NOVA Technology
- Company typePrivate
- Founded1986
- HeadquartersMenomonee Falls, United States
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
NOVA Technology firmographics
Firmographics- Name
- NOVA Technology
- Legal name
- Nova Technology International
- Website
- https://novalocks.com
- Company type
- Private
- Founded year
- 1986
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
NOVA Technology industry classification
Industry- Product category
- Loading Dock Equipment
- SIC
- Industrial Trucks, Tractors, Trailors & Stackers (3537)
- akta.pro primary industry
- Terminal Cargo Handling & Yard Operations (Receiving, Staging, Delivery) (TLAHALAB)
- akta.pro secondary industry
- Ship Access & Working-at-Height Systems (Gangways, Ladders, Platforms, Railings) (IMAJAIAL)
Keywords
Where NOVA Technology is headquartered
LocationHeadquarters
- HQ city
- Menomonee Falls
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
NOVA Technology business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Loading Dock Equipment Sales: NOVA sells loading dock equipment including vehicle restraints, dock levelers, dock seals and shelters, safety barriers and gates, and dock lifts through a network of authorized dealers and installers.
- Aftermarket Service Parts: Company provides a broad array of Nova aftermarket service parts for all product lines, supporting ongoing maintenance and replacement needs for existing customers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Other | Direct B2B sales through dealer network |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels3 records
NOVA Technology product offering
Product offeringCore offering
NOVA Technology manufactures and distributes a comprehensive line of loading dock equipment, including vehicle restraint systems (Truck Lock, EZ-Lock, OmniLock, Lock & Load, Lock-Up), dock levelers (mechanical, air-powered, hydraulic, edge-of-dock, barrier lip), dock seals and shelters, safety barrier gates (Defender Gate series, Dock Sentinel), dock lifts, and communication and control systems. Products are designed to secure trailers, prevent forklift accidents and trailer creep, compensate for height differences between dock and truck, and seal weather gaps at warehouse loading docks. The company sells exclusively through a nationwide network of authorized dealers and installers across the United States.
Product overview
Nova Technology is a loading dock equipment manufacturer serving the material handling industry since 1986, headquartered in Menomonee Falls, Wisconsin. The company's product portfolio encompasses a comprehensive suite of loading dock safety and efficiency solutions organized into core product categories: Vehicle Restraints (including the acclaimed Truck Lock™, EZ-Lock™, patent-pending OmniLock™, Lock & Load™, and patented Lock-Up™) that secure trailers to prevent premature departure; Dock Levelers (NMS Mechanical, NAS Air-Powered, NHS Hydraulic, Edge-of-Dock, and Barrier Lip models) available in 25,000-55,000+ lb capacities; Dock Seals and Shelters (ForeverSeal, Foam Pad series, Dairy Seal, Rain Deflector Xtreme, Rigid Frame, Gap Sealer, and Soft Sided series) for weather sealing; Safety Barriers and Gates (Defender Gate® 10/20/XL and Dock Sentinel™); Loading Dock Accessories (safeTstand, Truck Director Signaling System, Loading Dock Guide Light); Dock Lifts; and Communication & Control Systems (Standard Control Box and IntelliDock Combination Control Panel for interlocking dock levelers, doors, and gates). Nova sells exclusively through authorized dealers and installers.
Differentiator
Problem solved
Functional benefit
Brands
- Truck Lock: The acclaimed vehicle restraint product line including 350 Series and Low Profile variants in Cast-In and Flange styles.
- Lock & Load
- Lock-Up
- OmniLock
- EZ-Lock
- NOVA OmniLock
Products and services
- Truck Lock Vehicle Restraints
- EZ-Lock Vehicle Restraint
- OmniLock Vehicle Restraint
- Lock & Load Vehicle Restraint
- Lock-Up Vehicle Restraint
- NMS Mechanical Dock Leveler
- NAS Air-Powered Dock Leveler
- NHS Hydraulic Dock Leveler
- Mechanical Edge-of-Dock Leveler
- Hydraulic Edge-of-Dock Leveler
- Barrier Lip Leveler
- ForeverSeal Dock Seal
- Foam Pad (FP) Series Dock Seal
- Dairy Seal
- Rain Deflector Xtreme Dock Shelter
- Rigid Frame (RF) Series Dock Shelter
- Gap Sealer (GS) Series Dock Shelter
- Soft Sided (SS) Series Dock Shelter
- Defender Gate 10 Safety Barrier
- Defender Gate 20 Safety Barrier
- Defender Gate XL Safety Barrier
- Dock Sentinel Safety Gates
- Dock Lift
- IntelliDock Combination Control Panel
Quantifiable outcome
- Pull-away force resistance of over 32,000 pounds on vehicle restraints
- +2 more outcomes
Companies that use NOVA Technology
Customer profileNamed customers1 record
Segments1 record
Ideal customer profiles2 records
NOVA Technology technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
NOVA Technology partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Authorized Dealers and InstallerscoreNOVA Technology sells exclusively through authorized dealers and installers. The company maintains a nationwide network of trained loading dock equipment dealers, distributors, and installers to serve customers. Interested parties can apply through new dealer credit application process.
Scale indicators2 records
Recent moves5 records
Expansion highlights5 records
NOVA Technology competitors and assessment
Company assessmentDirect peers
- Vestil Manufacturing: Vestil is a broad-line manufacturer of material handling, loading dock, and industrial equipment including dock levelers, lifts, and safety barriers. Its catalog-driven approach and focus on small-to-mid-market distribution overlap with NOVA's dealer-channel model.
- Blue Giant: Blue Giant (part of Steel King Industries) manufactures vehicle restraints, dock levelers, dock seals, and lift equipment for loading dock and material handling applications. Its product line and dealer-based distribution model closely mirror NOVA's go-to-market.
- Rite-Hite: Rite-Hite is the largest US manufacturer of loading dock equipment, vehicle restraints, dock levelers, dock seals, and industrial doors. It directly competes with NOVA across virtually all of NOVA's product categories and is the dominant specification choice for national warehouse accounts.
- Chase Industries (Chas. F. Chase): Chase Industries is a privately held loading dock equipment manufacturer producing vehicle restraints, dock levelers, and seals. It competes directly with NOVA in the US mid-market warehouse and logistics segment.
- Stertil-Koni: Stertil-Koni specializes in heavy-duty vehicle lifting systems including mobile column lifts and platform lifts for trucks, plus dock equipment. Its dock lift and leveler products directly overlap with NOVA's dock lift category.
- 4Front Engineered Solutions: 4Front Engineered Solutions (now part of ASSA ABLOY) designs and manufactures loading dock equipment including vehicle restraints, levelers, seals, and industrial doors. Its dock-equipment portfolio is a close functional match to NOVA's product breadth.
- Systems, Inc. Systems, Inc. owns the Kelley, Serco, Poweramp, DLM, and McGuire brands, making it one of the largest loading dock equipment manufacturers in North America. It competes head-to-head with NOVA in vehicle restraints, dock levelers, and seals/shelters.
Emerging players
- Beacon Industries: Beacon Industries manufactures loading dock equipment, safety barriers, and material handling products. It is a smaller US-based competitor focused on similar dock equipment categories to NOVA, often competing on price in the mid-market.
Broad incumbents
- ASSA ABLOY Entrance Systems: ASSA ABLOY's Entrance Systems division (Crawford, Albany, Entrematic/Megadoor) supplies industrial doors, dock shelters, and loading dock equipment globally. It competes with NOVA in dock seals and shelters as part of a broader access-solutions portfolio.
- Hörmann: Hörmann is a large German-based manufacturer of industrial doors, loading dock equipment, and dock seals with global operations. It overlaps with NOVA's dock seals/shelters and levelers categories as part of a much broader industrial building products portfolio.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks7 records
Key highlights7 records
Customer concentration
NOVA Technology social profiles
Digital presenceNOVA Technology financial estimates
Financial estimateRevenue estimate
Valuation estimate
NOVA Technology leadership team
Management profileNumber of profiles
Profiles2 records
NOVA Technology funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
NOVA Technology M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about NOVA Technology
What does NOVA Technology do?
NOVA Technology manufactures and distributes a comprehensive line of loading dock equipment, including vehicle restraint systems (Truck Lock, EZ-Lock, OmniLock, Lock & Load, Lock-Up), dock levelers (mechanical, air-powered, hydraulic, edge-of-dock, barrier lip), dock seals and shelters, safety barrier gates (Defender Gate series, Dock Sentinel), dock lifts, and communication and control systems. Products are designed to secure trailers, prevent forklift accidents and trailer creep, compensate for height differences between dock and truck, and seal weather gaps at warehouse loading docks. The company sells exclusively through a nationwide network of authorized dealers and installers across the United States.
Is NOVA Technology a public or private company?
NOVA Technology is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was NOVA Technology founded?
NOVA Technology was founded in 1986. It employs 11 to 50 people.
Where is NOVA Technology based?
NOVA Technology is headquartered in Menomonee Falls, United States, in the North America region.
How does NOVA Technology make money?
Two revenue lines are on record. Loading Dock Equipment Sales are the primary driver. The others are aftermarket Service Parts.
Who are NOVA Technology's main competitors?
Direct peers on record are Vestil Manufacturing, Blue Giant, Rite-Hite, Chase Industries (Chas. F. Chase), Stertil-Koni, 4Front Engineered Solutions and Systems, Inc.. Beacon Industries is listed as an emerging player. Broad incumbents are ASSA ABLOY Entrance Systems and Hörmann.
Does NOVA Technology have an API?
No public API is recorded for NOVA Technology.
What industry is NOVA Technology in?
NOVA Technology's product category is Loading Dock Equipment. Its primary akta.pro industry code is TLAHALAB, Terminal Cargo Handling & Yard Operations (Receiving, Staging, Delivery), with a secondary code of IMAJAIAL, Ship Access & Working-at-Height Systems (Gangways, Ladders, Platforms, Railings). Its SIC code is 3537.