PowerShares by Invesco
- Company typePublic
- Founded2002
- HeadquartersDowners Grove, United States
- Headcount101–250
- GTM typeB2B
- OfferingServices
PowerShares by Invesco firmographics
Firmographics- Name
- PowerShares by Invesco
- Legal name
- Invesco Ltd.
- Website
- https://powershares.com
- Company type
- Public
- Founded year
- 2002
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Ownership category
- akta.pro rank
PowerShares by Invesco industry classification
Industry- Product category
- Exchange-Traded Funds
- NAICS
- Portfolio Management and Investment Advice (523940), Open-End Investment Funds (525910), Other Investment Pools and Funds (5259)
- SIC
- Investment Advice (6282)
- akta.pro primary industry
- Sector & Industry Equity ETFs (FSAAAFAC)
- akta.pro secondary industries
- Style/Factor Equity ETFs (Value, Growth, Quality, Low Vol, Momentum) (FSAAAFAB), Fixed Income ETFs (Government, Corporate, Munis, TIPS) (FSAAAFAD), Real Assets & Infrastructure ETFs (REITs, Infrastructure, Natural Resources) (FSAAAFAH)
Keywords
Where PowerShares by Invesco is headquartered
LocationHeadquarters
- HQ city
- Downers Grove
- HQ country
- United States
- HQ region
- North America
Markets served
PowerShares by Invesco business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- ETF Management Fees: Revenue generated through management fees charged on ETF assets under management. Invesco Capital Management LLC serves as the investment adviser for Invesco's ETFs, collecting expense ratios from investors holding fund shares.
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
PowerShares by Invesco product offering
Product offeringCore offering
PowerShares by Invesco is the ETF product brand of Invesco Ltd., offering exchange-traded funds and related pooled investment vehicles (mutual funds, unit trusts, closed-end funds, variable insurance funds, separately managed accounts, and the CollegeBound 529 plan) for retail investors, financial advisors, and institutional clients. PowerShares ETFs provide exposure across equities, fixed income, commodities, and digital assets, with specialized sub-brands including BulletShares target-maturity ETFs, the QQQ Innovation Suite, Smart Beta strategies, and Digital Assets ETFs, distributed via stock exchanges, broker-dealers, and authorized participants in Creation Units of 10,000–150,000 shares.
Product overview
PowerShares by Invesco operates as part of Invesco Ltd., offering a comprehensive suite of investment products across multiple vehicle types including Exchange-Traded Funds (ETFs), Mutual Funds, Unit Trusts, Closed-End Funds, Variable Insurance Funds, and Separately Managed Accounts. The ETF lineup features specialized sub-brands including BulletShares (target-maturity fixed income), QQQ Innovation Suite (technology and innovation-focused), Smart Beta strategies (factor-based indexing), Digital Assets ETFs (cryptocurrency exposure), and Commodities ETFs. The company also offers the CollegeBound 529 education savings plan. These products span asset classes including equities, fixed income, commodities, and alternative investments, serving individual investors, financial professionals, and institutional clients through various distribution channels.
Differentiator
Problem solved
Functional benefit
Brands
- PowerShares: Exchange-traded funds (ETFs) brand under Invesco, offering various ETF strategies including QQQ Innovation Suite, Smart Beta, Fixed Income, Commodities, Digital Assets, and BulletShares.
Products and services
- Exchange-Traded Funds (ETFs) Pooled investment vehicles that trade on stock exchanges, offering exposure to various asset classes, sectors, and strategies including equities, fixed income, commodities, and digital assets for individual investors, financial professionals, and institutional clients.
- Mutual Funds Professionally managed investment pools offering diversification across multiple asset classes with different risk profiles and investment objectives for individual and institutional investors.
- BulletShares Fixed Income ETFs Target-maturity bond ETFs that mature in specific years, providing investors with predictable return of principal at maturity while avoiding the unmanaged roll risk of traditional bond funds.
- QQQ Innovation Suite Suite of ETFs focused on innovation and technology companies, providing exposure to leading growth sectors including technology, biotechnology, and disruptive innovation.
- Smart Beta ETFs ETFs that use alternative indexing methodologies beyond traditional market-cap weighting to potentially enhance returns or reduce risk through factors like value, momentum, or quality.
- Digital Assets ETFs ETFs providing exposure to digital assets and cryptocurrency markets for investors seeking alternative asset class diversification.
- Commodities ETFs ETFs offering exposure to commodity markets including precious metals, energy, and agricultural products through futures-based or physical-backed strategies.
- CollegeBound 529 Tax-advantaged education savings plan allowing families to save and invest for future qualified education expenses with state tax benefits.
- Separately Managed Accounts Individually managed investment accounts providing customized fixed income portfolio management for high-net-worth investors and institutions.
- Closed-End Funds Pooled investment vehicles with a fixed number of shares that trade on exchanges, often using leverage to enhance income and potential returns.
- Variable Insurance Funds Investment options available within variable annuity products, offering various asset allocation strategies for retirement accumulation.
- Unit Trusts Fixed-term investment trusts that hold a diversified portfolio of securities and return principal upon maturity.
Companies that use PowerShares by Invesco
Customer profileSegments3 records
Ideal customer profiles3 records
PowerShares by Invesco technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
PowerShares by Invesco partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Edward JonescoreEdward Jones is listed as a financial professional partner channel, indicating a distribution relationship where Edward Jones advisors recommend and sell Invesco/PowerShares ETF products to their clients.
Scale indicators1 record
Recent moves1 record
Expansion highlights5 records
PowerShares by Invesco competitors and assessment
Company assessmentDirect peers
- iShares by BlackRock: The world's largest ETF family, iShares directly competes with PowerShares across virtually every category — equities, fixed income, commodities, factor/Smart Beta, and thematic innovation. Both brands sit inside globally distributed asset managers and compete head-to-head for advisor and institutional shelf space.
- Vanguard ETFs: Vanguard is one of the largest ETF issuers globally and competes directly with PowerShares in core equity, factor, fixed income, and commodity ETFs. Vanguard's low-cost philosophy forces competitive fee pressure on PowerShares' products and competes aggressively for the same advisor and self-directed investor pools.
- SPDR ETFs by State Street: State Street Global Advisors' SPDR franchise is a top-tier ETF family with comparable multi-asset coverage (equities, fixed income, sector, commodities) and a long-standing institutional presence. SPDR competes directly with PowerShares for advisor, institutional, and retirement plan allocations.
- ProShares: ProShares is a focused ETF issuer with strong franchises in leveraged/inverse, thematic, and Smart Beta strategies, mirroring several of PowerShares' differentiators (Smart Beta, factor exposures, innovation themes). Both target advisors and sophisticated retail investors seeking non-cap-weighted exposures.
- WisdomTree: WisdomTree is a specialty ETF issuer built around Smart Beta, currency-hedged, and thematic equity strategies, closely overlapping with PowerShares' factor-based and innovation-themed product positioning. Both compete for factor-aware advisor and institutional allocations.
- First Trust: First Trust is a sizable ETF issuer with deep sector, thematic, and factor ETF coverage. First Trust competes directly with PowerShares' sector and innovation-themed suites for advisor shelf space and is comparable in size and product breadth to PowerShares' lineup.
- Charles Schwab Asset Management (Schwab ETFs): Schwab's ETF family offers low-cost core, sector, and fixed income ETFs that compete with PowerShares on price and reach the same self-directed and advisor channels. Schwab's scale and brokerage distribution create direct head-to-head competition with PowerShares products.
- VanEck: VanEck is a specialty issuer strong in commodity, gold, thematic, and digital assets ETFs — categories that overlap directly with PowerShares' commodities and digital assets sub-brands. Both compete for advisors and investors seeking alternative and theme-driven exposures.
Emerging players
- ARK Invest: ARK offers thematic and innovation-focused ETFs that directly overlap with PowerShares' QQQ Innovation Suite in technology, genomics, and disruptive innovation themes. ARK is smaller and more concentrated but competes for the same thematic allocation dollars from advisors and self-directed investors.
Broad incumbents
- JPMorgan Asset Management (JPMorgan ETFs): JPMorgan's growing ETF suite spans equities, fixed income, beta, and active strategies and competes with PowerShares across advisor and institutional channels. As a broader incumbent asset manager, it competes for the same shelf space and end-client wallet with overlapping product capabilities.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
PowerShares by Invesco social profiles
Digital presencePowerShares by Invesco financial estimates
Financial estimateRevenue estimate
Valuation estimate
PowerShares by Invesco leadership team
Management profileNumber of profiles
PowerShares by Invesco subsidiaries and ownership
Company hierarchySubsidiaries3 records
PowerShares by Invesco funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
PowerShares by Invesco M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about PowerShares by Invesco
What does PowerShares by Invesco do?
PowerShares by Invesco is the ETF product brand of Invesco Ltd., offering exchange-traded funds and related pooled investment vehicles (mutual funds, unit trusts, closed-end funds, variable insurance funds, separately managed accounts, and the CollegeBound 529 plan) for retail investors, financial advisors, and institutional clients. PowerShares ETFs provide exposure across equities, fixed income, commodities, and digital assets, with specialized sub-brands including BulletShares target-maturity ETFs, the QQQ Innovation Suite, Smart Beta strategies, and Digital Assets ETFs, distributed via stock exchanges, broker-dealers, and authorized participants in Creation Units of 10,000–150,000 shares.
Is PowerShares by Invesco a public or private company?
PowerShares by Invesco is a public company. It is classified as public and is currently operating.
When was PowerShares by Invesco founded?
PowerShares by Invesco was founded in 2002. It employs 101 to 250 people.
Where is PowerShares by Invesco based?
PowerShares by Invesco is headquartered in Downers Grove, United States, in the North America region.
How does PowerShares by Invesco make money?
One revenue line is on record: ETF Management Fees.
Who are PowerShares by Invesco's main competitors?
Direct peers on record are iShares by BlackRock, Vanguard ETFs, SPDR ETFs by State Street, ProShares, WisdomTree, First Trust, Charles Schwab Asset Management (Schwab ETFs) and VanEck. ARK Invest is listed as an emerging player. JPMorgan Asset Management (JPMorgan ETFs) is listed as a broad incumbent.
Does PowerShares by Invesco have an API?
No public API is recorded for PowerShares by Invesco.
What industry is PowerShares by Invesco in?
PowerShares by Invesco's product category is Exchange-Traded Funds. Its primary akta.pro industry code is FSAAAFAC, Sector & Industry Equity ETFs, with a secondary code of FSAAAFAB, Style/Factor Equity ETFs (Value, Growth, Quality, Low Vol, Momentum). Its NAICS code is 523940 and its SIC code is 6282.