Contact Lens King

What Contact Lens King does

Contact Lens King is a direct-to-consumer e-commerce contact lens retailer founded in 2004 by Charles L. King and headquartered in Las Vegas, Nevada, with distribution centers in Champlain, New York and Saint Laurent, Quebec serving the United States, Canada, and other international markets. The company operates as an authorized reseller of brand-name contact lenses from the four major manufacturers (Johnson & Johnson, Alcon, CooperVision, and Bausch & Lomb), offering a broad portfolio of more than 100 SKUs across daily disposables, two-week and monthly replacement lenses, toric and multifocal variants, colored lenses, and accessory reading glasses.

The technology stack centers on a custom e-commerce storefront at contactlensking.com with an integrated prescription verification system, supported by toll-free phone and fax ordering channels and dual-warehouse fulfillment. Key features include prescription upload and verification against a customer's eye doctor, account-level ordering for family and friends, multi-currency support (USD and CAD), and a refer-a-friend acquisition mechanism offering $10 store credits per successful referral.

The revenue model is purely transactional: one-time online purchases of contact lens products at per-unit prices ranging from approximately $25.95 to $135.95, with volume discounts via a "Buy More Save More" program. There is no subscription model. The company explicitly positions around discount pricing of up to 70% versus eye doctor and traditional retail pricing, and reports serving over 1 million cumulative customers and stocking more than 5 million lenses in inventory.

Name

Contact Lens King

Legal name

Contact Lens King Inc.

Website

https://contactlensking.com

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

11–50 employees

Short description

Contact Lens King is a direct-to-consumer e-commerce retailer of discounted brand-name contact lenses from Johnson & Johnson, Alcon, CooperVision, and Bausch & Lomb, serving over 1 million individual consumers in the US and Canada since 2004.

Ownership category

akta.pro rank

Product category

Online Optical Retail

NAICS

Optical Goods Retailers (456130)

SIC

Ophthalmic Goods (3851)

akta.pro primary industry

Contact Lenses & Care Systems (Soft/RGP/Scleral Lenses; Cleaning/Disinfection Solutions) (HLAHAJAE)

akta.pro secondary industry

Reading Glasses (OTC) (CRAAAKAG)

Keywords

• Discount contact lenses
• Online contact lens retailer
• Prescription contact lenses
• Contact lens e-commerce
• Colored contact lenses

Headquarters

HQ city

Champlain

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Contact Lens Sales: Contact Lens King generates revenue through direct one-time transaction sales of brand name contact lenses to consumers at discounted prices (up to 70% off retail). The company sells products from major manufacturers including Johnson & Johnson, Alcon, CooperVision, and Bausch & Lomb. Revenue is transaction-based rather than subscription-based, though they offer volume discounts through their 'Buy More Save More' program.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Contact Lens King is an authorized online reseller that sells brand-name prescription contact lenses directly to consumers at discounted prices (up to 70% off), covering daily disposables, two-week, and monthly replacement lenses in spherical, toric/astigmatism, multifocal, and colored cosmetic variants from Johnson & Johnson, Alcon, CooperVision, and Bausch & Lomb. The company also sells a small accessory line of Octane reading glasses and handles prescription verification with the prescribing doctor on the customer's behalf.

Product overview

Contact Lens King is an online contact lens retailer offering a comprehensive portfolio of contact lenses from five major manufacturers (Johnson & Johnson, Alcon, CooperVision, Bausch & Lomb, and Octane). The product lineup includes daily disposables, two-week disposables, and monthly replacement lenses across multiple correction types: spherical, toric/astigmatism, and multifocal/bifocal. The company also offers colored/cosmetic lenses for eye color change and enhancement, plus Octane reading glasses as an accessory category. Key brands include Acuvue (1-Day Moist, Oasys, Vita), Air Optix (Aqua, Colors, Night & Day), Biofinity, Biotrue ONEday, Clariti 1 Day, Dailies (AquaComfort Plus, Total 1, Colors), MyDay, Precision, Proclear, PureVision, SofLens, and Total 30. Products are available in various pack sizes (6-pack, 12-pack, 30-pack, 90-pack) to accommodate different wearing schedules and prescriptions.

Differentiator

Problem solved

Functional benefit

Products and services

• 1-Day Acuvue Moist Daily disposable contact lenses with LACREON technology for all-day moisture, available in spherical, toric, and multifocal variants, sold to individual contact lens wearers.
• Acuvue Oasys Two-week reusable silicone hydrogel contact lenses with HYDRACLEAR Plus technology, available in spherical, toric, and multifocal versions.
• Acuvue Oasys Max 1-Day Daily disposable silicone hydrogel lenses with embedded PVP layers for enhanced hydration and comfort.
• Acuvue Vita Monthly replacement contact lenses designed for all-month comfort with a hydrating core technology.
• Air Optix Aqua Monthly replacement silicone hydrogel lenses with permanent plasma technology coating for superior wettability and deposit resistance.
• Air Optix Colors Monthly silicone hydrogel colored contact lenses delivering higher oxygen transmission than other colored lenses.
• Air Optix Night & Day Aqua Monthly replacement lenses approved for up to 30 nights of continuous wear, featuring SmartShield technology.
• Air Optix Plus Hydraglyde Monthly replacement lenses with HydraGlyde moisture matrix technology for extended end-of-day comfort.
• Avaira Vitality Two-week silicone hydrogel lenses with improved water content and UV blocking for enhanced comfort.
• Bausch & Lomb Ultra Monthly lenses with MoistureSeal technology maintaining 95% moisture for 16 hours, using three silicone molecules and high PVP content.
• Bausch + Lomb INFUSE Daily disposable silicone hydrogel lenses with ProBalance Technology designed to maintain tear factor balance and reduce dryness symptoms.
• Biofinity Monthly silicone hydrogel lenses using Aquaform technology for natural wettability and high oxygen transmission without surface treatments.
• Biofinity Energys Monthly lenses with Digital Zone Optics designed to reduce eye strain from digital device usage.
• Biofinity Toric Monthly silicone hydrogel toric lenses for astigmatism correction with optimized geometry for stable vision.
• Biotrue ONEday Daily disposable lenses with HyperGel material inspired by the biology of the eye, providing all-day comfort and clarity.
• Clariti 1 Day Daily disposable silicone hydrogel lenses using AquaGen and Wetlock technologies for high wettability and all-day moisture.
• Dailies AquaComfort Plus Daily disposable lenses with a triple-action moisture system including cushioning lubricant, wetting agent, and blink-activated moisturizing agent.
• Dailies Total 1 Water gradient silicone hydrogel daily disposable lenses with water content increasing from 33% in the core to over 80% at the surface.
• Dailies Colors One-Day Daily disposable colored lenses with eye-defining ring technology available in Mystic Blue, Green, Gray, and Hazel.
• FreshLook Colorblends Two-week colored contact lenses using three-in-one color technology to create natural-looking color enhancement or transformation.
• Harmony Monthly disposable lenses identical to Biofinity, marketed as private label for retail groups, using Aquaform technology with silicone hydrogel polymer.
• MyDay Daily disposable lenses using Smart Silicone chemistry that combines silicone hydrogel and hydrogel benefits for soft, flexible comfort.
• Octane Reading Glasses Ready-made reading glasses with acrylic lenses in multiple colors (Black, Brown, Orange, Red, White) and powers from +1.00 to +4.00.
• Precision 1 Daily disposable lenses using Smart Surface technology with a micro-thin high-performance moisture layer for all-day comfort.
• Precision 7 One-week replacement lenses with ACTIV-FLO technology for continuous hydration and twin stabilization design for stable vision.
• Proclear Monthly and daily disposable lenses with PC Technology that uses phosphorylcholine to attract and retain water molecules for all-day comfort.
• PureVision Monthly silicone hydrogel lenses with AerGel technology for natural wettability and high oxygen transmissibility.
• PureVision 2 Monthly lenses with High Definition Optics design and ComfortMoist technology for clear, comfortable vision.
• SofLens 38 Monthly lenses made of polymacon material that resists protein build-up with a thin center and thicker peripheral design.
• SofLens Daily Disposable Daily disposable lenses with 59% water content made from hilafilcon B polymer, tinted for easy handling.
• Total 30 Monthly lenses with Water Gradient technology delivering almost 100% water content at outer surfaces and Celligent technology for bacteria and lipid resistance.

Quantifiable outcome

• Customers can save up to 70% compared to eye doctor pricing
• +1 more outcomes

Named customers4 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Discount Contact Lenses: Online-only discount contact lens retailer selling the same major manufacturer brands; overlaps with CLK on price-led positioning and product catalog breadth.
• 1-800-Contacts: Largest US online contact lens retailer; sells the same manufacturer brands (Acuvue, Air Optix, Biofinity, Dailies) via DTC e-commerce with autoship/subscription, prescription verification, and insurance billing. Direct competitor on price, assortment, and channel.
• Coastal.com: Canadian-headquartered online optical retailer selling contact lenses and eyeglasses direct to consumer across North America — a direct geographic and product-line competitor to CLK's US/Canada footprint.
• Hubble Contacts: DTC contact lens brand built on a subscription model with daily disposable lenses. Competes for the same online contact lens buyer with a recurring-revenue framing that CLK does not yet offer.
• AC Lens: Online optical retailer carrying branded contact lenses at discount with prescription verification. Closely comparable assortment and value proposition to Contact Lens King.
• Clearly (clearly.ca): Online contact lens and eyewear retailer with strong Canadian presence, selling manufacturer-branded lenses with prescription verification and home delivery — direct peer in the Canadian market CLK serves.
• Lens.com: Online contact lens retailer offering discounted branded lenses (Acuvue, Air Optix, Biofinity, etc.) with prescription verification. Closest direct competitor on price-led DTC contact lens model.

Emerging players

• EyeBuyDirect: Online eyewear retailer (eyeglasses, sunglasses) expanding into adjacent vision products. Comparable as a value-positioned DTC optical e-commerce player, though primarily frames rather than contact lenses.

Broad incumbents

• LensCrafters: Large incumbent optical retail chain owned by EssilorLuxottica, selling branded contact lenses in-store and online. Represents the traditional retail channel CLK undercuts on price, and increasingly an omnichannel competitor.
• Warby Parker: Public DTC optical retailer primarily in prescription eyeglasses and sunglasses; increasingly adjacent in contact lenses through its online optical platform. Comparable as a digitally native optical brand but broader category than CLK.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/contactlensking
• Facebookfacebook.com/ContactLensKing

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Contact Lens King