Dive Bomb Industries

What Dive Bomb Industries does

Dive Bomb Industries is a US-based, privately held manufacturer and direct-to-consumer retailer of waterfowl hunting gear and outdoor apparel, founded in 2011 and headquartered in Maryland Heights, Missouri. Its core product lines center on ultra-realistic duck and goose decoys — including hand-painted and flocked floaters, full-body decoys, silhouette and sock-style decoys — and a proprietary E1 motion decoy system with a removable IPX7 waterproof lithium power unit, dual spray tubes, and interchangeable components. The technical apparel and footwear assortment includes waterproof waders (DB Zip, DB Element), bibs, the Trudge and Sludge insulated boots, merino wool base layers, Airweight and EXO hunting jackets, and Terra hunting pants, with construction relying on HDPE/LDPE blended decoy bodies, foam filling, 316 stainless steel hardware, and aircraft-grade aluminum components.

The company operates primarily through a Shopify-based direct-to-consumer e-commerce storefront, supplemented by a company-owned physical retail showroom in Hazelwood, Missouri. Pricing spans roughly $15 for accessories and socks up to $899 for premium waders, with free shipping on orders over $150 and multiple payment options including Shop Pay, PayPal, and Apple Pay. Revenue is generated predominantly through one-time product sales, with a modest recurring layer via the Shirt of the Month subscription ($35/month) and limited-edition monthly apparel drops. The company serves individual waterfowl hunters as the primary segment, with secondary segments including outdoor lifestyle consumers, youth and next-generation hunters, and the golf/sporting community. Marketing is anchored in a 200,000+ newsletter subscriber base, 30,000+ customer reviews, and active engagement across Facebook, Instagram, TikTok, Snapchat, and YouTube. A related fishing brand, Flop Industries, operates as a sister company with a separate storefront, signaling diversification into an adjacent outdoor vertical. No external funding, M&A, or institutional ownership is disclosed in the available data.

Name

Dive Bomb Industries

Legal name

Dive Bomb Industries

Website

https://divebombindustries.com

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

11–50 employees

Short description

Dive Bomb Industries is a privately held US manufacturer and direct-to-consumer retailer of waterfowl hunting gear and outdoor apparel. It sells ultra-realistic decoys, waders, boots, technical hunting clothing, and lifestyle apparel to individual hunters and outdoor consumers via its own e-commerce site and a Hazelwood, Missouri retail showroom.

Ownership category

akta.pro rank

Product category

Hunting Gear & Outdoor Apparel

NAICS

Sporting Goods Retailers (45911)

SIC

Retail-Apparel & Accessory Stores (5600)

akta.pro primary industry

Hunting Accessories & Field Gear Retail (Calls, Decoys, Blinds, Game Cameras) (CRAMAKAE)

akta.pro secondary industry

Hunting Clothing, Footwear & Camouflage Retail (CRAMAKAD)

Keywords

• Waterfowl hunting decoys
• Hunting waders
• Hunting apparel
• Outdoor sporting goods
• Hunting blinds

Headquarters

HQ city

Maryland Heights

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel

Revenue model

1. Product Sales (E-commerce): Direct-to-consumer sales of waterfowl hunting gear including decoys, waders, blinds, apparel, footwear, bags, and accessories through the company's e-commerce website. One-time purchase model for individual products.
2. Subscription (Shirt of the Month): Monthly subscription service delivering limited-edition, exclusive Dive Bomb t-shirts. Customers are charged monthly and receive new designs each month. Subscription can be cancelled anytime.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Dive Bomb Industries designs, manufactures, and sells waterfowl hunting equipment including ultra-realistic duck and goose decoys (with proprietary E1 motion systems), waterproof waders and bibs, hunting apparel and outerwear, hunting blinds, footwear, and accessories. The company also sells casual/lifestyle apparel and operates a monthly Shirt of the Month subscription delivering limited-edition tees, distributed primarily direct-to-consumer through its own website and a single physical retail store.

Product overview

Dive Bomb Industries is a waterfowl hunting gear and outdoor lifestyle company offering a diversified portfolio of hunting equipment, technical apparel, and casual lifestyle products. The product line centers on ultra-realistic duck and goose decoys (including the innovative E1 motion decoy system with spray technology), premium waterproof waders and outerwear (DB Zip Waders, Element Waders, Airweight Jackets), and durable hunting gear (Trudge Boots, Terra Hunting Pants, hunting blinds). The Everyday/Lifestyle collection includes performance golf polos, athletic wear, and casual apparel with the Shirt of the Month subscription program. The company serves waterfowl hunters with specialized gear including decoy bags, dog blinds, and field accessories, while also offering women's and youth apparel lines. The product architecture combines specialized hunting equipment for the core waterfowl hunting market with lifestyle apparel extending to broader outdoor enthusiasts.

Differentiator

Problem solved

Functional benefit

Brands

• Flop Industries: A related fishing brand mentioned on the website as a sister company to Dive Bomb Industries.

Named customers2 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• REI Co-op: Broad-line outdoor retailer with growing hunting and apparel assortment; overlaps with Dive Bomb on outdoor apparel, base layers, and bags, competing for the outdoor lifestyle customer.
• Bass Pro Shops / Cabela's: Largest U.S. outdoor retailer carrying waterfowl decoys, apparel, waders, and accessories; competes with Dive Bomb on selection and convenience across the same product categories while serving a much broader outdoor customer base.
• YETI: Premium outdoor cooler and drinkware brand that overlaps with Dive Bomb's Drifter Hard Coolers and Waterproof Cooler Bag; comparable DTC-to-retail premium positioning strategy.

Direct peers

• Sitka Gear: Premium technical hunting apparel brand; competes with Dive Bomb on performance hunting apparel and outerwear while targeting a more affluent, big-game-leaning hunter, providing a benchmark on premium apparel positioning.
• Drake Waterfowl: Performance waterfowl hunting apparel and accessories brand; overlaps directly with Dive Bomb's hunting apparel, base layers, and outerwear offerings for the same waterfowl hunter persona.
• Final Approach Decoys: Specialist waterfowl decoy maker producing motion and full-body decoys; the closest direct comp to Dive Bomb's E1 motion and flocked decoy product line.
• Lucky Duck Decoys: Waterfowl decoy manufacturer focused on motion and ultra-realistic decoys; competes head-to-head with Dive Bomb's E1 and F1 series for serious waterfowl hunters.
• Avery Outdoors / Banded Holdings: Heritage waterfowl hunting brand portfolio covering decoys, calls, and apparel; directly competes with Dive Bomb across decoys, waders, and hunting apparel for the same waterfowl hunter customer.

Others

• Flop Industries: Sister fishing brand operated alongside Dive Bomb; comparable DTC playbook (site, subscription, decoy-equivalent product) and a natural expansion vector for the Dive Bomb business model into fishing.

Emerging players

• HUK (Marolina Outdoor): Performance fishing-first apparel brand now expanding into hunting; comparable to Dive Bomb's lifestyle-apparel extension from a core outdoor vertical into adjacent outdoor segments.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/divebombindustries
• YouTubeyoutube.com/channel/UCukSiyRaROs-4A6XgcN0pSQ
• Facebookfacebook.com/divebombindustries
• Instagraminstagram.com/divebombindustries
• TikToktiktok.com/@divebombindustries
• LinkedInlinkedin.com/company/dive-bomb-industries

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Dive Bomb Industries