Designers Choice Cabinetry

What Designers Choice Cabinetry does

Designers Choice Cabinetry is a US cabinet manufacturer founded in 1988 and headquartered in Rockledge, Florida, where it operates a single production facility employing more than 200 people and producing an average of 450 cabinets per day. The company sells three cabinet collections through a dealer channel: the Presidential Collection (face-frame construction in oak, maple, and cherry, representing 60% of volume), the Euro-Wood Collection (full-access 100% wood with 17 door styles and extensive stain and paint options), and the Urban Collection (contemporary full-access cabinetry using thermofoil and melamine with textured and high-gloss finishes). All doors and molding are produced in-house from FAS-grade maple, oak, cherry, and alder sourced from southeastern and northeastern US suppliers, with wood products accounting for more than 95% of total volume.

The manufacturing process combines CNC machining (including a CNC router with diamond tooling for thermofoil doors), mitered and mortise-and-tenon door construction, automated staining and top-coating finishing lines, and hand-sanding of each component. Cabinets are shipped fully assembled and boxed with corner protectors, delivered on the company's own fleet of trucks to seven southeastern states (Florida, Georgia, North and South Carolina, Mississippi, Alabama, Louisiana) and through an exclusive furniture shipper to the rest of the United States.

The business operates exclusively through a B2B dealer network (kitchen cabinet dealers nationwide) with no direct-to-consumer sales, supported by a dedicated dealer portal for order entry and account management. Designers Choice is a subsidiary of Essential Cabinetry Group, which also owns sister brands Tedd Wood (Thompsontown, PA) and Executive Cabinetry (Simpsonville, SC), and positions itself on price-value, US-made production, and a limited lifetime warranty. No revenue, funding, or pricing data is publicly disclosed.

Name

Designers Choice Cabinetry

Legal name

Designers Choice Cabinetry

Website

https://dccabinetry.com

Company type

Private

Founded year

1988

Operating status

Operating

Headcount range

101–250 employees

Short description

Designers Choice Cabinetry is a Rockledge, Florida-based US cabinet manufacturer selling face-frame and full-access kitchen and bath cabinets through a nationwide dealer network, producing about 450 cabinets per day across three collections. It is a subsidiary of Essential Cabinetry Group.

Ownership category

akta.pro rank

Product category

Kitchen and Bath Cabinetry

NAICS

Wood Kitchen Cabinet and Countertop Manufacturing (337110), Household and Institutional Furniture and Kitchen Cabinet Manufacturing (3371)

SIC

Wood Household Furniture, (No Upholstered) (2511)

akta.pro primary industry

Custom Cabinet Design & Build (HSAPAIAA)

Keywords

• Kitchen cabinets
• Bathroom cabinets
• Face frame cabinets
• Full access cabinets
• Cabinet manufacturing

Headquarters

HQ city

Rockledge

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales, Others

Revenue model

1. Cabinet Sales through Dealers: Designers Choice Cabinetry manufactures and distributes cabinets through a network of kitchen cabinet dealers across the United States. The company sells face-frame and full access cabinets, with the face-frame cabinet representing 60% of volume.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

Designers Choice Cabinetry manufactures face-frame and full access kitchen and bathroom cabinets in-house at its Rockledge, Florida facility, producing more than 450 cabinets per day on computer-driven equipment. The company offers three distinct collections (Presidential, Euro-Wood, and Urban) covering plywood, particle board, melamine, and Thermofoil construction, and distributes exclusively through a network of kitchen cabinet dealers across the United States.

Product overview

Designers Choice Cabinetry offers three distinct cabinet collections: the Euro-Wood Collection (full-access, 100% wood with 17 door styles in Oak, Maple, Cherry with extensive stain and paint options), the Presidential Collection (face-frame construction in the same wood species with dovetail drawers), and the Urban Collection (contemporary full-access cabinetry with alternative materials like Thermofoil and melamine for modern aesthetics). The company manufactures cabinets in-house at their Rockledge, Florida facility using computer-driven and CNC equipment, with all doors produced at their factory. All products are backed by a limited lifetime warranty.

Differentiator

Problem solved

Functional benefit

Brands

• Presidential Collection: Face frame cabinets available in Oak, Maple, Cherry with dovetail drawers and soft close glide standard
• Euro-Wood Collection
• Urban Collection

Products and services

• Presidential Collection

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Three partnerships are on record, tiered core and minor.

• Essential Cabinetry GroupcoreStrategic or Co-development PartnerDesigners Choice Cabinetry is part of Essential Cabinetry Group, which offers a full line of full access, framed, and inset cabinetry at stock, semi-custom, and custom price points. The group leverages product synergies, intellectual talent, and buying power while maintaining small company mentality. All brands are proudly made in the USA.
• Tedd WoodminorStrategic or Co-development PartnerSister brand under Essential Cabinetry Group located in Thompsontown, PA. Part of the family of cabinet companies sharing similar history of craftsmanship, styling, and flexibility.
• Executive CabinetryminorStrategic or Co-development PartnerSister brand under Essential Cabinetry Group located in Simpsonville, SC. Part of the family of cabinet companies sharing similar history of craftsmanship, styling, and flexibility.

Scale indicators4 records

Expansion highlights4 records

Broad incumbents

• MasterBrand Cabinets: MasterBrand is the largest U.S. manufacturer of residential cabinets (owns KraftMaid, Merillat, Diamond, etc.). It competes head-on with Designers Choice in the stock/semi-custom dealer channel but operates at vastly greater scale and brand breadth.
• Wolf Home Products: U.S. manufacturer offering cabinetry alongside broader building products ( decking, railing). Sells to dealers and home centers; comparable to DCC in dealer-distributed frameless and face-frame kitchen cabinets.
• American Woodmark Corporation: Public U.S. cabinet manufacturer (NASDAQ: AMWD) serving the remodeling and new home construction markets through dealer and home center channels. Directly comparable to DCC in product category and dealer-based GTM, with substantially larger scale.

Regional players

• Kemper Cabinetry: Midwest U.S. semi-custom cabinet brand (historically a MasterBrand property) selling to independent dealers. Comparable in product positioning, dealer-only distribution, and semi-custom construction to DCC's offerings.

Direct peers

• Omega Cabinetry: Semi-custom cabinet manufacturer serving independent kitchen and bath dealers across the U.S. Directly competes with DCC in the dealer channel, with overlapping product tier (stock to semi-custom frameless).
• Fabuwood: Northeast U.S. manufacturer focused on frameless/full-access kitchen cabinets sold through independent dealers. Highly comparable to DCC's Euro-Wood and Urban Collections with strong dealer-channel GTM in similar price-value band.
• JSI Cabinetry: Regional U.S. cabinet manufacturer offering semi-custom and custom frameless and inset cabinetry to kitchen and bath dealers. Directly comparable manufacturing approach (computer-driven equipment) and dealer GTM to Designers Choice.
• Executive Cabinetry: Sister brand of Designers Choice Cabinetry under Essential Cabinetry Group, located in Simpsonville, SC. Shares manufacturing philosophy, dealer-based distribution, and product tiering — essentially a co-equal peer used to extend the group's geographic and dealer reach.
• Tedd Wood: Sister brand under Essential Cabinetry Group based in Thompsontown, PA. Offers framed, full-access, and inset cabinetry in the same stock/semi-custom/custom price tiers as DCC, sharing customers and buying power within the group.

Emerging players

• IKEA (SEKTION kitchen system): Global flat-pack and now full-service kitchen cabinet provider with strong price-value positioning in the U.S. While not a dealer-channel peer, IKEA competes for the same homeowner remodels DCC's dealers serve, applying downward price pressure on the mid-tier of the market.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/Designers-Choice-Cabinetry-154763274534631

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Designers Choice Cabinetry