dining outlets, recreation, and event venues into a single destination property managed by Highgate Hotels under the Bel Air Collection brand.

Product overview

Split Rock Hotel & Water Park operates as a four-season family resort and water park destination in the Pocono Mountains, Pennsylvania. The property offers a portfolio of lodging options centered in the Town Center building, featuring various suite configurations from junior suites to VIP accommodations. The flagship attraction is the H2Ooooohh! Indoor Waterpark, which is open to the public and features multiple water slides, a wave pool, and a surf simulator. The resort operates under the BelAir Collection brand, which provides experience-based vacation packages and a timeshare exchange program (BelAir Owners Circle) with international destinations. On-site dining includes Tabacchi restaurant and the Rock Bar lounge. Additional offerings encompass wedding and event services, meeting/group facilities, cottage owner memberships, and a comprehensive activities program called BelAir Moments featuring recreational options such as bowling, arcade games, minigolf, sport courts, and lake activities. The resort also offers day passes for non-hotel guests to access amenities.

Differentiator

Problem solved

Functional benefit

Brands

• Bel Air Collection: The parent brand that operates Split Rock Resort, offering a collection of experiences including BelAir Experiences, BelAir Delights, and BelAir Moments for vacation club resort and hotel guests.
• BelAir Owners Circle
• H2Oooohh! Indoor Waterpark

Products and services

• Town Center Rooms & Suites Hotel accommodations in the Town Center building offering 1 Bedroom Suites, 2 Bedroom Suites, Junior Suites with kitchenette, VIP Suites, and Accessible Rooms, with proximity to the indoor pool, sport courts, movie theater, gym, sauna, and the H2Oooohh! Indoor Waterpark. Targeted at family vacationers, couples, corporate guests, and group bookings.
• H2Oooohh! Indoor Waterpark Public indoor water park open to both resort guests and outside visitors, featuring Pennsylvania's first indoor flowrider surf simulator, the Amazon Blast water slide, Leaping Lizards splash zone, Komodo Dragon surf attraction, Hurricane Cove wave pool, Piranha and Viper slides, a Tiki Bar, and birthday party packages. Ticket pricing is differentiated by height (over/under 42 inches) and observer tickets.
• Tabacchi Restaurant & Food Court On-site dining venue in the Town Center food court lounge serving a coffee shop, cafe, pizzeria items, and lunch/dinner menus available for dine-in or takeout, with 20% military/veteran discount. Open to both resort guests and outside visitors for breakfast and all-day dining.
• Wedding & Event Services Full-service wedding offerings including venue rental for rehearsal, ceremony, cocktail hour, and reception, custom menus for wedding dinners, dedicated wedding planning staff, and a $159/night Wedding Preview Stay that includes an exclusive resort tour and on-site wedding planner consultation. Open to engaged couples and their families planning weddings in the Poconos.
• Groups & Meetings Dedicated event spaces and customized packages for family reunions, class/school trips, senior getaways, religious education groups, special events, and corporate retreats, including meeting planner resources, on-site catering, and activity coordination. Sold through the dedicated corporate sales team ([email protected]).
• Cottage Owner Memberships Annual membership program for cottage and home owners in the Lake Harmony community, providing access to the beach, pavilion, indoor pool, fitness center, indoor and outdoor tennis courts, boat slips, kayak storage, and golf cart registration. Membership tiers include Full ($1,000/year), Fitness ($500/year), Boat Slip ($1,200/year), Launch Sticker ($100), and Kayak Rack ($75), with a Lake Harmony Group Sticker ($100) required for boat slip and launch permit holders.
• BelAir Owners Circle Vacation ownership and timeshare exchange program enabling members to use nights at Split Rock Resort and exchange to destinations including Cabos, Vallarta, Cancun, Detroit, Mexico City, and Guadalajara (Riviera Maya), plus access to BelAir Delights such as Welcome Delight and Sunset Corner Delight. Marketed to timeshare and cottage owner members.
• Day Pass Access Daily guest pass for non-staying visitors providing access to resort amenities including the pools, hot tub, fitness center, sport courts, beach, and recreation activities. Priced at $50 for adults and $25 for children, with a 20% discount for homeowners and timeshare members. Purchased at the Front Desk in the Galleria Town Center.
• Recreation Activities & Equipment Rentals Standalone paid recreation offerings including bowling (Kids 12 and under $6; Over 12 $8, shoes included), arcade with over 72 games, mini golf, laser tag, movie theater, racquetball, billiards, ping pong, bocce, and equipment rentals such as kayaks, canoes, long boards, and lake cruises from Yeti Watersports (10% discount for Split Rock summer package guests). Open to both resort guests and outside visitors.

Named customers6 records

Segments6 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Four partnerships are on record, tiered core and minor.

• Bel Air CollectioncoreStrategic or Co-development PartnerBel Air Collection, developed by Thy Collection, has taken over Split Rock Resort as a brand partner. The partnership includes substantial renovation and restoration of the property, bringing BelAir brand experiences, Delights, Moments, and the Owners Circle exchange network to Split Rock. This is a comprehensive brand and management partnership aimed at restoring the resort to its former glory from its founding 75 years ago.
• Highgate HotelscoreOthersHighgate Hotels is identified as the management company for Split Rock Hotel in their privacy policy. They handle property operations and are referenced as part of the data sharing and privacy compliance structure.
• Lake Harmony GroupminorStrategic or Co-development PartnerCollaboration with the Lake Harmony Group (LHG) to collect the $100 Lake Harmony Group Sticker fee required for boat slip rentals and launch permits. The group is a volunteer organization working with the Lake Harmony Preservation Group to fund lake treatment and preservation efforts.
• Yeti WatersportsminorStrategic or Co-development PartnerYeti Watersports provides kayaks, canoes, long boards, and lake cruises at Lake Harmony. Reservations can be made by calling 570-215-0009. The partnership offers 10% discount to Split Rock guests during summer packages.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Great Wolf Lodge Pennsylvania (Poconos): National indoor waterpark resort chain's Poconos location, featuring the same indoor waterpark + family suite + F&B + activities stack as Split Rock. The largest direct competitor in the indoor-waterpark-resort niche in the same regional catchment.
• Kalahari Resorts & Conventions (Poconos): Poconos-based indoor waterpark resort with convention facilities and multiple suite types. Directly comparable to Split Rock: same geography, same core product (family resort + indoor waterpark + group/events), same weather-independent value proposition.
• Camelback Resort & Aquatopia Indoor Waterpark: Poconos resort with attached indoor waterpark (Aquatopia), ski slopes, and outdoor waterpark (Camelbeach). Closest direct competitor to Split Rock - same geography, similar mix of resort + waterpark + four-season positioning.
• Woodloch Pines Resort: Family-focused Poconos resort with comparable all-inclusive-style packages, dining, and recreational activities for multi-generational families. Competes for the same family vacation customer in the same Poconos geography, though without the indoor waterpark.

Others

• Highgate Hotels: Identified in Split Rock's privacy policy as the property management company. A large third-party hospitality operator and relevant indirect peer for benchmarking operational and management practices, though not a customer-facing competitor.
• Bel Air Collection (Thy Collection): Parent brand and strategic operator of Split Rock under Thy Collection. Provides shared guest experience concepts (Delights, Moments, Owners Circle exchange network) across multiple resort properties, making portfolio-wide strategy and exchange economics directly relevant comparables.

Regional players

• Skytop Lodge: Historic Poconos resort focused on premium family experiences with extensive recreational amenities. Comparable target market (drive-to Northeast family leisure), but emphasizes outdoor/seasonal rather than waterpark-led positioning.

Broad incumbents

• Hershey Lodge (Hershey Entertainment & Resorts): Large Pennsylvania family resort integrated with Hersheypark theme park and chocolate-themed attractions. Same family-occasion target market but offers a much larger owned-and-operated entertainment portfolio than Split Rock.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/splitrockresort
• Facebookfacebook.com/splitrockresortpa
• LinkedInlinkedin.com/company/split-rock-resort

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Split Rock