What AXA Assicurazioni S.p.A. does

AXA Assicurazioni S.p.A. is an Italian insurance company founded in 1935 and headquartered in Milan (Corso Como 17, 20154 Milano), operating as a subsidiary of AXA MEDITERRANEAN HOLDING SAU under the global AXA Group umbrella. The company provides a comprehensive suite of insurance and financial products spanning motor (Nuova Protezione Auto, Moto, Autocarro), home (Nuova Protezione Casa, Condominio), health (Salute, Assistenza 360, Dentistica, Bambini, Caregiver), life and protection (Tutta la Vita, Perdita di Autosufficienza), and investment/pension lines (Easy Plan, Previsio, Soluzioni di Risparmio e Investimento). Technology infrastructure includes the My AXA mobile app, Area Clienti customer portal, CAI Digitale paperless accident reporting, Black Box telematics for usage-based auto pricing, ProMeteo weather alerts, and Caring Angel 24/7 emergency assistance, layered on top of a 660-agency physical distribution network.

The business model is anchored on recurring insurance premiums across both non-life (Danni) and life (Vita) lines, with bancassurance distribution through the AXA MPS joint venture with Monte dei Paschi di Siena and a growing digital self-service and direct-to-consumer channel including the QUIXA direct brand and online comparison platforms (Facile.it, SosTariffe.it). Customer segments span individual consumers (Privati) and businesses (Imprese), with additional services including a 30,000+ authorized repair shop and healthcare facility network. Revenue mechanics combine annual auto/home premiums, monthly subscription products (Easy Plan from €75/month, Assistenza 360 from €7/month), and management fees on investment-linked and separate-management savings products. The company employs approximately 1,200 collaborators, holds €248,987,410 in fully paid share capital, is registered with IVASS under number 1.00025, and serves as parent of Gruppo AXA ITALIA (IVASS group 041), which was consolidated into a single VAT group effective January 1, 2019, and expanded through the November 2024 acquisition of Nobis Assicurazioni.

Name

AXA Assicurazioni S.p.A.

Legal name

AXA Assicurazioni S.p.A.

Website

https://axa.it

Company type

Private

Founded year

1935

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

AXA Assicurazioni S.p.A. is a Milan-based Italian insurer (founded 1935) offering motor, home, health, life, and investment/pension products through 660 agencies, digital channels, and an MPS bancassurance partnership, serving retail and business customers across Italy as part of the global AXA Group.

Ownership category

akta.pro rank

Product category

Insurance

NAICS

Insurance Carriers (5241), Direct Insurance (except Life, Health, and Medical) Carriers (52412), Direct Life, Health, and Medical Insurance Carriers (52411), Agencies, Brokerages, and Other Insurance Related Activities (5242)

SIC

Fire, Marine & Casualty Insurance (6331), Life Insurance (6311), Accident & Health Insurance (6321), Insurance Agents, Brokers & Service (6411)

akta.pro primary industry

Travel & Accident (Non-Life) Insurance (FSAJAMAN)

akta.pro secondary industries

Underwriting, Pricing & Policy Administration (PAS) for Travel Insurance (THALALAK), Embedded Insurance & Affinity Distribution Platforms (FSAGAGAL)

Keywords

• Insurance services
• Life insurance
• Non-life insurance
• Health insurance
• Motor insurance

Headquarters

HQ city

Milano

HQ country

Italy

HQ region

Europe

Offices5 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Insurance Premiums (Danni): Collection of insurance premiums for non-life insurance products including auto, home, health, and business insurance. Premiums are recurring in nature as policies require annual renewal. This represents the primary revenue stream for AXA Assicurazioni.
2. Insurance Premiums (Vita): Collection of insurance premiums for life insurance products including life protection, loss of autonomy, and critical illness coverage, as well as pension and savings products (Previdenza complementare). Premiums may be recurring or one-time (single premium products).
3. Investment and Savings Products: Revenue from unit-linked and traditional savings/investment products, separate management funds (Gestione Separata), and pension fund solutions (Previsio). Revenue generated through management fees and policy charges.
4. Health Services (Assistenza 360): Health assistance services providing 24/7 medical consultations, discounted rates for medical visits and tests, and home care coverage, offered as part of health insurance packages.

Pricing tiers

Go-to-market motion4 records

Distribution channels6 records

Marketing channels9 records

Core offering

AXA Assicurazioni S.p.A. is an Italian insurance company providing a comprehensive portfolio of motor, home, health, life, pet, and accident insurance products, along with savings, investment and supplementary pension solutions. It distributes through a nationwide network of 660 agencies, digital self-service channels, bancassurance partnerships, and authorized partner networks (repair shops, healthcare centers). The company serves both individual consumers (Privati) and businesses (Imprese) across Italy.

Product overview

AXA Assicurazioni S.p.A. is a comprehensive insurance company offering a broad portfolio of products organized into several core categories. The main product lines include: Motor insurance (Nuova Protezione Auto, Moto, Autocarro, Infortuni alla Guida, InGiro for alternative mobility), Home insurance (Nuova Protezione Casa, Condominio), Health insurance (Assicurazione Salute, Assistenza 360, Dentistica, Bambini, Caregiver), Life and Protection insurance (Tutta la Vita, Assicurazione Vita, Perdita di Autosufficienza), and Investment/Pension products (Easy Plan, Previsio pension fund, Soluzioni di Risparmio, Soluzioni di Investimento). Digital services including My AXA App, CAI Digitale, Caring Angel, and ProMeteo complement the product offering. The company operates through a network of 650 agencies across Italy, with products available for individuals (Privati) and businesses (Imprese).

Differentiator

Problem solved

Functional benefit

Products and services

• Nuova Protezione Auto Vehicle insurance product protecting cars and transportation means, available with supplementary guarantees and add-on coverages for individual consumers and businesses.
• Assicurazione Moto Motorcycle insurance protecting two-wheeled vehicles for individual owners.
• Assicurazione Autocarro Truck insurance for commercial and industrial vehicles used by businesses.
• Nuova Protezione Casa Home insurance protecting homes and families from everyday unforeseen events, providing access to qualified professionals available 24/7 to resolve problems.
• Assicurazione Condominio Condominium insurance protecting buildings and common areas, targeted at condominium administrators and owners.
• Assicurazione Salute Health insurance covering medical expenses, consultations, and diagnostic services with access to affiliated healthcare centers for individuals and families.
• Assistenza 360 Health assistance service providing 24/7 medical consultations, discounted rates for medical visits and exams, and home care coverage, available from approximately €7 per month on annual subscription.
• Assicurazione Dentistica Dental insurance covering dental care expenses and treatments for individual customers.
• Assicurazione Sanitaria Bambini Children's health insurance covering medical expenses for minors, designed for families.
• Tutta la Vita / Assicurazione Vita Whole life and term life insurance protecting policyholders and beneficiaries in case of death, serious illness, or loss of self-sufficiency. Available in Soluzione Libera or Soluzione Unica configurations.
• Assicurazione Perdita di Autosufficienza Loss of self-sufficiency insurance providing financial protection when the insured can no longer independently perform daily activities.
• Pensione Integrativa (Previsio) Supplementary pension fund (Previdenza complementare) designed to cover the inevitable pension gap, with contributions that accumulate over time the earlier one starts.
• Easy Plan Savings accumulation plan allowing investment starting from €75 per month, with options to allocate funds between a Separate Management (Gestione Separata) and internal funds.
• Soluzioni di Risparmio Savings solutions including deposit accounts and guaranteed capital products for individual customers.
• Soluzioni di Investimento Investment solutions including funds and asset management products for individual customers.
• Assicurazione Cane e Gatto Pet insurance covering veterinary expenses for dogs and cats, with pricing based on animal type, age, and breed.
• Assicurazione Sci

Quantifiable outcome

• Top Employer 2026 - sixth consecutive year certification for HR excellence
• +1 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature8 records

Partnerships

Ten partnerships are on record, tiered flagship, core, minor and regulatory.

• UNESCOflagshipStrategic or Co-development PartnerAXA is partner of UNESCO in promoting ocean and biodiversity protection as part of the Decade of Ocean Science for Sustainable Development (2021-2030) Manifesto. AXA serves as 'AXA Ocean Ambassador' with a commitment to raise awareness among young generations about ocean conservation.
• Progetto ForestaMIcoreStrategic or Co-development PartnerAXA is Gold Partner of Progetto ForestaMI supporting reforestation of the Milan metropolitan area with the goal of planting 3 million trees by 2030. Focus areas include planting trees in school green areas and a gamification program for schools on environmental sustainability.
• Monte dei Paschi di Siena (MPS)flagshipChannel Partner/ Reseller/ DistributorAXA MPS bancassurance partnership distributing AXA insurance products (life and non-life) through Monte dei Paschi di Siena bank branches across Italy. The partnership includes AXA MPS Assicurazioni Vita S.p.A. and AXA MPS Assicurazioni Danni S.p.A. as subsidiary entities.
• QUIXA AssicurazioniminorChannel Partner/ Reseller/ DistributorQUIXA Assicurazioni S.p.A. is part of the AXA ITALIA VAT Group and represents the direct/digital insurance channel of the group, operating as a separate brand.
• IVASS (Istituto per la Vigilanza sulle Assicurazioni)regulatoryOthersAXA Assicurazioni is regulated by IVASS, registered in the IVASS Register of Insurance Companies under number 1.00025, and is the parent company of Gruppo AXA ITALIA registered under number 041.
• Authorized Repair Shops Network (Carrozzerie Convenzionate)coreChannel Partner/ Reseller/ DistributorNetwork of approximately 30,000+ authorized repair shops (carrozzerie convenzionate), glass and hail damage centers (centri cristalli e grandine), and healthcare facilities (centri salute convenzionati) providing services to AXA policyholders at negotiated rates.
• Facebook/MetaminorGTM or Marketing PartnerAXA uses Facebook for social media marketing and advertising campaigns, including Facebook pixel tracking for conversion measurement and audience targeting.
• Online Comparison Platforms (Facile.it, SosTariffe.it, 4w MarketPlace, etc.)minorChannel Partner/ Reseller/ DistributorAXA distributes insurance products through online price comparison platforms including Facile.it, SosTariffe.it, 4w MarketPlace, and others for lead generation and customer acquisition.
• AXA Mediterranean Holding SAUflagshipOthersAXA Assicurazioni is subject to direction and coordination (direzione e coordinamento) of AXA MEDITERRANEAN HOLDING SAU pursuant to Art. 2497 bis of the Italian Civil Code.
• ANIA (Associazione Nazionale fra le Imprese Assicuratrici)regulatoryOthersAXA is a member of ANIA, the National Association of Insurance Companies, which represents Italian insurers and cooperates on industry-wide matters including fraud prevention and data sharing within the insurance chain (catena assicurativa).

Scale indicators8 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Allianz Italia: Allianz Italia is the Italian subsidiary of Allianz SE, another global insurance conglomerate, and competes head-to-head with AXA across motor, home, health, life, and investment products via agents and direct channels.
• Vittoria Assicurazioni: Vittoria Assicurazioni is an Italian multi-line insurer with a strong agent network focused on P&C and life, competing with AXA in the SME and affluent retail segments with comparable agency-led distribution.
• Zurich Italia: Zurich Italia is the Italian arm of Zurich Insurance Group, offering multi-line P&C, life, and investment products through agencies and brokers — directly comparable to AXA Assicurazioni's product mix and distribution model.
• Reale Mutua di Assicurazioni: Reale Mutua is an Italian mutual insurer offering P&C and life products through an agent network, directly competing with AXA in the Italian retail and SME segments with a similar agency-led model.
• Generali Italia: Generali Italia is the largest multi-line insurer in Italy and AXA Assicurazioni's most direct competitor, offering comparable P&C, life, health, and investment products through agency networks and bancassurance partnerships across the same customer segments.
• Poste Vita (Poste Italiane Group): Poste Vita is the bancassurance insurance arm of Poste Italiane, leveraging Italy's largest retail distribution network to sell life, pension, and P&C products — the dominant bancassurance competitor to AXA's MPS partnership.
• UnipolSai Assicurazioni: UnipolSai is a major Italian P&C and life insurer with a similarly large agency network and comparable product breadth. It is one of AXA's closest direct rivals in the Italian retail and small-business insurance market.

Emerging players

• Prima Assicurazioni: Prima is an Italian insurtech specializing in direct digital auto insurance with an AI-driven claims experience, competing head-on with AXA's auto business and exerting pricing pressure on agency-sold policies.
• Verti (MAPFRE): Verti is the Italian direct/digital insurance brand of MAPFRE, focused on auto and home sold via aggregators. It competes directly with AXA in the online and comparison-channel segments, accelerating disintermediation of agency-led sales.
• Genertel / GenialMore: Genertel is the direct/digital auto and home insurance arm of the Generali Group, competing with AXA's QUIXA brand in price-sensitive online channels. Comparable as a digital-native alternative to AXA's traditional agency distribution.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/axaitalia
• YouTubeyoutube.com/user/axaassicurazioni
• Facebookfacebook.com/AXAitalia
• LinkedInlinkedin.com/company/axa-italia
• Instagraminstagram.com/axaitalia

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about AXA Assicurazioni S.p.A.