Barratt Homes

What Barratt Homes does

Barratt Homes is the consumer-facing brand of Barratt Developments plc (now Barratt Redrow plc following the September 2024 merger with Redrow), the United Kingdom's largest housebuilder by turnover. The company builds and sells new-build residential properties — ranging from two-bedroom apartments through five-bedroom detached homes — directly to individual buyers across over 100 development sites in England, Scotland, and Wales. Revenue is generated on a one-time transaction basis per home sale, with no recurring component from individual customers. Headquarters are in Coalville, Leicestershire, with operations run through the legal entity BDW Trading Limited.

The core product platform is new-build housing supported by a comprehensive buyer-assistance ecosystem: Part Exchange schemes, Movemaker, Own New Rate Reducer, Low Deposit and Deposit Boost, Key Worker and Armed Forces Deposit Contributions (up to £25,000), First Homes Scheme, Help to Buy Wales, and Shared Ownership Kickstart. A dedicated sub-brand, BD Living, addresses the apartment segment. Every home carries an NHBC 10-year warranty and the company operates under the New Homes Quality Code and HBF 5-star customer satisfaction rating. The company maintains a longstanding energy-efficiency programme, including a research partnership with the University of Salford's Energy House 2.0 facility that quantified a 12% gas-consumption reduction from lowering boiler flow temperature.

Distribution is direct-to-consumer through on-site show homes and the barratthomes.co.uk website, augmented by the September 2024 formation of MADE Partnership — a master-developer joint venture with Homes England and Lloyds Banking Group, funded with up to £150 million equity from each partner, targeting large-scale residential communities of 1,000 to over 10,000 homes. The business is currently navigating a cyclical trough: FY2024 completions fell to 14,000 from 17,000 the prior year, pre-tax profit fell by approximately three quarters, and cladding remediation costs rose to £628 million. Parent Barratt Developments plc remains a listed FTSE 100 constituent (LSE: BDEV).

Name

Barratt Homes

Legal name

BDW Trading Limited

Website

https://barratthomes.co.uk

Company type

Public

Operating status

Operating

Headcount range

1–10 employees

Short description

Barratt Homes is the UK's largest housebuilder, selling new-build residential properties directly to consumers across England, Scotland, and Wales through 100+ development sites. Operated by Barratt Developments plc (now Barratt Redrow plc, LSE: BDEV), it targets first-time buyers, upgraders, key workers, and investors with comprehensive purchase-assistance schemes.

Ownership category

akta.pro rank

Product category

Residential Homebuilding

NAICS

New Housing For-Sale Builders (236117)

SIC

Land Subdividers & Developers (No Cemeteries) (6552)

akta.pro primary industry

Spec Home / Production Homebuilding (Tract & Volume Builders) (IMAFABAD)

akta.pro secondary industry

Residential Land Development & Subdivision Homebuilding (Build-to-Sell Communities) (IMAFABAL)

Keywords

• New build homes
• Residential housebuilding
• Property development
• Home buyer assistance
• Energy-efficient housing

Headquarters

HQ city

Coalville

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. New Home Sales: Barratt Homes generates revenue primarily through the one-time sale of new-build residential properties. The company sells homes directly to individual buyers through its development sites across England, Scotland, and Wales. Revenue is generated per transaction with no recurring component from individual customers.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

Barratt Homes builds and sells new-build residential homes directly to individual buyers across England, Scotland, and Wales through more than 100 development sites. Its product range spans 2-bedroom to 5-bedroom detached houses under the Barratt Homes brand, alongside the BD Living apartment sub-brand. Revenue is generated through one-time sales of completed properties, supported by buyer assistance schemes such as Part Exchange, deposit contributions for first-time buyers and key workers, and government-backed schemes including Help to Buy, First Homes, and Shared Ownership.

Product overview

Barratt Homes operates as the UK's largest housebuilder offering new build residential homes through a unified brand platform. The core product is new build homes sold directly to buyers, supplemented by a sub-brand called BD Living (apartments) and various buyer assistance programs including Part Exchange schemes, Own New mortgage rate reduction, Low Deposit schemes, Key Worker contributions, and government schemes (Help to Buy, First Homes, Shared Ownership). All homes include NHBC warranty and compliance with New Homes Quality Code. The MADE Partnership joint venture extends capabilities into large-scale master development projects.

Differentiator

Problem solved

Functional benefit

Brands

• BD Living: Brand offering for buyers seeking different housing options
• Barratt Redrow

Products and services

• Barratt Homes (New Build Homes) Primary new-build residential homes sold directly to individual buyers across England, Scotland, and Wales. Houses range from 2-bedroom to 5-bedroom detached properties, each energy-efficient by design and covered by a 10-year NHBC warranty. Served by physical show homes, sales consultants at development sites, and an online enquiry system at barratthomes.co.uk.
• BD Living (Apartments) Sub-brand under Barratt offering apartment living options, including named apartment developments (Adeona, Carnea, Moneta, Hestia, and Veritas). Targeted at buyers seeking apartment-style new-build homes rather than houses.

Quantifiable outcome

• 22 consecutive years as the UK's most award-winning housebuilder with 122 Pride in the Job Quality Awards
• +1 more outcomes

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Six partnerships are on record, tiered core and minor.

• Homes EnglandcoreStrategic or Co-development Partner · 9 September 2024Government housing agency partnered with Barratt and Lloyds to launch MADE Partnership, a master developer joint venture focused on large-scale residential communities of 1,000 to over 10,000 homes. Initial equity backing of £150 million from each partner.
• Lloyds Banking GroupcoreStrategic or Co-development Partner · 9 September 2024Banking group partnered with Barratt and Homes England to form MADE Partnership, providing £150 million in equity funding as part of a master developer joint venture for large-scale UK housing projects.
• RSPB (Royal Society for the Protection of Birds)minorStrategic or Co-development PartnerEnvironmental partnership focused on giving nature a home through habitat creation and conservation in new developments.
• NHBC (National House-Building Council)coreOthersWarranty and insurance provider for new build homes, providing consumer protection and quality assurance for Barratt properties.
• Own NewminorGTM or Marketing PartnerRate Reducer scheme partner providing lower mortgage rates on new build homes, making purchases more affordable for buyers.
• University of Salford - Energy House 2.0minorStrategic or Co-development PartnerResearch partnership for energy efficiency testing, with findings showing boiler flow temperature reduction from 80 to 60 degrees delivers 12% gas savings.

Scale indicators6 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Persimmon plc: Persimmon is one of the UK's largest volume housebuilders, building affordable and mid-priced homes for first-time buyers and movers across England, Wales and Scotland. Directly comparable to Barratt on product (volume build-to-sell new homes), customer base (first-time buyers/upgraders), and business model (speculative development with own sales offices).
• Taylor Wimpey plc: Taylor Wimpey is a top-tier UK housebuilder delivering a broad range of new homes nationwide. Peer on volume, customer segmentation (FTBs, movers), and the speculative new-build sales model, with overlapping geographic coverage and comparable buyer-assistance scheme offerings.
• Berkeley Group Holdings plc: Berkeley is a London- and South East-focused housebuilder developing new residential-led mixed-use communities. Peer on the for-sale new-build model, though with greater premium/urban geographic concentration than Barratt's broader UK spread.
• Bellway plc: Bellway is a UK-wide volume housebuilder operating through regional divisions selling homes across England, Scotland and Wales. Comparable to Barratt on product line, customer base, and FTSE-listed for-sale build model.
• Vistry Group plc: Vistry (formerly Bovis Homes, after its 2020 acquisition of Galliford Try's housing business) develops both open-market homes and partnerships/mixed-tenure affordable housing. Comparable to Barratt on volume open-market build; expanded overlap post the strategic shift to partnerships.
• Crest Nicholson Holdings plc: Crest Nicholson is a UK housebuilder focused on medium-to-large scale residential-led developments across the South of England and the Midlands. Comparable to Barratt on the speculative new-home sales model, though smaller scale and more regionally concentrated.
• Keepmoat Homes: Keepmoat is one of the UK's largest privately-owned housebuilders, focused on new-build homes for first-time buyers predominantly across the North, Midlands and Yorkshire. Comparable volume-focused for-sale builder, particularly relevant to Barratt's value-segment overlap.
• Avant Homes: Avant Homes is a privately-held UK housebuilder focused on family homes for first-time buyers and movers across the North, Midlands and Scotland. Directly comparable on speculative new-build volume model and customer segmentation.

Broad incumbents

• Redrow plc: Redrow merged with Barratt Developments in late 2024 to form Barratt Redrow plc, so it now sits within the Barratt Group; included for context as the legacy competitor whose premium Heritage Collection offering was the most direct overlap with Barratt's mid-market positioning pre-merger.
• Countryside Partnerships: Countryside Partnerships, acquired by Vistry, focuses on partnerships with local authorities and Housing Associations to deliver mixed-tenure new homes. Adjacent peer: same overarching new-build activity, but counter-cyclical affordable/partnership mix differs from Barratt's predominantly open-market model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/c/BarrattHomes
• Facebookfacebook.com/barratthomesuk
• Instagraminstagram.com/barratthomes_
• Xx.com/BarrattHomes
• LinkedInlinkedin.com/company/barratt-west-london

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Barratt Homes