Sportscorp Travel

What Sportscorp Travel does

Sportscorp Travel is a privately held Canadian Travel Management Company (TMC) founded in 1981 and headquartered in Bolton, Ontario, with a US regional office in Sugar Land, Texas. The company serves two primary customer segments: professional and amateur sports teams and leagues (handling approximately 2,000 team trips annually across hockey, basketball, soccer, and other sports) and small-to-mid-size corporate accounts requiring managed business travel programs. A leisure division operates under the sister brand Charrisma Travel, added through a 2021 merger under unified ownership.

The company's product portfolio combines proprietary technology with integrated third-party tools. Sportscorp Group Insights (SGI) is internally developed software for group booking, traveler monitoring, and operational reporting on the sports travel side. The corporate division deploys a self-service Online Booking Tool and integrates Amgine Technologies' AI to automate email inquiry parsing, accelerating initial response on flight and hotel requests before human consultants finalize ticketing. Additional proprietary technology includes a waitlist clearance system that continuously re-submits reservation requests to airlines, and a traveler locator/emergency tracking system. The company is a long-standing Uniglobe Travel franchise partner, recognized as Uniglobe Partner Agency of the Year for six consecutive years (2014-2019) and as a top-5% Canadian travel agency by Air Canada's Circle of Excellence since 2008.

Sportscorp generates revenue through a combination of customer-paid counselling/service fees (charged at booking, non-refundable) and supplier commissions from airlines, hotels, car rental, cruise, tour, and insurance providers. Go-to-market is sales-led and relationship-driven, with 100% of current client partnerships reportedly sourced through customer referrals — indicating minimal paid marketing spend. Distribution is direct via dedicated account management teams, the Uniglobe network (700+ locations in 60+ countries), and the Charrisma Travel leisure channel. The firm is independently owned with no disclosed external funding or private equity backing, and operates under Ontario TICO registration (#4108049).

Name

Sportscorp Travel

Legal name

Sportscorp Travel

Website

https://sportscorptravel.com

Company type

Private

Founded year

1981

Operating status

Operating

Headcount range

11–50 employees

Short description

Sportscorp Travel is a Canadian Travel Management Company founded in 1981 that provides specialized sports team travel management (~2,000 trips annually) and managed corporate travel programs for small-to-mid-size companies across North America, using proprietary SGI software and Amgine AI.

Ownership category

akta.pro rank

Product category

Corporate Travel Management

NAICS

Travel Agencies (561510)

akta.pro primary industry

Full-Service Corporate Travel Management Companies (Global/Regional TMCs) (THACAAAA)

akta.pro secondary industry

Managed Corporate Travel Programs (End-to-End TMC Services) (THAKAMAA)

Keywords

• Corporate travel management
• Sports team travel
• Group booking services
• Leisure travel planning
• Travel analytics

Headquarters

HQ city

Bolton

HQ country

Canada

HQ region

North America

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Travel Agency Transaction & Service Fees: Sportscorp Travel charges counselling (service) fees for booking travel arrangements. These fees are due on the date travel services are booked and are non-refundable. The company also earns compensation from travel service suppliers as agreed between it and those suppliers (commissions/travel supplier payments) on all travel arrangements made. Revenue is generated through a combination of service fees paid by customers and commissions from airlines, hotels, car rental, cruise, tour, and insurance suppliers. The company also earns commissions on travel insurance sales.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Sportscorp Travel is a Canadian-owned Travel Management Company (TMC) providing end-to-end travel management services for professional and amateur sports teams, small-to-mid-size corporate accounts, and leisure travelers. The company books flights, hotels, ground transportation, and insurance; offers proprietary group-booking software (Sportscorp Group Insights), a corporate online booking tool, AI-assisted email inquiry processing (via Amgine Technologies), traveler locator and emergency tracking, waitlist clearance technology, and travel analytics dashboards with monthly reporting.

Product overview

Sportscorp Travel operates as a unified Travel Management Company (TMC) with three core divisions: Sportscorp (sports team and corporate travel), Charrisma Travel (leisure/vacation), and technology-enabled services. The portfolio includes proprietary software (Sportscorp Group Insights for sports team booking management), an Online Booking Tool for corporate self-service, and AI-powered email processing via Amgine Technologies. Services span corporate travel policy management, sports team logistics, vacation planning, and travel analytics.

Differentiator

Problem solved

Functional benefit

Brands

• Sportscorp Group Insights (SGI): Proprietary group booking and management software for sports team travel monitoring and booking.

Products and services

• Sports Team Travel Services End-to-end sports team travel management for professional and amateur sports teams, leagues, and organizations across North America. Includes dedicated advising teams, flight booking and tracking, airport assistance, ground transportation, accommodation, insurance, seat selection, manifests, unused ticket credit tracking, free name changes, and 24/7 in-house emergency assistance. The division manages approximately 2,000 team trips annually.
• Corporate Travel Management Full-service business travel program management for small-to-mid-size companies, including travel policy development, data analysis, cost avoidance and savings recommendations, supplier negotiations, traveler security, policy compliance monitoring, account management, and customized management reporting. Backed by 24/7 in-house after-hours support.
• Charrisma Travel - Vacation Travel Leisure and vacation travel services for individual consumers and families, including a la carte planning for cruises, land packages, all-inclusive beach vacations, European adventures, destination weddings, and family reunions. Operated through the Charrisma Travel sister brand.
• Travel Analytics Standalone analytics service that programs reporting to client needs, providing monthly reports detailing travel spend, policy compliance, and forward planning with descriptive and diagnostic data analytics.

Quantifiable outcome

• Approximately 2000 team trips managed annually across professional and amateur sports teams
• +3 more outcomes

Named customers5 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability4 records

Feature6 records

Partnerships

Ten partnerships are on record, tiered core and minor.

• Uniglobe TravelcoreChannel Partner/ Reseller/ DistributorSportscorp Travel is a long-standing loyal partner agency with Uniglobe Travel, operating as a franchise partner. Its key role is to support existing Uniglobe Agency Partners with new technology, tools and services and to induct new partners to better serve business travellers. Sportscorp has been named Uniglobe Partner Agency of the Year for 6 consecutive years (2014-2019). Uniglobe Travel is a global travel management consortium with over 700 franchise and partner locations in 60+ countries.
• Ensemble Travel GroupminorChannel Partner/ Reseller/ DistributorSportscorp and Charrisma have been recognized since 2008 as a top travel partner to Ensemble Travel Group, a travel agency consortia. Recognition positions Sportscorp among the top agencies within the network.
• Air CanadacoreChannel Partner/ Reseller/ DistributorAir Canada is a key airline partner. Sportscorp Travel has been recognized by Air Canada since 2008 as a member of their Circle of Excellence, representing the top 5% of travel agencies in Canada. Air Canada is listed among trusted airline partners on the company website alongside Delta, American Airlines, United, Westjet, and British Airways.
• Delta Air LinescoreChannel Partner/ Reseller/ DistributorDelta Air Lines is listed as a trusted airline partner on the Sportscorp Travel website. Serves as a preferred airline option within the company's managed travel programs.
• American AirlinescoreChannel Partner/ Reseller/ DistributorAmerican Airlines is listed as a trusted airline partner on the Sportscorp Travel website. Serves as a preferred airline option within the company's managed travel programs.
• United AirlinescoreChannel Partner/ Reseller/ DistributorUnited Airlines is listed as a trusted airline partner on the Sportscorp Travel website. Serves as a preferred airline option within the company's managed travel programs.
• WestJetcoreChannel Partner/ Reseller/ DistributorWestJet is listed as a trusted airline partner on the Sportscorp Travel website. Serves as a preferred airline option within the company's managed travel programs, particularly relevant for Canadian domestic and North American routes.
• British AirwaysminorChannel Partner/ Reseller/ DistributorBritish Airways is listed as a trusted airline partner on the Sportscorp Travel website. Serves as a preferred airline option for international routes within the company's managed travel programs.
• Charrisma TravelcoreStrategic or Co-development PartnerSportscorp and Charrisma Travel joined forces under one company and ownership structure in 2021 to provide enhanced travel experiences. Charrisma Travel serves as the leisure division of the company, offering vacation planning services. Both brands operate under unified ownership with shared management (Shawn Ashton as President, Lauren Harris as Director of Operations, Rob Ness as Director of Client Management and Business Intelligence).
• Amgine TechnologiescoreTechnology or IntegrationSportscorp Travel utilizes AI technology from Amgine Technologies to power its corporate team email response workflow. The Amgine AI scrapes incoming email inquiries for important travel details and sends back flight/hotel options faster. Once the customer confirms, itinerary details are returned to Sportscorp for ticketing. The technology is backed by the expertise of Sportscorp's human team for seamless interactions and efficient service.

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Anthony Travel: US-based TMC specializing in sports team and collegiate athletics travel management. Directly comparable to Sportscorp's sports travel division: both focus on team/group bookings, last-minute changes, and league-wide logistics.
• Short's Travel Management: US-based sports-specialized TMC serving college athletic departments and professional sports organizations. Comparable to Sportscorp in niche focus on team/group logistics and supplier relationships.
• Direct Travel: Mid-market corporate TMC serving North American enterprise clients with similar mix of managed corporate travel programs, dedicated account management, and technology-enabled booking tools. Closely comparable in business model and customer segment.

Broad incumbents

• BCD Travel: Global TMC serving multinational corporate accounts with full-service travel management, data analytics, and proprietary technology platforms. Competes for the same mid-market and enterprise corporate travel programs but at vastly larger scale.
• American Express Global Business Travel (Amex GBT): One of the largest global TMCs serving enterprise and mid-market clients with managed corporate travel programs, analytics, and consulting. Overlaps with Sportscorp on the corporate travel management side, though much broader in scope.
• CWT: Global corporate travel management company providing managed travel programs for enterprises worldwide. Comparable offering to Sportscorp's corporate division but at global, enterprise scale.
• FCM Travel Solutions: Global TMC division of Flight Centre operating across corporate travel management, including a Canadian presence. Overlaps with Sportscorp in the mid-market Canadian corporate segment but offers broader geographic coverage.

Others

• Uniglobe Travel: Global TMC franchise consortium with 700+ locations in 60+ countries. Sportscorp is a franchise partner and has been Uniglobe Partner Agency of the Year for 6 consecutive years. Not a direct competitor but a network/ecosystem participant that provides distribution, supplier access, and brand recognition.

Regional players

• Vision Travel Solutions: Canadian-headquartered TMC serving corporate clients across Canada with similar managed travel program offerings (policy, analytics, supplier negotiations). Comparable in regional positioning but primarily competes in Canada rather than cross-border.

Emerging players

• Egencia: Digital-first corporate travel platform (Expedia Group) targeting mid-market companies with self-service booking tools. Represents the technology-led TMC alternative Sportscorp competes against for budget-conscious small-to-mid-size corporate clients.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/sportscorp

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sportscorp Travel