What Greentech Media does

Greentech Media is a B2B online media company providing news, in-depth market research, and analysis for the greentech/clean energy sector. Founded in 2007 and historically headquartered in Boston, Massachusetts, the company was acquired by Wood Mackenzie in 2019 and now operates as a brand/subsidiary under Wood Mackenzie Limited, a private energy and natural resources research and consulting firm headquartered in Edinburgh.

Following the acquisition, Greentech Media's content and audience assets were integrated into Wood Mackenzie's broader research and analytics stack. The combined offering centers on the Wood Mackenzie Lens integrated analytics platform, with specialized modules spanning power and renewables, hydrogen, upstream oil and gas, subsurface (with AI-driven modelling), gas and LNG, metals and mining, carbon/CCUS, emissions, and energy-transition scenarios. Supporting product surfaces include the Lens Direct API for client data integration, Trading Analytics for real-time commodity intelligence, Supply Chain Analytics (formerly PowerAdvocate), bespoke consulting services, and content channels such as Market Insights, Horizons thought leadership, blogs, podcasts (including Greentech Media-originated properties such as the Energy Gang and Interchange Recharged), The Inside Track weekly newsletter, and an online reports store.

Greentech Media's historical business model combined B2B subscriptions, events, and advertising around clean energy coverage. Post-acquisition, revenue mechanics sit inside Wood Mackenzie's enterprise-focused operation, which monetizes through annual and multi-year subscriptions to research platforms (My WoodMac, Lens modules), bespoke consulting engagements, and individual report sales via the online store. Pricing is quote-based and not publicly disclosed. Customers include global energy companies and utilities, investors and financial institutions, and governments and regulatory bodies, served through direct enterprise sales, inside sales, and global consulting delivery, with offices in Edinburgh (HQ), Houston, Singapore, Sydney, and Cape Town and regional events programs across Africa, Asia, Europe, and North America.

Name

Greentech Media

Legal name

Greentech Media

Website

https://greentechmedia.com

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Greentech Media is a B2B clean energy media and research company providing news, market analysis, and events for the greentech sector, now operating as a brand within Wood Mackenzie following its 2019 acquisition.

Ownership category

akta.pro rank

Product category

Clean Energy Industry Research & Media

NAICS

Publishing Industries (513)

akta.pro primary industry

Consumer News & Digital Newsrooms (Web/App-First) (MPAJADAD)

Keywords

• Clean energy media
• Renewable energy research
• Energy transition analysis
• Greentech market intelligence
• Power markets research

Headquarters

HQ city

Boston

HQ country

United States

HQ region

North America

Offices5 records

Markets served

GTM type

B2B

Offering type

Digital Commerce or Content

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Subscription Research & Analytics Services: Annual and multi-year subscription-based access to Wood Mackenzie's research platforms including Lens, market insights, reports, and analyst access.
2. Consulting Services: Bespoke strategic, market and operational improvement consulting services in energy and natural resources delivered by expert industry consultants.
3. Report Sales: Individual online reports sold through the Wood Mackenzie store covering specific industry sectors including power and renewables, upstream oil and gas, LNG, metals, and chemicals.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Greentech Media is an online B2B media company providing news, in-depth market research, and analysis covering the greentech and clean energy industry. Its core content focuses on renewable power, energy transition, and cleantech markets for energy companies, utilities, investors, and policy makers. Following its 2019 acquisition by Wood Mackenzie, Greentech Media operates within Wood Mackenzie's broader portfolio of subscription research, the Lens analytics platform and its sector modules (Power & Renewables, Hydrogen, Upstream, Subsurface, Gas & LNG, Metals & Mining, Carbon, Emissions, Energy Transition), the Lens Direct API, Supply Chain Analytics, Trading Analytics, and bespoke consulting services.

Product overview

Wood Mackenzie is an energy and natural resources research and consulting firm offering a portfolio of research subscriptions, analytics platforms, and consulting services. The core offering is the Wood Mackenzie Lens platform — a unified analytics platform with specialized modules for Power & Renewables, Hydrogen, Upstream, Subsurface, Gas & LNG, Metals & Mining, Carbon, Emissions, and Energy Transition. Additional offerings include the Lens Direct API for data integration, Trading Analytics for commodity intelligence, Supply Chain Analytics (formerly PowerAdvocate) for operational efficiency, and bespoke consulting services. The company also provides research content through Market Insights, Horizons publications, Blogs, Podcasts, and an Online Reports Store covering various energy and natural resources sectors.

Differentiator

Problem solved

Functional benefit

Products and services

• Wood Mackenzie Lens Platform Integrated data and analytics platform providing enterprise energy clients with access to global power, renewables, hydrogen, upstream, subsurface, gas, LNG, metals, mining, carbon, emissions, and energy transition research and analysis under a unified Lens interface.
• Lens Direct API API product allowing enterprise customers to integrate Wood Mackenzie Lens data, analytics, and insights directly into their own proprietary systems.
• Trading Analytics Real-time data and analytics platform covering major commodities to support strategic and trading decisions for commodity traders and enterprise energy clients.
• Supply Chain Analytics (formerly PowerAdvocate) Analytics platform for identifying and executing cost savings, performance improvement, operational efficiency, and risk management opportunities across client organizations.
• Consulting Bespoke strategic, market, and operational improvement consulting services in energy and natural resources tailored to client-specific needs, delivered by expert industry consultants.
• Market Insights News, research notes, and market analysis covering energy and natural resources markets for industry professionals and investors.
• Horizons Monthly thought leadership publication exploring themes shaping the energy transition for senior energy executives, policymakers, and investors.
• Blogs Analyst-authored blog content providing energy insights spanning renewables, conventional energy, and the natural resources supply chain to support strategic decision-making.
• Podcasts Weekly podcast series providing discussions and analysis of the latest news and trends in energy, cleantech, and renewables for industry professionals.
• The Inside Track Newsletter Weekly newsletter delivering the latest opinions, news, and industry analysis from Wood Mackenzie's global analyst team to subscribers.
• Online Reports Store Self-serve online store for purchasing individual published research reports and analyses across sectors including power and renewables, upstream oil and gas, macroeconomics, oil and gas markets, LNG, coal, metals, and chemicals.
• Connected Book Book-length research publication offering data-driven energy insight from Wood Mackenzie thought leaders Simon Flowers and Jason Liu.

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

One partnership is on record.

• Let's Share the Sun (NSLP Partnership)coreStrategic or Co-development PartnerPartnership to transform lives by delivering clean, reliable energy to communities in need. Woodmac volunteers fit solar panels as part of the initiative.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Direct peers

• Cleantech Group: Research and investment advisory firm focused on sustainable innovation and cleantech. Comparable as a niche B2B cleantech research and deal-sourcing platform serving investors and corporates.
• Rystad Energy: Independent energy research firm offering subscription analytics across upstream, renewables, and energy transition. Closely comparable in cross-commodity research subscriptions serving energy companies, investors, and governments.
• S&P Global Commodity Insights: S&P Global's energy and commodities division (formerly Platts and IHS Markit energy), providing price benchmarks, research, and analytics across oil, gas, power, LNG, and metals. Closely comparable in enterprise subscription research and data products.
• BloombergNEF: Bloomberg's energy and clean-tech research arm, offering subscription research, datasets, and analyst coverage across power, renewables, mobility, and commodities. Directly comparable in B2B energy intelligence and cleantech data delivery.
• Argus Media: Independent provider of energy and commodity price benchmarks, market reports, and conferences. Comparable as a subscription-driven intelligence platform serving energy and commodities market participants.
• GreenBiz: Media and events company covering sustainable business, clean energy, and corporate ESG. Comparable in digital newsroom, events, and thought leadership targeting cleantech professionals.
• Energy Intelligence: Subscription publisher covering oil, gas, power, and the energy transition, with research products, data, and events. Directly comparable in B2B energy intelligence with a focus on news-driven research.

Emerging players

• ESG Today: Digital news and analysis platform focused on sustainable investing, ESG, and clean energy. Comparable in newsroom-led content distribution to energy and sustainability professionals.
• Canary Media: Independent news outlet covering the clean energy transition with original reporting, newsletters, and events. Comparable as a digital-first cleantech media brand, though narrower in scope than Greentech Media's research products.

Broad incumbents

• Reuters (Energy & Commodities desk): Global newsroom with dedicated energy, commodities, and climate coverage, including events and reference data. Comparable in B2B news and market intelligence distribution, though operating as a broader incumbent rather than a specialized energy research firm.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/greentech-media
• Xx.com/greentechmedia
• Facebookfacebook.com/greentechmedia

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds3 records

Investors5 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Greentech Media