Herzog and Company

What Herzog and Company does

Herzog & Company (Herzog & Co.) is a privately held, founder-led entertainment production studio headquartered in North Hollywood, California, founded in 1995 by Mark Herzog. The company operates an integrated 'mini-studio' model that combines design, production, and post-production departments under one roof, delivering original programming (documentary series and docuseries for CNN, HBO, HBO Max, Starz, and others), marketing and creative content for major film and television studios (Disney, Marvel, Lucasfilm, Paramount, Universal, Netflix, Lionsgate, Focus Features, Sony), and branded content for consumer companies such as McDonald's, Hard Rock International, Swiffer, and Tom Ford. Capabilities include main title and graphics package design, lyric videos, behind-the-scenes and EPK content, motion graphics, visual effects, animation, and multi-platform content delivery for theatrical, broadcast, streaming, and digital audiences.

The business model is B2B professional services with project-based pricing negotiated directly with enterprise clients via business development ([email protected]). Revenue is generated across four streams: original programming production (production fees, licensing, and network partnerships), film and television marketing content (BTS, featurettes, EPK, promotional materials), design and creative content (main titles, lyric videos, graphics packages), and branded content (consumer campaigns and commercials). Herzog & Co. pursues a vertical segmentation approach, with primary segments being major film studios and television networks/streaming platforms, and a secondary segment of top-tier consumer brands. The company has built long-standing co-development relationships with Tom Hanks and Gary Goetzman's Playtone (Decades series, The Movies), Ridley Scott's Scott Free Productions (Gettysburg, Killing Lincoln), and Hazy Mills (The History of Comedy), reinforcing a pipeline-led rather than bid-driven go-to-market motion.

With 101–250 employees and no disclosed institutional funding, Herzog & Co. has operated continuously for nearly three decades, accumulating an award-winning portfolio that includes an Academy Award (Best Documentary Short Subject, 2005), four Emmy wins (Gettysburg), the 2021 Daytime Emmy (Judy Justice), a Webby (Chasing Cosby), a Clio Bronze, and other recognitions. Distribution is exclusively indirect — through clients' platforms (theatrical releases, broadcast networks, streaming services) — with no direct-to-consumer channel. Marketing is conducted primarily through the company's portfolio website (herzogcompany.com), Instagram (@herzogco), earned media via industry awards, and direct enterprise outreach. The company maintains single-office operations in North Hollywood with no disclosed subsidiaries, M&A activity, or geographic expansion plans.

Name

Herzog and Company

Legal name

Herzog & Company

Website

https://herzogcompany.com

Company type

Private

Founded year

1995

Operating status

Operating

Headcount range

101–250 employees

Short description

Herzog & Company is an Emmy- and Academy Award-winning entertainment production studio founded in 1995 in North Hollywood, providing integrated design, production, and post-production services — including documentary series, marketing campaigns, main titles, and branded content — for major film studios, networks, streamers, and consumer brands.

Ownership category

akta.pro rank

Product category

Entertainment Production Services

NAICS

Motion Picture and Video Production (51211), Graphic Design Services (54143)

SIC

Services-Motion Picture & Video Tape Production (7812)

akta.pro primary industry

Content Production (Video, Design, Copy, Studio) (BPAFAAAF)

akta.pro secondary industries

Content Studio & Creative Resourcing (In-house/Embedded Teams) (BPAFAIAJ), B2B/ABM Creative Agencies (MPAAAAAI)

Keywords

• Entertainment marketing services
• Documentary production studio
• Film marketing campaigns
• Creative design services
• Branded content production

Headquarters

HQ city

North Hollywood

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Original Programming Production: Producing critically-acclaimed original programming for network, cable, and digital outlets including documentary series, docuseries, and feature documentaries. Revenue derived from production fees, licensing, and partnerships with networks like CNN, HBO, and streaming platforms.
2. Film and Television Marketing: Creating marketing campaigns, behind-the-scenes content, featurettes, EPK materials, and promotional content for major film and television studios including Disney, Paramount, Universal, and Netflix.
3. Design and Creative Content: Design division creates main titles, lyric videos, music videos, graphics packages, and branded content for studios and top-tier brands.
4. Branded Content: Creating branded campaigns and content for consumer brands including McDonald's, Hard Rock International, Swiffer, and Tom Ford.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Herzog and Company is a B2B entertainment production and marketing company that produces original programming, film and television marketing campaigns, design and graphics packages, social/digital content, and branded content for major film studios, television networks, streaming platforms, and consumer brands. The firm operates an integrated 'mini-studio' model that combines design, production, and post-production departments to deliver end-to-end content services including documentary series, EPK, behind-the-scenes featurettes, main title sequences, lyric videos, and branded campaigns.

Product overview

Herzog and Company is an Emmy Award-winning entertainment and media production company offering a multi-service 'mini-studio' model encompassing design, production, and post-production departments. The company operates four primary divisions: Original Programming (documentary series and docuseries for networks like CNN, HBO, and Starz), Design (main title sequences, graphics packages, and animated content), Creative Content (marketing campaigns, EPK, featurettes, and behind-the-scenes content), and Social/Digital (social media campaigns and digital content). The company also offers Branded content services for corporate clients. Projects span feature films, television series, streaming platforms, and commercial brands, with major clients including Disney, Paramount, Netflix, Warner Bros., and major broadcast networks.

Differentiator

Problem solved

Functional benefit

Products and services

• Original Programming Production Critically-acclaimed original programming for network, cable, and digital outlets, including documentary series, docuseries, and feature documentaries delivered to clients like CNN, HBO, National Geographic, History Channel, and streaming platforms.
• Film and Television Marketing Campaigns End-to-end marketing campaign production for major film and television studios including Disney, Marvel, Lucasfilm, Paramount, Universal, Lionsgate, Focus Features, Sony Pictures, and Netflix, covering EPK, behind-the-scenes content, featurettes, and promotional materials.
• Design Services (Main Titles, Graphics Packages, Lyric Videos) Custom-designed main title sequences, graphics packages, animated lyric videos, and music videos for film, television, and streaming clients including Disney (Toy Story 4, Cruella, Shang-Chi), Lucasfilm (Star Wars: Visions), and Variety.
• Social/Digital Content Campaigns Social video content campaigns and digital content for streaming series and television properties, including Netflix's Black Summer (Season 2 became #7 watched show) and Lifetime's Supernanny 2020 return.
• Branded Content Production Branded content, commercial production, and promotional campaigns for consumer brands such as McDonald's (Mariah Menu launch in 72 hours), Hard Rock International (Super Bowl 2020 commercial), Swiffer (Adulting campaign), and Tom Ford International (social spots for eyewear and accessories).

Quantifiable outcome

• Black Summer became the #7 watched show on Netflix with Season 2
• +6 more outcomes

Named customers20 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Nine partnerships are on record, tiered core and minor.

• PlaytonecoreStrategic or Co-development PartnerLong-term partnership with Tom Hanks and Gary Goetzman's Playtone for original programming including The Movies (12-hour CNN series), Decades series (The Sixties, Seventies, Eighties, Nineties, 2000s), 1968, My Gift: A Christmas Special from Carrie Underwood, and other documentary projects. Playtone is a key co-production partner for original content.
• Scott Free ProductionscoreStrategic or Co-development PartnerPartnership with Ridley Scott's Scott Free Productions for documentary productions including Gettysburg (History Channel) and Killing Lincoln (National Geographic). Collaborative approach to docudrama and documentary content development.
• Hazy Mills ProductionscoreStrategic or Co-development PartnerPartnership with Todd Milliner and Sean Hayes's Hazy Mills for The History of Comedy series on CNN across two seasons. Collaborative development of comedy documentary content.
• Los Angeles TimescoreStrategic or Co-development PartnerPartnership with LA Times for documentary projects including Pound For Pound boxing documentary and Chasing Cosby podcast (Webby Award winner). Joint content development for investigative documentary content.
• Tom HankscoreStrategic or Co-development PartnerOngoing creative partnership with Tom Hanks across multiple productions including Magnificent Desolation (IMAX film narrated by Hanks), Killing Lincoln (narrated by Hanks), and various Playtone co-productions.
• Ken BurnscoreStrategic or Co-development PartnerCo-directed The Work To Come: A Tribute to Senator Edward Kennedy with Ken Burns for the 2008 Democratic National Convention.
• Rashida JonesminorStrategic or Co-development PartnerPartnership with Rashida Jones for Hot Girls Wanted: Turned On documentary series on Netflix exploring technology and intimate relationships.
• Easy Day MediaminorStrategic or Co-development PartnerPartnership with Easy Day Media for Lady Valor: The Kristin Beck Story documentary.
• Discount Sushi/XG ProductionsminorStrategic or Co-development PartnerPartnership with Discount Sushi and XG Productions for The Forgotten West Memphis Three documentary on Oxygen.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Tool of North America: LA-based entertainment design, VFX, and motion graphics studio serving major studios and brands with main titles, trailers, and integrated campaign work. Closely comparable to Herzog's Design and Creative Content divisions across Disney/Paramount-class clients.
• Trailer Park Group: One of the largest entertainment marketing agencies producing theatrical trailers, TV spots, EPK, and integrated content campaigns for major film and streaming clients. Direct competitor to Herzog's film/TV marketing and BTS content practice.
• ZEALOT: Creative design and content studio producing main title sequences, motion graphics, and integrated campaigns for film, TV, and streaming clients. Directly comparable to Herzog's Design division and Decades main title work.
• The-Artery: VFX and design studio that creates main titles, end titles, in-show graphics, and visual effects for feature films and series. Highly comparable to Herzog's VFX/motion graphics capabilities and studio relationships.
• Buddha Jones: Entertainment marketing agency (now operating within Imagine) producing trailers, TV spots, and integrated creative campaigns for major studios. Direct overlap with Herzog's film/TV marketing and BTS work.
• mOcean: Entertainment marketing and creative agency serving studios and networks with key art, campaigns, and integrated promotional content. Comparable in client roster (studios and networks) and in creative production capabilities.
• Hecho Studios: Creative content studio producing marketing campaigns, behind-the-scenes content, and EPK for major film and streaming clients. Overlaps directly with Herzog's Creative Content and EPK/featurette work.
• HEAVY: Entertainment marketing and creative services firm producing trailers, integrated campaigns, and content for studios and streamers. Comparable in scale and client mix to Herzog's marketing and design practices.

Broad incumbents

• Anonymous Content: Established production and representation company spanning commercials, film, TV, and digital content with in-house creative and directing talent. Broader and more diversified than Herzog, with overlapping capabilities in commercial and branded content production.

Emerging players

• DAE (Digital Artists Ensemble): Design and VFX studio producing visual effects, design, and integrated content for entertainment and brand clients. Smaller and more design-focused, with meaningful overlap in entertainment marketing visual work.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/herzogco
• Xx.com/herzogco
• Facebookfacebook.com/herzogco
• LinkedInlinkedin.com/company/herzog-and-company

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Herzog and Company