SUREbusiness
SUREbusiness is a Netherlands-based B2B service provider and underwriting agent for independent commercial insurance advisors, offering the proprietary SUREnet comparison platform to quote, bind, and service policies across a multi-insurer panel.
- Company typePrivate
- Founded2015
- HeadquartersAlkmaar, Netherlands
- Headcount—
- GTM typeB2B
- OfferingServices
What SUREbusiness does
SUREbusiness is a Netherlands-based B2B service provider for commercial insurance advisors, founded in 2015 and headquartered in Alkmaar. The company operates as both a broker (bemiddelaar) and an underwriting agent (gevolmachtigd agent), with these activities legally separated across SUREbusiness B.V. and SUREbusiness Services B.V. to manage potential conflicts of interest. Its core product is SUREnet, a proprietary web-based comparison platform that enables advisors to compare premiums, clauses, and conditions across multiple domestic and foreign insurers for commercial lines including liability, legal expenses, professional and director liability, fire, traffic, transport, and equipment insurance.
SUREbusiness generates revenue through commissions and underwriting fees earned from insurance carriers for intermediating policies and accepting risks under delegated authority (volmacht). It does not sell direct to end businesses; instead, independent insurance advisors access SUREnet to quote, bind, and service policies on behalf of their commercial clients. Specialized in-house teams support advisors on underwriting, complex risks placed on the exchange (beurs), and claims handling, with a stated 10-working-day policy issuance target for key commercial lines.
The company's GTM is channel-led: it recruits and serves independent Dutch insurance advisors through its website, partner registration flow, paid search (Google/Bing), paid social (LinkedIn, Meta), and email newsletters. Its insurer panel includes AIG, HDI, a.s.r., ARAG, DAS, MS Amlin Insurance SE, and Nationale Nederlanden, and it holds Kifid affiliation plus adherence to the Gedragscode Verzekeraars. The company has no disclosed external funding, no public revenue, and operates from a single Alkmaar office.
SUREbusiness firmographics
Firmographics- Name
- SUREbusiness
- Legal name
- SUREbusiness B.V.
- Website
- https://surebusiness.nl
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Short description
- SUREbusiness is a Netherlands-based B2B service provider and underwriting agent for independent commercial insurance advisors, offering the proprietary SUREnet comparison platform to quote, bind, and service policies across a multi-insurer panel.
- Ownership category
- akta.pro rank
SUREbusiness industry classification
Industry- Product category
- Commercial Insurance Intermediation
- NAICS
- Agencies, Brokerages, and Other Insurance Related Activities (5242)
- SIC
- Insurance Agents, Brokers & Service (6411)
- akta.pro primary industry
- Insurtech-Enabled Brokerage (Digital Brokers & Aggregators) (FSAEADAN)
Keywords
Where SUREbusiness is headquartered
LocationHeadquarters
- HQ city
- Alkmaar
- HQ country
- Netherlands
- HQ region
- Europe
Offices1 record
Markets served
SUREbusiness business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure
Revenue model
- Insurance Intermediation and Underwriting Services: SUREbusiness generates revenue through commissions and fees from insurance companies for intermediating commercial insurance products and handling underwriting (volmacht) on behalf of insurers. They accept risks and process claims as a gevolmachtigd agent (underwriting agent).
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Premium payment options for policyholders |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels5 records
SUREbusiness product offering
Product offeringCore offering
SUREbusiness is a Dutch service provider that combines commercial insurance expertise with digital tooling to support business insurance advisors. It acts as both an intermediary (bemiddelaar) and a delegated underwriting agent (gevolmachtigd agent) on behalf of multiple insurers, and operates SUREnet, its proprietary comparison platform that lets advisors compare premiums, clauses, and conditions across domestic and foreign insurers. The company also provides specialized teams for underwriting, policy issuance, and claims handling across business liability, legal expenses, professional and directors & officers liability, fire, traffic, transport, and equipment insurance.
Product overview
SUREbusiness operates as a service provider for commercial insurance advisors, functioning as both a binding agent (volmacht) and intermediary (bemiddelaar). The core product is SUREnet, a proprietary comparison platform that gives advisors full control over comparing commercial insurance options. SUREbusiness bundles commercial insurance expertise with digitization experience to accept risks and manage claims. The company works with multiple insurers in a binding agent capacity and has access to both domestic and foreign insurance companies, including complex risks on the exchange. Specialized teams support advisors in areas including liability, legal expenses, professional and management liability, fire, traffic, transport, and equipment insurance.
Differentiator
Problem solved
Functional benefit
Brands
- SUREnet: A proprietary comparison platform developed and managed by SUREbusiness that enables advisors to compare commercial insurance products.
Products and services
- SUREnet comparison platform SUREnet is the proprietary web-based comparison platform developed and managed by SUREbusiness that enables insurance advisors to compare premiums, clauses, and conditions across multiple insurers, gives advisors full control over commercial insurance comparisons, and supports application submission and claims handling. It is offered to professional commercial insurance advisors (verzekeringsadviseurs) in the Netherlands who serve business clients.
- Commercial insurance underwriting and intermediation (volmacht / bemiddelaar) Service offering through which SUREbusiness accepts risks and processes claims on behalf of insurers under delegated authority, and intermediates commercial insurance products from multiple domestic and foreign insurers for Dutch business clients, covering business liability, legal expenses, professional and directors & officers liability, fire, traffic, transport, and equipment insurance, with policy issuance targeting a 10-working-day turnaround for liability, fire, auto, and other lines.
Companies that use SUREbusiness
Customer profileNamed customers3 records
Segments1 record
Ideal customer profiles1 record
SUREbusiness technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
SUREbusiness partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered minor and core.
- Yellow HiveminorSUREbusiness announced a partnership with Yellow Hive to combine forces and strengthen their position in the commercial insurance market for advisors.
- AIGcoreAIG provides commercial insurance products including professional liability, directors & officers, cyber, collective accident, traffic accident, business travel, and WEGAS Plus coverage distributed through SUREbusiness.
- HDIcoreHDI provides business liability, directors & officers liability, and professional liability insurance (for accountants, administrative offices, lawyers, consultants, financial service providers, health consultants, ICT, and technical professions) through SUREbusiness.
- a.s.r.coreASR Dutch insurer provides commercial damage insurance products distributed via SUREbusiness.
- ARAGcoreARAG provides legal expenses insurance products for businesses distributed through SUREbusiness.
- DAScoreDAS provides business legal expenses insurance and commercial products distributed through SUREbusiness.
- MS Amlin Insurance SEcoreMS Amlin provides directors & officers liability, business liability, professional liability (architects and engineers), environmental damage, and motor vehicle insurance distributed through SUREbusiness.
- Nationale NederlandencoreNationale Nederlanden provides commercial damage insurance products distributed through SUREbusiness.
Scale indicators1 record
Recent moves6 records
Expansion highlights4 records
SUREbusiness competitors and assessment
Company assessmentMarket position
Competitive moat4 records
Key highlights6 records
Customer concentration
SUREbusiness social profiles
Digital presenceSUREbusiness compliance and trust
Trust signalCompliance3 records
SUREbusiness financial estimates
Financial estimateRevenue estimate
Valuation estimate
SUREbusiness leadership team
Management profileNumber of profiles
Profiles1 record
SUREbusiness subsidiaries and ownership
Company hierarchySubsidiaries1 record
SUREbusiness funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
SUREbusiness M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about SUREbusiness
What does SUREbusiness do?
SUREbusiness is a Dutch service provider that combines commercial insurance expertise with digital tooling to support business insurance advisors. It acts as both an intermediary (bemiddelaar) and a delegated underwriting agent (gevolmachtigd agent) on behalf of multiple insurers, and operates SUREnet, its proprietary comparison platform that lets advisors compare premiums, clauses, and conditions across domestic and foreign insurers. The company also provides specialized teams for underwriting, policy issuance, and claims handling across business liability, legal expenses, professional and directors & officers liability, fire, traffic, transport, and equipment insurance.
Is SUREbusiness a public or private company?
SUREbusiness is a private company. It is classified as unknown and is currently operating.
When was SUREbusiness founded?
SUREbusiness was founded in 2015.
Where is SUREbusiness based?
SUREbusiness is headquartered in Alkmaar, Netherlands, in the Europe region.
How does SUREbusiness make money?
One revenue line is on record: insurance Intermediation and Underwriting Services.
Does SUREbusiness have an API?
No public API is recorded for SUREbusiness.
What industry is SUREbusiness in?
SUREbusiness's product category is Commercial Insurance Intermediation. Its primary akta.pro industry code is FSAEADAN, Insurtech-Enabled Brokerage (Digital Brokers & Aggregators). Its NAICS code is 5242 and its SIC code is 6411.