Steel Eagle
Steel Eagle is a manufacturer of industrial and commercial cleaning products.
- Company typePrivate
- Founded1933
- HeadquartersElk Point, United States
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
What Steel Eagle does
Steel Eagle is a maker of cleaning and storage products for industrial and commercial use. Clients need goods created in the community using domestic components, and their ecologically friendly products are the industry's preferred option. The clean and capture system is their vacuum reclamation system, and it uses a patented flat surfacing cleaning tool for which they have exclusive patent rights for distribution in the community market.
Steel Eagle firmographics
Firmographics- Name
- Steel Eagle
- Legal name
- Steel Eagle, Inc.
- Website
- https://steeleagle.com
- Company type
- Private
- Founded year
- 1933
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Steel Eagle is a manufacturer of industrial and commercial cleaning products.
- Ownership category
- akta.pro rank
Steel Eagle industry classification
Industry- Product category
- Industrial Cleaning Equipment
- NAICS
- Commercial and Service Industry Machinery Manufacturing (3333), Other General Purpose Machinery Manufacturing (3339)
- SIC
- Special Industry Machinery (No Metalworking Machinery) (3550)
- akta.pro primary industry
- Pressure Washing & Jetting Equipment (IMAHALAB)
- akta.pro secondary industries
- Heavy Equipment, Fleet & Dumpster Pad Washing (HSAIAMAJ), Fleet/Vehicle & Equipment Exterior Washing (Residential/Light Commercial) (HSAEAMAL), Specialty Utility & Maintenance Vehicle Manufacturing (Street Sweepers/Vacuum Trucks) (IMACAFAI)
Keywords
Where Steel Eagle is headquartered
LocationHeadquarters
- HQ city
- Elk Point
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Steel Eagle business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Equipment Sales: Direct sales of industrial and commercial cleaning equipment including hose reels, surface cleaners, undercarriage cleaners, vacuum systems, and related accessories. Products are sold as one-time purchases with LTL freight shipping for larger items.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Hose Reels - Various models from economy to premium stainless steel |
| Unit Pricing | Pay-as-you-go | Surface Cleaners - Multiple configurations and sizes |
| Unit Pricing | Pay-as-you-go | Vacuum Systems - Complete units and components |
| Unit Pricing | Pay-as-you-go | Undercarriage Cleaners - Painted and stainless steel options |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels3 records
Steel Eagle product offering
Product offeringCore offering
Steel Eagle designs, engineers, and manufactures industrial and commercial cleaning equipment, with a core portfolio that includes stainless steel and painted hose reels, spinning-nozzle surface cleaners, vehicle undercarriage cleaners, and vacuum/water-recycle systems (Fury 2400 CVU, Clean & Capture Floor Tools, Water Recycle System). The company also offers complementary products such as cleaning chemicals, cold water pressure washer systems, and an EPA-approved waste oil heater, along with distributed brands such as TowTector vehicle protection products. All equipment is built in the USA and sold primarily through the company's e-commerce storefront.
Product overview
Steel Eagle is a manufacturer of industrial and commercial cleaning equipment and storage products, founded in 1993 and headquartered in Elk Point, South Dakota. The product portfolio centers on hose reels (available in A-Frame, Swivel, Soft Wash, Steel Frame, Non-Swivel Mini, 5000 PSI, and Economic configurations), surface cleaners (spinning flat-surface cleaning tools in various sizes and materials), undercarriage cleaners, and vacuum systems (including the Fury 2400 CVU and Water Recycle System). The company also offers complementary products including cleaning chemicals, cold water pressure systems, waste oil heaters, and comprehensive parts programs for all product lines. Steel Eagle also distributes related brands including Rugged Gear, TowTector, ShockEater, Cat River Anchors, and Hamilton. All products are designed, invented, engineered, and built in the USA with a focus on innovation and quality.
Differentiator
Problem solved
Functional benefit
Brands
- Rugged Gear: Brand listed on Steel Eagle's brand page, appears to be related to shooting/range equipment.
Products and services
- Hose Reels Pressure washer hose reels sold in multiple configurations (A-Frame, Swivel, Soft Wash, Steel Frame, Non-Swivel Mini, 5000 PSI, Economic) and materials (painted, stainless steel, fully stainless), with manual crank or 12VDC electric rewind options, rated up to 5000 PSI, designed for industrial pressure washing applications.
- Surface Cleaners High-quality pressure washer surface cleaners with spinning nozzles that maximize cleaning on flat surfaces, available in multiple handle types (U-Handle, In-Line, Straight), sizes up to 5000 PSI, and deck materials (copolymer, ABS synthetic, aluminum, stainless steel), reducing cleaning time by up to 66%.
- Undercarriage Cleaners Industrial undercarriage cleaning tools for vehicle washing, available in painted and stainless steel finishes with various wheel size options (4' to 13'), designed to access and clean low-clearance vehicles.
- Vacuum Systems Vacuum recovery systems for industrial cleaning operations, including central vacuum units (Fury 2400 CVU), Clean & Capture floor tools with integrated vacuum capture, and water recycling systems for liquid waste management and environmental compliance.
- Fury 2400 CVU A specific central vacuum unit for commercial and industrial cleaning applications, configurable with standard or 3-inch inlet and paired with a 55-gallon Primary Separation Tank.
- Water Recycle System A water reclamation system that filters and recycles wash water generated during vacuum-assisted cleaning operations, helping customers meet environmental compliance requirements.
- Cleaning Chemicals Chemical cleaning solutions sold for use with industrial and commercial pressure washing equipment.
- SE Cold Water Pressure Systems Cold water pressure washer systems designed for industrial and commercial cleaning applications, sold under the Steel Eagle SE brand.
- Waste Oil Heater EPA-approved waste oil heating system that burns used oil, providing an environmentally friendly industrial heating solution.
- TowTector Vehicle Protection Vehicle undercarriage protection products distributed under the TowTector brand through Steel Eagle, offered in tiered configurations from light duty to maximum duty.
- Vacuum Hose Reels Heavy-duty steel vacuum hose reels offered in 150', 200', 250', and 300' capacities with optional live vacuum conversion, used with Steel Eagle vacuum systems.
- Clean & Capture Floor Tools Floor cleaning tools with integrated vacuum capture available in 11-inch and 16-inch widths, rated up to 4000 PSI maximum pressure and 2000 RPM.
Quantifiable outcome
- Surface cleaners can cut cleaning time by up to 66%
Companies that use Steel Eagle
Customer profileSegments4 records
Ideal customer profiles4 records
Steel Eagle technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Steel Eagle partnerships and signals
Strategic signalScale indicators2 records
Recent moves5 records
Expansion highlights4 records
Steel Eagle competitors and assessment
Company assessmentDirect peers
- Mi-T-M Corporation: Mi-T-M is a US-based manufacturer of industrial pressure washers, air compressors, and water treatment systems. It is a direct peer because both companies sell American-made industrial cleaning equipment through direct and distributor channels, targeting professional cleaning contractors and industrial buyers with overlapping product categories.
- Hotsy: Hotsy manufactures hot and cold water pressure washers and accessories for industrial and commercial cleaning, sold primarily through a national distributor network. It directly competes with Steel Eagle in pressure washer accessories, surface cleaners, and hose reels for the same professional cleaning customer base.
- BE Pressure Systems: BE Pressure Systems is a Canadian manufacturer of pressure washers, surface cleaners, and accessories. It is a direct peer because both companies produce spinning-nozzle surface cleaners, hose reels, and undercarriage cleaning equipment for the professional pressure washing market.
- Alkota Cleaning Systems: Alkota manufactures industrial hot and cold water pressure washing equipment, waste oil heaters, and water treatment systems from a US facility. It overlaps directly with Steel Eagle's core pressure washer accessory portfolio and complementary products like the EPA-approved waste oil heater.
- Pressure-Pro: Pressure-Pro builds commercial and industrial pressure washing systems, including skid-mounted and trailer-mounted units, plus related accessories. It is comparable because both companies target professional cleaning operators with high-PSI equipment and accessories including hose reels and surface cleaners.
- Simpson Cleaning (FNA Group): Simpson Cleaning, part of FNA Group, manufactures gas and electric pressure washers plus accessories for both consumer and light commercial markets. It is a direct peer in pressure washer accessories, though it skews more toward the consumer/DIY end of the market than Steel Eagle's professional focus.
Broad incumbents
- Kärcher: Kärcher is the global market leader in cleaning equipment, with a deep portfolio spanning consumer, professional, and industrial pressure washers, vacuum systems, and water recycling solutions. It is a broad incumbent because it overlaps with Steel Eagle's surface cleaners, vacuum/water recycling, and commercial cleaning equipment but operates at a vastly larger scale across many more categories and geographies.
- Nilfisk: Nilfisk is a major global manufacturer of professional and industrial cleaning equipment, including pressure washers, scrubbers, and vacuum systems with water recovery. It is a broad incumbent because it competes across Steel Eagle's vacuum/water recycling and commercial pressure washing categories while serving a much broader customer base globally.
- Generac Holdings: Generac is a large US power equipment manufacturer with a cleaning products division encompassing pressure washers and accessories under brands such as PowerEase. It is a broad incumbent because it competes with Steel Eagle in residential and light-commercial pressure washer accessories but operates at vastly greater scale and breadth across power equipment categories.
Emerging players
- Cat Pumps: Cat Pumps designs and manufactures high-pressure reciprocating pumps and accessories for pressure washing, misting, and industrial cleaning applications. It is an emerging-adjacent peer because its pumps and components integrate into pressure washer systems that use Steel Eagle's hose reels and surface cleaning accessories.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights5 records
Customer concentration
Steel Eagle social profiles
Digital presenceSteel Eagle financial estimates
Financial estimateRevenue estimate
Valuation estimate
Steel Eagle leadership team
Management profileNumber of profiles
Steel Eagle funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Steel Eagle M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Steel Eagle
What does Steel Eagle do?
Steel Eagle designs, engineers, and manufactures industrial and commercial cleaning equipment, with a core portfolio that includes stainless steel and painted hose reels, spinning-nozzle surface cleaners, vehicle undercarriage cleaners, and vacuum/water-recycle systems (Fury 2400 CVU, Clean & Capture Floor Tools, Water Recycle System). The company also offers complementary products such as cleaning chemicals, cold water pressure washer systems, and an EPA-approved waste oil heater, along with distributed brands such as TowTector vehicle protection products. All equipment is built in the USA and sold primarily through the company's e-commerce storefront.
Is Steel Eagle a public or private company?
Steel Eagle is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Steel Eagle founded?
Steel Eagle was founded in 1933. It employs 11 to 50 people.
Where is Steel Eagle based?
Steel Eagle is headquartered in Elk Point, United States, in the North America region.
How does Steel Eagle make money?
One revenue line is on record: equipment Sales.
Who are Steel Eagle's main competitors?
Direct peers on record are Mi-T-M Corporation, Hotsy, BE Pressure Systems, Alkota Cleaning Systems, Pressure-Pro and Simpson Cleaning (FNA Group). Broad incumbents are Kärcher, Nilfisk and Generac Holdings. Cat Pumps is listed as an emerging player.
Does Steel Eagle have an API?
No public API is recorded for Steel Eagle.
What industry is Steel Eagle in?
Steel Eagle's product category is Industrial Cleaning Equipment. Its primary akta.pro industry code is IMAHALAB, Pressure Washing & Jetting Equipment, with a secondary code of HSAIAMAJ, Heavy Equipment, Fleet & Dumpster Pad Washing. Its NAICS code is 3333 and its SIC code is 3550.